Mark Kilens

TACK

TACK ⛵️ is a media and go-to-market firm helping startups and scaleups match how they go-to-market to how people buy. Modernizing how businesses go-to-market to create, capture, and convert demand into revenue. 

Companies like Commsor, ZoomInfo, Swoogo, Coursera, Aiven, CloudBees, Audette, Terminus, and more partner with TACK to evolve how they go-to-market using a People-first GTM approach. 

Its mission is to match how companies go-to-market to how people buy by making every experience and interaction with a business more human.

TACK Network is a GTM media network of content and resources all about B2B go-to-market. We produce original shows and authentic stories giving some of the brightest people in B2B go-to-market the support they need to share stories and ideas.

TACK Insider is for marketers and entrepreneurs looking to learn how to go-to-market to match how people buy today. Members learn how to use seven different growth strategies that are all part of the People-first GTM Model.  The membership and community comes with hundreds of resources, weekly masterclasses, and personalized coaching.

TACK GTM is Uber for GTM Leaders. An on demand go-to-market services firm specializing in People-first GTM strategies and services that grow pipeline and revenue. We partner with CEOs, Founders, and Marketing Leaders to design and deploy People-first GTM strategies.

Chart your go-to-market with TACK.

CEO and Co-Founder

Stage 2 Capital

The Stage 2 Capital Catalyst supports early stage B2B software companies in scaling their businesses by combining Venture Capital and Go-To-Market, empowering founders with hands-on coaching from an unrivaled network of go-to-market leaders.

Limited Partner and Advisor

Airmeet

Airmeet helps marketers book more meetings and create pipeline faster using premium webinars and online events. 

Airmeet's Event Experience Cloud is an all-in-one premium webinar and event platform helping B2B businesses generate more pipeline and revenue.

I lead Airmeet’s global marketing team and are working to advance the event-led growth movement.

Chief Marketing Officer

Drift

Content and community are key ingredients to accelerating a business's revenue, delivering more customer value, and building an enduring brand.

My team's partner with Drift's marketing, sales, and customers success teams to develop the right content, programs, and experiences to accelerate revenue, deliver more value to our customers, and grow Drift’s brand.

Get your 100% free Drift Insider account. https://www.drift.com/insider/

Check out a couple of Drift's newest digital books. https://www.drift.com/books/

The Conversational Marketing Blueprint: https://www.drift.com/books/conversational-marketing-blueprint/

The Guide to Conversational ABM: https://www.drift.com/books/conversational-abm/

Learn something new on Drift's blog: https://www.drift.com/blog/

Vice President of Content and Community

HubSpot

I was the VP of Marketing and founder of HubSpot Academy.

HubSpot Academy is a global learning community and platform with millions of people in more than 200 countries.

It’s a tremendous growth driver of demand and interest - signing up and certifying tens of thousands of new HubSot users and community members every month.

We focused on converting free users into software revenue and helped retain and grow that revenue by building onboarding, expansion, and community programs.

I had the honor and privilege to lead a team of extremely passionate, motivated, and intelligent people. 

HubSpot Academy's purpose is to educate and inspire people so that we, together, transform the way the world does business.

We created content and education to teach people the inbound methodology and how to use the HubSpot platform to grow their business.

Vice President of HubSpot Academy

HubSpot Academy was launched in May 2012 after running it as an experiment for 18 months. 

I was responsible for creating the Inbound Methodology with Brain Halligan and Dharmesh Shah. 

I updated the original methodology in early 2018 to HubSpot's new Inbound flywheel model. 

We created content and education to teach people the inbound methodology and how to use the HubSpot platform to grow their business.

HubSpot Academy's purpose is to educate and inspire people so that we, together, transform the way the world does business.

Director of HubSpot Academy

I was a Senior Inbound Marketing Consultant at HubSpot. I worked with B2B and B2C businesses helping them create, execute, and measure their inbound marketing goals and strategies.

Senior Inbound Marketing Consultant

I joined HubSpot as an Inbound Marketing Consultant. I trained businesses how to use HubSpot to get found, convert leads, close leads into customers, and analyze their results.

Inbound Marketing Consultant

SalesQuest

I was responsible for email marketing campaigns, building prospect and customer databases, social media, inbound marketing, lead generation, the website, and helped create new products and services.

Director of Marketing

I managed a team of market research analysts that created and maintained a library of more than 850 Fortune 1000 and Global 500 company profiles. 

