I help ambitious professionals 40+ get strong, energized, and calm through holistic fitness → functional strength & mobility, the med method, and somatic stress release

I used to be a high-performer stuck in a low-performance body.

→ Back stiff.
→ Mind foggy.
→ Chest tight.

My friends would say, I was “fine.”
In practice, I was fraying.

That was me at 35.

One morning, I caught myself in the mirror. 
Slouched, hollow-eyed, barely breathing deep without discomfort.

I had success. I had money.
But I didn’t have myself.

That slow burnout nearly took it all.

So I made a choice: not just to heal my body, but to upgrade it.

For 8+ years, I immersed myself in:

→ Functional strength
→ Mindful mobility
→ Breathwork, somatics, nervous system regulation

Slowly, I rebuilt my energy, my resilience, and my presence.

Now, at 44, I feel sharper, calmer, and stronger than I did in my 20s.

And that’s what I help my clients unlock, too.

Here's an example…


A client, James, is a consultant constantly on the road.

Dinners with clients. Long flights. Stress stacking up. He thought fitness meant “go hard or go home,” but that approach left him drained.

We built him a plan using our LUC Framework for functional strength, Mediterranean-inspired nutrition swaps he could make anywhere in the world, and nervous system resets he could do in 10 minutes between calls.

Now he bikes and hikes with his kids on the weekends (something he thought was behind him).

Over the past decade I found…


Most people don’t need more discipline.

They need a system that integrates fitness, food, and stress regulation into their daily life.

That’s what I do. Together with Ketty.

We help ambitious, driven people build body-first holistic fitness & health so they can keep showing up strong, sharp, and steady → at work, at home, and in life.

Less stress.
More energy.
Deeper presence.
Sharper performance.


How we can work together:

1) 1:1 Coaching → personalized holistic fitness integration
2) Online Course → remove restrictions + get pain-free
3) Executive & Team Coaching → holistic fitness for performance-driven teams

If you think this is “wellness,” it’s not.
This is about building the body you need for the life you want.

A regulated nervous system.
Energy that lasts the whole day.
A body that feels free, strong, and reliable.

That’s your unfair advantage → in business, leadership, and life.


Curious where to start?

I recommend starting with our 5-Day Holistic Fitness Email Course (scroll to top).
Alternatively, send me a DM with “STRONG” and let's see how I can help.

Or explore: https://theenergylab.co

Let’s build your strongest, clearest, and most resilient self… from the body up.

— Markus

Markus Kneissl

98.3% of people don’t train their hips or deep core

And it shows… everywhere:

In how they walk.
Sit.
Breathe.
Lift.
Sleep.

The hips and core aren’t just "aesthetic" zones.

They’re the center of gravity:

• the stabilizer
• the power source
• the stress reservoir

Neglecting them leads to:

→ Low back pain
→ Stiff hamstrings
→ Pelvic instability
→ Shallow breathing
→ Poor posture & energy leaks
→ Even anxiety and poor digestion

Why?

Because your psoas (deep hip flexor) connects spine, pelvis, diaphragm, and emotional tone.

When it’s locked, so are you.

Most training programs focus on abs and glutes (which is good)

But often they forget the deep stabilizers.
The breath-spine-hip connection.
And the nervous system layer underneath.

That’s why we start from the center out.

With clients, we integrate:

→ Breath-led core activation (transverse abdominis, pelvic floor)
→ Functional hip mobility (internal + external rotation)
→ Stability under slow, intentional load
→ Nervous system downregulation so the body can actually integrate it

One client came in with tight hips and constant lower back tension.
He was fit – but rigid.
Strong – but stressed.

Within 3 weeks of restoring core function and hip mobility, he said:

“I feel like I have space to move. And I’m less reactive… even at work.”

Exactly.

You don’t just unlock movement.
You unlock capacity.

Keep on moving my friends.
It's a way better life if you're fit and functional, don't you think?

Move your body. Calm your mind. Thrive in life.
— Markus

The secret to staying fit & healthy

Most people struggle with consistency.

