Sequoia

Managing Partner

Avanta is a trusted international software product company founded in 2010. 
Today, we are proud that there are more than 100 million users of our apps.

Lenzo

Co-Founder

C-Media

Newsland Founder & CEO

Mago

CEO and Founder

Sequoia Managing Partner

Entrepreneur. Sequoia Managing Partner. Lenzo Co-founder

Mark Fedin

RADAR108

Product architect/Product Manager. Developing GDPR compliant Digital marketing platform and ecosystem, architected on the principles of  respect for Consumer privacy and Control.  

Architected and managed product development of a comprehensive Small business product, platform ecosystem with the following functionalities -
Complete Ecommerce Capability - Manage Products, Offers, Shopping Cart, Order Management.
Point and Click Website Creator - Template driven, as easy as filling forms, and pushing a few buttons to create a site
Content Management - Create Email, Social media posts, publish or schedule posts, track results
Media Management - Upload and manage all brand content - images, videos, documents 
Campaign Management - Plan, execute and track digital campaigns in real-time with built in web-tracking capabilities and web analytics. Create A/B test report
Audience Management - Upload, analyze and manage customer & prospect data.   Manual or dynamic creation of  custom audiences, with dynamic rule-sets  for downstream usage in campaigns, DMPs.
CRM Database -  Platform comes with pre-built CRM Database, that is customizable across B2B, B2C and any other customer segments. 
Form - Comprehensive form builder and data management options. Linked forms, with parent-child hierarchies, multiple views, publishable URLs, QR codes
Surveys - Comprehensive survey capability with Branching, Piping,  pre-built Reports and Analysis. 
Marketplaces -  Small business marketplaces - Open4Biz.today , Grants marketplace.
Specialty marketplace - Work Tote (https://tote.work)  Comprehensive jobs portal with applicant tracking system. 

--- 
Past consulting work in marketing and analytics includes clients such as CVS Inc., Kurt Salmon, Natura Cosmeticos, Fifth Third bank, New York Red Bulls.

Investor/Product Strategy 

MySilsila

A passion project to tell the stories and unite the voices  of the Global Indian diaspora. Early days. Contributors and feedback welcomed from this audience.

Publisher

Internet 

I follow a lot of great content on YouTube and Podcasts, and the  interviewers and interviewees on LinkedIn. (If you wondered why I followed you, this maybe why).

Notable - 
View from the Top (Stanford GSB) - 
https://youtu.be/nQAZ3iV3gSg?si=tZQL9esDT6Vft8UU

B2BACEO - 
https://podcasts.apple.com/us/podcast/b2baceo-with-ashu-garg/id1408145370

The SaaS Podcast
https://kite.link/thesaaspodcast

YCombinator Startup School 
https://www.youtube.com/playlist?list=PLQ-uHSnFig5M9fW16o2l35jrfdsxGknNB

MIT Opencourseware 
Micro-economics - 
https://ocw.mit.edu/courses/14-01-principles-of-microeconomics-fall-2018/

Professor Dr Javed Iqbal  - Great life advice, delivered in the language of the poets, Urdu. (I don't necessarily subscribe to some of the patriarchal or homophobic views however).  
https://www.youtube.com/@surgeonjaved1

Life Long Learner

Star Group, LP

Residential and commercial heating & cooling business with footprint from Maine to Maryland. Cash-on-demand and subscription models, with budget plans. Business requires daily price, operations and financial hedging management. 
 