I was responsible for all inbound marketing activities, SEO, social media, and marketing campaigns.

Manager, Marketing and Operations

I performed research on Fortune 1000 companies which included investigating their technology implementations, org charts, budgets, financials, and operating models.

Research Analyst

CEO and Co-founder of TACK ⛵️ & ClubPF ⚓️ | People-first GTM Champion

Mark Kilens is the CEO and Co-founder of TACK, a media and go-to-market firm helping startups and scaleups match how they go-to-market to how people buy. TACK modernizes how businesses go-to-market to create, capture, and convert demand into revenue.

TACK helps B2B organizations transform how they grow using its proprietary People-first GTM model and approach. TACK'S mission is to make every experience and interaction with a business more human. Companies like Commsor, Swoogo, ZoomInfo, Casted, and UserGems partner with TACK to unite their go-to-market teams to grow more efficiently and effectively.

He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversaw Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.

Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. 

From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.

When he’s not building TACK, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Go fast, take chances!

Leading Airmeet’s global marketing team and working to advance the event-led growth movement across B2B.

Airmeet is the most customizable and immersive virtual and hybrid event platform for growing businesses. 

Here's how I almost failed scaling HubSpot Academy.

At the time, HubSpot was becoming a global company serving several different languages outside of just English. 

It was tricky. Do we create native content in each language? Do we translate some of the content but not all? Do we use automated translation solutions?

I can tell you this. The automated translation solutions we tried and used at the time were not very good. 

Globalization and localization. It’s hard. 

There were thousands of hours of video, transcripts, and website content. It was an immense undertaking. 

Here’s how we solved this complex problem. We implemented a tiered system for the localization and translation of all content assets. For some content we localized and translated the piece. For other assets we just translated the content. 

That tiered approach saved us a ton of time and money over the long run. 

Since then I’ve advised many companies on how to think about content localization and translation. In the last few years a lot has changed thanks to generative AI. 

Recently I came across a new solution to help solve this problem. Something I wish I had back in 2015. Weglot.

What’s Weglot? 

It’s a solution that simplifies website and content translation. Some of the things I faced when doing this ten years ago were manual translation, page duplication, complex SEO setup, and technical integrations. Painful and time consuming. 

The number one thing you should be doing today is speaking the language of ALL your customers. Did you know that more than 70% of people prefer to buy in their native language

It’s now easy to expand your international presence in just a few clicks. You can do it quickly thanks to automated translation that’s accurate and crisp. 

Increase your SEO visibility in every market that matters. More markets = more reach = more potential customers. 

And thanks to solutions like Weglot, it's easy to integrate with WordPress, Shopify, Webflow, Wix, and more. In just a few minutes. No need to move to a different CMS. 

I recently decided to partner with Weglot to help businesses of any size create a more global footprint and make sure their content is speaking the language of their customers. 

It’s more important than ever to make sure your content is in the right language both for people and the bots. 

#WeglotPartner

p.s. still rocking my favorite HubSpot Academy custom Patagonia.

VP of Marketing at EasyLlama | People-first GTM Evangelist

Data is the lifeblood of a business today. Yet most businesses are missing two things. 

Clean data and actionable data. 

This problem costs businesses thousands, if not millions, of dollars in revenue.

What every leader should have are insights into revenue generation, customer health, competitors, and a whole lot more. 

Trust me, I have felt this pain at all of the businesses I’ve worked at. We're actually working on solving this problem at EasyLlama right now. Through a combination of hiring the right people, tech, and process changes. 

One solution that I’ve been trying out is Rows.com  

I’ve been able to upload CSVs and PDFs, connect GA4, and our paid media accounts.  Then I simply ask it questions in plain English.  Way easier than me trying to fumble around with Google Sheets or Excel. 

It organizes and understands the data without me needing to understand SQL or anything else. 

Things like, ‘tell me how many opportunities find us through paid search and also mention Google as how they heard about us.”

Simple prompts that can give me quick and impactful insights into how different channels, campaigns, offers, or messaging are driving results. 

It extracts, connects, analyzes, and keeps all the data fresh. 

Which means I get automated reporting and get insights and actionable recommendations on the regular. Exactly what a busy marketing leader needs. 


My point of view is every company should have at least one business analyst. But that’s not always possible due to the cost involved or other factors. So why not give that power to your founders, and other executives, heck your individual contributors too!?