For me? 

It's always been the easy part.

I trained:

☑︎ 5 days a week as a consultant living out of hotels.
☑︎ while backpacking the globe for 365 days.
☑︎ while building a business across 8 countries over 4 years.

Why?

Because I never needed a gym.

The thing is: 

If you need a gym to train, you're never truly free.

You become dependent on machines and weights. 
You waste time commuting. 
And when you travel, you're at the mercy of whatever equipment is available.

But your body is the only gym you need.

Strength isn't about equipment.
It's about progressive resistance.

Your body adapts to imposed demand:

1) Start with 10 push-ups against a wall. 
2) Progress to a table. 
3) Then a bench. 
4) Then the floor.

The body doesn't care where resistance comes from.

So make it frictionless.

The easier the entry, the faster you progress. 
Sure, you could start with floor push-ups. 
But if you can only do 1, you'll get discouraged.

That's why we build on easy wins.

That's the whole secret.

If you're an executive, entrepreneur, or business owner with a packed schedule, you need simple and easy.

So let me ask you:

What's creating the heaviest friction when you think of exercise?

Move your body. Simplify exercise. Thrive in life.

— Markus

When consulting for Porsche & Audi I traveled weekly for 3 years.

I lived out of a suitcase most weeks.

And body weight training kept me fit & strong.
That was before I built my system.
I did what I knew and could.

So... wherever you are in your journey, I want you to know this:

Perfect is the enemy of growth.

Start where you are with what you have.
Log in the habit. Then buy the tools, 
the equipment, the stuff.

Have an active weekend my friends.

Move your body. Do what you can. Thrive in life.
— Markus

Nutrition & Wellness Coach for High-Performers | Stress Management · Weight Balance · Energy Coaching | Co-Founder @ The Energy Lab

You don't need a full workout to take care of yourself.

You just need to go above zero.

Most of our students travel constantly.
Tight schedules.
Back-to-back meetings.
Hotel rooms more than their own bed.

And when they tell me they couldn't do their full session, I always say the same thing:

"Perfect days are rare. Above-zero days are everything."

On busy days, needs care instead of intensity.

15 minutes is enough.
Even 7 minutes is enough.

What matters is that you showed up for yourself.

Without adding stress.
Without guilt.
Without making it harder than it needs to be.

We just shared a video with a 7 minutes work out. 

No equipment.
No excuses.
Just your body and a bit of space.

You can do it in a hotel room.
At home before the kids wake up.
Between calls.

Anywhere.

Consistency isn't about perfection.

It's about choosing yourself, even on the messiest days.

So today, if you can't do the full thing?
Do something small.

And be kind to yourself for showing up.

That's already enough.

What's one small thing you could do for yourself today, even if it's just 7 minutes?

If you want to try the 7 minutes work out, I put it below 👇🏼

#consistency #holisticfitness #travelfitness #healthyhabits

“Getting stronger after 40 is impossible.”

I heard someone say that next table the other day. 
You could tell from a mile that he was frustrated, and I get why.

In your 40s, the old playbook starts to fail.

Hormonal shifts show up in real ways. 
Recovery takes longer. 
And most men are still training the bro-split like they’re 25.

Some try to push harder. 
Some try more random workouts.
Some try that new YouTube thing they found.

All feel worse.

I’m 45, and I’ve been coaching movement for 10+ years. 

I’ve also seen men and women in their 60s who are 

✅ leaner, 
✅ fitter, and 
✅ stronger 

than people in their 40s.

The difference?

Strategy.

Use age-appropriate progressive overload.

That means:

1) Easy before hard:
Master clean reps before you load them.

2) Simple before complex:
Repeat a few basics long enough to progress.

3) Think functional movement:
Train patterns (squat, hinge, push, pull, carry), not body parts

If you add small load or reps weekly + recover like a pro
→ Strength returns fast.

Comment or DM me STRONG and I’ll show you how.

