Nift

The Gratitude Flywheel – Reshaping how people discover and engage with brands.

Partnerships

Sell Grow Repeat

On a mission to help founder led sales organizations, early stage companies, and digital entrepreneurs build sales processes and strategies that work.

Some recent successes:

- From 5% to 40% close rate in 3-months
- 40% increase in revenue in 2-months 
- First 1K customers in 6-months
- From $80K to $2M+ ARR

💪🏻 Let's work together!

Founder

TalentSheets

More than 490+ marketers and founders use TalentSheets to manage and support their influencer marketing efforts.

The first influencer platform that layers on top of Google, turning Google Drive into your own personalized influencer marketing database. All without changing your current workflow or costing you a fortune.

Co-Founder

LOOM CLUB

A neighborhood club where a community of locals exercise, co-work, and socialize under one roof. 

Re-imagining community & wellness for a changing world.

Investor

Plei, Inc

Plei is the largest pickup soccer platform & organizer in the United States, boasting more than:

- 180,000+ soccer players on the Plei App
- 40,000+ games hosted on the Plei App as of Aug '23 (30,000+ in 2023 Alone)
- Partnerships with 130+ sports facilities across 15 U.S. cities

Teachable

Director Of Business Development

Fullscreen

Fullscreen empowers talent and brands to build and monetize highly engaged, social-first audiences through best-in-class strategy, creative services and technology.  Our company is a global leader in social-first entertainment experiences and services for the world’s top talent, digital influencers, brands and avid fans.   
 
For our talent and digital influencer partners, we provide a range of services and tools that include talent management, multi-platform content optimization, brand partnerships, live touring, consumer products, and a powerful consumer-facing technology platform that provides affinity brands, talent and influencers with websites, online stores, fan clubs and social optimization tools to help them seamlessly analyze data and create meaningful relationships with fans. 
 
For our brand partners, we work with marketers who are looking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content, organic and paid distribution, live events, and targeted media.  We have offices in Los Angeles, New York, and Atlanta.

VP Sales and Marketing

Reelio

- Founder with a strong focus on sales & marketing
- Built and managed cross-departmental teams for goal and process alignment that continue to provide stellar relationships and results for our clients.
- Drove company from ideation and pre-revenue to annual 8-figures 
- Sold into key accounts, such as, Estée Lauder, Unilever, Colgate-Palmolive, & Dunkin' Donuts without pre-existing relationships
- Liaison between market demands and product development in order to better shape product roadmap
- Built an outsourced SDR org to deliver 11X ROI on cost
- Drove company to successful acquisition

Co-founder & VP, Sales & Marketing (ACQUIRED)

Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The hits keep coming. Nift has once again been named to the Deloitte Technology Fast 500™.

One of North America’s fastest-growing technology companies, driven by 731% revenue growth over the past three years. 💪

[Full release in comments]

For the first time, the people who own the transaction are also becoming the most powerful media owners in the room. 

Walmart, Target, Kroger, Instacart, Uber, DoorDash… they have carts, orders,  identities, and now the media dollars.

Everyone’s hyped about retail media racing toward ~$100B. The more interesting question is: what happens when every “ad opportunity” is attached to a logged-in, paying customer?

The space is still relatively new, but its month-over-month rate of change can give you whiplash. If you still think commerce media is “sponsored products on a retailer’s site,” you’re already behind.

This is fast becoming the default way brands buy performance media:
closer to the transaction, closer to the customer, closer to actual revenue.

And the tension no one wants to talk about? there’s a ceiling on how many ads you can jam into an app, a feed, or a checkout flow before users tap out.

So the next phase isn’t “more ads.” It’s:

– Turning high-intent moments into value, not noise
– Growing yield per user without torching the experience
– Bringing in non-endemic dollars w/out turning into Times Square

The players who solve that balance — retailers, apps, BNPLs, streamers — will own the next decade of advertising. 

Everyone else will be arguing about CPMs while their users quietly churn.

Open article: Retail media ad spend will reach over $100B by 2027 by emarketer.com

Retail media ad spend will reach over $100B by 2027

Big milestone for us at Nift: we’re continuing our expansion in the UK with another phenomenal partner.

When Nift started, the idea was simple– help people discover great brands through gifts that actually feel good to receive. Watching that idea grow from a handful of partners in the U.S. to working with some of the biggest consumer apps in the world… that’s been surreal.

This latest addition to our UK partner ecosystem is a reminder of how far the team has taken this. 

New markets, new partners, and the same belief that there’s a better way for brands and consumers to connect than another interruptive ad.

I’m incredibly proud of what we’re building and even more excited for what opening up the UK unlocks next.

We’re pleased to share that Nift is partnering with Clearpay (Afterpay) as we expand into the UK.

