Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

EyeCarePro Inc.

- The agile project manager (APM) plays a crucial role in driving the success of Agile project teams by effectively planning, leading, and organizing their efforts.
- With a focus on achieving exceptional performance and quality, the APM guides and supports the team to reach new heights of excellence.
- Holding teams accountable for their work, the APM ensures that every member is fully committed and responsible for delivering outstanding results.
- By removing obstacles that hinder progress, the APM creates a conducive environment for the team to thrive and excel in their work.
- The APM also takes on the role of a mentor, providing guidance.

Project Management Team Manager

* Improved customer satisfaction by collecting and analyzing client feedback and implementing targeted solutions.
* Streamlined onboarding process through comprehensive touchpoint design, resulting in improved efficiency and decreased team capacity.
* Addressed client issues and implemented scalable solutions, increasing product adoption and possible upsells.
* Collaborated with sales and operations teams to deliver personalized, efficient customer service using the latest technologies, resulting in an increase in customer retention.
* Reduced time-to-value for customers by continuously experimenting, measuring, and tracking performance.

Client Experience Manager

Smile Identity

* Successfully managed multiple partner engagement platforms.
* Nurtured and maintained relationships with both new and existing partners, leading to growth in product and feature adoption.
* Implemented a seamless partner experience on the portal.
* Managed the CRM platform, resulting in improved data analytics and efficient project management.
* Led the creation and implementation of policies and processes, streamlining the day-to-day operations of the Commercial team.
* Successfully led the implementation/project management of Zendesk & Zensell.
* Managed 102 accounts and served as the escalation point.
* Utilized data analytics to drive decision-making and optimize partner success initiatives.

Partner Success Manager 

Kurtosys Systems

* Implemented a successful webinar campaign resulting in an increase in engagement.
* Managed the creation of a yearly content calendar.
* Coordinated industry experts to contribute to thought leadership content resulting in an increase in website traffic.
* Conducted customer research to identify pain points and create solutions that improved customer satisfaction.
* Analyzed and optimized engagement across various channels.
* Produced product videos using Premiere Pro.
* Worked with internal teams to gather knowledge, content, and training that led to an increase in product sales and retention.

Customer Product Marketing Manager

Impact

* Successfully led cross-functional teams and managed external vendors in the execution of company-wide transformation projects, resulting in improved collaboration and resource utilization.
* Defined project scope, objectives, and KPIs, involving all stakeholders, ensuring feasibility and securing buy-in for successful project delivery.
* Delegated project tasks, utilizing team members' skill sets, leading to efficient project completion and improved team morale.
* Developed and maintained comprehensive project plans, tracking performance, analyzing success, and identifying areas for improvement.
* Streamlined processes, resulting in improved efficiency, cost savings, and increased customer satisfaction.
* Provided inclusive leadership, establishing productive relationships with internal and external stakeholders, leading to improved collaboration and teamwork.
* Conducted business analysis, understood business needs, and implemented process improvement initiatives.
* Trained team members, promoting adherence to processes and documentation, leading to increased efficiency and improved team performance.

Transformation Project Manager

* Successfully onboarded customers and established long-standing relationships.
* Built strong relationships with key stakeholders, driving product adoption and usage to the highest level within their organizations.
* Increased the net promoter score of the Altitude product.
* Provided expert advice to clients, helping them define & analyze attribution models and leverage Altitude data to maximize value.
* Project managed the production of marketing content and Zendesk articles, leading to an increase in web analytics/attribution best practices awareness.
* Conducted business reviews.
* Championed the implementation of new feature requests from clients.
Proactively monitored accounts and assisted clients in optimizing their usage.

Product Success Manager

* Optimally configured and administrated Operations tools.
* Provided oversight on the routing/escalation/resolution of support tickets/delegate as needed to
compliance, technical, etc.
* Developed and maintained the Zendesk Ticket management system.
* Managed each ZenDesk queue individually and provided support to employees with low response times.
* Ensured that client support requests were being answered in a timely and professional manner.
* Ensured high-quality responses.
* Functioned as a product knowledge expert for the platform and kept up to date with new product
features.
* Reviewed and audited the Zendesk and Jira ticket logging process on a quarterly basis.
* Made sure that all ZenDesk tickets are resolved according to the SLA’s.
* Played a lead role in the integration of acquired business units.
* Operational processes and onboarding were integrated successfully.
* Acted as a leader in the office with respect to identifying areas of general improvement, cross-
departmental efficiency and alignment.
* Made sure the office environment had a high energy level where people were excited to come into
work each day.
* Assisted in Training fellow employees in the Cape Town Branch.

Support Systems Manager

National Accounts Success Manager Duties:
* Identified all sales opportunities and project managed them accordingly.
* Understanding of the customer’s business goals and assist the client in how to utilize the software. 
* Reviewed accounts and made suggestions on how to increase performance and work with the client to implement the suggestions.
* Proactively reach out to client’s when fraudulent activity arises.
* Trained clients on best practices when onboarding Affiliates and creating contracts in order to
mitigate potential risks.
* Identified at-risk customers and develop solutions to ensure retention.
* Responsible for providing exceptional customer support to advertisers, affiliates, and agencies.
* Grew company revenue and customer satisfaction by matchmaking accounts to other partners.
* Provided our customers with consultative account management in a single point of accountability
who understands their needs and concerns.
*Acted as the single point of contact for retaining all at-risk clients.

Team Manager Duties:
* Recruited, hired and trained new team members.
* Served as the manager for all of the processes owned by National Accounts Success department (SMB).
* Manager of the day to day operations of the National Accounts department.
* Managed team shifts, performance, and salaries.

National Accounts Success Manager and Team Lead

* Managed the Affiliate approval process and escalations.
* Escalated at-risk clients to Account Managers or Technical Services Team.
* Assisted in writing documentation for the client portal.
* Reviewed all outgoing correspondence from our support team to our clients.
* Trained all new hires globally and set up the training program.
* Responsible for providing exceptional Level customer support through the support channel.
* Identified and notified the Account Manager of any up-sell opportunities.
* Acted as an escalation point for issues that required immediate attention.
* Assisted with technical integrations of new clients when needed.
* Proactively contacted the advertisers at risk of going into default.

Senior Client Success Specialist

* Reviewed and vetted all affiliate applications to the marketplace.
* Maintained and reviewed the marketplace entrees.
* Provided client support to Affiliates.

Junior Client Success Specialist

* Identified valid contacts for prospective clients.
* Assisted the sales team in managing incoming leads through Salesforce.

Data Validator

Jenman African Safaris

Internship

Dynamic Digital Transformation Project Manager with 11+ years in SaaS, marketing, project management and client success. Renowned for innovation and strategic insights that boost client experiences and team performance. 

Committed to optimizing operational efficiency and delivering top-notch results. Proven track record of enhancing customer satisfaction and retention through exceptional communication and passion for success.

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Bruce Martin

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