Or access our free 5-day Holistic Fitness email course to learn our entire framework: https://lnkd.in/ecfm49Cj

Move your body. Calm your mind. Thrive in life.
— Markus

———
#strengthtraining #over40fitness #executivehealth #functionaltraining #healthyaging

Your tight hips aren’t the problem ⬇️

Most people try to stretch their way out of pain.
But that’s a temporary fix. 

If your hips don't move?
Your lower back has to pick up the slack. 
That’s why you’re always stiff.

To "fix" it, we don't just need "stretching"… 
we need active mobility. 

We have to teach the hip joint to rotate properly so your spine can finally relax. Simultaneously, we teach the nervous system an increase in range of motion. In safety.

Try this: 
1) Sit like this.
2) Tap your heel to the floor.
3) Then your knee. 

The key is to keep your foot suspended the whole time. 
Don’t let it rest. 

You'll feel the deep stabilizers in your hip start to fire.

Do 10 reps on each side daily. 

Save this so you don't forget the form.
♻️ Share with someone who complains about tight hips.
🔔 And follow for more mobility tips.

Move your body. Feel the safety. Thrive in life.
— Markus

Want to keep making progress in training 
+ staying sharp in business?

Protein is probably the most underrated lever.

You train 3–4x per week.

You lift.
You sweat.
You stay "consistent."

But if your meals are light on protein, 
your body can't keep up.

Here's what I see with clients who train hard but eat “healthy” without enough protein:

1) Recovery takes forever
Protein rebuilds muscle after training.
Low protein = slow recovery.
Example: Leg day soreness lasting 4–5 days.

2) You train hard but don't see the shape
Training breaks muscle down. Protein builds it back.
Without it, you keep the effort but miss the results.
Example: Regular workouts, but arms and legs stay the same.

3) Fat loss stalls even with "clean eating"
Muscle helps your body burn more at rest.
Low protein makes it harder to build and keep muscle.
Example: Steps and workouts are up, but the scale won't budge.

4) Energy crashes and cravings spike
Protein steadies blood sugar and keeps you full longer.
Low protein meals turn into snack attacks later.
Example: 3pm slump, sweet cravings, hungry again after lunch.

5) Your strength plateaus
You want to lift heavier, but you're under-fueled.
Example: Same weights, same reps, week after week.

6) You lose muscle when cutting fat
Dieting without protein often strips muscle first.
The scale drops, but you look softer.
Example: Weight down, but waist and shape barely change.

The simple rule I use with clients:

Every main meal needs a clear protein anchor.

Are you eating enough protein?

Move your body. Fuel it right. Thrive in life.
— Markus

Most high-performing professionals make this mistake when they want to lose weight, fix pain, and lower stress:

They pick the "loudest" problem…
and attack it in isolation.

Weight creeping up?
→ Start running.

Back hurting?
→ Stretch more. Maybe a massage.

Stress chronically through the roof?
→ Push harder and “power through.”

It looks disciplined.
In reality, it backfires.

Why?

• Running increases load on joints that already lack stability.
• Back pain flares because the core isn’t doing its job.
• Stress rises because you’re adding strain to an already overloaded system.

So what happens?

→ Pain increases
→ Motivation drops
→ Schedule feels tighter
→ And eventually… you stop… again

Because you’re overwhelmed.
Because you’re treating outputs, not inputs.

Whoever needs to hear right now:

Chronic stress.
Chronic pain.
Weight gain.

They aren’t separate problems.
They’re different signals from the same system.

One nervous system.
One metabolism.
One body adapting to years of pressure.

That’s why “just running” rarely works long term.

It burns calories, yes, but:

❌ Doesn’t build structural strength
❌ Doesn’t stabilize the spine
❌ Doesn’t regulate stress or late-night eating

What does work is boring. 
And effective.

Three habits we focus on first with clients:

1) Strength before sweat
3-4 short sessions per week.
Basic strength patterns.
Enough to build muscle, improve posture, and unload the spine.
Home or park are good.

2) Nutritional anchors, not rules
Protein-forward mornings.
Simple meal planning.
Fewer decisions when you’re tired.

