Embryo

A Manchester-based, multi-award winning digital marketing agency with a strong focus on client value and experience, Embryo are the go-to digital marketing agency serving local, national and international brands looking to create real impact in the online, and offline space. Specialising in search (paid & organic), social media, content marketing and design & development, we work collaboratively with our clients to put their products and/or services at the forefront of their customers' buying journey.

Chief Innovation Officer

ITR Events

I went to ITR when they had 30-something people. I left three years later having built the company to 90+ people, helping the company to grow and beat every challenge in its path. I enabled the company to move from being a transactional business to a consultative business, drastically changing the fortunes of the business and the kind of customers that it now attracts.

Executive Director

Online Ventures Group

Dominating networks on behalf of our clients using network science and traditional marketing methods upon new media technologies.

Director, Sales, Marketing, R&D

redsauce.com

Helped to start redsauce.com, a content-focussed web marketing company that grew to ~30 people, across three locations in the UK (Stoke, Tamworth) and USA (Dallas).

Sales and Marketing Director

GetUpdated

Driver of research and seo and related technology for the company.  Created several products including Content solution which now forms a major part of income for the company.

Head of Research/CTO

Regus

Global oversight of improving web presence through SEO/PPC

Global Head of Online

Caudwell Group

Online promotion of several well-known online telecomms brands.

Marketing Manager

I'm James, a 23-year veteran of SEO, building successful strategies that elevate your websites into true industry leaders when it comes to search.

I've had amazing success with companies from many sectors. From turning one-man business into industry leaders, to turning offline industry giants into companies that dominate online for thousands of search terms.

I'm able to help any member of the C-suite to understand what is needed to be successful in their industry - and to get them there, too.

My aim is to support those people that have experienced mediocre, or average experiences with SEO agencies. I like to show people that strategies are always more simple than you think - but that hard work is still required.

Send me a DM if you would like some help.

James Welch

Water Plus

Customer Services Advisor

Steelite International

To produce statistical and analytical sales information, general administration and assist the Group Commercial Accountant in administrative situations.

The Commercial Accounts Assistant is part of the Finance team and reports to the Group Commercial Accountant.  

Key relationships with Sale, Manufacturing and Finance.
To produce the weekly Trading Review
To produce the Monthly Sales Pack
To produce the Monthly Gross Margin Report
Stocktaking duties including auditing and processing of stock counts
General Admin duties

Commercial Accounts Assistant

Omni Heat & Power Limited

Obtaining quotations, negotiating for best prices and building beneficial professional relationships with suppliers and contractors across the industry.

Open to discussing what can be offered and how to make lasting relationships between supplier and consumer.

Purchaser

Avison Young │UK

A new challenge within the FM industry, contacting suppliers and chasing up with any outstanding tasks where the SLA have expired or not met.

Liaising with external suppliers, internal management and colleagues to ensure all details, data and jobs are accurate and followed up.

Service Desk Adviser

Click Dealer

Working in a fast paced, customer focused department within the Motor Industry. Building and reinforcing relationships with clients, going the extra mile with all queries, support via all media’s, telephone and emails. 
 
Knowledge of the Automobile industry, specialising in used vehicles across the board. Effectively resolving any issues from feeds to DMS queries. 
 
Trouble shooting with customers and Technical Team to iron out any glitches. Setting up Mailboxes for clients, providing the service to logging on to devices with Go2Assist and ensuring all settings are correct. 
 
Always willing to give that extra time, support and help in any way I can.

Customer Service Executive

Bouygues Energies & Services (UK)

Providing an open service for all QSE and H&S across any Bouygues related issues, this can be via  telephone, emails and messaging services alike. Actively working with all levels of staff, clients or even members of public to ensure details are accurately logged and provide the highest of standards of care.

Generating detailed reports for management and departments, to present meaningful and conclusive data. This allows the ability to identify trends and analysis for improvements across various sectors and areas.

Offering confidential support, providing a "whistling blowing" service, that allow individual's the  opportunity to report any undue circumstances in the safe knowledge of anonymously. All instances to be dealt with and reported accordingly, to ensure the strictest platform of policies and procedures are adhered to for individuals, departments and companies alike.

