Nift

The Gratitude Flywheel – Reshaping how people discover and engage with brands.

Partnerships

Sell Grow Repeat

On a mission to help founder led sales organizations, early stage companies, and digital entrepreneurs build sales processes and strategies that work.

Some recent successes:

- From 5% to 40% close rate in 3-months
- 40% increase in revenue in 2-months 
- First 1K customers in 6-months
- From $80K to $2M+ ARR

💪🏻 Let's work together!

Founder

TalentSheets

More than 490+ marketers and founders use TalentSheets to manage and support their influencer marketing efforts.

The first influencer platform that layers on top of Google, turning Google Drive into your own personalized influencer marketing database. All without changing your current workflow or costing you a fortune.

Co-Founder

LOOM CLUB

A neighborhood club where a community of locals exercise, co-work, and socialize under one roof. 

Re-imagining community & wellness for a changing world.

Investor

Plei, Inc

Plei is the largest pickup soccer platform & organizer in the United States, boasting more than:

- 180,000+ soccer players on the Plei App
- 40,000+ games hosted on the Plei App as of Aug '23 (30,000+ in 2023 Alone)
- Partnerships with 130+ sports facilities across 15 U.S. cities

Teachable

Director Of Business Development

Fullscreen

Fullscreen empowers talent and brands to build and monetize highly engaged, social-first audiences through best-in-class strategy, creative services and technology.  Our company is a global leader in social-first entertainment experiences and services for the world’s top talent, digital influencers, brands and avid fans.   
 
For our talent and digital influencer partners, we provide a range of services and tools that include talent management, multi-platform content optimization, brand partnerships, live touring, consumer products, and a powerful consumer-facing technology platform that provides affinity brands, talent and influencers with websites, online stores, fan clubs and social optimization tools to help them seamlessly analyze data and create meaningful relationships with fans. 
 
For our brand partners, we work with marketers who are looking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content, organic and paid distribution, live events, and targeted media.  We have offices in Los Angeles, New York, and Atlanta.

VP Sales and Marketing

Reelio

- Founder with a strong focus on sales & marketing
- Built and managed cross-departmental teams for goal and process alignment that continue to provide stellar relationships and results for our clients.
- Drove company from ideation and pre-revenue to annual 8-figures 
- Sold into key accounts, such as, Estée Lauder, Unilever, Colgate-Palmolive, & Dunkin' Donuts without pre-existing relationships
- Liaison between market demands and product development in order to better shape product roadmap
- Built an outsourced SDR org to deliver 11X ROI on cost
- Drove company to successful acquisition

Co-founder & VP, Sales & Marketing (ACQUIRED)

Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The hits keep coming. Nift has once again been named to the Deloitte Technology Fast 500™.

One of North America’s fastest-growing technology companies, driven by 731% revenue growth over the past three years. 💪

[Full release in comments]

For the first time, the people who own the transaction are also becoming the most powerful media owners in the room. 

Walmart, Target, Kroger, Instacart, Uber, DoorDash… they have carts, orders,  identities, and now the media dollars.

Everyone’s hyped about retail media racing toward ~$100B. The more interesting question is: what happens when every “ad opportunity” is attached to a logged-in, paying customer?

The space is still relatively new, but its month-over-month rate of change can give you whiplash. If you still think commerce media is “sponsored products on a retailer’s site,” you’re already behind.

This is fast becoming the default way brands buy performance media:
closer to the transaction, closer to the customer, closer to actual revenue.

And the tension no one wants to talk about? there’s a ceiling on how many ads you can jam into an app, a feed, or a checkout flow before users tap out.

So the next phase isn’t “more ads.” It’s:

– Turning high-intent moments into value, not noise
– Growing yield per user without torching the experience
– Bringing in non-endemic dollars w/out turning into Times Square

The players who solve that balance — retailers, apps, BNPLs, streamers — will own the next decade of advertising. 

Everyone else will be arguing about CPMs while their users quietly churn.

Open article: Retail media ad spend will reach over $100B by 2027 by emarketer.com

Retail media ad spend will reach over $100B by 2027

Big milestone for us at Nift: we’re continuing our expansion in the UK with another phenomenal partner.