3) Nervous system downshifts
Short breathing resets..
Daily walks. Just you. Nothing else.
Actual recovery, not scrolling or stress-snacking.

Our client L., a 50+ executive, came in exhausted.
Significant weight gain.
Constant back pain.
Tried fasting, running, stretching.
Zero energy in the morning & at night.

2 months later:
✅ 5.3 kg (10.6 lbs) down
✅ Pain 85% gone
✅ Cravings under control
✅ Energy steady even on busy days

No running.
No “punishment.”
No white-knuckling.

Just a system that addressed the root cause.

If you’re tired of fixing one thing only to fail on another,
it might be time to stop chasing solutions…
and start building a system.

And if you want cut through the noise and see results fast, DM me SYSTEM and let's get to work.

What’s the one issue you keep trying to “solve” that never really sticks?

Move your body. Calm your mind. Thrive in life.
— Markus

Let's be honest... we're all sitting too much.

And it costs:

Your health.
Your sanity.
Your longevity.

Today I'm showing you 3 investments you can apply now ↓

Over 80% of people in the Western world now work desk jobs. Eight. Out of ten. And if we’re not sitting at a desk, we’re sitting in cars, buses, airpl

Open article: The Hidden Cost of Sitting All Day by Markus Kneissl • 5 min read

Founder @ Platinum Agency | Helped 20+ B2B Companies Scale Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

Founder @ Platinum Agency | Building AI-Driven GTM Engines for fast growing Start-Ups & Scale Ups.

Most companies scale by adding headcount. The elite scale by adding infrastructure.

Having audited the go-to-market motions of 25+ companies, I’ve seen the same fatal flaw: the best "work" lives in people’s heads, disappears when they leave, and fails to scale. I believe the future of revenue is structuring elite knowledge into living code.

The Track Record
GTM Strategy: Optimized the growth motions of 25+ organizations.

Authority: Generated 8M+ organic impressions on LinkedIn.

Sales Depth: Closed $1M+ as a full-cycle AE (systems built by a seller, for sellers).

AI Expertise: Stress-tested 100+ AI sales tools to build the ultimate tech stack.

The Platinum Solutions
We solve for the three pillars of revenue stagnation: Inbound Authority, Operational Friction, and Outbound Scalability.

LinkedIn Content Engines: Turning profiles into high-signal inbound magnets.

AI RevOps Infrastructure: Productizing human expertise into automated, scalable workflows.

Automated Outbound Systems: High-volume, high-relevance outreach that actually converts.

The Vision: Stop hiring for tasks that should be code. We build the end-to-end AI systems that allow your revenue to grow exponentially while your overhead stays lean.

Let’s Connect
Insights: Follow me, Sönke Venjacob, for playbooks on AI-driven growth.

The Agency: Visit platinumagency.io to explore our end-to-end GTM systems.

Direct: DM me here or reach out at soenke@platinumagency.io for collaboration inquiries.

Sönke Venjacob

Sales is evolving faster than ever. Here's where I see it heading in 2026:
 
In the past 5 years I've been watching closely, and here's what's coming for SDRs:
 
1️⃣ The Go-to-Market Engineer emerges. 
 
This hybrid role will master email infrastructure, automation, data enrichment, lead scoring, and copywriting.
 
One person with this skill set could replace multiple traditional SDRs. It might become one of the highest-paying careers in tech sales.
 
 
2️⃣ AI becomes your copilot, not your replacement.
 
Tools like Clay, Instantly, and HeyReach will be essential. But they'll augment human skills, not replace them.
 
The SDRs who learn to leverage these tools effectively will outperform everyone else.
 
 
3️⃣ Content creation becomes non-negotiable. 
 
Building your personal brand on LinkedIn isn't optional anymore.
SDRs who consistently share insights generate inbound leads while they sleep.
 
Your content opens doors your outreach never could.
 
 
4️⃣ The full-stack AE makes a comeback. 
 
As AI streamlines prospecting, we may see AEs handling the entire sales process again.
 
Finding talent who can manage both tech and closing? That's the real challenge. 
 