It’s now possible for you to create your own business analyst copilot/agent helping you analyze and sift through data to find the golden nuggets. I’ve built my own business analyst at a fraction of the cost.

Rows is helping me flex my critical thinking skills and become an even more data empowered marketing leader. 

Helping me see around the next few corners and better plan and predict for the coming quarters. 

You can try it for free yourself. Rows dot com

Product launches are always exhilarating ... and stressful ... but so rewarding.  

Today, I'm proud to announce the third product pillar in EasyLlama's Compliance and Learning Platform. 

Security Awareness Training 🥳

Lots of small and medium businesses should be protecting their business and brand from cyber threats. 

Most don't becuase of two reasons, time and the cost.

We eliminate both reasons and give you a solution that's less than $2/month per employee. For a 150 person business, you can provide an important layer of protection from bad actors and cyber criminals for only $250/month.

It includes a powerful Phishing Simulator powered by AI.  

Giving you the ability to use pre-built phishing campaigns that can run automatically year-round.

You also get detailed ongoing reports so you can have a complete view of your organizational risk and how to better prepare employees to not be fooled.

It's time to: finally...

Prepare. Replace passive, one-off cybersecurity courses with interactive, scenario-based training that builds employee confidence and real-world readiness.

Produce. Demonstrate measurable results with dynamic risk reports and benchmarks that connect safer behaviors to stronger business outcomes.

Protect. Reinforce safe habits through continuous phishing simulations, instant feedback, and ongoing awareness campaigns that reduce risk all year long.

We now offer SMBs ONE platform to manage all of their compliance, security training, employee onboarding, and team training needs. 

All-in-one for the win. Finally one tool that employees need to use and one solution you need to manage and pay for. Nirvana, right?

A massive thank you to the team members behind this big launch. ❤️

From the folks on the product and engineering side, Lawrence Valenti, Michaël Devyver, and Merry Chin. To the people on the GTM teams, Alicia Falcon, PMMC®, Tan Tran, Katrine Reddin 🦕, Carmen Choi, Hana N., and Laura B..

A great product launch take an immense amount of coordination, planning, and execution. We use Asana, Google Doc/Sheets, and Slack to make it all happen. Of course Figma, Canva, and our CMS have something to say too.

Here's how to create the best possible webinar. 

I call it the webinar triple threat play. 

Yes, I did steal that from Bobby Flay's Triple Threat show. 🥓

Here's how to cook it up. 

By the way, I shared this playbook in my weekly marketing leadership mastermind group yesterday. Let me know if you are interested in joining. 

Start first by creating a webinar outline and agenda that has THREE distinct segments. 

1) A 20 or so minute conversation with a thought leader or subject matter expert focused around the webinar's topic. 

2) A ten minute product demo that ties what the thought leader spoke about with the use case of the product. Make sure at the end of this segment you ask the audience, using a poll in the webinar, if they would like to get a full demo of the product they just saw. I usually see about 5% to 20% of the attendees asking for a demo. 

3) A customer speaks for about ten minutes and shares their perspective on how they are using the product and the benefits value it's creating for them and their business. 

Make sure you have a DYNAMIC host. Their job is to host the entire webinar and to facilitate each segment. Getting the audience fired up, engaged, and keeping the webinar on track and managing the overall webinar experience. 

Use something like Wistia's webinar platform to make the webinar feel like a well produced show so what people are seeing is changing every couple of minutes. The key is making it not boring. 

Once the webinar is done, you now have three amazing pieces of content to repackage and reuse. 

One that's thought leadership centric, one that's very product focused, and one that is your customer proof and voice of customer segment. Wisita makes it super easy to create clips from each segment and for you to turn those clips into a format that's right for the right channel. 

So there you have it. My tasty Webinar Triple Threat Play™ 

We're run this playbook many times at EasyLlama and it never fails. 

Drop a note if you want me to share an example of one of our latest webinars using this format, or if you want to join the mastermind group. 

Happy Webinaring!

Don’t start your strategy by thinking of a tool first.

It never works. 

Always think about your STRATEGY first. 

For me it's, 'What is the best way to win the game I’m playing?'

For people in marketing and sales the answer is not AI. 

The answer is how can I best match how I’m marketing and selling to how they like to buy what I’m offering. 