Through this partnership, Clearpay customers will receive thoughtful thank-you gifts at meaningful moments in their journey—helping them discover brands they’ll love, while giving Clearpay a way to generate incremental revenue without interrupting the experience.

It also offers brands a more thoughtful path to reaching new audiences, rooted in relevance and choice rather than disruption.

We’re grateful to be partnering with Clearpay and look forward to what we’ll build together. 💪 

 🔗 Full announcement:  https://lnkd.in/gP4eRDNF

Wealthfluency

I help small business owners boost profits by 15-20% min. in just 12 weeks by eliminating the hassle of endless spreadsheets and analytics. My Financial Navigator program focuses on bringing all your data together to give you actionable insights using our custom automated dashboard.

✔ Achieving financial clarity shouldn't be a struggle.

That's why our program centralises and unifies all your business data, making it easy to see where you can save money and increase profits. By leveraging real-time insights, my clients are able to make informed data-driven decisions that drive growth and efficiency.

⏩ We tackle all aspects of financial management: from data integration, automation, and expert analysis to strategic planning.

Where we really shine is in turning those insights into action that increases cash flow. Our program includes bi-weekly calls with me for personalised coaching, alongside an in-depth, step-by-step approach that covers:

• Comprehensive financial audits
• Custom dashboard setup and training
• Strategic profit and growth planning
• Monthly performance reviews

Importantly, we avoid methods that don't yield results:

• No generic, one-size-fits-all solutions
• No unnecessary manual processes
• No confusing financial jargon

The real success lies in understanding your unique business needs and applying tailored financial strategies to drive results increasing profitability.

Send me a DM, ask about the Financial Navigator.

Want more? In addition to the Financial Navigator, I also guest on podcasts and provide training for masterminds and private communities alike, helping them master financial management and strategic growth.

With over 17+ years of experience in the finance and business strategy space, I am retained by many businesses to enhance their financial planning, analysis, and decision-making processes. Reach out to learn more and start your journey to financial clarity and growth.

Founder - Financial Navigator Program

I've presented, guest appeared and run workshops on money mindset, effective financial management, sustainable scaling through (R)ewriting KPIs and goals, (O)ptimising systems and processes and (I)nvesting regained time and money (ROI Roadmap Framework) at podcasts and private communities including:

- The Nomad Solopreneur Show
- Her Balanced Hustle 
- A Sip of Inspiration
- Work From the Inside Out
- Shoutout Miami
- The Driven Female Entrepreneur
- Scaling with Deasha 
- Work From the Inside Out
- My Journey to CEO
- The Price of Business Show
and many more

Guest Speaker

MBAH CONSULTANCY LTD

Accomplished Product Manager and Business Analyst with over 17+  years of with extensive experience leading digital product development and data-driven decision-making, including websites and third-party digital platforms. 
Demonstrated expertise in leading cross-functional teams to deliver solutions that enhance user experience and drive business growth. Skilled in identifying user needs through customer interactions, designing innovative solutions, and leading projects with a focus on delivering tangible business outcomes. Proven track record in developing and executing product strategies focused on intuitive and scalable digital tools.

Skills & Expertise:
• Product Management: Managing product lifecycles and launching market-leading products.
• Business Analysis: Proficient in SQL, requirements gathering, and process optimisation.
• Software Development: Experienced with Agile methodologies, Scrum, Jira, and Visio.
• Leadership: Leading projects and teams to achieve strategic objectives.

Founder and Principal Consultant

APM/Senior BA | Amherst Group LLC
August 2022 – December 2023

Spearheaded ERP projects in the hmebuilding sector, driving strategic roadmap development and product optimisation. Managed cross-functional teams to deliver solutions that enhance business processes and customer satisfaction.

Key Achievements:

• Led product backlog optimisation, improving project delivery timelines.
• Established strong relationships with C-suite executives, aligning project goals with business strategies.

Senior Business Analyst

PM / Lead BA | CRMmetry Consultancy
April 2020 – June 2022

Directed multiple digital transformation projects, enhancing operational efficiencies through tailored CRM solutions. Managed a $1M project for Jamaica National Bank, transforming their credit facility processes.

Key Achievements:
• Implemented CRM integrations, increasing operational efficiency and customer engagement.
• Developed advanced analytical frameworks to guide business process improvements.

Product Manager

PO / Lead BA | National Commercial Bank
January 2019 – March 2020

Led a transformative project to overhaul insurance processing systems, integrating technology to streamline operations and enhance global service delivery.

Key Achievements:
• Improved productivity by 25% through business intelligence tools and enhanced workflows.

Product Owner

Associate Project Manager | HSBC Private Bank
February 2017 – March 2018

Guided a major regulatory compliance project (MiFID II), focusing on business requirements and compliance processes. Facilitated cross-departmental collaboration.