And it's where the biggest opportunities lie.
 
 
5️⃣ Personalization at scale becomes the standard Generic outreach is already dead. 
Tomorrow's GTM Engineers will blend AI-powered data with human creativity. 
 
The result? Hyper-relevant outreach that actually gets responses.
 
The winners in 2026 won't just be tech-savvy or people-oriented.
 
They'll be both.
 
What skills are you developing to stay ahead of this curve?

Founder @ Platinum Agency | Scaling Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

The road to $1M ARR in 2026 officially has a co-pilot.

From a random coffee in Bangkok to a boardroom seat at Platinum Agency. Today, I’m thrilled to welcome Partner #1: Tom Veysey.

We met last year as two GTM nerds over a whiteboard. Within 30 minutes, we were breaking down funnels and mapping systems just for the fun of it.

No pitch. No agenda. Just a shared obsession for:

- Clean processes (no bloat).
- Smart GTM systems (no guesswork).
- Doing the work (no ego).

We’ve collaborated on several projects since then, and the pattern was always the same: Tom loves the things I don't, and vice versa. By joining forces, we’ve built the perfect "Strategy + Execution" loop.

My focus:

- GTM Strategy & Positioning.
- High-level offers.
- Founder mentoring and content.

Tom’s focus:

- Building internal GTM processes that scale.
- Running high-performance client campaigns.
- Leading CRM and lifecycle projects.

What this means for you: We help B2B tech and marketing companies scale through three core pillars: 1️⃣ LinkedIn Content 2️⃣ Outbound 3️⃣ RevOps

If you want to install a high-output, AI-powered GTM engine for your company, book a call with us here: https://lnkd.in/dzd2FYMG

How a $10M ARR SaaS GTM Engine Actually Works 🚀

I recently sat down with Nadja Komnenic (Head of Sales at HeyReach.io) to peek under the hood of their Go-To-Market machine.

We often hear about the strategy, but rarely do we get the full list of tools that power the execution.

Here is the exact tech stack HeyReach uses to run a $10M ARR operation, from content to complex outbound.

1. The "Company OS" & Analytics

Notion: Project management & documentation.
Slack: Internal comms + Slack Connect for priority client support.
Fathom.ai: Meeting recordings & auto-follow-ups (a lifesaver for sales).
Analytics: ProfitWell by Paddle (revenue), GA4, GSC, and GTM.

2. The Content & Marketing Layer

Webflow: Website infrastructure.
Lovable: Rapid prototyping for product/web updates.
Customer.io: Email marketing automation.
AI Sparring: Notion AI, Claude, and ChatGPT for content brainstorming.
SEO: Ahrefs, Clearscope, and Athena.
Visuals: Xnapper (screenshots) and Gamma (presentations).
Lead Gen: Typeform for partners and ZenABM for ad enrichment.

3. The Outbound Machine (The Heavy Hitters)

LinkedIn Outreach: HeyReach.io (naturally) + HeyReach MCP (connecting LLMs to personalize lists).
Email Sending: Smartlead & Instantly.ai (campaigns & deliverability).
Data & Enrichment: Apollo (Broad TAM), Clay (complex AI tiering/research/HeyReach email enrichment), and Findymail/ScrapIn/Icypeas (reverse lookups).
Intent Signals: Trigify.io (LinkedIn intent), RB2B, Warmly, and Midbound (website de-anonymization).
CRM: HubSpot.

4. The Glue (Integrations)

n8n
Make
Zapier

The Takeaway: What stands out is the blend of "legacy" stability (HubSpot, Apollo) with cutting-edge AI agents (Clay, HeyReach MCP, Lovable). They aren't spamming volume; they are using data orchestration to make volume feel personal.

PS: Congrats to $10M ARR, to infinity & beyond :)

In a world where SaaS tools are becoming increasingly replaceable, why have we stuck with Prospeo.io for 1.5 years?

Reliability is the new competitive advantage.

