The Energy Lab

We help 6-7 figure founders, entrepreneurs, and executives get fit, stay energized, and feel calm in life and business. All without stepping foot in a gym, restrictive diets, or hours meditating.

Co-Founder

Physical Freedom Unlocked

✔︎ You sit 8+ hours on average every day? 
✔︎ Your neck and shoulders are tense? 
✔︎ The back hurts?

Founder

Equilibrio Retreats

Discover a sustainable way to re:build and maintain energy and performance while honoring your well-being.

The Energy Explorer

Writer

BEYOND △ MOVEMENT by Markus Kneissl

BEYOND △ MOVEMENT is a system for conscious movement, body awareness, and bodyweight training to increase your energy, sharpen focus, and progressively build strength.

Mindful Movement & Holistic Fitness Coach

Body weight and functional training combined with fascia fitness.

Calisthenics & Functional Fitness Trainer

Yoga + mindfulness for conscious personal development and to release physical, mental, and emotional blocks.

Yoga Therapist

I help ambitious professionals 40+ get strong, energized, and calm through holistic fitness → functional strength & mobility, the med method, and somatic stress release

I used to be a high-performer stuck in a low-performance body.

→ Back stiff.
→ Mind foggy.
→ Chest tight.

My friends would say, I was “fine.”
In practice, I was fraying.

That was me at 35.

One morning, I caught myself in the mirror. 
Slouched, hollow-eyed, barely breathing deep without discomfort.

I had success. I had money.
But I didn’t have myself.

That slow burnout nearly took it all.

So I made a choice: not just to heal my body, but to upgrade it.

For 8+ years, I immersed myself in:

→ Functional strength
→ Mindful mobility
→ Breathwork, somatics, nervous system regulation

Slowly, I rebuilt my energy, my resilience, and my presence.

Now, at 44, I feel sharper, calmer, and stronger than I did in my 20s.

And that’s what I help my clients unlock, too.

Here's an example…


A client, James, is a consultant constantly on the road.

Dinners with clients. Long flights. Stress stacking up. He thought fitness meant “go hard or go home,” but that approach left him drained.

We built him a plan using our LUC Framework for functional strength, Mediterranean-inspired nutrition swaps he could make anywhere in the world, and nervous system resets he could do in 10 minutes between calls.

Now he bikes and hikes with his kids on the weekends (something he thought was behind him).

Over the past decade I found…


Most people don’t need more discipline.

They need a system that integrates fitness, food, and stress regulation into their daily life.

That’s what I do. Together with Ketty.

We help ambitious, driven people build body-first holistic fitness & health so they can keep showing up strong, sharp, and steady → at work, at home, and in life.

Less stress.
More energy.
Deeper presence.
Sharper performance.


How we can work together:

1) 1:1 Coaching → personalized holistic fitness integration
2) Online Course → remove restrictions + get pain-free
3) Executive & Team Coaching → holistic fitness for performance-driven teams

If you think this is “wellness,” it’s not.
This is about building the body you need for the life you want.

A regulated nervous system.
Energy that lasts the whole day.
A body that feels free, strong, and reliable.

That’s your unfair advantage → in business, leadership, and life.


Curious where to start?

I recommend starting with our 5-Day Holistic Fitness Email Course (scroll to top).
Alternatively, send me a DM with “STRONG” and let's see how I can help.

Or explore: https://theenergylab.co

Let’s build your strongest, clearest, and most resilient self… from the body up.

— Markus

Markus Kneissl

Founder @ Platinum Agency | Helped 20+ B2B Companies Scale Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

For founders ready to scale their business and/or LinkedIn presence

>> How I can help you <<

Strategic Content Creation:
Develop compelling content that speaks directly to your ideal clients' biggest challenges and positions you as the solution they've been searching for.

Lead Generation via Cold Email & LinkedIn:
Book more qualified sales conversations using AI-powered outreach systems 

There are 2 ways we can work together:

Done-for-You: Complete hands-off execution while you focus on closing deals
Done-with-You: Collaborative approach where we build your systems together

Want to learn more? Visit https://www.platinumagency.io/

Sönke Venjacob

Sales is evolving faster than ever. Here's where I see it heading in 2026:
 
In the past 5 years I've been watching closely, and here's what's coming for SDRs:
 
1️⃣ The Go-to-Market Engineer emerges. 
 
