n3w Lab

n3w Lab is an innovation agency that enables brands to innovate when they are limited with their internal resources. We are a technology lab to grow and evolve new concepts. We provide technology enablement through product design, MVP deployment, system integration, and custom development. n3w Lab owns and manages several crowd-sourcing and system integration platforms.

Sr. Director of Solutions

Consultant; Technical Project Manager & Scrum Master

noda - a space for connected thinking

Strategic Advisor

FairWarning, Inc

FairWarning® is a leading provider of solutions that expand trust in mission-critical applications such as Salesforce, Electronic Health Records, and cloud-based applications. FairWarning® solutions empower businesses globally to grow their reputation with their customers, increase velocity in their business, and comply with complex federal and state privacy laws.

Solutions Executive

Over the last 10 years, I've had the privilege of initiating and enabling digital experiences across 140+ startups and fortune companies. At the intersection of product, marketing, and solutions engineering, I've  catalyzed underperforming business units to deliver top-line growth and led product innovation that increased organizational profitability. 

VERTICALS 
• Real Estate | Construction
• Healthcare | Pharma
• Finance | Capital Management
• Education
• Agriculture 
• Information Technology
• Retail | E-Commerce
• Hospitality | Entertainment
• Security

AREAS OF EXPERTISE
• SaaS, iPaaS, Integrations SME
• Governance Strategy 
• Automation Excellence
• New Venture Creation
• Digital Transformation
• Enterprise Implementation
• Technology Delivery & Adoption 

Please feel free to connect with me at mark@n3wlab.com

Mark Lombardi-Nelson

Tampa Bay Tech

Executive Director

St. Petersburg Area Economic Development Corporation

• Consultative sales approach helping executives and founders throughout their process of decision making going above and beyond offering concierge type services.  
• Utilize best-in-class sales practices to build a high-volume pipeline with prioritized and streamlined outreach including both cold and warm prospects.
• Open-minded attitude and the willingness to learn specific needs and industries of new prospects to leverage client specific research and data to develop solutions for company expansion or relocation.
• Develop, lead and manage sales pitch process, including proposal development to each prospect's specific needs customizing each approach to each startup or company.
• Directly work with CEO and regularly report on pipeline results of lead quantity, lead quality, lead stages and actions being taken to move prospects to the next stage of the sales funnel.
• Work closely with Marketing on defining Campaign outreach, follow-up and reporting.  Making sure both of our efforts supplement each others in specific target industries and regions.

Business Development Manager

•	Identify local and out-of-market companies who would enhance the St. Petersburg community in business development efforts for the organization.
•	Prospect companies of consideration that will align with one of five targeted industries identified by the St. Petersburg’s community and economic development strategy.
•	Manage the EDC’s Customer Relationship Management (CRM) system tracking prospects throughout the sales cycle and managing the different communication efforts between prospects, leads and projects.
•	Develop a sales strategy for leads and prospects in different places of the sales funnel and implement the sales plan through fruition with customized content and communication.
•	Create and execute digital campaigns that resonate with prospect companies and bring them on a journey to ultimately choose St. Pete as their center for growth.
•	Nurture relationships with companies and project manage the varying stages of the lead to expansion or through the relocation process through our business relocation services.
•	Connect new companies and business leaders with meaningful business relationships in the area to help create a seamless transition and full integration into the city.
•	Help companies distinguish tax credits and exemptions or grants, and apply for any relevant business incentives they may be eligible for receiving. 
•	Provide resources for job creation and hiring in the local market along with recruiting local workforce.
•	Supply commercial real estate options to lease or own along with local, knowledgeable agents to help find the perfect location in the area.
•	Market company relocation or expansion projects through social media, email marketing and other outlets to help give attention to help promote the new company and their goals for their move to Florida and St. Pete.

