Bruce Martin

Nearshore Cyber

Chief Revenue Officer (CRO)

Prosperitiv

Chief Marketing Technology Officer

Cloud Wealth Limited

CMO | Head of Product

Growth Strategy

Founder, Head of Growth and Chief Growth Hacker at Full Service Digital Agency based in Cape Town, South Africa

Founder, Head of Growth

POTENTIAM LTD

Head of Marketing

Realsmart

Head of Lead Generation

Severus

Digital Marketing Director

APO Group

Head Of Digital Marketing

Marketing Director at APO Group, the leading pan-African communications and business consultancy. Heading up strategic digital communications and go-to-market strategies for Africa's finest.

Marketing Director

Kurtosys

Demand Generation Manager

Symantec

Senior Marketing Operations

Ahoy there!

Welcome to Bruce’s LinkedIn Profile. 

Bruce Martin went to Stellenbosch University to pursue a degree in Microbiology and Biotechnology. Alongside 100's of courses and a true spirit of learning, he has also pursued a B.Comm in Law from the University of South Africa and a Diploma in Business Analysis from the Faculty Training Institute.

After interning as a Business Analyst, Bruce felt that entrepreneurial urge to start his own business. He founded a company in the automative industry, Speedline Mags, and grew this company to a sizeable staff complement.

With a penchant for digital marketing Bruce made the decision to park the automotive business and accepted a position as a marketing consultant at SharpSpring, a SAAS company with a focus on marketing automation. Bruce managed close to 100 agency accounts and assisted with implementation support. 

After SharpSpring, Bruce accepted a position as Senior Marketing Operations Specialist for Symantec Corporation in their Website Security division. Bruce was responsible for marketing automation campaign execution, infrastructure, data mining and reporting.

Bruce then worked as an agency founder at Growth Strategy and assisted small and medium business with lead generation and the creation of their own systematised marketing and sales funnels to establish predictable revenue systems. 
After which Kurtosys Systems and APO Group called on Bruce as Demand Generation Manager and Head of Digital Marketing, respectively to head up lead generation efforts across all the necessary channels.

Bruce also took up positions at 2 fledgling startups, Realsmart and Severus to drive leads for both fintech companies during their launch phases. 

Currently, Bruce still services Cybersecurity clients sales requirements through Growth Strategy, now fully focused on only Cybersecurity

Bruce aspires to continue in the digital marketing space adopting and implementing new technologies that would help businesses drive profitability. 

Entrepreneurial and marketing Leader by nature and a Growth Hacker long before the term was coined. Marketing and Product Consultant and Fractional CRO for StartUps and helping businesses explode their growth through the strategic development and implementation of effective Product Strategy and Development, Brand Building, Growth Marketing, Lead Generation, Global Integrated Marketing, and Marketing Operations and strategic sales operations and strategies that produce results. 

Contact: info@growthstrategy.co.za

G.E.T. Global Growth SàRL

I am directly involved in the crafting and implementation of growth strategies for our clients, ensuring that each step we take is aligned with their long-term success in the U.S. market.  I am passionate about bridging culture gaps and removing barriers to success in the US market.

Managing Partner / Chief Growth Strategist

coatingAI

Driving business development efforts; set up and management of distribution networks, market entry strategies, and customer success programs.

Chief Revenue Officer

Access Informer Security Solutions

Leading commercial efforts to simplify SAP security management at enterprise companies.

Head of Business Development

Trust Valley

Mentor for sales and scale-up practices for companies in Tech4Trust Season 4 and Season 5. I’m very excited to give back and learn from many in the cybersecurity space.

Sales Mentor - Tech4Trust

ClientSphere, LLC

We help SMEs accelerate growth in the American market.  Our programs are designed to help clients who are ready to scale get clarity, traction and momentum to 3x their revenue and profitability.

Specialties:  Strategic Consulting, Lead Generation, Product Messaging for the US Market, Business Intelligence/Reporting, Sales Mastery, Advisory, Fundraising

Industries/Markets Served:  SaaS, Industrial Manufacturing, Services, Internet Marketing, B2B, B2C, and more.

CEO/Founder

KEP Technologies

Responsible for driving transition of commercial operations for KEP Technologies product divisions (Setaram, Setsmart and Setsafe) to become a truly global organization.  Responsible for all sales, support, and administration in all of KEP’s 5 global businesses: Americas, EMEA, India and Hong Kong (Asia Pacific) and China.   Member of Board of Directors (CODIR). Key Accomplishments include:

-  Simplification of KEP global sales and commercial processes and solutions:  
-  Formation of two new direct commecial teams in India and Hong Kong
-  Integration of 5 global business regions into one cohesive unit 
-  Creation of global service platform to effectively support customers (95%+ customer satisfaction)
-  Creation of global support team to equip and train regions to provide world class service to customers
-  Implementation of global CRM (Microsoft Dynamics)
-  Creation of lead generation systems
-  Development and Implementation of sales and service training systems

Global Commercial Director

Responsible for all P&L for KEP Americas.  Drove sales, restructured team and distribution network for greater efficiency, instituted first social selling marketing systems, instituted lead generation program, and ticketing system for improved service.  Efforts led to 78% growth over 2 years.

Commercial Director - Americas

The Exponential Journey Podcast with Link Brown

Interviewing everyday people on their path embrace their own authentic experience, and use it as a catalyst to create continuous growth.  The goal is to help the listener define success for themselves and redefine life's challenges.  Hoping to create more global understanding, encouragement and inspiration along life's journey. Published on youtube @thelinkbrown.

Host & Producer

BUCHI Corporation

Sold analytical laboratory solutions, driving positive sales growth every year. 
-  Pioneered strategy for improving direct sales channel; 74% increase in territory sales for product
-  Built complete go-to-market strategy for undervalued product; Led to 15x increase in product sales over 3 years.

Industries Served:  Pharmaceutical, government, food, chemical, environmental and academia

Account Manager

Entech Instruments

Sold analytical instrumentation, consumables and laboratory services. Exceeded quota every year.  
-  Built and executed 3-tier growth strategy and outperformed growth rate versus sales team by 1250%.

Industries Served: Environmental, government, consumer products, pharmaceutical.

Regional Sales Manager

Glue Dots International

Led sales effort to develop new business in untapped territory and markets; Efforts led to a 46%growth during tenure.

Engineered Sales Representative

Helping Swiss SMEs Drive USA 🇺🇸 Growth | Global Leader | Entrepreneur | Growth Strategist | Investor | Mentor

Along my business journey I discovered that, intertwined into everything I love, were 4 of my passions.  First, was my love for helping be a part of accomplishing big goals. The second was strategy and finding unique angles to acheive growth. The third was my love for creating intercultural connections.  And fourth, seeing people maximize their potential.

I’ve built my reputation for accelerating business growth in America, and have been fortunate to lead global teams and achieve massive growth in many areas of life.  I’ve worked with companies from 6 continents, and across various industries.  

Throughout my global experiences, I’ve recognized that core success principles apply regardless of culture, and how strategies vary in different cultures and industries.  But I’ve also seen how those cultural differences can become a roadblock in new market success.  

Now, having created a new life in Switzerland, I get to combine all my passions and help Swiss and other European commercial leaders scale growth in America.

SPECIALITIES: commercial strategies, lead generation, leadership and organizational development, and commercial optimization 
GLOBAL EXPERIENCE on 6 continents and product/services delivered to over 80 countries.  
PRODUCTS: capital equipment, SaaS, commodities, and services 
BUSINESS PROFILES: start-ups to Fortune 500; B2B and B2B2C

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