With the shifting landscape of data providers, especially with the recent changes at Apollo, finding a source that consistently delivers is rare. While many are moving to Clay for orchestration (which we enjoy), their native people search doesn't always catch everything.

That’s why the release of Prospeo V2 is such a game-changer:

- Deep Data: Their new People Search fills the gaps other tools miss.
- Workflow Integration: The upcoming ability to push results directly into Clay is going to be a massive win for us at Platinum & our clients.

Huge congrats to the Prospeo team on the V2 launch. Excited to see what the next 1.5 years look like.

PS: Platinum Agency not only loves the company but also loves brilliant minds like Matthew and Julia, just to name a few legends.

Keep all your data providers inside Clay, FullEnrich too

Here is how I set it up inside Clay in less than 2 minutes.

Step 1: Get your leads into Clay
→ Get Leads from Clay
→ Other Data Providers of your Choice
→ Make sure you have first name, last name, company, domain or LinkedIn URL

Step 2: Call FullEnrich from Clay
→ Add a new column
→ Choose “Enrich data via API / provider”
→ Select FullEnrich
→ Map the fields Clay should send: name, company, LinkedIn, domain

Step 3: Choose what you want back
→ Work email
→ Personal email (if you target that)
→ Direct phone / mobile
→ Result status (so you see what FullEnrich found)

Step 4: Clean your data as you enrich
→ Filter out duplicates in Clay
→ Keep only rows with valid emails or phones
→ Tag “ready for outreach” so you can sync clean data to your CRM or Instantly / HeyReach

Step 5: Send it into your outbound stack
→ Push enriched rows to Instantly for email
→ Push the same people into HeyReach for LinkedIn
Your prospects are on LinkedIn and in their inbox. You reach both from one Clay board.

You stop guessing.
You stop copying.
You start running outreach on clean, enriched data.

Would you plug FullEnrich into your Clay setup after reading this?

#FullEnrichpartner

Brand partnership • Founder @ Platinum Agency | Scaling Revenue through AI Powered GTM Systems | Podcast: GTM Advantage

Most teams break their go-to-market long before they outgrow it. Here’s what scaling it *right* actually looks like.

At Uber Freight, Mikaela (Mohr) Lentz did not have room for “let’s see what happens” GTM.

No cute experiments.
No random plays.
No hero reps.

She had:
- Huge teams
- Complex motions
- Very real revenue pressure

Failure was not an option.

Here is what “GTM excellence at scale” looked like in her world:

→ Clarity
Everyone knew the motion they owned.
No fuzzy ICP.
No vague handoffs.
No mystery around who does what, when, and why.

→ Alignment
Sales, marketing, ops, product moved as one system.
Same direction.
Same language.
Same definitions for stages, signals, success.

→ Execution
Clear process.
Clean data.
Tight feedback loops.
You do not “opt out” of the system because you feel special.

Many teams think they need a new GTM.
In reality they never let the first one mature.

Wrong changes.
Wrong timing.
Wrong reasons.

You do not fix GTM chaos by adding more tools or more channels.
You fix it by building a system that can survive scale.

I sat down with Mikaela on the GTM Advantage podcast to unpack how she did this inside Uber Freight and what smaller teams can steal from that level of rigor.

We talk about what breaks, what to protect, and how to scale without losing the plot.

Listen to the full episode here: https://lnkd.in/eH5Rn6NG

There’s always someone who discovered "fire" before you. 

In my latest conversation with Spencer Tahil, I realized something: no matter how much you think you're ahead in the AI space, there is always someone who has been "cooking" longer than you.

I’ve been deep in the world of AI GTM Tools for over 1.5 years now, long enough to feel like I’ve mastered the "fire." But then I talk to builders working on AI agents, and I realize I’m still just rubbing sticks together while they’re serving a 5-course meal.

The lesson? The AI landscape is moving so fast that we are all simultaneously "experts" and "beginners."

If you’re just waking up to what AI can do for your GTM strategy, don't feel behind, just start cooking.

LinkedIn content + outbound is still the most powerful GTM engine I know.

But the magic is when they work together in one system.