For some businesses, it’s more a PLG motion. For others it’s PLG + Sales-assisted. And others use an enterprise-grade consultative GTM motion. 

But no matter what you’re trying to sell, using buying signals is a smart part of your strategy. 

Buyer signals are key to helping you understand what a buyer is doing so that you can match your approach to them. 

You can start really simple by first identifying what are your low, medium, and high intent buying signals. 

Low intent would be downloading a piece of content, going to an event that you hosted, or reading your newsletter. 

Medium intent would be checking out your pricing page, going to a webinar that includes a product demo, or researching competitors. 

High intent would be signing up for a fee trial or account, requesting a demo, or raising their hand for more info during a webinar. 

Signals can be at the contact or account level and include activity data from any first-, second-, or third-party data source.

Once you know your signals and where to find them. Don’t forget that part. :) You can then determine how to act on each signal. 

The easiest way to think about this is what signals are marketing-led, sales-led or a hybrid approach.  

Alright so we now let’s talk about tools. One of my favorite tools I’ve used to run a signal-based GTM strategy is Common Room.  They make it easy with their RoomieAI suite to find, organize, and act on all the buying signals. 

The key, IMO, is to try and keep the signal architecture in one centralized place. Much easier to manage and maintain. Helps streamline the prospecting motion of creating deals and using signals to close deals.

One of the most important things for your signal-based strategy to work is making sure the salespeople know where to see and how to use the signals. Sure, automation can help, but when a salesperson is given a power that they didn’t have before and knows how to use the power responsibility, great things can happen. Take a look at the image to see what a salesperson could get.

Things like faster lead follow up, meeting the buyer where they are, sending the right message at the right time, and reaching out to the right stakeholders to increase the likelihood a deal closes. 

The big takeaway is to please make sure you design your GTM to match how people buy today.

My new community and resource hub is open for business. 

It's called The GTM Library.

A hangout for founders, fractional folks, and marketers who wants to sharpen their go-to-market skills and execution.  

I'm an entrepreneur at heart which means I'm obsessed with all things go-to-market.  I've built a pretty big private collection of my favorite go-to-market resources, including a 100+ masterclasses from people in my network.

When you sign up you'll get access to the community and my regular masterclasses. I'm hosting a new one in a couple of weeks about my latest positioning and messaging framework that I've built. 

For a small one-time payment you can get your library card and access to my private collection of resources and masterclasses, including a private call with me. 

Hope you find it valuable. 

https://lnkd.in/eK27VGsG 

p.s. that's me with one of my favorite books about entrepreneurship and leading a business.

Chris Decker

Creator Spark

🎤 YouTube Silver Play Button for helping The Fearless Mindset Podcast achieve 100,000 subscribers on YouTube
🎤 Force Management went from 0 to 500,000+ downloads+ was nominated for audience choice award in business and sales.
🎤 Koya Webb reached 2+ million fans through viral reels content generated from her podcast.
🎤 $1.6 Million in revenue generated for Creator Spark in less than 4 years through podcasting + organic content.
🎤 Andy Paul built a massive pre-order list for best-selling sales book through their podcast and going on other shows

CEO, Head Content Coach

Culture From the Heart

Producer for the Culture from the Heart Podcast on the From the Heart Business Network
Responsible for Creative Direction, Audience Growth Strategy and Community Engagement

Producer

Selling From the Heart

• Strategically plan and execute full-scale content marketing efforts for Culture from the Heart's new podcast strategy.
• Collaborate with founders at a fractional executive level to drive brand growth and engagement.
• Develop and implement innovative marketing campaigns to increase brand visibility and audience reach.

Content Marketing Executive (Fractional)

Eureka Building + Eureka Hub

Orange County Entrepreneurial Ecosystem. Community Podcast Host

Monster VoIP

Advisor (Post-Acquisition)

I helped guide the founder in their marketing efforts ultimately leading to a successful sale of the company for a higher valuation. 

I've been told the buyer loved what I'd helped build so much that it was part of why they moved forward with the purchase. 

✅ rebranded company with emphasis on increasing sales volume
✅ increase brand trust, traffic and reputation through launching SEO-driven podcast
✅ increased outbound sales and marketing
✅ launched successful commission partner program

Chief Marketing Officer (Acquired)

OC Tech

Founder

BAMF.com

VP of Growth (New Client Acquisition)

We drive ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. We've worked with companies like TEDx, Mixmax, Mindvalley, LawTrades, Book in a Box, Deputy, and Pioneer.

