n3w Lab

n3w Lab is an innovation agency that enables brands to innovate when they are limited with their internal resources. We are a technology lab to grow and evolve new concepts. We provide technology enablement through product design, MVP deployment, system integration, and custom development. n3w Lab owns and manages several crowd-sourcing and system integration platforms.

Sr. Director of Solutions

Consultant; Technical Project Manager & Scrum Master

noda - a space for connected thinking

Strategic Advisor

FairWarning, Inc

FairWarning® is a leading provider of solutions that expand trust in mission-critical applications such as Salesforce, Electronic Health Records, and cloud-based applications. FairWarning® solutions empower businesses globally to grow their reputation with their customers, increase velocity in their business, and comply with complex federal and state privacy laws.

Solutions Executive

Over the last 10 years, I've had the privilege of initiating and enabling digital experiences across 140+ startups and fortune companies. At the intersection of product, marketing, and solutions engineering, I've  catalyzed underperforming business units to deliver top-line growth and led product innovation that increased organizational profitability. 

VERTICALS 
• Real Estate | Construction
• Healthcare | Pharma
• Finance | Capital Management
• Education
• Agriculture 
• Information Technology
• Retail | E-Commerce
• Hospitality | Entertainment
• Security

AREAS OF EXPERTISE
• SaaS, iPaaS, Integrations SME
• Governance Strategy 
• Automation Excellence
• New Venture Creation
• Digital Transformation
• Enterprise Implementation
• Technology Delivery & Adoption 

Please feel free to connect with me at mark@n3wlab.com

Mark Lombardi-Nelson

Omnicom Media Group

Senior Vice President, Social (COE)

M&H Digital

As an independent consultant and strategic partner, I guided growth-stage companies in developing and scaling paid media programs that directly contributed to top-line revenue. My role blended hands-on collaboration with day-to-day teams, mentoring talent, fostering strategic partnerships, and advising key stakeholders on broader opportunities to unlock growth across paid channels.

▶▶ Select clients:

- Dr. Squatch 
- Connatix 
- OpenEnglish 
- Cambly 
- Homeaglow
- JustSpices
- Kyckr

Growth Marketing Consultant

Driven by the belief that teaching is the ultimate path to mastery, I launched my YouTube channel—formerly known as "Market & Hustle"—to democratize paid media and digital marketing insights. Over the course of this venture, I produced 200+ videos, organically growing an audience of 38K subscribers and garnering over 1.7M views. 

At a time when only industry insiders had access to the sophisticated tech powering social and digital platforms, I broke down the barriers, delivering clear, actionable insights to a wider audience. Beyond education, the channel also served as a dynamic engine for demand generation, propelling the growth of my consulting practice.

www.youtube.com/markethustle

YouTube Creator

Brainlabs

As the Head of Paid Social in the NAMER region, at Brainlabs, I stewarded enterprise clients to best-in-class paid social maturity.

★ Grew social product revenue by leveling-up client’s maturity of paid social media execution
★ Supported teams in the development of social strategy that drives desired business outcomes
★ P&L Responsibility, including making business cases to executive team for talent resourcing
★ Fostered relationships with senior client POC and work to understand core challenges and key business priorities 
★ Developed strategic partnerships with social partners (Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, X) to drive innovation for clients
★ Evangelized experiment-led ethos and support with proper frameworks that drive testing adoption and gain senior-stakeholder buy-in
★ Partnered with internal cross-functional teams (Product, New Business, Data Strategy, Analytics, Engineering) to ideate solutions and bring forward innovation that addresses core business challenges
★ Supported social team with on-demand POVs that are bespoke to client needs
★ Liaisoned with social team to ensure consistent execution of platform best practices, product quality, and foster team development
★ Provided oversight for global POVs and GTM strategies to ensure uniformity of media approach
★ Supported onboarding of new clients to ensure we foster systems for success
★ Senior social voice to enterprise clients

Vice President, Head of Social (NA)

MediaCom

Responsible for driving business goals of clients through activation of paid social.

// Success Stories

◾ Reduced offline CAC/CPA for a national grocer by over 50%
◾ 2X increase in e-comm sales YOY for a luxury goods brand (Pre-COVID)
◾ 66% increase in e-comm sales for a national-level portfolio of jewelry brands (during Q4 2020)
◾ Set the record for the highest Ad Recall for a brand lift study recorded by a Kantar MillwardBrown survey for Facebook Ads, in the retail vertical.

