I have a PhD in Marketing and spent 25 years working as a marketing professor. I was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT. My MBA teaching won a shit ton of prizes including best teacher at LBS, MIT & MBS. 

I have also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Penfolds, Jurlique, Cloudy Bay and WD40. 

For thirteen years - from 2002 to 2015 - I served as the in-house brand consultant for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy. 

I’ve been a columnist for 20 years, writing a weekly column for Marketing, then Marketing Week and now AdWeek in the US and The Drum in the UK. On seven occasions I've been voted Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. I’ve also been the British Society of Magazine Editors Business Columnist of the Year in 2018, 2022 and 2023. More scholarly articles include the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research. 

I was a Thouron Scholar and spent 1995 at Wharton. I was a recipient of the Ferber Award in 2000 for my doctoral thesis. My co-authored pricing research was cited by George Akerlof during his Nobel Prize acceptance speech. AdNews rated me one of their “Power 50” and I made SmartCompany's top ten business thinkers list. The AMI gave me the Sir Charles McGrath Award, the highest honour for marketing in Australia. I gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later. In the 2024 honours list I was a made an Honorary Fellow of the IPA. 

These days I focus on my Mini MBA courses. I live in Tasmania with 3 Tasmanians plus many idiot rescue dogs. I have a boat that I never use. And a gym that I use even less. But I do find time to drink wine, usually in my underpants, until very early in the morning marvelling at the absurdity of it all. 

Note, I’ve maxed out at 30,000 LinkedIn connections. So please follow me instead. And I’ll follow you. Like FDR and Churchill. At Yalta.

Mark Ritson

OpenAI’s decision to start advertising is a desperate move ADWEEK column: https://lnkd.in/gSWdkUHx

Marketers looking for a definition of "AI Slop" would do well to take a look at the horror show that Jeanswest has been unfolding...
https://lnkd.in/gPvkiNmA
#AI #Slop #NiceJumpsuit

Open article: AI didn't destroy Jeanswest's brand ... it was already dead by mumbrella.com.au

AI didn't destroy Jeanswest's brand ... it was already dead

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Didn’t get the right sponsors & delegates in the room at your last B2B Event?
Let’s fix that.

Your next B2B Event is coming soon.
Do you have a plan for putting the right delegates & the right sponsors in the room?

Does this sound familiar?

Your sales team is already stretched.
Response rates are a constant challenge.
And the event is getting closer.

This is where most event teams default to volume.
More emails. More calls. More pressure.

But more effort isn’t the answer.
Better preparation is. 

Instead of cold lists and hoping for the best, or putting more pressure on your already-stretched sales team, I surface who's ready to talk.

So your team spends time closing, not chasing.

Because:
1. The best events are won months before the doors open, not weeks
2. Targeted outreach beats spray and pray: you need quality and volume
3. Your sales team should be closing, not hunting

I’ve seen this from every seat at the table.

As a delegate at Samsung Europe, I’ve sat in rooms that crackled with energy; and rooms that felt half empty.

As a sponsor, I’ve invested in events that delivered real pipeline; and events that over promised but under delivered.

As a GTM operator, I’ve built the systems that fill rooms with the right people months before the doors open. 

From this unique position, I help B2B event teams fill their rooms with better sponsors and delegates by:

→ Mapping your ideal attendees with precision
→ Surfacing who's ready to talk using intent signals
→ Delivering warm conversations directly to your sales team, ready to close

This has led to:

→ 400+ positive sponsor and delegate replies in 6 months for Inspired Business Media
→ 48 new sponsor conversations from a single CMO Summit campaign
→ 55 new conversations from an ABM roundtable campaign

"Daryl transformed our Go To Market approach across our CMO, CIO, CTO and CISO Summit events. His AI-powered data, technology and outreach strategy gave us a people-first competitive edge with senior leaders." — Leigh Khan Hussain, CEO, Inspired Business Media

If you're running B2B events and tired of the last-minute scramble, we should talk sooner rather than later. 

Here’s what to do next: DM me “EVENTS” or hit the link in my Featured section to talk about smashing your next event out of the park.

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Mark Ritson

Daryl D'Cruz

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Daryl D'Cruz

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