Mark Firth

Mark Firth Online

Had a dream, found a mission.  Wanted to give my kids more than I had growing up and at the same time to help B2B Businesses to find consistent sustainable growth.  It all began in 2016 

Started out not knowing what the hell I was doing and then after making a lot of mistakes we grew the business and made it into Florida

Consultant

Mastermind.com

Coach 

B2B Growth Team

B2B Growth Team is not an agency or coaching program. We are a B2B growth company with a unique hybrid model that provides education, advisory and coaching together with our own technology platform. 

On a mission to help 5k B2B Consultants and Professional Services Businesses to stop chasing clients on social media

Chief Executive Officer

British Council

Teaching English to support my goal of getting a business going.  It wasn't always easy and I learned some unexpected skills that have helped me grow the business to where it is today

English Teacher

Azzurri Communications

I was commercially responsible for new business acquisition and numerous Azzurri clients, carrying a multi £m quota. Responsibilities included but were not limited to account planning, new projects, service escalation, contract management and bid generation. Clients include Harrods, BMW, Pepsi, Dow Corning, Aga and more.

I repeatedly exceeded my Sales targets and was awarded with a place on the Incentive to New York in 2010, various awards of salesperson of the month

A world class LinkedIn lead generation strategy  was the reason I was able to sell millions and consistently beat quota

Account Manager

Siemens Enterprise Communications

I worked with medium to large sized Enterprises in the city of London to agree Managed Service contracts. This ranges from break / fix telecommunications to full managed service, DR and on/off premise management. I significantly overachieved my targets

GlaxoSmithKline

I worked with Universities, Gyms and Large Businesses across the UK to improve their sales of the brands Lucozade and Ribena.  I was targeted to design, implement and manage targeted campaigns

Business Development Executive

Intern / Placement year from my Business degree at Aston University.  Supporting IBM Global Services EMEA Marketing team with market insight, knowledge and predictions.

Included the management of primary research, working with analysts like Gartner and IDC to size markets, understand trends and produce marketing plans

Marketing and Strategy Analyst - Intern

Founder → $3.2m Revenue | Millions more driven for B2B Consultants & CEOs - Helping Them STOP Chasing Clients | 100's of Client Results on markfirthonline.com | WE'RE HIRING |

Quickly found out I wasn't cut out for a life in a 9-5 after a stint at IBM, Siemens & then GlaxoSmithKline.  Quit my job in London 2010 and after 10 years in Colombia made it into Florida through the business 

On a mission to change the lives and businesses of 100k B2B consultants and professional service providers 

We are not an agency or coaching program

You told us that you had enough of 'one size fits all' agency services and that you don't have time to do another group coaching program

So we combined the 2 and added in our proprietory tech pl; platform so you don't need to do any of that either 

Anyway, enough of me talking - we prefer to let results do the speaking and you can check them out here 

www.markfirthonline.com

We've just passed $4m cash collected in the business

But here's the truth

That's over 7 years

So I don't have FU money, and I can't retire...yet

BUT I've gotten something way more valuable 

And that's the freedom of choice:  I can take a year off right now if I need to and not worry about the bills.

And I've got the the time to look after my health, marriage and family which has not be wrecked by the ups and downs of entrepreneuership

But most importantly of all I can sit back with the quiet satisfaction of knowing that no matter what happens with technology and the economy 

That I know how to market and sell to people and i will ALWAYS be able to make money

Why?

Tactics change but humans don't. period.

I got 1m organic views on YouTube WITHOUT using just screenshares and teaching people where to click (how to DO something)

All I do is teach people ''how to THINK''

That's why my content stands out and drives sales

This is called 'belief change' because changing and replacing what people believe drives action

I'm doing a super informal webinar to teach you the process on Friday - it's part of my free holiday season series.

