Nift

The Gratitude Flywheel – Reshaping how people discover and engage with brands.

Partnerships

Sell Grow Repeat

On a mission to help founder led sales organizations, early stage companies, and digital entrepreneurs build sales processes and strategies that work.

Some recent successes:

- From 5% to 40% close rate in 3-months
- 40% increase in revenue in 2-months 
- First 1K customers in 6-months
- From $80K to $2M+ ARR

💪🏻 Let's work together!

Founder

TalentSheets

More than 490+ marketers and founders use TalentSheets to manage and support their influencer marketing efforts.

The first influencer platform that layers on top of Google, turning Google Drive into your own personalized influencer marketing database. All without changing your current workflow or costing you a fortune.

Co-Founder

LOOM CLUB

A neighborhood club where a community of locals exercise, co-work, and socialize under one roof. 

Re-imagining community & wellness for a changing world.

Investor

Plei, Inc

Plei is the largest pickup soccer platform & organizer in the United States, boasting more than:

- 180,000+ soccer players on the Plei App
- 40,000+ games hosted on the Plei App as of Aug '23 (30,000+ in 2023 Alone)
- Partnerships with 130+ sports facilities across 15 U.S. cities

Teachable

Director Of Business Development

Fullscreen

Fullscreen empowers talent and brands to build and monetize highly engaged, social-first audiences through best-in-class strategy, creative services and technology.  Our company is a global leader in social-first entertainment experiences and services for the world’s top talent, digital influencers, brands and avid fans.   
 
For our talent and digital influencer partners, we provide a range of services and tools that include talent management, multi-platform content optimization, brand partnerships, live touring, consumer products, and a powerful consumer-facing technology platform that provides affinity brands, talent and influencers with websites, online stores, fan clubs and social optimization tools to help them seamlessly analyze data and create meaningful relationships with fans. 
 
For our brand partners, we work with marketers who are looking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content, organic and paid distribution, live events, and targeted media.  We have offices in Los Angeles, New York, and Atlanta.

VP Sales and Marketing

Reelio

- Founder with a strong focus on sales & marketing
- Built and managed cross-departmental teams for goal and process alignment that continue to provide stellar relationships and results for our clients.
- Drove company from ideation and pre-revenue to annual 8-figures 
- Sold into key accounts, such as, Estée Lauder, Unilever, Colgate-Palmolive, & Dunkin' Donuts without pre-existing relationships
- Liaison between market demands and product development in order to better shape product roadmap
- Built an outsourced SDR org to deliver 11X ROI on cost
- Drove company to successful acquisition

Co-founder & VP, Sales & Marketing (ACQUIRED)

Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The hits keep coming. Nift has once again been named to the Deloitte Technology Fast 500™.

One of North America’s fastest-growing technology companies, driven by 731% revenue growth over the past three years. 💪

[Full release in comments]

For the first time, the people who own the transaction are also becoming the most powerful media owners in the room. 

Walmart, Target, Kroger, Instacart, Uber, DoorDash… they have carts, orders,  identities, and now the media dollars.

Everyone’s hyped about retail media racing toward ~$100B. The more interesting question is: what happens when every “ad opportunity” is attached to a logged-in, paying customer?

The space is still relatively new, but its month-over-month rate of change can give you whiplash. If you still think commerce media is “sponsored products on a retailer’s site,” you’re already behind.

This is fast becoming the default way brands buy performance media:
closer to the transaction, closer to the customer, closer to actual revenue.

And the tension no one wants to talk about? there’s a ceiling on how many ads you can jam into an app, a feed, or a checkout flow before users tap out.

So the next phase isn’t “more ads.” It’s:

– Turning high-intent moments into value, not noise
– Growing yield per user without torching the experience
– Bringing in non-endemic dollars w/out turning into Times Square

The players who solve that balance — retailers, apps, BNPLs, streamers — will own the next decade of advertising. 

Everyone else will be arguing about CPMs while their users quietly churn.

Open article: Retail media ad spend will reach over $100B by 2027 by emarketer.com

Retail media ad spend will reach over $100B by 2027

Big milestone for us at Nift: we’re continuing our expansion in the UK with another phenomenal partner.

When Nift started, the idea was simple– help people discover great brands through gifts that actually feel good to receive. Watching that idea grow from a handful of partners in the U.S. to working with some of the biggest consumer apps in the world… that’s been surreal.

This latest addition to our UK partner ecosystem is a reminder of how far the team has taken this. 

New markets, new partners, and the same belief that there’s a better way for brands and consumers to connect than another interruptive ad.

I’m incredibly proud of what we’re building and even more excited for what opening up the UK unlocks next.

We’re pleased to share that Nift is partnering with Clearpay (Afterpay) as we expand into the UK.

Through this partnership, Clearpay customers will receive thoughtful thank-you gifts at meaningful moments in their journey—helping them discover brands they’ll love, while giving Clearpay a way to generate incremental revenue without interrupting the experience.

It also offers brands a more thoughtful path to reaching new audiences, rooted in relevance and choice rather than disruption.

We’re grateful to be partnering with Clearpay and look forward to what we’ll build together. 💪 

 🔗 Full announcement:  https://lnkd.in/gP4eRDNF

Sidekick AI

Imagine if ChatGPT and Canva had a baby and it grew up to be an Email Marketer.

Sidekick AI is that baby. 

Create emails in 2 minutes and have them setup in your ESP, ready-to-go.

Preflect

Advisor

Hush Blankets

Making Canadians fall in love with sleep again.

Director, Marketing

Domio Sports

Increased some optimizable metric by some unverifiable % that may or may not impress you.

Director, Growth Marketing

Digital Marketing Manager

Zensurance

Digital Marketing Specialist

University of Toronto

As a professional manchild, I performed my duties to the best of my capabilities:
- Constantly pull all-nighters to extend my procrastination
- Skip classes to play Hearthstone and FIFA
- Eat food no human should at times no human should
- Drink everything but water
- Somehow pass my courses with lowest possible GPA required (a lesson in efficiency)

Professional Manchild

My Parents' Home

As a professional child, my duties were to:
- Throw tantrums when I didn't get my way
- Stay up way past bedtime, regularly
- Somehow pass school and high school

Professional Child

Helping You Create Better Email Content 🍩

I break down newsworthy (and snoozeworthy) email marketing campaigns to help you level up your email marketing game.

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The Battle

Mark Borum

Khaled B.

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The Battle

Mark Borum

Khaled B.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

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