Agility Marketing with May Chang

Check out this online, self-paced course for business owners who wish to create their comprehensive DIY Brand & Marketing Plan. The learner will feel support at each step to navigate a proven planning structure to build their DIY plan together with a 30 -90 marketing actions list.

Course Designer - '7 Steps To Develop An Effective Brand & Marketing Plan'

Brand Marketing & Implementation

Whether you are already in business or just starting off, read my book "Unleash The Voice In Your Brand' to distil the passion on brand and marketing into effective framework and strategies for your business. The outcome - Your brand brilliance will not go unnoticed!

Book Author

The Answer is Yes Pty Ltd

Training course '7 Steps To Develop Your Brand & Marketing Plan'. 
Training options include face-to-face workshops, online workshops to DIY courses.

Accredited Trainer | Course Designer I Facilitator

Stryder Inc. (Ryde Hunters Hill Community Transport)

-Brand content marketing via Go-to-market channels to build B2B and B2C relationships.
-Develop website scope and work with website developer to create a site that perform both as source of information as well as facilitate and manages trip bookings and payment.
-Design vehicle sponsorship program and brought in sponsors.

Digital Marketing Consultant - Freelance

Able2 Pty Ltd

Provide brand coaching and marketing structure and framework to Executive Management to advance Able2 brand reputation and profile in the key communities that they service.

Brand Marketing Consultant - Freelance

Meetup

Meet-Up Leader (Sydney)

Anytime Fitness Australia

National Franchise Sales Consultant - Orange Theory brand

Corporate Partnerships Manager

Telstra

Retail Marketing & Campaign Management Manager

Logica Australia

Business Development Manager

Account Manager

In a nutshell, Brand and Marketing is your front-facing and backend departments of your business.

Whether you are a SME, or Non-Profit, you need quality & consistent Brand & Marketing. This discipline is derived from executing a well-developed Marketing Plan that provides a framework to establish your brand leadership in your business community and generate a pipeline of prospects. 

It showcases your Business Values which should filter throughout your organisation. When you build Relationships and Trust with your clients, sales will follow.

This advances your Brand Standing towards a lasting legacy! This is in a nutshell the heart of brand and marketing, and how clients and I achieve results working as a team!

Lacking in that area, let's have 20 mins discovery chat.

May Chang

Sandra Duarte Consulting

“Show them the doors that they didn’t know existed." ―Paul Jun on Mentor Programs, The Impresario

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In today’s combative playing field of competitivity, business owners and executives become so blindsided by what their rivals are doing that they create ‘me-too’ enterprises and exert their strategic efforts on unsustainable price wars, product/service imitation and trying to do it all alone.

For over 2 decades, I’ve served as an advisor to business founders, CXOs, and Boards―and the powerhouse behind―rescuing failing businesses from the brink of collapse, turning 7-figure debt/6-figure losses into 8-figure cash flow positivity and positioning brands for market domination against international competitors (yes China!). 

Jun’s words have rung true as I’ve brought value and success to my companies and their founders through designing and executing pioneering and profit-creating strategies, mobilising people for voluntary collaboration and purpose, and piloting Lean operational business restructures, Agile technology solutions and transformations. 
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∎ TURNING BUSINESS CHALLENGES INTO OPPORTUNITIES

💭 WHAT IF YOU COULD 

… grow demand and break away from the competition through low-cost brand differentiation?

… skyrocket profitability and unlock new value for stakeholders by aligning innovation with value, price, and cost?

… minimise commercial risk and maximise opportunities (and scale!) through a whole-system approach of creating and implementing replicable systems, governance frameworks and operational infrastructure?

💡 That’s where I come in! I’m the secret weapon you want at your executive table. 


∎ BUSINESS CONSULTING SOLUTIONS

✔ Business Scale, Turnarounds & Transformations 
✔ Sales, Revenue & Profit Optimisation Strategies 
✔ Operational Modelling & Workforce/Organisational Structuring 
✔ Market Expansion & Differentiation

Let’s chat! 🗣

🖥️ https://www.sandraduarteconsulting.com.au/
📨 sandra@sandraduarteconsulting.com.au

Business Consultant ∎ CEO/GM, Board Director & Mentor ∎ Executive Coach, Enabler & Change Strategist

The Positive Leaders Training Company

As the name suggests, we are all about creating Positive Leaders who know what it takes to amplify team performance. Founded by seasoned CEOs and accomplished market leaders, our leadership coaching and training workshops are rooted in a deep understanding of the managerial challenges faced by senior executives.

Our tailored leadership development programs empower your managers with the skills they need to lead, inspire, problem-solve, delegate, and confidently communicate with their peers and reports. Our comprehensive approach spans every managerial facet – from coaching to conflict resolution, aligning team activities with company goals, boosting morale, instilling company values, and more.

Co-Founder & CEO

Centrum Group

Key dates:
CEO: 2020 ― December 2021
GM: 2008 ― 2020

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I was brought in to revive the failing operation. I devised and executed a “Blue Ocean Strategy” that led Centrum Group out of the cut-throat combativity of surviving in a “red ocean” to thrive in a “blue ocean” of untapped markets, industry disruption, and unrestricted profitability.