It's just a Zoom webinar registration page, no phone number required, and the title is 

''How to Change Beliefs So People Buy From You As the Automatic Choice''

Normally only in my paid content 

I will drop the zoom registration page in the comments 

What you will learn will help you on

- Podcasts
- Video
- Written Posts
- Webinars
- Live presentations

It's a craft that drives literally everything you do everyday online

It's how I made my money without chasing in the DM's

Mark  Firth

Thought Leadership Growth Systems For Experts 40+ | 29k YouTube subs + 1m Views | 12 Yr Entrepreneur - former IBM, Siemens, (& Fast Food Server)

I’d NEVER take a vacation the USA: 

not because it’s boring, it’s fun

And not because of the people, they are great

But because it’s now too stressful to go through the immigration processes

Border patrol was already a nightmare 

The announcement today about 5 years of social media scrutiny makes it even worse 

And I know a lot of people will say something like 

‘If you’ve got nothing to hide……’

But that’s not the point, a vacation should be relaxing  

And there’s way better less stressful destinations now 

As a Florida local with friends working in the theme parks, I know they already took a massive hit 

Tourism will lose even more money now 

And so here’s my question that impacts millions 

Could this post be understood to be negative ?

Should I delete it?

Luke M this is your are of expertise right?  

What happens if you delete ALL your social

Just remember if you are losing your job or your business is struggling...

Once we lose EVERYTHING, then we become free to do ANYTHING

Losing the baggage, BS, and opinions of people that don't matter anyway 

In my experience is exactly the thing we need to move forwards

Have you gone to rock bottom only to realize a few years later

It was EXACTLY what you needed?

‘’ I changed my profile gender to female and my reach exploded…’’

I’ve seen a lot of women doing the reverse and changing their profile gender to male 

And getting a huge explosion in reach 

And they blame the platform/algorothm for it 

I don’t agree 

it’s not the fault of the platform or algorithm 

Unfortunately it’s worse than that 

It’s not the algorithmsfault because the algorithm is just a reflection of society

Or put another way if you Replace the word ‘algorithm’ with ‘human’ 

and the sad truth is you get closer to what’s going on 

We have a long way to go as people don’t we?

and I’m here to support you when I see you in the feed

RIP thanksgiving, google just released gemini 6.83 v2.45…

And if you celebrate thanksgiving with friends and family 

Then you have NO idea what it takes to build a business 

Why would you waste time on loved ones who might not be around in a few years 

When you can spend all day with a large language model BRO 

And Why the hell would you relax for a day? 

When you could be swimming alone in pool of gold like Scrooge mcduck

With just 7 years of 120 hour working weeks 

At least according to the average hustle bro 

And I LOVE them because they allow me to endulge my British sarcasm 

Happy thanksgiving.

P.S.A Being an expert doesn't matter anymore..

Everybody's an expert and so it's no longer standing out

Every teenager barely out of school has already exited 73.5 businesses and built an AI app

Every 40 something got promoted 17 times and made billions for their company

It's old

When it comes to getting attention and the first step in the sales process

What matters more is right now is being 'interesting' 

Social media 1.0:  Authority Sells

Social media 2.0 Authority + Interesting Sells

How do you do it?

Become interesting and post about it

What do you think?  Any truth in this...

Are you over 40 and know you ''should'' do more video BUT

- you don't want to overshare
- Being ''vulnerable' won't work for you
- You aren't going to post in sweaty tight gym clothes to get leads
- You aren't sure what to say and how to say it
- You don't want your videos to be overedited and look like a computer game

Then what I say in this video solves ALL these problems

You’re posting so many fake ai photos…

Will people actually know who you are if they met you?

I can tell you it will 100% feel a bit uneasy because it happened to me last night 

And I felt embarrassed because I didn’t recognize the person in front of me 

Even though they told me we’d been talking on here in the DMs  

They had to show me their profile on their phone for me to ‘get it’

Uncomfortable for all involved - is that the right emotion from which to build a relationship?

Are you team ‘lose 20 years with ai’

Or team ‘I am unashamedly me’?

Now Hewlett packard to replace 4k+ staff with AI and I have a question 

if companies continue to replace people with automation, 

who will buy their products and services and with what money?

If the economy is strong, why is it so hard to get a job?

And why are businesses not spending like they used to

As ever, the devil is in the detail..

Yes, the economy is growing because the S&P is growing, right?

And from 2005 through 2023 the S&P and demand for labor rose together 

As job openings increased, the S&P 500 increased

But in late 2022, this stopped, the lines decoupled

Is it a coincidence that this is when ChatGPT was launched?

Or is it causation?