Contract Administrator

Providing a dedicated facilities service to all clients across the board, responding accordingly and prioritising incidents when required. Understanding the needs of our clients, acting responsibly, efficiently and prioritising to ensure the requirement is met with the relevant responses. 

Organising Engineers across the country for all tasks, jobs, materials and services, meeting SLA's for clients and maintaining the high of standards. Escalating when and where required with Engineers and Managers through all sites and contracts.

Creating jobs, Invoicing and purchasing orders, working closely with site managers with the levels of service being maintained, whilst reporting any outstanding issues, to rectify potential cost issues and following up with aftercare services. Start to finish coverage, taking responsibility of tasks in hand and obtaining all information to maximise efficiency and service for clients.

Helpdesk Administrator

Clarity Travel

Presenting opportunities from B2B selling, managing data and using CRM systems to record all contact. Working efficiently, using time management to maximise opportunities, working on cold, warm and hot leads.

Hitting targets, achieving agreed volumes of calls and thinking outside of the box to perform.
Building rapports with new and previous clients gathering information to understand their needs to allow for customising of sells, pitching and proposals at the right level.

Outlook appointment booking, administration work ensuring all data is kept up to date and delivering excellent customer services, going the extra mile.

Business Development Executive

To support the Relationship manager, in the preparation of new lending deals such as loan and overdraft deals. To include the administration work of preparing legal documentation, background checks, letters and any other work required. 

Engage with other professionals such as valuers and solicitors alike to ensure the customer’s needs are matched efficiently, through various media such as telephone, email and face to face if required. 
Attention to details is paramount in all aspects of work, as to meet with legalisation and compliance regulations. 

Customer service focused day to day account management, queries and general tasks. This would include general queries from internal colleagues and external customers for banking, account and general queries.

Assistant Relationship Manager

Bet365

Confirmation of new and existing customers; complying with licensing regulations and laws.
Responsibilities to ensure all accounts are age appropriate and meeting the licensing laws for their respective country. Adhering to UK laws such as Data protection, gambling laws/underage acts. 

Company policies adhered to. This was to ensure compliance was adhered to with data protection laws and complete all roles to the best of my ability for the legalisation side Communicating with customers to provide support with the verification process; assisting with issues, guidance or misunderstandings by telephone, email or webchat/Liveperson system, to make the experience as simply and efficient for the customer. 

Internal verification checks using resources such as electoral role information and third party resources. 

Analysing national/International documents (passports, driving licenses and identification documents), ensuring they are authenticate and legitimate for verification purposes.

Customer Verification

Customer services focused department, specialising in the Sports betting rules and Bonuses/offer queries. Offering support with Key Account clients, managing queries across the board and proving assistant in anyway for the clients experience.

Betting Support Advisor

Customer services role:

General betting Queries
Payment Queries
Account Management

Customer Advisor

Tenpin Ltd(part of Ten Entertainment Group Plc)

General Bar work, customer services, serving drinks, snacks, money handling and stock taking.

Bar Assistant

I approach every opportunity with a mindset of “what if” and “why not,” rather than simply accepting the norm. With extensive experience working alongside market leaders across various industries, I am confident in my ability to operate at the highest standards, even in fast-paced and constantly evolving environments.

My primary focus is always on the customer and consumer—ensuring honesty, integrity, and the right level of support for every opportunity. I believe that when these qualities are combined with one of the most critical skills—effective communication—it creates the greatest potential for growth and success.

Throughout my career, strong communication has been at the core of my roles, whether through face-to-face interactions, phone conversations, emails, or instant messaging. A key aspect of this skill is not just speaking but truly listening—adapting my approach to suit each individual, from professional discussions to more casual, everyday conversations. Understanding how to engage at the right level is something I have honed and excel in.

Success comes from combining these skills with deep industry knowledge, maximizing potential, and driving meaningful progress. I continuously challenge the status quo—not for the sake of change, but to foster improvement, innovation, and a deeper understanding.

I hope this provides a strong introduction to who I am and the values I bring. Please feel free to reach out if you have any questions or would like to connect further.


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The Battle

James Welch

Andrew Durose

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