Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

Adam Benitez

AssetWatch®

Director of Revenue Operations

Pavilion

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Member

Real Time RevOps

I specialize in optimizing business operations and customer engagement strategies. Expert technologist who leverages advanced technologies like ZoomInfo and Outreach to automate lead acquisition. I have consistently achieved a 15% increase in engagement and a 12% rise in monthly revenue. Through CRM process enhancements and capacity planning, I’ve boosted sales rep productivity by 35%, reduced resource waste by 25%, and increased revenue projections by 15%. My data management practices ensure data quality and integrity, empowering strategic insights to drive business growth.

Core Skills include:
● Comp, Commissions, and Quota Management
● Sales Planning and Forecasting
● Analytics: Reporting & Dashboards for Pipeline/Bookings Visibility and Strategic Guidance
● Data Analysis & Data-Driven Insights
● BDR Process Improvements 
● Account Fit and Selection
● ICP and Buyer Journey
● Tech Stack Optimization
● Opportunity Flow Overhaul
● Lead Scoring
● Full Funnel Insights
● Sizing & Capacity Planning
● Market & Account Segmentation
● Data Management
● Tech Implementations and Integrations

Principal & Senior Consultant

Fictiv

Transformed sales operations from a one-person team to a robust department of five, resulting in a doubling of stagnant sales growth from a three-year period into doubling growth each year for the first two years through strategic re-organization, process optimization, and data-driven insights. I led efforts that contributed to a stellar Rule of 40, securing of $100M in Series E funding.

I enhanced the commission process, improved forecasting accuracy, and performed detailed capacity planning. Additionally, I provided hiring guidance supported by bottom-up analysis to align with TAM research and board directives.

My account prioritization strategy improvements, technology implementation and refinements, and enhanced pipeline management processes led to increased conversion rates, average order values, ARR, and LTV. In addition, I educated sales leadership on leveraging Chorus.io for sales coaching and analytics, driving enhanced performance insights and efficiency.

Director, Revenue Operations

Talend

Contributed to building and optimizing operations for a successful IPO, achieving top quadrant positioning in Gartner's Magic Quadrant and driving revenue growth to exceed $300M ARR.

I orchestrated Lattice predictive scoring, boosting SALs and ACV significantly, and contributed to the transition of business processes from Sales Element to CPQ, adding product bundling and tier-based pricing. I managed CRM migrations and the creation of a deal desk function, saving time and improving sales performance. My initiatives ensured compliance with GDPR and CAN-SPAM, safeguarding data privacy and operational excellence.

Core Skills:
Data Quality
Segmentation
Lead and Account Scoring
Lead and Account Routing
Lead Lifecycle
Nurturing
Technologies
Funnel Reporting
KPI Reports and Dashboards
Project Management

Sr. Revenue Operations Manager

As part of a team involving our Sales Operations Director and CIO, successfully migrated the company's CRM system from SugarCRM to NetSuite.  Utilized in depth knowledge in interfaces, forecasting, pricing, quotes, data integrity, reporting, and contracts to build custom views, dashboards, workflows, portlets, and system processes that facilitated sales functions and system use for sales and sales management. Managed system lead flow and territories globally, helping management define territories fairly.  Through lead flow and territory analysis, decreased the number of unassigned leads in our entire CRM from 12% to 5% globally.  Instrumental in establishing our quoting system and training our sales reps on best practices and procedures.  "Go to guy" at Talend for nearly all things system related.

Specialties: 
Quoting System Development and Training
Interface Launch and Optimization
System Data Quality
Ad Hoc Reporting and KPI Measurements 
Sales and Forecasting Analysis
Process Demonstration

Sales Operations Manager

Implemented best practices based on previous experience and trends discovered in analysis of our BDR team's numbers (essentially developed lead scoring/ranking before we had a marketing automation tool to automate this for us).  Created Excel and Sugar CRM reports to help management better gauge company Sales and BDR activity.  Through my research, I successfully established best practices that have led to 40% more opportunities and sales being generated from the BDR team to the Sales unit.  Trained new employees in Sugar CRM system use.

Sales Operations Analyst

Constructed reports in Excel and Sugar CRM that provided management and our newly acquired ESB division clearer understanding of company metrics and employee productivity.  
Supplied employees with greater visibility of leads.  

Discovered how to pinpoint the best leads in our database and subsequently developed lead reports that immediately raised BDR production by 15-20% in all key categories. 
Operated Outbound/Predictive Dialer by utilizing Crystal Reports.

Demonstrated the intricacies of Sugar CRM (navigation, operation, and report building) during team workshops and employee indoctrinations.
Instructed Sales team on "Report Building in Sugar" and BDR team on "Increasing Opportunities" via PowerPoint at Q3 Company Kickoff.
Earned Q1 Company MVP for performing as top BDR and most ideal "team player"

Senior Business Development Representative

Quickly became top producing BDR (call center rep) by learning our CRM system and using that knowledge to build my own reports aimed at finding the best leads in the system.  By calling the best leads, my meeting to contact rate was around 60% and my lead to opportunity rate was 1 to 3 for all meetings scheduled for our Sales Reps.

Business Development Representative

Affiliated Marketing Group

Consolidated online invoice records, creating a more efficient tracking system.
Systematized P&L statements.
Researched, developed, and executed a marketing plan to introduce Energizer twin pack flashlights into southern California's independent market.
Formulated strategies to better position Energizer products against Duracell through market research, data analysis, and surveys.
Oversaw Accounts Payable and Collection duties.
Handled all invoices and collections.
Positioned and marketed products in the packaged goods market.
Data Analysis.

Operations Analyst

💰 Instrumental in $75M Series C funding by producing board-ready dashboards, improving forecasting accuracy, and ensuring GTM data integrity across systems.

🚀 Supported a $100M Series E raise at Fictiv, ending 3 years of revenue flatlining by overhauling ICP targeting, leading a 20-person cross-functional GTM team, and delivering a 73% increase in ARR.

📊 Transformed pipeline forecasting and rep accountability at multiple companies by implementing structured sales methodologies, stage-based SLAs, and Salesforce-based dashboards—resulting in faster deal cycles and improved forecast accuracy.

📈 Scaled a 10-person RevOps org across Sales Ops, CS Ops, Marketing Ops, Enablement, and Dev—driving scalable systems, strategic insights, and cross-functional alignment during high-growth phases.

🧩 Led multi-system RevTech integrations (SFDC, CPQ, Outreach, ZoomInfo, DocuSign, MadKudu, LeanData, Gong) to create a unified, data-driven GTM engine.

📉 Improved sales productivity by 35% and increased revenue forecast accuracy by streamlining sales automation, territory alignment, and deduplication strategies.

📍 Contributed to multiple successful exits including IPO, Series E, and Series F fundraises, with hands-on leadership in due diligence, revenue architecture, and GTM transformation.

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