Nift

The Gratitude Flywheel – Reshaping how people discover and engage with brands.

Partnerships

Sell Grow Repeat

On a mission to help founder led sales organizations, early stage companies, and digital entrepreneurs build sales processes and strategies that work.

Some recent successes:

- From 5% to 40% close rate in 3-months
- 40% increase in revenue in 2-months 
- First 1K customers in 6-months
- From $80K to $2M+ ARR

💪🏻 Let's work together!

Founder

TalentSheets

More than 490+ marketers and founders use TalentSheets to manage and support their influencer marketing efforts.

The first influencer platform that layers on top of Google, turning Google Drive into your own personalized influencer marketing database. All without changing your current workflow or costing you a fortune.

Co-Founder

LOOM CLUB

A neighborhood club where a community of locals exercise, co-work, and socialize under one roof. 

Re-imagining community & wellness for a changing world.

Investor

Plei, Inc

Plei is the largest pickup soccer platform & organizer in the United States, boasting more than:

- 180,000+ soccer players on the Plei App
- 40,000+ games hosted on the Plei App as of Aug '23 (30,000+ in 2023 Alone)
- Partnerships with 130+ sports facilities across 15 U.S. cities

Teachable

Director Of Business Development

Fullscreen

Fullscreen empowers talent and brands to build and monetize highly engaged, social-first audiences through best-in-class strategy, creative services and technology.  Our company is a global leader in social-first entertainment experiences and services for the world’s top talent, digital influencers, brands and avid fans.   
 
For our talent and digital influencer partners, we provide a range of services and tools that include talent management, multi-platform content optimization, brand partnerships, live touring, consumer products, and a powerful consumer-facing technology platform that provides affinity brands, talent and influencers with websites, online stores, fan clubs and social optimization tools to help them seamlessly analyze data and create meaningful relationships with fans. 
 
For our brand partners, we work with marketers who are looking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content, organic and paid distribution, live events, and targeted media.  We have offices in Los Angeles, New York, and Atlanta.

VP Sales and Marketing

Reelio

- Founder with a strong focus on sales & marketing
- Built and managed cross-departmental teams for goal and process alignment that continue to provide stellar relationships and results for our clients.
- Drove company from ideation and pre-revenue to annual 8-figures 
- Sold into key accounts, such as, Estée Lauder, Unilever, Colgate-Palmolive, & Dunkin' Donuts without pre-existing relationships
- Liaison between market demands and product development in order to better shape product roadmap
- Built an outsourced SDR org to deliver 11X ROI on cost
- Drove company to successful acquisition

Co-founder & VP, Sales & Marketing (ACQUIRED)

Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The hits keep coming. Nift has once again been named to the Deloitte Technology Fast 500™.

One of North America’s fastest-growing technology companies, driven by 731% revenue growth over the past three years. 💪

[Full release in comments]

For the first time, the people who own the transaction are also becoming the most powerful media owners in the room. 

Walmart, Target, Kroger, Instacart, Uber, DoorDash… they have carts, orders,  identities, and now the media dollars.

Everyone’s hyped about retail media racing toward ~$100B. The more interesting question is: what happens when every “ad opportunity” is attached to a logged-in, paying customer?

The space is still relatively new, but its month-over-month rate of change can give you whiplash. If you still think commerce media is “sponsored products on a retailer’s site,” you’re already behind.

This is fast becoming the default way brands buy performance media:
closer to the transaction, closer to the customer, closer to actual revenue.

And the tension no one wants to talk about? there’s a ceiling on how many ads you can jam into an app, a feed, or a checkout flow before users tap out.

So the next phase isn’t “more ads.” It’s:

– Turning high-intent moments into value, not noise
– Growing yield per user without torching the experience
– Bringing in non-endemic dollars w/out turning into Times Square

The players who solve that balance — retailers, apps, BNPLs, streamers — will own the next decade of advertising. 

Everyone else will be arguing about CPMs while their users quietly churn.

Open article: Retail media ad spend will reach over $100B by 2027 by emarketer.com

Retail media ad spend will reach over $100B by 2027

Big milestone for us at Nift: we’re continuing our expansion in the UK with another phenomenal partner.

When Nift started, the idea was simple– help people discover great brands through gifts that actually feel good to receive. Watching that idea grow from a handful of partners in the U.S. to working with some of the biggest consumer apps in the world… that’s been surreal.

This latest addition to our UK partner ecosystem is a reminder of how far the team has taken this. 