This hybrid role will master email infrastructure, automation, data enrichment, lead scoring, and copywriting.
 
One person with this skill set could replace multiple traditional SDRs. It might become one of the highest-paying careers in tech sales.
 
 
2️⃣ AI becomes your copilot, not your replacement.
 
Tools like Clay, Instantly, and HeyReach will be essential. But they'll augment human skills, not replace them.
 
The SDRs who learn to leverage these tools effectively will outperform everyone else.
 
 
3️⃣ Content creation becomes non-negotiable. 
 
Building your personal brand on LinkedIn isn't optional anymore.
SDRs who consistently share insights generate inbound leads while they sleep.
 
Your content opens doors your outreach never could.
 
 
4️⃣ The full-stack AE makes a comeback. 
 
As AI streamlines prospecting, we may see AEs handling the entire sales process again.
 
Finding talent who can manage both tech and closing? That's the real challenge. 
 
And it's where the biggest opportunities lie.
 
 
5️⃣ Personalization at scale becomes the standard Generic outreach is already dead. 
Tomorrow's GTM Engineers will blend AI-powered data with human creativity. 
 
The result? Hyper-relevant outreach that actually gets responses.
 
The winners in 2026 won't just be tech-savvy or people-oriented.
 
They'll be both.
 
What skills are you developing to stay ahead of this curve?

The "No-Code" GTM panic is finally over.

I’ll be honest: seeing everyone’s complex Clay tables and waterfall enrichments used to stress me out.

I’m not a technical wizard. I felt like the industry was sprinting toward AI automation, and I was standing still.

But recent insights from GTM leaders like 🦾Eric and Soheil Saeidmehr have confirmed what I secretly hoped was true:

Technical complexity ≠ Better results.

In fact, the heavy usage of AI "personalization" is tanking conversion rates. Prospects have developed a radar for it. They ignore the "I saw you liked a post about X" intros because they know it took zero effort to write.

Here is the irony: I never adopted the hyper-technical stuff. I stuck to relevant, problem-centric messaging. And my clients kept getting results.

We are seeing a return to the fundamentals. To win now, you don't need Python scripts or API keys.

You need Relevance.

- Strategy over Syntax.
- Offering over Enrichment.
- Logic over LLMs.

I’m glad the tech is taking a back seat to the message again.

Here are some recent client wins, with 0 personalization.

1,543,489+ impressions on LinkedIn, first 5-figure MRR offers sent that smashed some old money beliefs, biggest MRR months since I started to call myself a founder. Next target: $1M ARR by the end of next year.

Wanted to say thank you to everyone who:
→ read a post
→ sent a DM
→ trusted me with their GTM
→ shared a small or big win

You turned “posting on LinkedIn” into real:
→ relationships
→ revenue
→ clarity on my own voice

Founders who let me into their business.
Partners who believed in my crazy GTM experiments.
Friends who checked in when days felt heavy.
& Family, especially my mom.

Thank you.
For the support.
For the feedback.
For the push to keep going when it felt easier to stay quiet.

Next year, I go even deeper on:
→ AI powered GTM systems that bring you revenue
→ content that brings you pipeline, not vanity
→ building in public as a founder

Here is to new adventures, sharper systems, and more wins for all of us in the new year.

What are you most excited to build in 2026?

PS: I also move to a new continent in the next hours. Nervous. Excited. Ready for the next chapter.

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We are growing fast-hiring for GTM, RevOps & Content. Be part of our next success story.

Three roles. Project-based to start.

1. Rev Ops Manager
2. Content Writer
3. GTM Engineer

You’ll jump in fast, own your work, get trained by me and help us build the next phase at Platinum Agency.

We are not a huge team. We move quick. We help B2B companies scale with AI-powered GTM systems. Every role here means real impact.