Source: Megatrends, Peter H Diamandis

The 2 simple steps that will transform your business (and life) in 3 minutes

Why i'm leaving the USA for the UK:

Some people got offended yesterday because I spoke about this

And rightly pointed out to me that the Uk is a shambles too (I’m British)

But here’s the thing, after 16 years on the road 

As a Spanish and English speaker who’s lived in Spain, Colombia, uk and the USA

I’ve seen everything from the most dangerous neighborhoods in bogota 

To mixing with millionaires here in Florida 

And at the end of the day if you woke up to live another day today 

You already won, because millions didn't including my best friend who passed at 45 in March

and so if you have access to food and healthcare and shelter 

Then you are ahead of most of the planet and IMO it doesn’t really matter where you live 

And that’s why I’m going back to the UK

Yess it’s a mess but it’s an EASY mess for me

Ever looming immigration processes in the USA, international tax and distance from family, 

It all gets old and it's not worth a bit more sun or a few percentage points shaved of income tax

Why?

I Love the USA but peace of mind is priceless and that's what matters to me

Once you get older did your priorities also change?

Open article: This is an article  by Mark Firth • 1 min read

Sam Miller

We help Recruiters Build their brand and get more Clients and Candidates Approaching Them. 👉 New Training: The Inbound Academy - Message me for more details 🚀 £3.5 Million Generated for Clients 🚀

Recruiters Business Owners 
If you have 5000+ connections on LinkedIn
You could be winning IMMEDIATE business




A lot of recruiters don't think twice about their connections on LinkedIn

But the truth is your connections arn't just a number

They’re filled with dormant business relationships waiting to be rekindled.

Think about it...

Those hundreds of coffee meetings you've had over the years? They're still connected to you.

The clients you worked with 2-3 years ago? They're still following your updates.

Those fantastic candidates who weren't quite ready to move? They're still watching your content.

The problem is, that most recruiters aren't leveraging this effectively.

They're posting sporadically, with no real strategy or purpose.

I'm here to change that

If you're ready to start utilising your network on LinkedIn 

Then come and try out our free trial...

We’ll write you two world-class pieces of content designed to get maximum engagement in your niche 

Here are some results recruiters have had on our free trial: 

- Won $30K worth of business (Money in the bank 2 months later) 
- Hundreds of thousands of impressions 
- More warm conversations with decision-makers and candidates 

Just from TWO posts. 

Oh and let me say this again….It's FREE! 

Interested? 

Check out the featured section below or visit our visit!

Director

▶︎HERE'S WHAT WE DO: I help Companies Struggling to Stand Out In A Competitive Market By helping them To Be Seen by More Customers And Speak to More Decision Makers



I interviewed a recruiter who's billing $1.5 Million
She's a MASTER at candidate led BD
Here are 6 questions she will use to gather leads





1. Where they’ve been interviewing
Ask: “Have you been speaking with any companies recently?” This tells you who’s hiring 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 — and you already know the salary range, job level, and urgency. This is one of the easiest BD follow-ups you’ll ever get.

2. Companies they know personally
Ask: “Who’s the best manager or colleague you’ve ever worked with?” You’ll get warm names, credible referrals, and instant context. It’s 10x easier to BD a company when the intro comes from someone they trust.

3. Who’s actually hiring
Forget the job boards. Candidates hear about team moves, internal approvals, and hiring plans long before anything goes public. Ask open questions like: “Which companies seem to be growing right now?”

4. Who’s just raised funding
Funding = headcount. Most candidates hear this 𝘣𝘦𝘧𝘰𝘳𝘦 the announcement hits LinkedIn. A simple: “Have you seen any companies in your space raise or expand recently?” opens doors quickly.

5. Who’s building a team
Re-orgs. New products. New leadership. Candidates notice this stuff instantly because it affects their day-to-day. Ask: “Are you seeing any companies gearing up for something big?”

6. Who they’ve worked with (your silent BD weapon)
This one is gold. Ask: “Who’s the most impressive person you’ve ever worked for?” Then message that person: “Your name came up in a conversation today…” Warm → credible → natural → 𝘦𝘢𝘴𝘺 𝘉𝘋 𝘸𝘪𝘯.


<FULL PODCAST IN THE COMMENTS BELOW>

We Interview the top 1% of recruiters and share their PROVEN strategies to Win More Placements. 100+ episodes with top billers: from $500k to $2.5 Million producers.

I interviewed a recruiter who's billing $789,000
He kept losing candidates at every stage of the process 
Now he uses a framework called ARPO....




Randy kept running into the same painful problems:

- Candidates went dark, 
- processes fell apart, 
- clients were blindsided
- offers slipped through, 
And he had zero control or visibility over what was actually happening in the pipeline.