When Nift started, the idea was simple– help people discover great brands through gifts that actually feel good to receive. Watching that idea grow from a handful of partners in the U.S. to working with some of the biggest consumer apps in the world… that’s been surreal.

This latest addition to our UK partner ecosystem is a reminder of how far the team has taken this. 

New markets, new partners, and the same belief that there’s a better way for brands and consumers to connect than another interruptive ad.

I’m incredibly proud of what we’re building and even more excited for what opening up the UK unlocks next.

We’re pleased to share that Nift is partnering with Clearpay (Afterpay) as we expand into the UK.

Through this partnership, Clearpay customers will receive thoughtful thank-you gifts at meaningful moments in their journey—helping them discover brands they’ll love, while giving Clearpay a way to generate incremental revenue without interrupting the experience.

It also offers brands a more thoughtful path to reaching new audiences, rooted in relevance and choice rather than disruption.

We’re grateful to be partnering with Clearpay and look forward to what we’ll build together. 💪 

 🔗 Full announcement:  https://lnkd.in/gP4eRDNF

StackedSP

We help tech startups achieve audacious goals by stacking their teams with champions.

Managing Partner

Head of Growth & Talent

Growth & Talent Acquisition Lead

Growth & Talent Acquisition

Ceridian

Completed numerous on-site and virtual proof-of-concept demonstrations for the Dayforce platform, demonstrating my adaptability and technical skills. I was involved in both commercial and mid-market deals, and acted as an integral component in the sales cycle, contributing to the overall success of the team.

Solutions Consultant

Provided substantial support to Canadian Solutions Consultants, bridging the gap between subject matter experts and sales individuals through the effective sharing of product knowledge. I took on the responsibility of developing training and configuration documentation, contributing significantly to the team's learning resources. I also had the opportunity to demonstrate my technical ability by successfully completing complex virtual demonstrations.

Application Consultant

Enhanced the sales cycle by building comprehensive documentation and provided robust product support. This role also saw me successfully complete numerous Requests for Proposals (RFPs). Additionally, I built a profound understanding of the Dayforce HCM platform, a skill that greatly contributed to my overall productivity and effectiveness.

Product Consultant

Canadian Young Judaea

In the summer of 2013, I held the position of Program Director, where I was responsible for a diverse array of duties. These included spearheading the hiring process for eleven new first-year staff members and ensuring the health and safety of 150 campers. I also managed day-to-day operations and scheduling of programs, an essential task that kept the camp running smoothly. As a leader, I oversaw and guided 45 staff members over an eight-week period. Finally, our team came together to create 85 educational and leadership programs, contributing to a vibrant and engaging camp experience for all.

Staff Member & Program Director

Campus Coupon

I successfully co-founded a group-buying website for students at McGill University. I used strong interpersonal skills to form deals with local restaurant merchants!

Co-Founder & CEO

Managing Partner at StackedSP

As the Managing Partner at StackedSP, my commitment is to empower tech startups to achieve their audacious goals by stacking their teams with champion talent. This journey requires a close partnership with early-stage founders and the orchestration of world-class recruitment processes. My principal focus is on building high-performing teams from the ground up, and as a strategic partner, I am dedicated to not just meeting, but going above and beyond to ensure the job gets done.

Jared Saks

One pattern keeps repeating across the top performers I place into early-stage teams:

They don’t wait for permission. 

Founders often call it “ownership,” but here’s what it actually looks like inside a 0–20 person company:

• Seeing a problem before anyone names it
• Fixing things that aren’t technically “your job”
• Making decisions with imperfect context
• Caring about the product like it’s yours

These traits end up mattering more than stack expertise or years of experience. In fact, half the founders I work with say some version of the same thing:

“Give me someone who behaves like a founder, not someone who needs managing.” 

If you’re a founder hiring right now, here are the questions to ask:

“Tell me about a time you took initiative on something outside your role.”
“What’s a problem you solved before being asked?”
“How do you decide when to run with something vs. wait for input?

The high-ownership folks will give you specifics. Everyone else gives you theory.

What other ways do you probe for this?

taplio

The Battle

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Jared Saks

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taplio

The Battle

Mark Borum

Jared Saks

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

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