New markets, new partners, and the same belief that there’s a better way for brands and consumers to connect than another interruptive ad.

I’m incredibly proud of what we’re building and even more excited for what opening up the UK unlocks next.

We’re pleased to share that Nift is partnering with Clearpay (Afterpay) as we expand into the UK.

Through this partnership, Clearpay customers will receive thoughtful thank-you gifts at meaningful moments in their journey—helping them discover brands they’ll love, while giving Clearpay a way to generate incremental revenue without interrupting the experience.

It also offers brands a more thoughtful path to reaching new audiences, rooted in relevance and choice rather than disruption.

We’re grateful to be partnering with Clearpay and look forward to what we’ll build together. 💪 

 🔗 Full announcement:  https://lnkd.in/gP4eRDNF

Ghost Writer | Personal Brand Monetization | For busy Professionals, Tech & B2B Service Provider Founders | Be Visible. Talks about #Personal branding, #Linkedin, #Social Selling, #Marketing and #Operational excellence.

Every professional and founder comes to LinkedIn with the same intention: 

To grow your business, attract clients, and be recognized for what you’re great at.

But somewhere between consistency and connection, something gets lost.

You post, you show up, you share value :
Yet deep down, it still feels like no one really gets you.

Some days your content connects.
Other days it feels invisible.
And slowly, you start questioning your message:

→Am I saying the right thing?
→Do I sound credible enough?
→Why does this work for others — but not for me?

Here’s the truth:
You don’t have a visibility problem.
You have a resonance problem.

Because people don’t choose you just because they see you —
They choose you because they feel you.

And that only happens when your message finally matches who you’ve become.

That’s where I come in.

I help credible professionals and founders realign their message so it sounds like them again —
Turning quiet credibility into magnetic clarity that converts naturally.

→No heavy tactics.
→No chasing trends.
→Just a message that feels right — to you, and to the people ready to choose you.

Because on LinkedIn, you don’t grow by being louder.
You grow by being truer.

 DM me “ALIGNMENT” 

If you’re ready to make your message the reason people choose you.

My background as a quality engineer taught me one thing: results don’t come from random effort, 
It comes from precise, thorough checks, attention to detail, emotional resonance and no shortcuts. 

Knowing how systems and repeated touchpoints are what yield predictable results.

 I help busy professionals and B2B founders close the gap between who they are & how their message shows it.

DM me to get started.

Francisca Eze

My Biggest LinkedIn Mistake—And What It Taught Me.
(And how to use it to get clients)

I used to think I was doing branding right.

Armed with every marketing trick from my strategic partnerships days:
Hooks, conversion psychology, templates, formulas.

I thought I was ready.

Until one day, someone commented:

“This is good… but I still don’t really know who you are.”

That hit me. Hard.

I was posting. I was working hard. But I wasn’t connecting.

Marketing makes people look at you.
Branding makes people feel you.

And I wasn’t being felt.

I laugh now, remembering how confidently I showed up, thinking posting consistently
and applying strategies was enough.

But people were seeing my content… not me.

The shift came when I stopped asking:
 “What should I post today?”

…and started asking: 
“What is my audience experiencing today?”

I began noticing the weight they carried:
→ Fear of being misunderstood
→ Pressure to look consistent
→ Frustration from posting with no traction
→ Exhaustion from proving themselves
→ Confusion about their voice

Here I was… trying to market to people who needed to be understood.

So I changed how I listened. How I wrote.

My content became calmer, deeper, more human.

And people started saying:
“This is exactly how I feel.”
“You put my experience into words.”

That’s when it clicked:
Branding isn’t what you post.

It’s how clearly you understand your audience’s emotional presence.

People don’t follow the loudest voice.

They follow the voice that understands them the most.

If your brand was a feeling, would people feel what you intend or something else?

P.S. If you’re unsure what your brand feels like right now, that’s exactly the gap I help people close—the emotional gap between intention and perception.

Build a brand that’s chosen without chasing | For busy Professionals, Tech + B2B Founders | Be seen in a way that actually feels true. Talks about #Personal branding, #Linkedin, #Social Selling, #Marketing

You’re doing amazing work… yet nobody knows it.


You’re delivering results, solving problems, making an impact.

And still… it often feels like your effort disappears into thin air.

Excellence alone doesn’t create credibility.

Alignment does.

Most people aren’t struggling because they lack skill.

 They're struggling because their skill is invisible.

 In a noisy world, doing the work isn’t enough.