What I did on a day-to-day at MediaCom:
★ Led overarching paid social strategy for clients
★ Coached a team of 12+ and oversaw execution of paid social media campaigns
★ Partner with influencer/content and creative teams to drive media strategy synergy
★ Developed workflow processes to promote uniformity & increase efficiency of media buys
★ Owned and strengthened relationships with clients/senior stakeholders
★ Supported the agency in new business pitches

▶▶ Key Accounts:
- Richemont Group (Cartier, IWC, MontBlanc)
- Signet Jewelers (Kays, Zales, Jared)
- FarFetch
- Whole Foods
- eBay

Director, Paid Social

Associate Director of Paid Social

ZS Consulting, LLC

Augmented demand generation for early-to-late stage startups through paid digital advertising campaigns that scaled customer acquisition (Search, Social, and Display Advertising).

Success Story // B2B SaaS Client

Deployed a cross-channel paid media strategy for a B2B SaaS business and increased their SQLs by 400% (quarter-over-quarter) while decreasing Cost-per-SQL by 88%, leading to an overall 8X ROAS for FY20. 

Verticals: SaaS, E-learning, Hospitality, Entertainment

Growth Marketing Strategist

NBDS Productions

Launched a startup entertainment agency and leveraged digital marketing tactics to drive demand, while productizing services, owning sales pipeline, and building talent pool.

▶▶ Key Clients:
- Google (cloud)
- Walmart
- Marriott
- McKinsey & Co.

CORE COMPETENCIES:
★ Product Development
★ Go-to-Market Strategy
★ Vendor Negotiations
★ Team Development

Verticals: Hospitality / Meetings & Events Industry
Platforms: Google, Facebook, Instagram, Twitter, LinkedIn

Founder & President

Open Education

Open Education houses several brands that operate in the international E-learning vertical (DTC/edTech). Over the past few years it has raised over $120MM in capital and has become a house-hold brand name in the Latin American market.

★ Strategized/implemented DR paid social media campaigns 
★ Executed statistical regression analysis and customer cohort analysis to inform budgeting decisions 
★ Drove profitability of campaigns through real-time scaleable optimizations
★ Mentored a team of analysts and support with implementation
★ Managed all campaign reporting; Primary KPIS (LTV & CAC/CPA/CPL)
★ Developed workflow processes to promote uniformity across brands, increase efficiency of media buy executions and improve cross-functional team synergy
★ Developed departmental SOPs and document optimization methodology
★ Transitioned the team from a point solution FMP to a full suite solution (Sprinklr) 
★ Owned relationships with vendors and work with channel representatives to take part in Alpha & Beta opportunities
★ Responsible for proactively producing POVs to increase performance of channels

▶▶ The Brands:
- Open English
- OE JR
- Next_U

Vertical: E-learning
Platforms: Facebook, Instagram, LinkedIn, Twitter

Paid Social Media Manager

Zimmerman Advertising

Zimmerman Advertising (an Omnicom agency) is a leader in building national retail brands. With offices throughout the country and a diverse range of clients in every retail sector, Zimmerman has grown to be one of the top advertising agencies in the USA.

// Success Story

Executed the paid social program for an inter-agency competition which contributed to winning the largest digital investment in the history of the department.

★ Developed & executed social campaigns to drive client objectives (organic, paid, influencers)
★ Oversaw a team of specialists and coordinators to ensure timely execution of client deliverables
★ Implemented and managed paid social ads across Facebook, Twitter, Pinterest, and Snapchat
★ Managed all campaign reporting, from bi-weekly to extensive quarterly reports
★ Utilized marketing technologies such as CrimsonHexagon, Brandwatch, Rival IQ, and Simply Measured to perform social listening, track performance of KPIs and ultimately support social strategy 


▶▶ Key Accounts:
- Virgin Mobile
- Advance America
- Office Depot
- Chuck E. Cheeses 
- Homestead Miami Speedway


Verticals: Retail, Telecom, Hospitality, Entertainment, Finance
Platforms: Facebook, Instagram, Twitter, Pinterest, Snapchat

Social Media Manager

Performance marketing leader with 14+ years of experience driving revenue growth for Fortune 500 brands, high-growth startups, and self-built ventures. Proven ability to build and scale paid social programs, optimize systems, and align stakeholders for maximum impact.

taplio

The Battle

Mark Lombardi-Nelson

Zaryn Sidhu

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