By adopting lean manufacturing principles across the entire print manufacturing business, I eliminated wasteful practices, increased efficiency, improved workflows, and decreased production costs―all with zero negative impacts on quality or service delivery.  
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TURNAROUND LEADERSHIP
∎ Returned the company to profit-making through restructuring, staff reductions, and supplier re-negotiations that delivered impactful cost and efficiency gains.

✔ Scaled operations by 140%.
✔ Slashed staffing cost by 50%.

BUSINESS TRANSFORMATION 
∎ Promoted point of sale and packaging products via omni-channel marketing (print, TV/media, online).
∎ Shifted focus toward supporting re-sellers and negotiating high-ROI deals on new technology investments. 

✔ Cemented the company’s market dominance in Australia and against an international competitor in China.
✔ Saved $500K from the purchase of new press technologies.
✔ Cut job turnaround by 15% (from 6-8 weeks to 2 weeks).

PROFIT GROWTH 
✔ Grew sales to double-digit, multimillion-dollars after capturing new, long-term accounts—SONY Computer Entertainment, HH Global, Tag Worldwide, PMA Global, Wellcom, Amcor (now Opal), Anzpac, and Westrock.

OPERATIONS MANAGEMENT 
✔ Consolidated 3 sites (900 sqm) around Mascot into one new purpose-built factory (3.5K sqm) in Chipping Norton with zero production downtime and negotiated $650K in savings.

QUALITY & EFFICIENCY IMPROVEMENTS 
✔ Improved delivery turnaround and elevated quality output by automating multiple production and operational systems and obtaining industry accreditations.

Chief Executive Officer (CEO) ∎ Profit & Revenue Growth ∎ Lean Print Manufacturing ∎ Business Reform

The Total Tourism Group

General Manager: 2000 - 2008
Production/ Studio Manager: 1994-2000
Production/ Distribution Coordinator: 1993- 1994
Office Administration: 1991 - 1993

General Manager

Business Consultant ∎ Co-Founder & CEO ∎ GM ∎ Youth Mentor ∎ Coach & Best Selling Author ∎ I empower & equip SMEs and business leaders with strategic insights for profitable outcomes & transformative management solutions

“Every morning you have two choices: Continue to sleep with your dreams or wake up and chase them.” ―Carmelo Anthony

To understand my story and relentless drive to chase my dreams and develop into an unstoppable executive and trusted partner to founders, CXOs, and Boards, I need to take you back to my youth. At 18 and with no on-the-job experience, typing ability or print manufacturing expertise, I persuaded the Director of The Total Tourism Group to give me a 4-week trial as a "Girl Friday." Later, he told me that my positivity, enthusiasm, and drive swayed him from a no―to a yes! He took a chance on me that others wouldn't, and he saw something in me that others didn't. 


∎ FROM GIRL FRIDAY TO GM & DRIVING 1000% BUSINESS GROWTH         

Over 17 incredible years with The Total Tourism Group, I progressed from entering data and answering phones to running the entire company―and scaling the operation into a multimillion-dollar, market-leading tourism marketing publisher. 

Impacts:
✔ Drove 10X business growth 
✔ Led team to close high-dollar clients (Louis Vuitton, Gucci, Aria, MLC and DFS Galleria)
✔ Rocketed revenues 990% in 5 years
✔ Rebranded and repositioned TTG in an uncontested market 


As Chief Executive Officer (CEO) of Centrum Group, I turned the small commercial printing company into a frontrunner in Australian print manufacturing.
           

∎ FROM IMMINENT COLLAPSE TO DOUBLE-DIGIT, MULTIMILLION-DOLLAR INCOME

During my 13.5 years with Centrum Group, I introduced operational framework (systems, processes, policies), boosted efficiency (IT/ICT solutions, robotic automation, artificial intelligence) and elevated service capability (high-tech machinery, 24-hour print capacity, quick turnarounds).

Impacts:

✔ Scaled operations 140%
✔ Cemented CG's market dominance in Australia and against a global competitor in China
✔ Cut print job turnaround by 15%
✔ Ranked #11 in ProPrint's Power 50, 2021 peer-voted industry leader who sets the bar on industry standards


∎ FROM EXECUTIVE LEADER TO BUSINESS CONSULTANT, THOUGHT LEADER, INSPIRATIONAL SPEAKER, & MENTOR

Today, I arm business owners with a strategic arsenal to transform enterprises into differentiated, value-innovative profit-generators. 

📋 Is your brand competing rather than differentiating?
📋 Is your growth trajectory flatlining rather than thriving?
📋 Is your team complying with compulsory execution rather than willingly going above and beyond to execute ideas in action?

Let’s connect 🔗

Sandra 

🖥️ https://www.sandraduarteconsulting.com.au/
📨 sandra@sandraduarteconsulting.com.au

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May Chang

Sandra Duarte

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