Misalignment looks like:
 → High-level delivery… but entry-level online presence
 → Thoughtful process… but rushed communication
 → Real impact… but unclear storytelling
 → Clients love you… but your brand doesn’t reflect it

Slowly, credibility leaks. 

Not because you’re not good enough.

Because the world can’t see what you’re good at.

Your work deserves a stage that matches its value:
 → Show your process
 → Document your wins
 → Communicate with intention

You don’t need to become more. 

Just align the excellence inside you with how you show up outside.

When your packaging matches your performance:
 → People notice
 → They trust you
 → Everything moves faster

Keep going. This time, make your work visible.

Are you doing incredible work… but nobody seems to notice?
 
P.S.: Share one way you’ve made your expertise visible — or what’s holding you back  in the comments. Let’s help you get seen.

The more “professional” you sound, the less anyone feels you.

→You’re not struggling to find a strategy.

→You’re drowning in them.

Every scroll shows you someone who cracked the code.

And you think, maybe if I just do what they’re doing, it’ll click.

So you adjust your tone:

→You rewrite your hooks.

→You chase what works

Until your voice disappears.

I learned this the hard way:

→My content looked sharp,

→But I felt smaller every time I hit post.

The truth is:

You don’t sound strategic. You sound scared.

Because a strategy built on insecurity isn’t structure.

It’s survival.

This kind of pressure doesn’t build trust. It leaks it.

If you want your message to feel grounded again

Start here:

1️. Audit your feed.

→Mute the voices that make you feel smaller.

→Clarity can’t breathe in comparison.

2️. Write from memory, not notes.

→Your lived experience is your strategy.

→One real story beats a dozen borrowed ones.

3️. Refine after you post.

→You don’t grow by perfecting in private

→You grow by reflecting in public.

→You don’t need more tactics.

→You need self-trust with structure.

What would your content sound like if you stopped trying to sound like anyone else?

P.S. If your message feels off, pause. Don’t fix it — feel it. The moment it sounds like you again, that’s where your authority lives...

Visibility Doesn’t Equal Connection...

Most professionals don’t struggle with visibility.
They struggle with positioning(language that actually feels true).

Because showing up is easy.

Feeling seen while doing it — that’s the hard part.

I get it.

You’ve tried it all:
→ The “best practices” from LinkedIn gurus.
→ ChatGPT prompts that promise viral hooks.
→ Templates that tell you exactly how to “sound credible.”
→ Even mirroring what’s working for others (hoping it might finally work for you too).

And yet... You’re still no closer to clarity than when you started.

You’re posting, but not connecting.

Visible, but not chosen.

Present, but not felt.

Only hurting your ego and bank account.

I’ve been there.

For a year, I thought visibility was proof:
→ More eyes meant more credibility.
→ More content meant more connection.
→ More presence meant more opportunity.

But all it really created was noise — not nuance.

Because people don’t choose you for what they see.

They choose you for what they sense.

Your words can be perfect, but if they don’t sound like you.

They’ll never land with the people meant for you.

Here’s what I’ve learned working with founders and professionals who felt the same:
1️. You don’t need a new template. You need a new truth.
2️ . The right words don’t just describe you — they become you.
3️. When your message feels aligned, you stop convincing and start connecting.

Visibility might open the door. 

But resonance is what invites people in.

So before you post, ask yourself:
“Am I clear enough— or like who I think I need to be to get noticed?”

Because clarity doesn’t come from algorithms. It comes from alignment.

P.S. Follow for clarity that helps your message feel real — so people don’t just see you, they sense you.

Why your Personal Brand isn’t growing your business
(even though you spend much time on it):

You show up. You post. You comment. And yet:
→Nobody seems to notice your expertise
→Your posts get likes, but no meaningful conversations
→Opportunities don’t reach out, or the wrong ones do
→You feel visible, but invisible at the same time

You’re putting in the work — that’ isn’t the hardest part. 
Feeling unseen is.

I spent six months $0 earning learning this the hard way. 

The problem isn’t algorithms or strategy — it’s your mindset.

Your brand won’t convert unless:

→Your headlines clarify your role and how you help 
(so people instantly know why you matter)

→You show value through showing your understanding of your audience presence
(not just self-promotion)

→You send the right signals through using words that matter
(Comments and intentional engagement)

When you believe in the value you bring and are intentional about showing it:
→ Confidence comes from the words you choose daily.
→ Trust comes from the words you put out.
→ The right opportunities naturally find you.

