I'll cold call for you.

Try me out for £1,000.

30-50 conversations with your target market.

I'll provide the list, mobile numbers, and reporting.

All I need to know is the problems you solve, who you solve them for, and why they'd be motivated to solve them.

If it goes well, we keep working together.

If not, you walk away.

Mark Bangs

“Just pick up the phone to grow your business.”

It’s ok advice, but it misses most of what actually makes outbound work.

Before a single dial happens, you need to:

- Build a quality list without Sales Nav sprinkling in Yoga Instructors and Chemistry Professors

- Find reliable data that isn't full of wrong numbers

- Set up a CRM so you can stay on top of tasks

- Choose and configure a dialler so you're not manually calling everything

- Write and refine messaging that doesn't make you sound like a call centre in Bangalore

- Track follow ups (it takes us 4.2 dial attempts on avg to get a conversation with someone)

- Work the list consistently

That’s a big ask for a founder who’s already wearing five hats.

What usually happens is this:

A few good sessions, a few missed ones, and that non-negotiable “prospecting time” ends up being quietly removed from the calendar.

At that point, most revert back to relying on referrals or inbound,  neither of which are scaleable or consistent.

The truth is, cold calling works.

But it only works when it’s done systematically, every day, at volume, by people who live and breathe it.

That’s why founders outsource it.

Not because they can’t do it but because it's a ballache.

I book qualified meetings for founders and MDs 📞

Spoke with a company recently who said they don’t cold call as they know everyone in their market. 

Yet I routinely see their MD twerking on every teenager's post to get their super secret AI prompt or n8n workflow for lead gen.

Maybe he just didn't like me.

Or he’d spoken with Céan.

That’s more likely.

🚨 Comment "BRO" to boost my reach. 🚨

If your outbound sales efforts aren’t landing, it might not be your pitch or your people.

It might be your list.

If you’re calling people who don’t feel the pain you solve, or who aren’t motivated to fix it, you’re probably wasting time and money.

Before you invest in outsourcing or hiring salespeople, make sure you know your target market inside and out.

If you don’t, that’s fine.

Just recognise that your goal shifts from selling to learning.

Use outbound to validate your assumptions.

Every “no,” “maybe,” and “tell me more” gives you clues about your market.

The wrong list makes sales impossible.

The right list allows you to learn exactly what matters to your ICP, what questions/objections they're likely to raise, and ultimately what will motivate them to spend money with you.

LinkedIn engagement ≠ quality service

Instead of paying someone to do your outbound sales because their posts get loads of likes and comments, think about:

1. What are their clients saying about them?
(If anything)

2. How many will actually vouch for them?
(We can point to several)

3. What is their overall retention rate?
(Ours is 92.3%)

The "fractional SDR" space is getting more popular as people realise they can just post selfies on LinkedIn and work for themselves.

It's important to vet these people and ask what kind of results their clients are seeing.

If you've got monkeys dialling for you, don't be surprised if it ends up being a banana skin for your business (yeah I know, terrible...)

🙈

The list is the foundation of any outbound campaign.

If the list isn't right, everything else falls apart.

You can have great messaging delivered expertly, but it's all for nought you’re not speaking to the right people.

By “the right people,” I mean those who actually have the problem you solve, and who are motivated to solve it.

This is why clarity on your ICP isn’t optional.

If you’re not clear on who you help and why, you’re probably not ready to hire an outsourced sales agency.

And hiring internally could be disastrous.

That said, outbound can still play a role in finding that clarity.

If you have a working hypothesis of who your ICP is and what your value proposition might be, cold calling is the fastest way to test it.

Every conversation is a data point.

Every objection, question, or nugget of feedback helps you refine your message and/or targeting

By having live conversations you’ll very quickly know whether to pivot or double down.

I'd never do "brand partnership" posts.

Mainly cos I never get asked.

Researching prospects before cold calling can be a waste of time.

Hypothetical A:

+ 6 hours of dialling time
+ 5 mins of research per call
+ 2 min avg. call duration
= 51 dials (assuming you don't eat, drink, or pee)

15% connect rate = 8 connects
80% connect to conversation rate = 6 conversations

Hypothetical B:

+ 6 hours of dialling time
+ 2 min avg. call duration
= 180 dials

15% connect rate = 27 connects
65% connect to conversation rate = 18 conversations

So for all you hyper-personalisation "warm call" advocates, a genuine question:

Is the quality of your 6 conversations higher enough than my 18 conversations to justify having 1/3 as many?

Could it make more sense to build a list and go after it with a relevant message?

Rolandas Bielskus

THERMOWAVE

Working with N. America/EMEA.

- Working with distributors, retailers, agents;
- Searching for new partners/clients in the Outdoor/Military market;
- Management of current accounts;
- Active sales, export, negotiations, meetings.

International Sales Executive

RevGenius

- community memeber of revenue-generating sales, marketing, customer success, and revops professionals.

Member

Express Heroes

- Sales (B2B) development with US/Canada;
- Analysis and evaluation of foreign markets and business opportunities;
- Partner with companies to assist in the management of their international supply chain.  
- Creating and implementing sales strategies;
- Leading negotiations with current and potential customers;
- Preparing corrective actions list and implementing them to reach targets;
- Coordinate import and export operations.
- Responsible for inorganic growth. This includes set up of new markets, partnerships that continues the strong growth of the business.

Sales Manager  for North America

GTS Transportation Corp

• Freight broker for FTL across 48 states (US).
• Heavily focused on building customer relationships.
• Prospect, cold-call, and generate new sales leads.
• Fast paced call center environment/ Inbound and Outbound call handling.
• Research specific shipping lanes to assist with customer’s supply chain needs and capacity planning.

Carrier representative

• Management of the assigned fleet.
• Huge focus on building broker relationships.
• Maximizing profits while minimizing cost & driver labour.
• Oversaw compliance of trucking operations with FMCSA, and managed daily fleet operations.
• Coordinated activities with maintenance and accounting departments.
• Dispatching 53'ft, dry vans across 48 states. Concentrating on team drivers.

Transportation Manager

Orona Group

• Worked at UAB "Paradis liftai" - official "Orona" distributor in Baltic States.
• Management of full scale B2B projects - construction/elevators.
• Worked closely with designers/architects in construction industry, assisting in developing/renewing projects in residential and industrial buildings by integrating elevators.

Project Manager

FAST INVEST - Alternative Investment Platform

• Drafting of new standard forms of transactional documents. 
• Monitoring and communication of legislation changes and other legal developments in various jurisdictions according to ever changing cryptocurrencies. 
• Creation of procedures and policies.
• Assistance in launch of ICO.

Junior Lawyer

UAB Sankcija

Assistant to General Manager

International Sales Executive @ THERMOWAVE | SDR, Organic Growth | Passionate cyclist, Ironman, IUTA

With over 10 years of experience in international sales and marketing, I am a passionate and results-oriented professional who thrives in dynamic and challenging environments. As an International Sales Executive at THERMOWAVE, I leverage my master's degree in marketing, bachelors in European business law, and my skills in negotiation, import/export operations to generate leads, close deals, and manage customer relationships across different regions and markets.

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The Battle

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Rolandas Bielskus

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Posts

Engagements

Likes

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