Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

Global Rewards & People Strategy - Independent Consultant

Competitive Capabilities International

• Provide Global Rewards strategic advisory, delivery, and solutioning across the full rewards ambit as a center of expertise to the Chief People Officer and ELT
• Support all Remuneration Committee meetings & proposals as an external SME
• Lead financial modeling and analytics for all People Investment budgeting & Board approvals
• As part of the People & Culture team, support the delivery of all HR annual processes & projects

Global Rewards - External Resource Partner

Career Development and Compensation Lead - External Consultant

A.P. Moller - Maersk

Leading a truly diverse team of 16 rewards and benefits partners sitting in 11 different cities across the globe, ensuring best-in-class total rewards consultancy and solutions to HR and leaders across the Maersk group - our mantra being to 'think global, find efficiencies'. Driving top quartile engagement and collaboration across the rewards and HR communities to do my part in helping Maersk achieve it's vision of becoming a integrator of container logistics connecting and simplifying our customers’ supply chain through global end-to-end solutions.

Specific priorities for 2020/2021:
- Robust rewards decision making by Leaders, driving an owners mindset whilst applying our global principles and a One Maersk rewards approach.
- People spend optimisation via a meaningful employee rewards experience for our diverse workforce
- Rewards program harmonisation and deliberate segmentation to enable aggressive business growth
- Maintaining our 2020 top quartile team engagement through the HR of the future transformation underway and our current COVID19 realities.

Team deliverables cover global mobility, benefits, wellbeing, compensation, incentives, recognition, employee experience optimisation, rewards harmonisation accross integrated entities and acquisitions, workplace flexibility, annual salary review cycle, benchmarking, job levelling and capability building.

Head of Global Rewards Deployment

Heading up the Rewards center of excellence  for the IMEA region, covering  8000 employees across 51 countries within the Middle East, Africa and Indian subcontinent. Core deliverables include reward capability building and training, incentives, recognition, mobility, benefits, benchmarking & job levelling and people performance & salary review.

Rewards Manager - IMEA Region

Reporting to the Global Performance & Reward lead, covering both the Africa and West Central Asia regions. A center of excellence covering salary review, benchmarking, expatriate pay & mobility, recognition and incentive programmes, employee benefits, HR transformation readiness and policy standardisation, employee engagement and performance management.

In addition from January 2016 I double hatted as HR Business Partner for the AFR region office - covering recruitment, talent management, employee development and strategic HR partnering to senior leaders and employees within the region head office.

HR Business Partner - AFR Region; Regional Performance & Reward Manager - AFR & WCA; 

Heading up the Compensation & Benefits center of excellence and the implementation of SAP HR in the Africa region, covering 46 countries in SSA. Key responsibilities include expatriate pay & mobility, job evaluation, incentive design & performance, salary review & benchmarking, policies & procedures, cluster HR coaching and HRIS reporting. 

From 2012 til mid 2015 I double hatted as the Global Mobility Manager for Maersk line, supporting HQ remotely in addition to my African focused reward responsibilities. Key mobility responsibilities included package calculations and expat offers for senior leaders globally, expat salary review, expat benefit provider management, global mobility policy, governance and process design, and liason with our global service center.

Global Mobility Manager; Compensation & Benefits Manager - AFR Region

My fiancé and I made our dream a reality, spending 10 months living out of our 4x4, travelling through our beautiful continent. See http://tamandbran.freehostia.com/ to share in our adventures...

Traveller in Africa

Safmarine

Remuneration Specialist

Human Resources Project Manager

MISE Graduate Programme Co-ordinator

MISE Trainee - Various roles within Logistics, Finance and HR

As an independent Global Rewards & People Strategy Consultant, my expertise in aligning rewards and OD with commercial strategy spans over 18 years, with a proven track record in HR business partnering, global rewards management & consultancy, global mobility, people analytics and team leadership & coaching. 

At Maersk, my leadership facilitated innovative total rewards consultancy and solutions, at a time of accelerated growth, mergers & acquisitions and HR transformation - seeing the organization's ascent in the transportation & logistics sector. 

As an independent consultant, I support small to medium clients across Africa, Europe, America and Asia geographies within the Business Consulting, Process Improvement, Technology, Business Process Outsourcing, Mobility, Education and Non-Profit sectors. Championing a commercial, candid approach to HR advisory, my mission is to drive authentic value and meaningful growth for individuals and organizations.

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Bruce Martin

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