Because the core of your brand’s worthiness lies in your mindset…
And the words you use to express it.

Have you ever felt like you’re showing up consistently 
But no one really notices your expertise?

P.S.: Comment below with one thing you do (or want to do) to make your value visible. 
Let’s share strategies that actually attract the right opportunities.

There’s a story I once heard about a lighthouse keeper who refused help.

Every night, he lit every lamp by hand.

Hauling oil up narrow stairs, polishing the glass, keeping the flame alive.

He took pride in being the one who “did it all.”

The sea was rough, but the ships saw his light, and that was enough.

Until one night, the light dimmed. He had run out of strength… and oil.

And for the first time, the ships couldn’t find their way.

That’s when he realized: 

He was never meant to be the light itself. 

He was meant to sustain it.

Just like that lighthouse keeper...

Most founders and professionals burn themselves out trying to “be everything.” 

They handle the posting, content, sales, and messaging alone.

Because they believe: 

“If I stop doing everything myself, I’ll lose control.”

However, the truth is that control without clarity isn’t strength—it’s survival.

When you try to be the whole system, 

You lose the signal that actually makes people trust you.

You don’t build resonance by doing it all. 

You build it by knowing what’s yours to hold...

...And what’s meant to be supported.

Where in your business are you dimming your light?

Trying to do everything yourself, instead of letting your system sustain you?

P.S. Follow for clarity that helps your presence stay bright — without burning out.

Yesterday, I caught myself staring in the mirror...

Not fixing my appearance, but questioning it.
Wondering how something could look “fine,” yet still feel so wrong.

And for the first time in a long time, I saw it clearly:

I wasn’t tired.
I was out of alignment.

I’d been saying yes too often:

To projects that drained me,
To opportunities that looked good on paper but felt heavy in my gut,
To beliefs that didn’t sound like my own voice anymore.

And the mirror?
 It doesn’t lie.

 It reflects the truth you’ve been trying to outperform.

Yesterday, I made myself a quiet promise:
 If it doesn’t feel aligned — it’s a no.

 No guilt. No over-explaining.

Because speed had me chasing everything.
But alignment gave me momentum that actually meant something.

Now, I measure success differently.

Not by how much I do,
But by how right it feels when I do it.

The mirror taught me something strategy never could.
Growth doesn’t start with doing more.

It starts with being honest enough to stop pretending.
Because real growth doesn’t start with a strategy.

 It starts with self-honesty.
 And clarity always begins there.

Where in your work are you saying “yes” just to avoid the discomfort of saying “no”?

P.S. Follow for clarity that helps your growth feel true — not forced.

There are only 2 games played on LinkedIn.
(Either one you play decides if you get ignored…or get clients.)


1️. Building a big following = the attention game.
2. Building a real business = the trust game.

And the difference between the two?

Your intention behind every post.

Most professionals post from attention:
→ “Let me sound smart.”
→ “Let me go viral.”
→ “Let me get more reach.”
→ “Let me prove I know what I’m talking about.”

But attention has a ceiling.

It doesn’t translate into trust.

It doesn’t create safety.

It doesn’t position you as the natural choice.

It just makes you visible… not valued.

Here’s what I’ve learned helping founders and professionals shift from visible → chosen:

1️. Attention gets eyes.
→Trust gets clients.
→A post can perform 
→and still not bring a single lead.

Why?

Because people don’t buy what they see.

They buy what feels aligned.

2️. Attention asks “How do I attract many?”
→Trust asks “How do I speak to the one who matters?
→The right client doesn’t need convincing.
→They just need resonance.

3️. Attention grows an audience.
→Trust grows a business.
→Followers don’t pay you.
→Aligned people do.

And aligned people respond to clarity, not volume.

So before you post again, ask:

→ “Is this post trying to get attention… or build trust?”
→ “Does it sound like me… or like the version I think will perform?”
→ “Is this content attracting more eyes… or the right eyes?”

Because the truth is simple:

Visibility gets you seen.

But resonance gets you chosen.

And the clients you want won’t choose you because you’re loud.

They’ll choose you because you feel aligned.

Which game have you been playing without realizing it — the attention game or the trust game?”

taplio

The Battle

Mark Borum

Francisca Eze

Followers

Posts

Engagements

Likes

Performance ScoreMark Borum's LinkedIn Performance

Performance ScoreFrancisca Eze's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mark Borum

Francisca Eze

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

Performance ScoreFrancisca Eze's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Borum's LinkedIn Performance