What I care about:

- You get marketing and sales. Or you want to.
- You want to work with a founder, not for one.
- You want your work to matter (I do too).
- You’re ready to grow with us, not just pass time.

This is not a “sit and watch” gig. This is for builders. Fast learners. People who want to make a mark.

Our team is open, direct, and supportive. You get help when you need it-and space when you want to run.

Why project-based?
We’re scaling hard, but not reckless. We want to work with you, see the fit, then go bigger together.

If you are a RevOps Pro, a GTM builder, or a Content Writer who makes content stand out-reach out.

If you know someone, tag them or send this their way.

If you want in, send me a DM.

The best rejection I ever received.

3 years ago, I hit "submit" on an application for VP of Sales.

Tbh, I was overly confident to get that role coming from a Senior Sales Director role. 

I thought I could still do it.

The answer? A firm "No." in the first round. I accepted defeat.

Fast forward to today.

I opened my LinkedIn messages last week, and I had a DM from a VP of Sales asking for my advice on their GTM strategy.

It wasn't the first time this year, either.

It’s funny how life works.
If I had gotten that job, I would have been stuck in one boardroom, solving one company's problems.

Because I didn't get that job, I was forced to build my own path. I was forced to become so good at GTM that the people who wouldn't hire me are now the ones trying to learn from me.

Sometimes a "No" is just the universe pushing you toward a bigger "Yes."

Have you ever been thankful for a rejection in hindsight?

PS: Missing Japan

How a $10M ARR SaaS GTM Engine Actually Works 🚀

I recently sat down with Nadja Komnenic (Head of Sales at HeyReach.io) to peek under the hood of their Go-To-Market machine.

We often hear about the strategy, but rarely do we get the full list of tools that power the execution.

Here is the exact tech stack HeyReach uses to run a $10M ARR operation, from content to complex outbound.

1. The "Company OS" & Analytics

Notion: Project management & documentation.
Slack: Internal comms + Slack Connect for priority client support.
Fathom: Meeting recordings & auto-follow-ups (a lifesaver for sales).
Analytics: Profitwell (revenue), GA4, GSC, and GTM.

2. The Content & Marketing Layer

Webflow: Website infrastructure.
Lovable: Rapid prototyping for product/web updates.
Customer io: Email marketing automation.
AI Sparring: Notion AI, Claude, and ChatGPT for content brainstorming.
SEO: Ahrefs, Clearscope, and Athena.
Visuals: Xnapper (screenshots) and Gamma (presentations).
Lead Gen: Typeform for partners and ZenABM for ad enrichment.

3. The Outbound Machine (The Heavy Hitters)

LinkedIn Outreach: HeyReach (naturally) + HeyReach MCP (connecting LLMs to personalize lists).
Email Sending: Smartlead & Instantly (campaigns & deliverability).
Data & Enrichment: Apollo (Broad TAM), Clay (complex AI tiering/research/HeyReach email enrichment), and Findymail/Scrapin/Icypeas (reverse lookups).
Intent Signals: Trigify (LinkedIn intent), RB2B, Warmly, and Midbound (website de-anonymization).
CRM: HubSpot.

4. The Glue (Integrations)

n8n
Make
Zapier

The Takeaway: What stands out is the blend of "legacy" stability (HubSpot, Apollo) with cutting-edge AI agents (Clay, HeyReach MCP, Lovable). They aren't spamming volume; they are using data orchestration to make volume feel personal.

PS: Congrats to $10M ARR, to infinity & beyond :)

Most podcasts don’t make it past episode 10. They call it "the chasm." Today, with 14 live episodes and 8 more in the vault, I’m proud to say GTM Advantage has officially crossed it.

The goal was simple: provide startup founders and GTM leaders with tactical tips they can apply today. 