Then he started using a framework called ARPO. 

Activity → Rank → Process → Offer.

1. Activity
Where is the candidate actually active?
Who have they spoken with?
What roles are they exploring?
Most recruiters skip this and operate on guesswork. You can’t run a desk on vibes.

2. Rank
Where does your opportunity sit compared to everything else they’re interviewing for?
1st? 3rd? Not even on the podium?
If you don’t know the rank, you don’t know the risk.

3. Process
What stage are they at elsewhere?
Do they have a second interview tomorrow?
Is another company about to issue an offer?
Process gives you foresight — not surprises.

4. Offer
What’s their bottom line?
What offers are they holding?
What would they accept today?


You don’t lose candidates at the offer stage. 
You lose them at the information stage.

When you don’t know what they’re doing, what they’re comparing you to, or what they’re holding… you’re not running a process — you’re reacting to it.

<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a 24-year-old recruiter 
He's billed $600K in his second year of recruitment
95% of his new business has been Email + MPC




Yep. 

He finds really good Candidates 
He then emails those candidates to the RIGHT decision makers 
And he has a really good follow-up process


That's it....

Nothing fancy 

Just a tried and tested BD system that works. 

Executed with finesse and discipline. 

Great reminder for recruiters 

You don't need to try and reinvent the wheel 

Just listen to whats already working 

And copy. 

<FULL PODCAST IN THE COMMENTS BELOW>

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I spoke to a recruiter who's billed $5M for 5 years in a row
Here's the voicemail + Email Combo that he uses 
Thats landed him countless enterpirse deals...


STEP 1 - EMAIL

Hi [Name], 

I noticed your team has added 15% headcount this year and you’ve still got [X] open roles in [department].
When growth moves this fast, [Role] gaps usually create: 
– Month-end pressure 
– Overtime for the team 
– Slowdowns in reporting/delivery
I’ve filled [Role] for similar high-growth teams (PE-backed / multi-site), and can help you stabilise things quickly. 
Worth a quick chat this week?
Best, [Your Name]

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀:𝗜𝘁 𝘀𝗵𝗼𝘄𝘀 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗲𝗱 𝗮𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝗲𝗲𝗿𝘀 𝗽𝗮𝗴𝗲, 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗿𝗲𝗻𝗱𝘀, 𝗮𝗻𝗱 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗹𝗼𝗮𝗱. 𝘁𝗵𝗲 𝙖𝙘𝙩𝙪𝙖𝙡 𝘁𝗵𝗶𝗻𝗴𝘀 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁.𝗦𝗵𝗼𝗿𝘁, 𝗯𝘂𝘁 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰. 𝗡𝗼𝘁 𝗴𝗲𝗻𝗲𝗿𝗶𝗰.




STEP 2 - VOICEMAIL

“Hey [Name], 
it’s Brendon. I sent you a quick email about helping with the [Role] search, especially with the growth you’re seeing in [location/team].
No need to call me back… if it’s easier, just search brendon in your inbox and hit reply to that email.
Happy to work around your schedule. 
Thanks!”


𝗧𝗵𝗲 𝗟𝗶𝗻𝗲 𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗧𝗵𝗶𝘀 𝗪𝗵𝗼𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗪𝗼𝗿𝗸
“𝗝𝘂𝘀𝘁 𝘀𝗲𝗮𝗿𝗰𝗵 𝗯𝗿𝗲𝗻𝗱𝗼𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗯𝗼𝘅 𝗮𝗻𝗱 𝗵𝗶𝘁 𝗿𝗲𝗽𝗹𝘆.”

Why this nudge is so powerful:
- It removes ALL friction They don’t have to dig for your email, think, or switch devices. Their phone is already in their hand.
-  It ties your voice to your written message Instant familiarity → higher trust → higher reply rate.
- It gives them ONE simple action Busy people respond to easy instructions.


Try it out this week

<FULL PODCAST IN THE COMMENTS BELOW>

I interviewed a recruiter billing $1,000,000 
His most successful BD method is pitching an MPC
Here's the EXACT email strategy he uses....




*******EMAIL**********

Hi <Name>,

I just wrapped up a search with <well-known competitor> in your space, and it led me to an exceptional Tax Manager you may want to be aware of:

• Big Four trained with 6+ years specialising in <X>
• Strong communicator, has led cross-functional reviews and partnered directly with senior leadership
• Deep experience in <specific technical area> that aligns closely with your structure
• Open to discreet conversations due to <career trigger>
  
If this is even remotely relevant, happy to share more context and advise whether there's a fit here.