Identify content engagement → send to Clay → launch personal outreach at scale.

Here is what this looks like inside Platinum Agency right now:

I post for founders and GTM leaders.
The right people like, comment, and click.
They already know how I think about GTM, AI, and outbound.

But there is also a lot of other folks who create great GTM Content.

Now, instead of hoping they “come back one day”, we do this:

- Identify who engages with posts about content, outbound, or RevOps
- Send all that activity into Clay for enrichment, scoring, and filtering
- Trigger a tailored LinkedIn + email sequence based on what they engaged with

If you liked a post about AI workflows, you do not get a generic “quick call?” message.
You get something that matches your signal and timing.

Timely, relevant, and mostly automated.
Still human. Still personal.

This is the same workflow we install for B2B teams who want revenue, not vanity metrics.

The tools we use today:
- Trigify.io for LinkedIn intent & getting engagements of competitors
- Clay for orchestration and scoring
- HeyReach and Instantly for sequences

Your content should not just “build brand”.
It should quietly power your best outbound channel.

A giant static list full of guesses won’t beat a weekly feed of real buying signals.

Most teams still chase big numbers:

10 000 contacts → 0 context → 0 replies.

The best results I’ve seen?

Small, recurring recommendation sets — 10–50 per week — all sharing the same buying moment.

Here’s the shift:

- Define a sharp ICP once.
- Bizzy Agent continuously recommends new matches based on live signals.
- Each company card already includes context: “Hiring,” “New VP,” “Funding,” “CRM switch.”
- You approve, push to CRM, and act immediately.

That’s signal-driven prospecting.

Not lists. Not spreadsheets.

Every win I’ve had with Bizzy came from  focus, not volume.

A dozen right-time companies outperform a thousand random ones every single time.

The old way: volume.

The new way: timing.

What’s the one signal that tells you a prospect is ready right now?

Smartlead just killed the “pay more as you grow” outbound model.

One system. Unlimited senders, inboxes, and scale.

Outbound teams used to face a massive problem:  
Scaling meant stacking tools.  

More platforms. More integrations. More costs.  

Every extra sender, inbox, or data source added complexity and burned budget.  

But scaling OUTBOUND shouldn’t feel like duct-taping your stack together.  
It should work more like infrastructure: predictable, scalable, seamless.  

Smartlead’s new pricing solves this.  

Here’s what’s game-changing:  

- ONE system now handles everything: leads, sending, infrastructure, and scale.  
- Unlimited senders and inboxes-no extra fees as you grow.  
- Predictable costs, even as your outbound engine expands.  

No more worrying about doubling your tools just to double your results.  

Smartlead removes the traditional growth tax.  
Instead of charging you as you scale, it empowers you to scale LIMITLESSLY.  

That’s not just operational efficiency-it’s a whole new approach to outbound.  

For GTM leaders, founders, and outbound teams trying to break past growth ceilings, this isn’t optional. It should be the new standard.  

Will you keep adding pieces-or unify with a platform built for scale, it’s up to you.

Most teams use AI to send more emails.

Justin E. Morgan shows how to use it to build smarter, human sales enablement.

We went deep on what “modern sales enablement” means today.

Not scripts.
Not battlecards.
A full system around the rep.

Across:
- Sales
- Marketing
- Product
- HR

All connected by:
- Shared data
- Shared workflows
- Shared learning

AI is a big part of it.
But not in the “spray more, faster” way.

Justin broke down where teams go wrong with tools like Clay:
- They over-enrich and drown in noise
- They skip scoring engines
- They try to do everything in one giant workflow

His fix:
- Start small, ship one clean workflow
- Add scoring before you add volume
- Use LLMs and Clay Sequencer to scale what already works

The part I loved most:

He lives enablement as a community.
Not a secret playbook.

His Clay Club and office hours:
- Reps share wins and fails
- People copy workflows in public
- Teams learn together instead of alone

Sales enablement today:
Less “guard the knowledge”
More “give everyone the system”

If you lead GTM, care about AI workflows, or want to future-proof your sales org, you will get a lot from this one.