A huge thank you to the guests who have shared their brilliance so far:

Dominique Michel (My very first guest!)
Thibault Garcia (BKK GTM connection)
Kellen Casebeer (Finding PMF as a startup)
George Rekouts (Discolike, one of my favorite tools btw)
Alex Baldovin & Mohan Muthoo (Lead gen and GTM strategy)
Marina Ghilchik (Clay & empowering women in tech)
Arnaud Renoux (The shift from Agency to SaaS founder)
Diana Marcela Gonzalez (Building winning CRMs)
Noëmie Jacquemin (Hiring and retaining GTM engineers)
Arnaud Belinga (The future of CRM-native tools)
Tom Veysey (Deep dive into Top 4 Clay workflows)
Carmen Jenny (Power of Personal branding)
Frank Sondors (Agent first, human second)

What’s next? The 8 recorded episodes stay a secret for now, but we resume the rollout next Wednesday. 

Thank you to everyone who has tuned in and supported the journey. Let’s keep building.

If you only had 150 shots this week-who would you pick?

Most people panic at LinkedIn’s 150/week cap.

They think more volume means more pipeline.

But volume hides weak targeting.

Spray-and-pray is not a strategy. It’s a liability.

Limits force you to get sharp.

You need to know who matters.

You must watch for real signals.

You have to personalize beyond a template.

You reach only the people who fit your ICP.

That’s a gift.

When you only get 150 shots, you treat each one like it matters.

No more lazy mass requests.

No more “Hi, can I add you to my network?” with zero context.

Here’s what I do:

- I find intent-first leads.
- I stack signals like job changes, content views, and engagement.
- I only hit “Connect” when I see the right mix.
- Cold email handles the big list. LinkedIn is my sniper rifle.
- Every message is 1:1, not a numbers game.

It forces me to focus.

I know every connection is a real shot at a conversation.

No more noise. No more wasted effort.

Want to win on LinkedIn?

Stop blaming the cap.

Start using it.

What’s your favorite targeting signal on LinkedIn?

Agent first, human second.

That is the mantra Frank Sondors is using to scale his company to 600+ demos booked per month.

Most companies (about 95%) are still running "human only" GTM motions. But in this episode, Frank breaks down why the economy is shifting toward lean teams that scale revenue without scaling headcount.

We dive deep into the specific playbook he uses to generate massive pipeline volume.

What’s inside this episode:

The "Agent First" Hierarchy: Why you should plug in an agent first, build an n8n workflow second, hire an agency third, and hire a full-time human only as a last resort.

The "Zombie Lead" Strategy: How Frank uses a Voice AI agent to automatically call leads who signed up but didn't buy after 7 days to farm intel and book meetings.

The Human Edge: Why AI still fails at cold calling and high-ticket enterprise deals ($50k+ ACV)—and why he still uses humans there.

10x Your Input: Why most founders are putting up "rookie numbers" and how to use ChatGPT as your business coach to fix your funnel.

If you are a founder or GTM leader trying to figure out where AI actually fits in your sales process (beyond just writing emails), this might be the blueprint.

Listen to full episode here: https://lnkd.in/eMQ56iks

Stop wasting money on the wrong GTM tools. Here’s my top 20 that actually grow revenue.

Too many founders buy tools that look shiny but don’t move the needle.

Seen it. Lived it.

Your stack should do one thing: help you close more deals, faster.

Here’s my working list after helping 25+ B2B companies scale:

Listbuilding:

- Clay(gent)
- DiscoLike
- Storeleads
- Open Mart
- Apollo & Sales Nav (evergreen)
- Octave

Data:

- Prospeo
- Icypeas
- Leadmagic

Sequencing tools:

- Instantly
- Smartlead
- HeyReach
- Lemlist (multichannel)

CRM:

- Hubspot
- BreakCold (Social Selling)
- Freckle (CRM Enrichment)

LinkedIn Content:

- Scripe
- Chat GPT
- Figma/Canva/Photoshop

Notetaking:

- Fathom (free)

Backend Automations:

- Zapier
- N8N

Every tool earns its spot.

No filler. No hype.

Each one solves a real problem I see in GTM every week.

- Sequencing tools help you run campaigns at scale.
- Listbuilding tools keep your outreach targeted.
- Data tools make sure you’re actually someone.
- CRM keeps your deals moving.
- Content and notes keep your message sharp and your team in sync.
- Automations save time and let you focus on closing.

No single tool does it all.

But together, this stack covers every base you need to grow revenue.

Stop stacking random tools.