Key Achievements:
• Conducted training programs for over 200 staff members, enhancing regulatory compliance.

Associate Project Manager

Simplify finances for growth | Helping business leaders make smart money choices to grow revenue in 30 days without boring spreadsheets by keeping all your data in one place 👉 Ask me about Financial Navigator Program

Are you seeking financial clarity and consistent revenue growth for your business?

Learn how you can increase your profits by 6% and your team's productivity by 4% in 30 days...

We help business leaders like you increase revenue without the hassle of boring spreadsheets by keeping all your data in one place for better profitable decisions.

Imagine this:

💸 Steady and predictable revenue growth
💸 Increased team productivity boosting profits
💸 Clear data insights guiding you as you scale

If you're ready to leave behind:

❌ Overworking without seeing growth
❌ Missed opportunities from unclear insights
❌ Confusing, time-consuming spreadsheets and reports

Don't delay!

📩 Message me today and ask me about the 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺!

___

𝗖𝗟𝗜𝗘𝗡𝗧 𝗪𝗜𝗡𝗦

Jessica, Online Boutique Owner
"𝘉𝘦𝘧𝘰𝘳𝘦 𝘐 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘦𝘥 𝘈𝘯𝘸𝘪𝘯, 𝘐 𝘸𝘢𝘴 d𝘳𝘰𝘸n𝘪𝘯𝘨 𝘪𝘯 𝘴𝘱𝘳𝘦𝘢𝘥𝘴𝘩𝘦𝘦𝘵𝘴, 𝘶𝘯𝘴𝘶𝘳𝘦 𝘰𝘧 𝘸𝘩𝘦𝘳𝘦 𝘮𝘺 𝘮𝘰𝘯𝘦𝘺 𝘸𝘢𝘴 𝘨𝘰𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘰 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦 𝘪𝘵. 𝘕𝘰𝘸, 𝘐 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘮𝘺 𝘤𝘢𝘴𝘩 𝘧𝘭𝘰𝘸 𝘣𝘶𝘵 𝘤𝘢𝘯 𝘮𝘢𝘬𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘦𝘥 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦 𝘣𝘰𝘰𝘴𝘵𝘦𝘥 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘵𝘴 𝘣𝘺 𝟥𝟢%" 

Jess, Business Coach
"𝘈𝘯𝘸𝘪𝘯 𝘪𝘴 𝘵𝘰𝘱 𝘰𝘧 𝘩𝘦𝘳 𝘨𝘢𝘮𝘦 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘧𝘪𝘯𝘢𝘯𝘤𝘦𝘴 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘮𝘰𝘯𝘦𝘺. 𝘚𝘩𝘦'𝘴 𝘭𝘪𝘷𝘪𝘯𝘨 𝘱𝘳𝘰𝘰𝘧 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘢𝘳𝘦, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘤𝘳𝘦𝘢𝘵𝘦 𝘧𝘢𝘴𝘵 𝘤𝘩𝘢𝘯𝘨𝘦 𝘢𝘯𝘥 𝘣𝘦𝘤𝘰𝘮𝘦 𝘵𝘩𝘦 𝘉𝘌𝘚𝘛 𝘮𝘰𝘯𝘦𝘺 𝘮𝘢𝘯𝘢𝘨𝘦𝘳 𝘢𝘯𝘥 𝘸𝘦𝘢𝘭𝘵𝘩 𝘤𝘳𝘦𝘢𝘵𝘰𝘳"

Sarah, MBA Consultant
"𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘩𝘢𝘷𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘯𝘵𝘰 𝘰𝘶𝘳 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴, 𝘦𝘯𝘢𝘣𝘭𝘪𝘯𝘨 𝘮𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘦𝘥 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦 𝘥𝘳𝘪𝘷𝘦𝘯 𝟣𝟪% 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘪𝘯 𝘫𝘶𝘴𝘵 𝟨 𝘮𝘰𝘯𝘵𝘩𝘴." 
___

𝗣𝗔𝗥𝗧𝗡𝗘𝗥𝗦𝗛𝗜𝗣𝗦 & 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗚𝗨𝗘𝗦𝗧𝗜𝗡𝗚

Interested in having Anwin as a JV partner or as a guest on your podcast?

Reach out today and let's find the most valuable way we can work together..

📬 email: hello@wealthfluency.com

___

As seen in:
🎙️The Nomad Solopreneur Show - https://www.youtube.com/watch?v=nQCOLTm-HGo
🎙️Her Balanced Hustle - https://www.youtube.com/watch?v=T_BWp-Hreho
🎙️A Sip of Inspiration - https://www.youtube.com/watch?v=HW940dXBJeA

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The Battle

Mark Borum

Anwin 💰 M.

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taplio

The Battle

Mark Borum

Anwin 💰 M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

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Performance ScoreMark Borum's LinkedIn Performance