I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT. My MBA teaching won a shit ton of prizes including best teacher at LBS, MIT & MBS. 

I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Penfolds, Jurlique, Cloudy Bay and WD40. 

For thirteen years - from 2002 to 2015 - I served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy. 

I’ve been a columnist for 20 years, writing a weekly column for Marketing, then Marketing Week and now AdWeek in the US and The Drum in the UK. On seven occasions I've been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I’ve also been the British Society of Magazine Editors Business Columnist of the Year in 2018, 2022 and 2023. More scholarly articles include the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research. 

I was a Thouron Scholar and spent 1995 at Wharton. I was a recipient of the Ferber Award in 2000 for my doctoral thesis. My co-authored pricing research was cited by George Akerlof during his Nobel Prize acceptance speech. AdNews rated me one of their “Power 50” and I made SmartCompany's top ten business thinkers list. The AMI gave me the Sir Charles McGrath Award, the highest honour for marketing in Australia. I gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later. In the 2024 honours list I was a made an Honorary Fellow of the IPA. 

These days I focus on my Mini MBA courses. I live in Tasmania with 3 Tasmanians plus many idiot rescue dogs. I have a boat that I never use. And a gym that I use even less. But I do find time to drink wine, usually in my underpants, until very early in the morning marvelling at the absurdity of it all. 

Note, I’ve maxed out at 30,000 LinkedIn connections. So please follow me instead. And I’ll follow you. Like FDR and Churchill. At Yalta.

Mark Ritson

OpenAI’s decision to start advertising is a desperate move ADWEEK column: https://lnkd.in/gSWdkUHx

Marketers looking for a definition of "AI Slop" would do well to take a look at the horror show that Jeanswest has been unfolding...
https://lnkd.in/gPvkiNmA
#AI #Slop #NiceJumpsuit

Open article: AI didn't destroy Jeanswest's brand ... it was already dead by mumbrella.com.au

AI didn't destroy Jeanswest's brand ... it was already dead

Fearless creator. Serial innovator. 5 years at Meta. Former World's Most Highly Awarded Executive Creative Director. Triple Cannes Grand Prix winner. D&AD White Pencil winner. Winner of the Webby for Diversity in 2021. Lecturer in Creative Entrepreneurship, Speculative Design, Interdisciplinary Design (emerging context: Artificial Intelligence). Amazon Top 100 author. In-demand speaker, coach and mentor. New Zealand Hi Tech Awards judge.

Executive Producer of the award-winning documentary Losing Lena, which challenged gender bias in technology, and is now held in the Australian film archive. (Made in partnership with Facebook, Finch, Code Like a Girl Australia and Clemenger BBDO, the campaign was a finalist in Fast Company’s World Changing ideas 2021 and won the Webby for Diversity in 2021.)

AACTA accredited screenwriter. Facebook Certified Creative Strategy Professional. IDEO certified: Foundation Course in Creativity. (Modules: Storytelling for Influence, Leading with Collaboration, Leading for Creativity.) ADMA WFH Marketing Masterclass (Prof Mark Ritson.)

Created the 1st ever 360-degree film and immersive experience of Old Trafford for Chevrolet and Manchester United Football Club.

Created Tourism New Zealand’s first ever global 360-degree film campaign (also available 
in Oculus VR). A haptic prototype was showcased in Cannes in 2017.

ECD on the ‘Brewtroleum’ project for DB Export. (Creating a biofuel from the yeast leftover from the brewing process.) wins global sustainability awards, a Cannes Grand Prix, and a D&AD White Pencil.

Launched Pedigree “Found” – the real time lost dog app – in collab with Google.

Helped create Pedigree’s global platform: ‘Feed the Good’, and contributor creative and CD to the launch film ‘The Walk” – 13 million YouTube views and rising.

Created ‘The People’s Film’ project for Volkswagen, whereby thousands of Kiwis supplied their own footage to make the brand film. The agency didn’t shoot a single thing. (We employed a great editor though.)

Launched the 100% Middle-earth campaign for Tourism New Zealand. Judged the world’s best destination marketing campaign by the travel industry, 2012.

Took the blood of the All Blacks and put it into a poster that fans could have only by buying an adidas All Blacks jersey. (Cannes Grand Prix.)

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