Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The expansion continues. Welcome to the team, John.

New year. New market. More thank-yous. 🇦🇺 🌏 

We’re welcoming John McNerney as General Manager, APAC, to lead our launch and growth across Australia and the broader region.

John brings deep experience across advertising, data, and commerce platforms and a shared belief that growth is strongest when it’s built on real thank-you moments.

Australia, we’re glad to be here. 💛 

//https://lnkd.in/g5VX6fHk

Open article: Nift Hires Ex-Yahoo Boss John McNerney To Lead APAC by bandt.com.au

Nift Hires Ex-Yahoo Boss John McNerney To Lead APAC

Growth @ Tella ⎸ I write about growth, product, and video 🎥

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Our founders have been looking for new ways to incentivise the right habits (i.e. post more, build with AI).

So, I've decided that if this post gets 200 likes, I'm putting my trip to Paris on the company card.

2026 most popular baby names are in, kinda wild no?

My plans for this year, apparently:

- 𝖦̶𝗋̶𝗈̶𝗐̶ ̶𝗈̶𝗇̶ ̶𝖱̶𝖾̶𝖽̶𝖽̶𝗂̶𝗍̶
- 𝖮̶𝗋̶𝗀̶𝖺̶𝗇̶𝗂̶𝗌̶𝖾̶ ̶𝖺̶𝗇̶𝗈̶𝗍̶𝗁̶𝖾̶𝗋̶ ̶𝗏̶𝗂̶𝖽̶𝖾̶𝗈̶ ̶𝖼̶𝗁̶𝖺̶𝗅̶𝗅̶𝖾̶𝗇̶𝗀̶𝖾̶
̶- 𝖯̶𝗈̶𝗌̶𝗍̶ ̶𝗈̶𝗇̶ ̶𝖫̶𝗂̶𝗇̶𝗄̶𝖾̶𝖽̶𝖨̶𝗇̶ ̶𝖽̶𝖺̶𝗂̶𝗅̶𝗒̶ ̶
̶- 𝖬̶𝖺̶𝗄̶𝖾̶ ̶𝟣̶ ̶𝖸̶𝗈̶𝗎̶𝖳̶𝗎̶𝖻̶𝖾̶ ̶𝗏̶𝗂̶𝖽̶𝖾̶𝗈̶/̶𝗐̶𝖾̶𝖾̶𝗄̶
- Learn Claude Code

online grocery shopping with Claude Code 🍇🍵 

// I live in Lisbon so online grocery shopping means translating ingredients to Portuguese. Here's how I do it instead now:  

1. create markdown file with ingredients/shopping list
2. tell claude to translate to desired language
3. use claude --chrome to access your online supermarket (log in etc)
4. tell it to add ingredients to cart

optional: create a list of foods to skip (e.g. salt, olive oil, butter) 

note: the chrome extension is slow so this was fun to do, but not if you're in a rush 🫶

cc Auchan Retail

live reaction of me finding out the command to create a new markdown file

You thought you had anxiety on first Monday back to work? 

Try speaking in front of 367 people for an hour. 

Yep, see you later.

I can't believe I got them to agree to this session 😅

Renée Shaw, Carmen Vicente, and Miranda Shanahan are some of the people I turn to when I need to know: 

"What's hot in social strategy for 2026?"

If you're a founder, brand, or solo-creator you need to be learning from them: 

- Renée grew to 16k followers on LinkedIn in just months (seriously leveling up tl;dv - AI Meeting Assistant's presence on here) 

- Same for Carmen on TikTok, who grew to 27k followers and recently joined Slate as a social lead

- Miranda has been going viral every month on TikTok breaking down brand strategy and making predictions that keep coming true 😅

See you there on Wednesday, at 2pm UK time ✨ 

Sign up below.

I'm convinced Claude's thinking verbs are rage bait 😅

What's the worst one you've seen?

Me, when my CTO asked: "wdym you don't have Brew, Python3, and ffmpeg installed on your machine?"

taplio

The Battle

Mark Borum

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreMark Borum's LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

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taplio

The Battle

Mark Borum

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Borum's LinkedIn Performance