Services include: B2B content marketing for personal and company brands, PR hacking, Paid Media (Facebook, Instagram, Reddit, YouTube), growth strategy, and building Facebook Groups for enterprise clients.

We also manage a community, Badass Marketers & Founders, which has over 23,000 members.

Director of Growth (Sales)

Buy It Installed, Inc.

Growth Hacker, Digital Storyteller

Ergo Capital

Ergo Capital was created by entrepreneurs as an alternative source of growth capital for entrepreneurs. Our goal, fund the gap between today and tomorrow's success.

Our strategy is to provide capital and support to companies in the energy, health and technology sectors, led by seasoned entrepreneurs. By aligning our goals with entrepreneurs we help grow technology companies faster and more efficiently. Products and services that offer compelling savings resulting in short return on investments for customers as well as companies with order backlogs are of particular interest to ERGO.

Our reach is both domestic and international and we work with our portfolio companies to leverage our extensive networks in North America and Europe that include many of the world's largest corporations, investment firms and family offices.

For news and updates follow us on twitter @ERGOCapital

In-House Chief Marketing Officer (CMO)

Conservaco, LLC

Conservaco, LLC is a curator of multiple brands, bringing creative depth and breadth to the world of marketing, digital experiences, communications, and capital acquisition. We work with clients around the globe providing a comprehensive level of brand and product launch and re-launch services.

We tell your story through exceptional branding and marketing, creating data-driven customer journeys, producing engaging videos, distinctive digital presence, websites, and enhanced social media capabilities.

Experts in creating and promoting equity crowdfunding campaigns along with Kickstarter and IndieGoGo for non- equity crowdfunding. We have helped campaign owners raise millions of dollars!

Our equity and non equity crowdfunding marketing initiatives are further supported by our additional online assets which include: Today Entertainment Network (TenTV) offering location-based entertainment programming and marketing in select airports, The Ignite Agency - IgniteCFP.com, - dedicated crowdfunding marketing and PR firm; Ludicrous Agency for ludicrous marketing results, Ludicrous Gadgets for the latest Mindblowing gizmos and gadgets, IQ Audience providing Omni Channel marketing solutions, AirDroneDigital.com - aerial photography services, and CrowdfundingHeadlines.com - online independent news publication for the global crowdfunding industry news.

Conservaco, LLC, also holds equity positions in select companies representing Big Data, VR, and Drone Analytics, Fluid Dynamics, Secure Messaging and Proximity Marketing providing business incubator and accelerator support. www.conservaco.com

Co-Founder, Ignite Agency - Chief Marketing Officer (CMO)

Content Coach @CreatorSpark ⚡️ Producing podcasts and social media content for influential leaders.

Helping Founders, Creators and Changemakers Create Profitable 💸 Video Content ▶️ | Do Good (Financial) while Doing Good (Impact) ⚡️

🎤 YouTube Silver Play Button for helping The Fearless Mindset Podcast achieve 100,000 subscribers on YouTube
🎤  Force Management went from 0 to 500,000+ downloads+ was nominated for audience choice award in business and sales.
🎤  Koya Webb reached 2+ million fans through viral reels content generated from her podcast.
🎤  $1.6 Million in revenue generated for Creator Spark in less than 4 years through podcasting + organic content.
🎤  Andy Paul built a massive pre-order list for best-selling sales book through their podcast and going on other shows

Want to find out how I might help you achieve the same kind of results?  

Text: ‪(512) 222-3356‬
or email Chris@creatorspark.com 

Chris Bio: Chris is currently the CEO and Head Content Coach at CreatorSpark,  is married to his best friend and wife Taylor, and is father to his two children, Luke & Leah. Together, the Decker Family makes their homestead in the Hill Country of Central Texas. 


Personal Mantra: 

L O V E  I S  T H E  A N S W E R

Inspired by the Bible:

"If I speak in the tongues of men or of angels, but do not have love, I am only a resounding gong or a clanging cymbal. If I have the gift of prophecy and can fathom all mysteries and all knowledge, and if I have a faith that can move mountains, but do not have love, I am nothing. If I give all I possess to the poor and give over my body to hardship that I may boast, but do not have love, I gain nothing."

1 Corinthians 13:1-3

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The Battle

Mark Kilens

Chris Decker ⚡

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