Sales Development Associate

Evora Worldwide

• Educate prospects and clients on products and ingredients to guide their needs towards a custom formulation for their product needs and business goals.
• Assist clients through the R&D sales process in order to achieve company sales and gross margin goals while maintaining a high level of customer satisfaction 
• Project management from beginning to end utilizing software like Salesforce, Monday.com and Asana to keep projects in line internally throughout departments with the clients timeline expectations.

Project Manager

PrivateLabelSk.in

• Manage daily meetings, progress reports, etc. for sales reps and management, focusing on project management for customers and streamlining the sales process through use of a CRM and project management software. 
• Create pricing agreements, contracts and POs finalizing the close of a lead and beginning product development.
• Provide support between sales rep and customer to handle special requests and build rapport with customers.
• Oversee product development making sure all departments including sales, design, quality control and shipping are aware of their responsibilities and the customer needs to fulfill the contract and execute the final product.
• Maintain high level of product knowledge to educate customers and assist in up sells with the product lines.

Sales Support

Hook & Blade

•	Understands clients' business goals and created marketing strategies to elevate services including SEO, email marketing, content creation and analytics reporting.
•	Managed social media for client accounts including content creation and paid advertising initiatives.
•	Built PPC and remarketing strategies and provided insight and optimization to drive conversions for clients.
•	Led the Hook & Blade marketing strategies for revenue generation and brand awareness.
•	Project managed between clients and vendors to best create the client’s marketing vision and meet marketing goals.

Senior Marketing Manager

mac of all trades

•	Executed campaigns across all marketing channels including Internet marketing, e-mail marketing and social media marketing. 
•	Maintained social media marketing strategy to build brand awareness, and drive traffic to the website.
•	Implemented affiliate program recruitment through prospecting relative forums, blogs and websites.
•	Wrote and edited content for e-newsletters, social media, press releases, web banners and a WordPress blog.
•	Helped track e-commerce online buying behaviors and update inventory in correlation with the data.
•	Implemented SEO tactics by link building and keyword research to improve the website visibility.

Digital Marketing Specialist

Ironman

•	Managed and organized athlete banquets on site for 10 events during the season.
•	Maintained over 30 Facebook pages by creating content and managing IRONMAN ambassadors for successful distribution of news and information for our athletes.
•	Created templates for athlete service email blasts using Constant Contact and Exact Target.
•	Built and maintained IRONMAN event websites using HTML.
•	Wrote and edited feature and athlete profile stories for IRONMAN.com.

Social Media Coordinator

Florida Atlantic University

•	Oversaw men’s and women’s golf, swimming, track and men’s soccer and helped with football.
•	Wrote and edited media guides, game recaps, previews, and news releases online.
•	Administrated player and coach interview requests with media members.
•	Integrated Twitter, Facebook and YouTube as social media platforms to promote FAU athletics.
•	Worked for WPS team magicJack as a media relations liaison while team played at FAU.

Athletic Media Relations Assistant

National Football League

•	Organized and distributed week and game day credentials to 5,000 members of the media.
•	Recorded and transcribed quotes from players and press conferences to be posted on NFL.com.
•	Assisted the NFL’s public relations press conferences prior, during and post Super Bowl events.
•	Contributed in game day press box and auxiliary area set up, assisted in the media work room.

Public Relations Intern for Super Bowl XLV

Cleveland Browns

•	Assisted in compiling the weekly release by editing, writing, updating statistics, records and player bios.
•	Oversaw player community appearances and contact with local/national media outlets.
•	Managed and transcribed daily press conferences and opponent conference calls.
•	Handled game day operations such as credentials, and transcribing post game coach/player quotes.

Cleveland Browns Media Relations Intern

Serving the Tampa Bay area's technologists for 22 years, Tampa Bay Tech is working to support a Radically Connected® tech community. We represent 150 corporate members and partners with tens of thousands of teams working in tech in this thriving region. With programming for C-level executives, emerging leaders and students, we offer support and resources no matter where you are in your technology career. Join us!

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