Full GTM Advantage episode with Justin Morgan is live now: 
https://lnkd.in/eb5mE8wW

Your web scraping is not “data-driven”.

It is just data until you add real GTM acumen and sales intuition.

I spoke about this with Jorge B. Macías on my GTM Advantage podcast.

Jorge went from:
- manually reading websites after 6pm as a rep
- to building scraping systems with Clay and Apify
- to turning raw web data into real pipeline

Same internet.
Different outcome.

Because scraping is not “collect all the things”.

Scraping for GTM means:
- pulling reviews from Glassdoor and TrustPilot to spot pain
- using Google Maps to find locations that match your ICP
- turning those signals into sharp, specific outreach

You are not hunting “more leads”.
You are hunting proof a buyer has a problem you can fix.

Here is the line I loved from Jorge:

“You can scrape data, but without GTM acumen, it is just data.”

Here is what that means in practice:
- if you have never carried quota, your filters make no sense
- if you have never done cold calls, your “signals” stay vague
- if you have never written your own sequences, your copy stays generic

His advice for beginners:
- start as an SDR, get on the phone, feel the pain
- learn to sell before you “engineer”
- then use tools like Clay and Apify to scale what already works

Future GTM belongs to people who speak two languages:
- automation
- sales

We went deep on all of this in the full episode with Jorge.

Listen to full episode here: https://lnkd.in/dr6kiHS3

If you only had 150 shots this week-who would you pick?

Most people panic at LinkedIn’s 150/week cap.

They think more volume means more pipeline.

But volume hides weak targeting.

Spray-and-pray is not a strategy. It’s a liability.

Limits force you to get sharp.

You need to know who matters.

You must watch for real signals.

You have to personalize beyond a template.

You reach only the people who fit your ICP.

That’s a gift.

When you only get 150 shots, you treat each one like it matters.

No more lazy mass requests.

No more “Hi, can I add you to my network?” with zero context.

Here’s what I do:

- I find intent-first leads.
- I stack signals like job changes, content views, and engagement.
- I only hit “Connect” when I see the right mix.
- Cold email handles the big list. LinkedIn is my sniper rifle.
- Every message is 1:1, not a numbers game.

It forces me to focus.

I know every connection is a real shot at a conversation.

No more noise. No more wasted effort.

Want to win on LinkedIn?

Stop blaming the cap.

Start using it.

What’s your favorite targeting signal on LinkedIn?

Your 2026 GTM playbook won’t start in HubSpot.

It will start with one real‑time Stripe complaint.

On X.
On Reddit.
On LinkedIn.

One buyer complains.
Your system listens.
Your outbound moves.

In my new GTM Advantage episode with Marsad Siddique (founder of BrandJet), we break down how that shift works in practice.

From VOLUME-based outbound.
To TIMING-based outbound.

Here is the core idea:

Brand intelligence tracks real signals in real time:
- Your brand
- Your category
- Your competitors
- How buyers talk about all three

Instead of blasting 10,000 cold emails, you:
- Monitor negative mentions of tools like Stripe
- Tag the right pain (fees, support, downtime)
- Trigger a focused, personal sequence
- Hit while the problem feels fresh

Same channels.
Different timing.
Different outcome.

We also go into:
- Why real-time monitoring is hard for B2B teams
- How far to go with personalization without crossing lines
- How to use X + Reddit + LinkedIn as one signal layer
- Why AI search and reviews become GTM inputs, not vanity

Marsad’s prediction for 2026:

Agentic GTM systems.

You give one prompt.
The system:
- Watches signals
- Adapts your offer
- Updates copy
- Orchestrates touchpoints across channels

Not “AI writes my email.”
AI runs the timing of the whole play.

If you are a founder who cares about next‑gen outbound, you will enjoy this one.

Listen to full episode here: https://lnkd.in/dE6A3x2m

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Sönke Venjacob

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taplio

The Battle

Markus Kneissl

Sönke Venjacob

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Markus Kneissl's LinkedIn Performance

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