Led C-Suite meetings with vendor partners to lead Digital and strategic transformations. 
Drove strategy through analytics.  Overhauled enterprise operational reporting & analytics (marketing & sales, pricing, accounting,  hedging, delivery operations) replacing legacy system. Re-architect AWS, Redshift, Looker environments to scale for future growth. Up-skilled and optimized team talent.   Identify and introduce suitable technologies for martech/adtech. Build analytics capability from the ground-up. 
- Streamline operational reporting for Finance, Marketing, Hedging, Operations teams.  
- Transforming Sales and Marketing processes - starting with Lead gen, testing new vendors, campaign selection processes. Test Loyalty / Retention tactics. 
- Completely revamp and apply digital transformation to legacy Marketing campaign process, resulting in recurring annual savings , 10-20% marketing campaign lift.
- Building a comprehensive data-lake  (AWS, S3, Redshift, Sagemaker) with initial focus on building a robust Marketing Datamart, to set the stage for Lifecycle analytics. Building an analytics discipline from the ground-up - leveraging outsourced agencies and upskilling inhouse resources. 
- Transform legacy Data infrastructure and reporting tool to optimized AWS/Redshift/Looker environment. Establish data quality processes
- Revamp Financial Reporting - critical to cost management. Reports relate to Business tracking, hedging, accounts receivable, auditing, pricing, gain/loss reporting.  Initiating conversations on upgrading legacy applications to web-based portals, leading to accurate, timely information and enhanced executive decision making capability.  Upskill team talent to support reporting and product development and innovation.

Director 

Reader's Digest Association

Led Marketing Data, Technology & Analytics strategy for Trusted Media Brands Inc. (formerly Reader's Digest), resulting in business turnaround, from YOY campaign gains of 7-30% across multiple brands. Doubled data monetizing revenues to $2mn within 1 year. Conceptualized new products such as Large Print edition of Taste of Home and Family Handyman magazine. Responsible for end-to-end digital marketing strategy and execution, from the nuts and bolt of data management with the Martech/AdTech ecosystem, campaign test development, deployment, metrics and analytics.  

- Up-skilled talent, improved processes within the Marketing, Intelligence and Analytics team, to support print and digital magazines, subscription, e-commerce, online learning, live events businesses.  
-Led Market & Customer Segmentation analytics strategies, offline and digital persona development using house-file, 3rd party demographics, PRIZM and web-log data. Leveraged competitive and online visitor research to fortify customer insight gained thru analytics
- Executed on insight into Marketing across Acquisitions, Retention, Cross-Sell, New Product Development, Pricing 
-Drove personalization & promotions in collaboration with Content experts, leveraging analytical digital audiences.
- Automated delivery of next best customer offer for the right channel, leveraging  predictive modeling suite
- Established data connectivity across CRM, Ad Tech tools to drive Ad Sales & Consumer Marketing 
-Drive change from traditional Direct Marketing to data powered digital marketing
- Build a world-class digital analytics team, expanding to Big data tools.
- Manage strategic partnerships
- Architect a robust Customer database & analytic environment for a 360 degree customer view across multiple businesses, offline & online acquisition & usage channels, enhanced with 3rd party demographic and behavioral data.

Corporate Vice President

Qualcomm

Led Strategic Marketing, Product Marketing,  Business Forecasting & Planning, Marketing  Acquisitions, CRM  & Merchant Content Operations, Brand & Strategy, Marketing Content, Digital, Demand Generation, Events & Outreach, Marketing Operations and Knowledge Management  for Mobile Commerce product

Supported and managed Strategic Partnerships (LiveNation, SU2C, Various celebrities, influencers and bloggers) , Business Development pitches (Target, Walmart, Starbucks, Regions Bank, and many more), including presenting as a Subject Matter expert on Strategic Marketing leveraging Data analytics.  Collaborated with Sales teams to develop Product pitch documents & marketing content.

Supported Product Managers as Financial Services (Credit/ Debit/ Gift Cards), Retail Analytics SME, to provide detailed product requirements, after conducting detailed Focus Group studies and Consumer Surveys to outline requirements. Participated in Scrum meetings  representing Marketing.

Responsible for Banking and Merchant (B2B) Pricing Models and Strategic Product Decisions. 

Managed monthly operational reporting process for Mobile banking product. 

Managed field Marketing team of 25+ across 7 major cities, Mobile App Branding & Product Launch. Conducted Pricing Market Research - with multi-city focus groups and extensive surveys, leading to brand persona and tonality architecture. Leveraged Claritas/PRISM data to create data-driven field marketing strategies for rapid product adoption.

