Agility Marketing with May Chang

Check out this online, self-paced course for business owners who wish to create their comprehensive DIY Brand & Marketing Plan. The learner will feel support at each step to navigate a proven planning structure to build their DIY plan together with a 30 -90 marketing actions list.

Course Designer - '7 Steps To Develop An Effective Brand & Marketing Plan'

Brand Marketing & Implementation

Whether you are already in business or just starting off, read my book "Unleash The Voice In Your Brand' to distil the passion on brand and marketing into effective framework and strategies for your business. The outcome - Your brand brilliance will not go unnoticed!

Book Author

The Answer is Yes Pty Ltd

Training course '7 Steps To Develop Your Brand & Marketing Plan'. 
Training options include face-to-face workshops, online workshops to DIY courses.

Accredited Trainer | Course Designer I Facilitator

Stryder Inc. (Ryde Hunters Hill Community Transport)

-Brand content marketing via Go-to-market channels to build B2B and B2C relationships.
-Develop website scope and work with website developer to create a site that perform both as source of information as well as facilitate and manages trip bookings and payment.
-Design vehicle sponsorship program and brought in sponsors.

Digital Marketing Consultant - Freelance

Able2 Pty Ltd

Provide brand coaching and marketing structure and framework to Executive Management to advance Able2 brand reputation and profile in the key communities that they service.

Brand Marketing Consultant - Freelance

Meetup

Meet-Up Leader (Sydney)

Anytime Fitness Australia

National Franchise Sales Consultant - Orange Theory brand

Corporate Partnerships Manager

Telstra

Retail Marketing & Campaign Management Manager

Logica Australia

Business Development Manager

Account Manager

In a nutshell, Brand and Marketing is your front-facing and backend departments of your business.

Whether you are a SME, or Non-Profit, you need quality & consistent Brand & Marketing. This discipline is derived from executing a well-developed Marketing Plan that provides a framework to establish your brand leadership in your business community and generate a pipeline of prospects. 

It showcases your Business Values which should filter throughout your organisation. When you build Relationships and Trust with your clients, sales will follow.

This advances your Brand Standing towards a lasting legacy! This is in a nutshell the heart of brand and marketing, and how clients and I achieve results working as a team!

Lacking in that area, let's have 20 mins discovery chat.

May Chang

Stephen Soo Coaching

Stephen Soo Coaching provides a specialized suite of coaching services aimed at unlocking potential for Mortgage Brokers, Accountants, and established business owners. My approach centers on the core pillars of Leadership, Risk Management, and Mindset—the foundation for sustainable growth and profitability.

Using EDISC behavior profiling and Master NLP certification, I guide clients in understanding and optimizing human behavior to enhance team dynamics, elevate leadership, and foster resilience. EDISC profiling helps businesses maximize team potential, while NLP techniques empower clients to make immediate, impactful changes.

My coaching has driven significant results, with clients discovering 330% profit increase, a 33% profit boost for a franchise owner, and 40% revenue growth for an HVAC business, year over year. By aligning leadership with strategic resilience, I help clients build businesses that thrive—even in unpredictable markets.

If you're ready to transform your business, Stephen Soo Coaching offers the tools and insights needed to create measurable success and a high-performing, future-ready team.

Founder & Investor

MLC Australia

Providing risk expertise to MLC's Operations & Finance and towards the separation from the National Australia Bank (NAB).


#riskmanagement #changemanagement #stakeholdermanagement

Consultant

CCL Secure

Uplift the Internal Audit Operations across Australia and overseas sites. 


#internalaudit #riskmanagement #changemanagement #stakeholdermanagement

Global Internal Audit Manager

ANZ Bank

2016 Institutional Business Revenue: $5.2billion

Coached, mentored & led (with a team of 9) risk management activities in Operations and Finance, across Australia, Asia, Europe, America and Pacific. 

Risk was well managed through robust risk triangulation and planning, supported with effective Internal & External Audit partnering and various functions across the process chain. 

Processes improved, control environment tighten and prevented profit leakage up to $6 million. 



#riskmanagement #changemanagement #stakeholdermanagement

Risk and Compliance Manager

GE Capital

Coached a team of 12 to execute Sarbanes Oxley compliance across Australia and New Zealand. Risks identified and effectively managed with processes improved through elimination of numerous non-value add tasks to improved productivity by 15%.

Led and prepared statutory and trusts accounts according to technical guidelines with in-depth analytical review for senior management and board of directors’ consumption. Management award received for significant improvement on statutory accounts preparation process.

SOX Leader & Group Accountant

Moore Stephens Australia

Coached & mentored audit teams, reviewed financial operations of public listed, non-for-profits and large corporations in accordance with Australian Auditing Standard and International Accounting Standards.

Audit

Deloitte

Coached & mentored audit teams, reviewed the financial operations audit of public listed, multi-national corporation and large corporations in accordance with Malaysia Auditing Standard and International Accounting Standards.

𝐓𝐨 𝐆𝐨 𝐅𝐮𝐫𝐭𝐡𝐞𝐫 & 𝐅𝐚𝐬𝐭𝐞𝐫, 𝐆𝐨 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 ⭐

In today’s fast-changing market, achieving stability and growth requires agility, resilience, and a clear vision. For business owners navigating uncertainty, leveraging untapped opportunities can be the catalyst for transformational growth.

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐓𝐨 𝐘𝐨𝐮:
Standing still is not an option! Whether you’re in mortgage broking, finance or beyond, you need a strategy that turns challenges into opportunities for success. My coaching partnership goes beyond traditional consulting - it's about unlocking your business’s potential for sustainable growth, profitability and lasting impact.

𝐘𝐨𝐮𝐫 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐌𝐞:
•	𝐏𝐫𝐨𝐟𝐢𝐭 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Custom strategies that drive your bottom line.
•	𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Optimize people and risk management for streamlined, scalable growth.
•	𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐍𝐞𝐭𝐰𝐨𝐫𝐤: Access to influential industry leaders and innovators, connecting you to opportunities.

𝐑𝐞𝐚𝐥 𝐑𝐞𝐬𝐮𝐥𝐭𝐬, 𝐑𝐞𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭:
My coaching has driven results that redefine what’s possible:
•	𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐌𝐚𝐬𝐭𝐞𝐫𝐲: Clients report significant improvements in leadership and communication.
•	𝐒𝐭𝐚𝐟𝐟 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Improved satisfaction and loyalty among team members.
•	𝐏𝐫𝐨𝐟𝐢𝐭 𝐁𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡𝐬: Examples include established business discovering 330% profit increase & a franchise owner achieving a 33% profit boost.

𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞?
My clients value my straightforward, intuitive approach focused on people, processes, and resilience. With expertise in leadership, risk management, and mindset, we can redefine what’s possible for your business.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝 𝐭𝐨 𝟐𝟎𝟐𝟓:
•	Ready to expand & scale your impact in 2025? I’m offering workshops and strategy sessions that provide the tools to drive growth, no matter the market conditions.
•	100% Results-Driven Guarantee: Transparent, transformative coaching with no hidden fees.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬?
Visit: www.stephensoocoaching.com
Join my workshop for ground-breaking strategies
Schedule a FREE strategy session: https://bit.ly/FreedomMasteryGamePlan


#coaching #smallbusiness #profit #growth #leadership #riskmanagement #businessstrategy #timemanagement #success #mindset #process

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May Chang

Stephen Soo CPA

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