Mark A. Samuel

Founder and CEO at IWON Organics | Health and Wellness

I’m a dad. A health and fitness enthusiast. And I’ve spent the last 23 years building startups.

Today, I’m the founder of MARK’S, a seed oil-free snack brand that just launched a non-GMO kettle chip line. I also host Let’s Eat, a podcast for CPG founders—where every interview lives right here on LinkedIn.

Previously, I was the Founder & CEO of IWON Organics (since licensed).

What fuels me most: my kids, training hard, and living a balanced nutritional lifestyle. Professionally, it’s partnering with exceptional people to build companies that matter—teams committed to helping one another level up in business, health, and life.

Specialties: 
•	Creative Branding and New Product Innovation
•	Strategic Business, Market & Sales Planning
•	Business Development and Management
•	Operational Management
•	Strategic Partnerships and Joint Ventures

Founder and CEO

•    Lead all aspects of business development and management, from operations, to sales and marketing
•   IWON's snacks can be found in over 4,000 stores nationwide, including Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Wegmans, and online at iwonorganics.com, Amazon and Thrive Market.

Senior PR, Communications, & Marketing Leader

Faith & Values| CPG| Consumer Services| Nonprofit| Brand Management| Communications Leadership| Public Relations| 

As a seasoned cross-functional communications leader, I specialize in developing comprehensive strategic integrated communications programs that have led to exciting revenue growth. Recent examples of my work include developing unique partnership initiatives and CSR programs, directing thought leadership for executive leadership, staging influencer events to drive social engagement and hosting media tours to build awareness, facilitating revenue-producing licensed partnerships between external brands, negotiating profit-yielding affiliate programs with media conglomerates, and driving visual-first storytelling to increase engagement and emotional brand connections. My career history spans the consumer goods and nonprofit sectors on the national, global, and regional levels via in-house and agency roles.

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The Battle

Mark A. Samuel

Liane Paonessa

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