Even if timing isn't right, I know this market better than anyone, worth a quick chat. 

Best,
Steve



*******WHY this works********

1. Social Proof
“I just wrapped up a search with <competitor>…”
• Instantly builds credibility.
• Shows you work in 𝘵𝘩𝘦𝘪𝘳 niche.

2. Value-First Framing
“…led me to an exceptional Tax Manager…”
• Shifts from “I want something” to “I have something for you.”
• Creates curiosity.

3. High-Impact Bullets
• Big Four → instant quality signal.
• Strong communicator → solves the biggest gap in tax talent.
• Relevant technical depth → proves the outreach is personalised.
• Clear movement trigger → makes the candidate feel legitimate + timely.

4. Low-Pressure CTA
“If this is even remotely relevant…”
• Easy to reply.
• Removes expectation.

5. Advisory Positioning
“…happy to advise whether there’s a fit.”
• You’re the expert, not a salesperson.

6. Future-Proofing
“Even if timing isn’t right… worth a quick touchpoint.”
• Neutralises the “we’re not hiring” objection.
• Keeps the door open long-term.


<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a recruiter who's billing $1 million 
But guess what? He got into recruitment at 35 years old
And his first company fired him for low billings! 






Here's what happened: 

Brendon got into recruitment at 35 years old

Q1:
$0 billed.

Q2:
$65,000 billed.

The agency let him go.

He had only been in recruitment six months.
He was 36, new to the industry, and suddenly unemployed right as the world was spiraling into a pandemic.

For most people at that age, being fired from a new career would have shattered their confidence.

But Brendan had two things most people didn’t:

1. A low ego
2. A lifetime of setbacks behind him
   
He had been broke growing up. 
He had run his own business. 
He had cold-called in insurance until his soul hurt.

Getting fired wasn’t his breaking point; it was just another chapter.

The moment he got fired, he didn’t sit around. 

He immediately reached out to the owner of a company called 𝗝𝗼𝗯𝗯𝗼𝘁. 

He messaged the owner (Heidi) directly:
“I don’t meet your hiring criteria, but if you give me a shot, I’ll work commission-only. No base, no benefits. I’ll prove myself.”
She refused the commission-only idea but she 𝗱𝗶𝗱 offer him a very junior role at the lowest pay level.

Most mid-30s candidates would consider that a step back.
Brendan saw it as a lifeline.

He took it.

In those first 6 months at his new company, he billed:
$650,000

His second year?
$1.2M personal desk

He's now a topbiller at the company and has billed £1,000,000+ for 5 years in a row 

And that, my friends, is the power of running through the shit we call life
And not giving up when things get tough
What a legend. 




<FULL PODCAST IN THE COMMENTS BELOW>

This recruiter was burnt out working 7:00am to 7:00pm
Now he runs a $1,000,000 lifestyle business 
And travels 6 times a year with his family....



Pri used to work the way most recruiters do:

Long days.
Long nights.
7am–7pm as standard.
Lists built on the sofa while “watching TV” with his family.
No space in his calendar.
No room to think.
Just constant output.

It looked like success.
But it didn’t feel like it.

At some point, Pri made a decision:

He didn’t want a bigger business 
he wanted a better life.

That meant stripping recruitment back to its essentials
and rebuilding it around balance, time and energy.

Here’s what his workday looks like now:

• Starts at 10–11am
• Devotional time + Peloton before any work
• Wraps by 5/5:30pm
• No delivery for 6+ years
• Only does BD calls + coaching calls
• Six trips a year with his family
• Real weekends and real evenings
• Time to think, not just react

Same industry.
Same market.
Same skillset.

The only thing that changed was the intention:

He designed his business around his life 
not the other way around.

<FULL PODCAST IN THE COMMENTS BELOW>

I interviewed a Recruiter who's billing £1,000,000
He lost 90% of his contract book overnight (35K a week)
Here 7 lessons he learned building back to £1M

Lessons from a $1,000,000 biller

You know what, I want to take a moment to celebrate all the recruiters who have made it through 2025 and showed strength of character...




Marcus Aurelius, one of the greatest Roman emperors and a philosopher who wrote 𝘔𝘦𝘥𝘪𝘵𝘢𝘵𝘪𝘰𝘯𝘴 while leading an empire through war, disease, and chaos, once said:
 
“The impediment to action advances action. What stands in the way becomes the way.”
 
