Partnerships @ Nift | 3X Founder (8-figures, 7-figures, and a dud) | Investor. Advisor. Bourbon Lover | Exploring the tactics and stories from the best entrepreneurs on the planet

Daily insights on business building.

Sales & Marketing Leader with 10+ years selling high-value solutions as a player/coach to meet customer needs. 

Creative and curious mindset, with a track record of leveraging problem-solving skills to uncover new revenue opportunities and drive business growth. 

Unquestioned ethics and a strong commitment to doing what is right for customers, co-workers, and the company.

EQ > IQ

Some highlight from across my career:

- Responsible for more than $100M in advertising budgets

- Scaled startups $0 to 8-figures, then again from $0 to 7-figures

- Built an outsourced SDR Team that produced 11X ROI on net new logos

- Trained more than 50 sellers to systematically attain quota through repeatable process

- Sold into and built marketing programs for some of the best companies on the planet. 

I'm excited to create something amazing with you.

💪🏻 Let's work together

Mark Borum

The expansion continues. Welcome to the team, John.

New year. New market. More thank-yous. 🇦🇺 🌏 

We’re welcoming John McNerney as General Manager, APAC, to lead our launch and growth across Australia and the broader region.

John brings deep experience across advertising, data, and commerce platforms and a shared belief that growth is strongest when it’s built on real thank-you moments.

Australia, we’re glad to be here. 💛 

//https://lnkd.in/g5VX6fHk

Open article: Nift Hires Ex-Yahoo Boss John McNerney To Lead APAC by bandt.com.au

Nift Hires Ex-Yahoo Boss John McNerney To Lead APAC

“If you build it, they will come” - said every misguided tech company. Unfortunately, it doesn’t quite work that way. So what do you do?

The answer is marketing (and I might be a little biased towards product marketing).

I’ve been fortunate enough to work at some of the top tech companies like Slack and Zapier, to fast-growing startups like Secureframe and Lumos. I have experience with:
✅ Leading 30+ GTM and product launches for early, mid-stage, and late-stage B2B startups (including building product launch playbooks from scratch)
✅ Managing positioning and messaging for tier 1 product lines to tier 3 feature updates
✅ Owning sales enablement including sales trainings, case studies, email cadences, white papers, 1-pagers, battle cards, sales decks
✅ Creating competitor intelligence programs to inform sales messaging and executive strategy
✅ Working cross-functionally with product, marketing, sales, customer success, and the executive team to manage stakeholder expectations and get buy-in for product launches
✅ Building over 250+ marketing assets across landing pages, blog posts, in-product messaging, webinars, marketing emails, sales collateral, user education and more

Highlights of my career include:
⭐️ Owning the P&M, strategy and launch of a company-wide rebrand
⭐️ Hitting 150% of quarterly acquisition goal within 3 weeks of a product launch
⭐️ Managing the end-to-end product launch process from beta to launch for multiple products with million dollar revenue lines
⭐️ Having my sales team actually love working with me and getting constant appreciation DMs for the collateral I build to help them close more deals

Industries of interest include B2B SaaS, AI, and workplace productivity (but always open to new industries and ideas).

Outside of work, you’ll find me traveling (44 countries to date), exploring the sights and sounds of NYC, making a mean Korean chicken wings, working out to burn off said wings, and hosting salons in cozy living rooms at https://luma.com/deeptalks

Feel free to reach out over DM or [samaneezm@gmail.com](mailto:samaneezm@gmail.com). I always love connecting with new people (but please tell me why you want to connect!)

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The Battle

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Samanee Mahbub

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Borum's LinkedIn Performance

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