Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

redPanda Software

The main duties of a solutions analyst are: 
1.	Talk to stakeholders and develop a functional requirements specification
2.	Analyze and map all relevant business processes and IT infrastructure
3.	Research any rules that might impact solution delivery, such as compliance, data governance, or organizational mandates. 
4.	Make recommendations for solutions that deliver organizational goals
5.	Assist in the design, development, and testing of solutions
6.	Oversee QA and deployment
7.	Report to stakeholders and senior IT leaders throughout the project lifecycle

Solutions Analyst

University of the Western Cape

Duties:
1	Ensure demand and time management
2	Signed-off framing document
3	Business case sign-off and presentation
4	Business traceability matrix 
5	Change management framework
•	Stakeholder map (who will be impacted & degree of influence on system)
•	Risks, issues, business drivers
•	Elevator speech (What are we doing, why are we doing it, What’s in it for me, what are the risks if we don’t do it)
•	Objective: Address concerns around fears resistance to change of stakeholder
•	Secure: Get buy in and commitment
6	Risks and issues register
7	UAT sign-off
8	Sign-off on FRS (where applicable -> BA accountable)
9	Lessons learnt log
10	Reporting (project heat map & project weekly plan)
11	Benefits realisation plan

Business Analyst

KEY RESPONSIBILITIES
•	Support of existing business processes and technology
•	Research and propose new developments and changes to business processes and technology
•	Testing and implementation of system changes
•	Management of system changes
•	System analysis and documentation
•	System cost management/budget control
•	Management of resources
•	Report development and writing
•	Business Process Design – functional and technical specifications
•	Internal training and facilitation manual development and maintenance
•	System consulting/user support/system problem analysis
•	Project Management
•	Staying abreast of relevant regulations and compliance matters
•	Ad hoc projects

Capfin

Duties
•	Map the current business process and required process (As-is and to-be)
•	Assist with the business case
•	Scope the requirements of the project
•	Communicate project progress to business throughout the life-cycle of the project
•	Organise requirements
•	Facilitate JAD sessions
•	Document Requirements
•	Getting sign-off from stakeholders
•	Transfer knowledge to developers
•	Verification of the solution 
•	Create test case (acceptance criteria)
•	Assist with white box testing
•	Conduct post implementation review
•	Assist with system training 
•	Monitor and evaluate whether the objectives of the project was met

Junior Business Analyst

Nedbank

Application design
Systems analysis
Test analysis

Requirements and Test Analyst

Tracking technical dependencies among systems
Resource planning

Release Planning

Developed on the Nedbank front-end banking system

Front End C# .NET Application developer

Tutor for 2nd year students doing PHP & MySQL

PHP & MySQL Assistant Coordinator

Tutor 1st year B.Com students in the subject on Information Systems

Information Systems Tutor

Solution Analyst and pursuing a PhD in Information Systems at the University of Cape Town (UCT). He holds an M.Com degree in Information Systems from the same university, a B.Com Honours and a B.Com undergrad degree specialising in Information Systems from the University of Western Cape (UWC). Kirwin has a background in software development, testing, and business analysis in the banking, micro-lending, retail, and higher education sectors. His research interest is studying the cultural phenomenon during the implementation of digital technologies such as cloud Enterprise Resource Planning (ERP). Currently, he is at redPanda Solutions where he is responsible for localisation of retail products for the South African market. redPanda Software and redPanda Solutions are development services and solutions that work with retail companies to deliver business solutions that are future proof, flexible, integrated, and secure.

taplio

The Battle

Bruce Martin

Kirwin Matthews

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