Start building a system.

Your stack should prove your value, every day.

What’s in your GTM stack? Drop your favorite tools below.

Christmas came early this year: I finally cracked the Top 10 Creators in Germany for fitness content. 

No idea how I actually ended up here, but thanks for the ego boost, Favikon. 

While my fellow 996 entrepreneurial colleagues are busy working, I genuinely hope you can actually take a few days off. 

Yours truly, The no. 8 biggest fitness & personal growth creator.

A giant static list full of guesses won’t beat a weekly feed of real buying signals.

Most teams still chase big numbers:

10 000 contacts → 0 context → 0 replies.

The best results I’ve seen?

Small, recurring recommendation sets — 10–50 per week — all sharing the same buying moment.

Here’s the shift:

- Define a sharp ICP once.
- Bizzy Agent continuously recommends new matches based on live signals.
- Each company card already includes context: “Hiring,” “New VP,” “Funding,” “CRM switch.”
- You approve, push to CRM, and act immediately.

That’s signal-driven prospecting.

Not lists. Not spreadsheets.

Every win I’ve had with Bizzy came from  focus, not volume.

A dozen right-time companies outperform a thousand random ones every single time.

The old way: volume.

The new way: timing.

What’s the one signal that tells you a prospect is ready right now?

It's 2026, wake up. If you want to create your personal brand on LinkedIn, here's a few reasons why: $50K deals, dream candidates in my inbox, and brand partnerships (that make me feel like an influencer) - all because I built my brand. Bonus: Make Real Friends like I did with Dominique Michel. 

I used to roll my eyes when people said, “Personal brand is your best investment.”

Now I’m one of those people.

Because it’s true.

No cold spam. No chasing.

People send me real money. Top candidates reach out. Brands want to work with me.

Wild.

But none of this happened by accident.

Here’s my full stack:

- LinkedIn for ideas (it’s my goldmine)
- ChatGPT to break my thoughts into angles
- Scripe to sharpen every word
- Notion as my content calendar (I hate it, but it works)
- Figma for quick design collab
- Taplio for insight and reach
- Grammarly to fix my grammar (yes, I’m German)

Every tool has a job.

Every step makes me more visible and more human online.

I share my story, not some copy-paste guru playbook.

People trust people, not logos.

That’s why deals land in my inbox, not the other way around.

I’m not chasing. I’m building.

Consistency is my superpower.

Every post, every DM, every reply-compound interest.

Building a personal brand is not about clout or likes.

It’s about trust.

It’s about being the person people want to do business with.

I’m living proof.

Happy New Year :)

Most teams use AI to send more emails.

Justin E. Morgan shows how to use it to build smarter, human sales enablement.

We went deep on what “modern sales enablement” means today.

Not scripts.
Not battlecards.
A full system around the rep.

Across:
- Sales
- Marketing
- Product
- HR

All connected by:
- Shared data
- Shared workflows
- Shared learning

AI is a big part of it.
But not in the “spray more, faster” way.

Justin broke down where teams go wrong with tools like Clay:
- They over-enrich and drown in noise
- They skip scoring engines
- They try to do everything in one giant workflow

His fix:
- Start small, ship one clean workflow
- Add scoring before you add volume
- Use LLMs and Clay Sequencer to scale what already works

The part I loved most:

He lives enablement as a community.
Not a secret playbook.

His Clay Club and office hours:
- Reps share wins and fails
- People copy workflows in public
- Teams learn together instead of alone

Sales enablement today:
Less “guard the knowledge”
More “give everyone the system”

If you lead GTM, care about AI workflows, or want to future-proof your sales org, you will get a lot from this one.

Full GTM Advantage episode with Justin Morgan is live now: 
https://lnkd.in/eb5mE8wW

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The Battle

Markus Kneissl

Sönke Venjacob

Followers

Posts

Engagements

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Performance ScoreSönke Venjacob's LinkedIn Performance

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taplio

The Battle

Markus Kneissl

Sönke Venjacob

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sönke Venjacob's LinkedIn Performance

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Performance ScoreSönke Venjacob's LinkedIn Performance