In other words:  

Challenges aren’t detours.  
They 𝘢𝘳𝘦 the path.  
They forge resilience, sharpen discipline, and reveal who we really are when things stop being easy.
 
And that’s exactly what this year looked like.
 
Every rejection strengthened your resilience.  
Every failed search sharpened your judgement.  
Every tough conversation refines your craft.
 
If you hold this mindset and truly believe it
You will be unstoppable in 2026

Recruiters, if you're NOT spending 30 mins a day on BD, you don't need a new tool, or a swanky AI Software, you need to work on your mindset...

I interviewed a recruiter billing $1,000,000
He uses NLP every day to program his mind for success 
Here's the EXACT routine he uses (Try it yourself!)



When tactics stop working, most people add more tactics. 

Chris Schwenk did the opposite.

Revenue was inconsistent. Stress was rising. Decision-making started feeling heavier. And the goals he knew he 𝘴𝘩𝘰𝘶𝘭𝘥 be hitting… felt further away than they should have been.

So instead of adding new hacks, he made a different move:

He went inward.

Initially, he thought NLP and guided meditations were “woo-woo”.

But the more he looked at his own patterns, the more obvious it became:

He didn’t need another tactic. He needed to rewire the beliefs those tactics were sitting on.

A mentor told him:
“Your brain wants safety, not success. If you don’t consciously reprogram it, it will keep pulling you back to what feels familiar.”

So he gave it a real shot and booked a session with a high-level performance coach who’d worked with entrepreneurs like Sam Ovens. (if you know...you know) 

How he built his personalised NLP script
People think this part is complicated. It’s not.
1. He completed a detailed prompt 
The prompt asked about:
• His goals
• His financial targets
• His ideal lifestyle
• The person he wanted to become

2. He fed it all into AI The AI turned it into a guided NLP script written specifically for him.

3. Instead of recording it himself, he hired a voice actor on Fiverr 
He chose someone with a calm, grounded tone
Then had them record the full script with meditation-style backing music.
This gave him a 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 personalised hypnosis-style track he could listen to every day.

His daily routine
This is where the results came from.
He didn’t treat it like a one-off experiment. He treated it like mental training:
• Every morning or night: He listens to his personalised NLP audio (20–50 minutes).
• During the day: If he feels stress creeping in, he pauses and listens again.
• When he can’t sleep: He puts on the script instead of tossing and turning.
• In “dead time” moments: Even in the stairwell in his building, he listens — using those quiet pockets to reinforce the future identity he’s building.


What changed
Very quickly, he noticed:
• More calm decision-making
• Faster recovery from setbacks
• Less emotional volatility
• Clearer goals
• A stronger sense of certainty
• A shift from “force” to “flow”

And the biggest one:
BD is now back to where it used ot be. 


<FULL PODCAST IN THE COMMENTS BELOW>

I interviewed a recruiter who's billing $1,000,000 
And guess what? He started recruitment at 35 years old! 
He was working alongside people half his age



An average mindset would have framed the situation like this...

- Why am I working alongside people half my age? 
- This is embarrassing
- I should just go back to what I know 
- This is going to be too hard


Here's how he framed the situation....

- I'm grateful for the opportunity 
- I'm going to work my ass off 
- I know if I put the work in, I will succeed 
- This could change my family's life 
- I will do ANYTHING to make this work 


Now he's one of the top billers in the entire company 
And he's hit $1,000,000 for 5 years in a row 
His life is unrecognizable from when he started 

Great reminder for recruiters
If he can rewrite his entire life at 35… What’s stopping you from rewriting yours 𝘵𝘰𝘥𝘢𝘺?

<FULL PODCAST IN THE COMMENTS BELOW>

This recruiter came through our free trial 
Then he signed up as a client 
Now he's won $200K worth of business





Don't take my word for it, check out the insane testimonial he gave us...
Click on the link in the comments below 
Scroll down to the bottom of the page 
Look at the first testimonial labelled GARRY. 

How did we get Garry such insane results? 