Managed strategic vendors & legal contracts - including Advertising, PR agencies and Marketing analytics software (SAS, Unica) vendors, outsourced operations vendors (Tech Mahindra, TCS)

Managed significant Marketing budget for the team.  Created an outsourced content team of 50+ within 30 days of need identification. 

Flawlessly executed on complex marketing & CRM operations in support of Brand and Product launch, resulting in 180K app downloads within 6 months of launch.

Sr. Director

MasterCard Advisors

Principal consultant - led significant MasterCard Advisors Marketing Analytics and Strategy Consulting projects across NA, Europe, S. Africa, India. 

Conducted extensive Enterprise wide analytical segmentation exercises - for Banking  and Retail product consumers, using a variety of internal and external marketing data sources. 

Strategy projects ranged across acquisitions, retention, loyalty program development, CRM, strategic analytics and new market, new product development. 

Created a unique approach for rapid development of Predictive Modeling and Scoring for Marketing Models. Approach was productized.

Modeling exercises included CHAID/CART analysis, logistic regression, machine learning, clustering, factor analysis, principal components analysis, optimization - monte-carlo simulations.

Vice President

GE Capital

Strategic Marketing, Database Marketing, Acquisition, CRM, Retention Analytics providing support across 20+ industry verticals. Developed and managed significant outsourced analytics teams. 

Led new product development of financial products and set pricing strategies & related product policies to drive customer base growth and multi-million dollar revenue increments. 

Led executive reporting to be included in investor presentations by GE headquarters.

Led Strategic planning and forecasting, marketing intelligence and competitive intelligence processes supporting a variety of industry verticals and B2B financial products.

Nominee for the GE Commercial Finance Lewis H Latimer award, which recognizes minorities who display outstanding technical talent, excel in utilizing six sigma tools and processes, and demonstrate excellence in driving current Corporate Initiatives.

Marketing Intelligence Manager

First woman from India to be hired into the Analytics outsourcing industry. 

B2B, B2B Marketing, Risk, Account Management and Collections Analytics. 

Responsible for Marketing and Risk Analytics for Home Depot, Lowes, Ames, Wards, Sears, JC Penney. 

Led Promotions, Strategic Pricing and Customer Lifetime Profitability Analytics. Created and managed champion/challenger strategies to push the boundaries of marketing analytics performance. Created strategic process that was patented & productized by GE Capital: https://www.google.com/patents/US20040128236

Trained and groomed significant teams

Marketing Insights, Lifecycle Modeling and Strategy

💡 Founder | Strategic Growth Leader | AI-Native Platform Builder | Systems Change Architect

As a seasoned operator with 20+ years leading global marketing, data, and digital strategy across industries, I now build ventures that turn complex societal and commercial systems into usable, scalable platforms.

I've led P&Ls, delivered measurable turnarounds, built cross-functional teams, and brought data monetization and martech innovation to life inside both enterprises and startups.

🎯 Currently focused on:

AI-native, intent-driven CRM/CDP  platforms that self-optimize and unlock next-level Employee Productivity, Customer Acquisition and Retention. Bringing true AI value to life.  Serving Private and Government needs. 

WorkTote, A digital twin for your work life, starting with marketing/analytics job discovery.

Consumer-facing Marketplaces, Community tools to help individuals manage productivity,  save money.

🔍 What unifies it all?
A commitment to democratizing advanced systemic knowledge — surfacing the levers that shape personal and professional opportunity, and designing for equity at scale.

Looking to connect with early-stage, corporate VCs  aligned with platform plays, financial inclusion, martech disruption, or long-term societal upside. 

...
Follow me for posts on Macro economic trends, Micro Consumer trends, Marketing & technology updates,  and occasional articles of general interest related to Environment, Energy and Medical breakthroughs.

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Mark Fedin

Suneetha Malkani ☼

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