Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

Conceptualize, develop & drive execution of Potentiam HR, Talent and Learning & Development strategy and Organizational Development.   

Development and implementation of appropriate operating models and organisational structures that support the strategic aims of the business.

Responsible for leading, growing and managing the HR teams in South Africa, Romania & India by providing strategic and tactical guidance that are aligned with the Global HR Strategy.

Drives creation and delivery of Multi-Year Talent plans (MYTP) with a specific focus on resource and talent planning and engagement for Potentiam across all locations (South Africa, Romania and India) 

Strategic alignment, compliance, and operational excellence of all human resource processes, including Employee Relations, Recruitment, On-boarding, Performance Management, Learning and Development and Succession Planning.

Design, guide and manage organisational change and transformation, including organisational design projects.

Provide leadership coaching and advice to Potentiam leadership, management, and employees. 

Budgeting and operational expense control for the South Africa office. 

Strategic external stakeholder management

Global Head of HR

All Office

Manage the recruitment process; create a talent pool from head hunting to working with agencies.
Define competencies per position to ensure the right talent is being hired
Create and instill a workplace culture aligned to moving the business to the next level from beliefs, values and ways of working
Plan and manage the employee lifecycle from interviewing, appointing, on-boarding to exiting.
Develop and implement an employee performance review process to get an overview of performance and development needs to grow and retain talent 
Train managers to coach and mentor employees; hearing and resolving employee grievances; counseling employees and supervisors.
Championed and establish employee engagement activities to strengthen the company culture guided by the company values and global best practices
Represent the company at hearings, disciplinary inquiries and CCMA
Part of business management team

HR Manager

The Entertainer FZ LLC

Implement and drive a Strengths-based organization culture within the global company
Employee succession planning and subsequent career paths; develop and assess high potential programs.  
Create a blended approach to the learning from e-learning, lunch & learns, night owl university to job swaps across regions

Head of L&D/Regional HR Manager SA & Europe

Develop and implement an annual strategic manpower plan with the Executive Leadership Team and aligned to the company strategy to leverage our human capital in achieving the company goals
Design, implement and manage the entire employee lifecycle to ensure an engaging process for each employee.  
Manage the design, development and implementation of a performance management system to measure individual performance and facilitate the identification of training, career progression paths and development needs – along with talent identification and retention programs. 
To oversee all recruitment requirements internationally across 4 markets (Asia, Africa, Middle East & Europe) through online recruitment portals by creating brand and EVP (employee value proposition) awareness.
Develop and build a “heartbeat” of learning in the company incorporating a blended approach to the learning from e-learning, lunch & learns, night owl university to job swaps across global offices. 
Succession planning; develop and assess high potential programs, coach/mentor talent and high potentials 
Equip managers to coach, manage and mentor employees based on a Strengths approach. 
Champion and establish employee engagement activities 
Bi-Annual Employee Engagement Surveys, deep dive sessions to further understand the engagement needs of the employees
Responsible for manpower budgets/training budgets/company conferences/sales & marketing conferences / team building activities on an annual basis.
Maintain a pay plan by conducting periodic pay surveys; scheduling and conducting job evaluations; preparing pay budgets; monitoring and scheduling individual pay actions; recommending, planning, and implementing pay structure revisions.
Ensures legal compliance by monitoring and implementing applicable human resource federal and state requirements; conducting investigations; maintaining records; representing the organization at hearings, owning all HR processes.
Part of the Executive Leadership team

Head of HR

Executive Solutions

Human Resources Management
•Plan and co ordinate staffing levels; create a talent pool and manage the manpower plan for the business.
•Work with the Managers to recruit, interview, select, hire, and employ team members as required
•Consciously create a workplace culture that is consistent with the mission, vision and values of the organization 
•Ensure all HR processes and systems support the productivity of the Team
•Maintain and continuously update job descriptions, career pathways, commission programs, remuneration policies etc.
•Plan and manage the employee lifecycle from on-boarding to exiting.
•Lead employees using a performance management and development process that provides an overall context and framework to encourage employee contribution and includes goal setting, feedback, and performance development planning.
Support Team Management
•Manage the overall operational, budgetary, and financial responsibilities and activities of the Support Team, i.e. IT, Office management, overheads etc.
•Plan, evaluate, and improve the efficiency of business processes and procedures to enhance speed, quality, efficiency, and output, for the business.
•Communicate regularly with the DMs, PMs, the Director, Managing Director, and other designated contacts within the organization.
Process improvement
•Review and develop all processes in alignment with ‘the lean approach’ to improve the productivity for the Team.

Operations Manager

Epicure Catering

•	GAP analysis to identify efficiencies in the work streams – creation of SOP’s and work streams
•	Mentoring and work closely with HR Supervisor to create and implement salary benchmarking exercise and grading structure.
•	Aligning HR practices with global acceptable norms and UAE Labor law
•	Performance appraisal of entire front office (finance, customer support team, HR, sales team) to assess capabilities and identify gaps for training
•	Prepare strategy plan for 5 year horizon showing expansion into new business lines and investment costs incl. SWOT analysis

Manager - Special Projects

Philips Electronics ME&A

Achievements
•Health & Wellbeing Employee Engagement project voted as Best Practice in Philips global
•Promoted to HR Generalist: (L&D) March 2008

HR Business Partner (HR Generalist)

Lenotre

Outlet Manager

Afrileisure Group (South Africa)

Financial Manager / Operations Manager

At Potentiam Ltd, the dedication to our human capital is unparalleled, with psychological safety and talent strategy at the heart of our global initiatives. We've successfully crafted and implemented operating models that enhance strategic alignment and foster a culture of inclusion and growth. Our work spans continents, reflecting a commitment to nurturing talent and driving organizational development in South Africa, Romania, and India.

Our collaborative efforts have established a harmonized work culture and a performance review process that is pivotal in talent retention and professional development. These strategic HR endeavors not only support Potentiam's business objectives but also ensure a thriving and dynamic workplace.

taplio

The Battle

Bruce Martin

Chantal Endemann

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