Simple process: 

> Deep dive into his niche 
> Understand pains and desires 
> Post BRILLIANT content (3.4 Million Impressions on his account) 
> Clients and candidates see content and reach out

I'm oversimplifying it
But fundamentally, that's the process

And you know what's insane? 
Before Garry even spent a penny, we invited him into our free trial 
And he was able to test our process FOR FREE 
He saw the potential 
Signed up as a client 
And now he's secured $200K (That's money in the bank) 

If you're a recruitment business owner and you want to see results like Garry 

Check out our free trial 
Link in the comments below

If you're a recruitment business owner 
And you're comfortable/disciplined in doing outbound
Content can provide weekly warm leads for you





Here's an example...

Last week, we did 3 posts for one of our clients

He racked up 187,000 impressions 

We spotted 5 decision makers who engaged with his content that he could reach out to 

My advice to him....

These prospects are in your first-degree network 
They've liked your content
They are warm
Send them a personalized audio note 

We gave him some templates of audio notes that have worked in the past, so he knew what to say 

On Friday, he sent 5 audio notes to those decision makers 

3 haven't responded yet
1 said thanks for the audio note, but not interested right now 
1 said we're looking to hire in 3-6 months, let's have a chat. (Call booked) 

He didn't have to write the content (We did that) 
He didn't have to gather the leads (We did that) 
He didn't have to re-create an audio note (We gave him one) 

All he needed to do was send the audio note 
And he's got a solid meeting booked in the calendar

He's only just started working with us
Imagine what will happen over 3-6 months? 

If you're interested in this process 
And you want to try it out for FREE 
Check out the link in the comments below

P.S Only for recruitment business owners

Recruiter: "Sam, I heard you'll write me 2 free posts?"
Me: "Yep, that's correct"
Recruiter: "What kind of results have others had?" 


Me: "Hold my beer...." 

- Hundreds of thosands of impressions 
- £30K worth of new business won 
- Multiple high value candidates reaching out 
- Multiple High value clients liking and engaging with the content


Recruiter "All that from 2 free posts"? 

Me: "yep" 

Recruiter "Whats the catch"? 

Me: "No catch, I'm trying to win your business, so if I prove to you that our system works, then I'm pretty confident you'll sign up as a client" 

Recruiter "Ok, cool. Lets do it" 

☝️

We're having conversations like this every single week 

And we've signed up DOZENS of clients in the last 6 months

If you're a recruitment business owner and you want to really start using LinkedIn as a pipeline generator

Then check out the link in the comments below

It's free - so you have nothing to lose and everything to gain

P.S only for recruitment business owners :)

Recruitment business owners 
You can use Content + Audio notes to win more business 
Here's one of my client's recent campaigns...




Posted 6 times in 4 weeks 
Racked up around 200,000 impressions 
Saw that 20 Decision makers had liked his posts
Sent audio messages to 14 of those decision makers 
5 responded
2 calls booked


2 calls might not sound like a lot
But these are both hiring managers from great companies
And they'll be coming into the call warm
Making the conversation smooth and pleasant

(It's now up to him to nurture that relationship and close the deal)  

If you want to build your pipeline 
And try this process out for FREE 
Check out the link in the comments below

P.S only for recruitment business owners

Last week, one of our recruitment clients had a high-level CRO reach out to him. Here's the exact topic we wrote about (And why it worked) 




Post topic...
When CRO's (Chief Revenue Officers) hire the wrong sales leader, it can take 9-24 months to figure out if they've made the right choice. If it's wrong, it can be extremely costly in terms of revenue and time. 


That's it. 

We turned that pain into a post

We optimised it for LinkedIn

It got 30,000 impressions (A lot of CRO's resonate with the same pain) 

He had one high-level CRO reach out to him and say: 
"Hey John, just saw your post, would be great to set up a call." 

And he had 3 other great CRO's like the post. (They'll be receiving audio notes as a follow-up) 

What's the lesson here? 

If you want high-value decision makers to notice your content, don’t create posts for everyone.

Create content that makes your ideal reader say: 
“Finally… someone actually gets what I deal with.”

Because the moment they feel understood, they lean in. They reply. They book calls.

Your job is simply to start the conversation.

If you're a recruitment business owner and you want to try this process out for FREE 

Check out the link in the comments below

taplio

The Battle

Mark Firth

Sam Miller

Followers

Posts

Engagements

Likes

Performance ScoreMark Firth's LinkedIn Performance

Performance ScoreSam Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mark Firth

Sam Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Firth's LinkedIn Performance

Performance ScoreSam Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMark Firth's LinkedIn Performance