Internationally experienced consultant and business developer with a unique combination of innovation spirit, AI, data science know-how and social skills.

Markus von der Luehe

noelith

Marketing Lead

Dennis Ulamec - Digitalization Consulting for Small and Medium-sized Enterprises

Operational and strategic support in the development and implementation of digital projects (focus: Digital strategy, digital marketing, digital branding, digital product development, E-Commerce, digitization of processes, modernization of operational organization).

Oct 2024 –  
Zenspotting GmbH
Interim Growth & Marketing Manager
https://zenspotting.com

Oct 2024 - 
Motel One GmbH
Project Manager - Digitization
https://www.motel-one.com/de/

Oct 2024 – Jan 2025
Sales Automation GmbH
Interim Marketing Lead
https://sales-automation.ai

Jul 2023 – Aug 2024
Masters of Marketing GmbH
Guest Lecturer App Store Optimization & Analytics
https://www.masters-of-marketing.de/

Aug 2023 – Mar 2024	
ecomex GmbH & Co. KG
Guest Lecturer Inbound Marketing & CRM
https://www.ecomex.de/

Jun 2022 – Aug 2023
Reading Trainer, an EdTech Startup of HeKu IT GmbH
Director of Product Growth & Marketing
https://readingtrainer.com/

Jun 2022 – Jun 2023
apinity GmbH, an InsurTech Startup of Munich Re
Marketing Consultant & Project Manager
https://apinity.io/

Jun 2021 - Dec 2021
Repure Life, a Health & Wellness Startup (Modern Ayurveda)
Advisor Digital Marketing & Product Development
https://www.repure.life/

Interim Digital Growth & Business Manager

straight. GmbH

Led digital transformation and AI adoption initiatives, including development of proprietary GPT tool "DAISEE", establishing AI guidelines, and fostering a "Think AI First" mindset through active knowledge sharing and practical application.

Achieved significant growth through strategic client development and digital marketing excellence, focusing on sustainable revenue growth and client retention.

Transformed operational performance by introducing and orchestrating company-wide OKR methodology - from goal setting and alignment to practical implementation and executive coaching.

Direct leadership of 3 Senior Account Directors while managing key client relationships and strategic marketing projects, including comprehensive HubSpot implementations and digital marketing campaigns.

Director Growth & Operations

Jochen Schweizer mydays Holding GmbH

Development of vision, strategy, business plan, roadmap, objective and key results, key performance indicators, and implementation of corresponding initiatives with full budget responsibility (per department or business unit).

Building new teams and transforming existing ones to cross-functional business units. Passionate advocate and co-creator of a modern, learning organization and a truly lived corporate culture – considering contemporary agile methods and influences of digital transformation.

Active participant of the Strategy & Steering Board of the Jochen Schweizer Group, then of the Extended Management Board of the Jochen Schweizer mydays Group.

Personnel responsibility for up to 50 employees and 6 different teams at the same time.

Director Booking & Community Solutions

Spontacts GmbH

Successful coordination, handover, and execution of the acquisition of Spontacts by the community platform GemeinsamErleben.

Spontacts was a 100% subsidiary of Jochen Schweizer mydays Group.

Product Lead & Consultant

Development of vision, business plan, roadmap, OKRs and KPIs as well as implementation of all corresponding initiatives (online/app/offline marketing, software development, customer service) with full P&L responsibility.

Setup & leadership of a 15-person cross-functional & agile team.

Tripling the user base to over 1 million registered users & eight-folding the number of leisure activities to 800,000.

Spontacts was a 100% subsidiary of Jochen Schweizer mydays Group.

Managing Director

Jochen Schweizer GmbH

Planning, coordination & further development of the haptic & digital experience products (including launch of the first digital experience box, establishment of the experience ticket as an independent product).

Restructuring of the existing department and further development of the team considering modern & agile methodologies.

Expansion of the competencies & responsibilities of the product management team as well as fostering a close integration of the team & the processes with adjacent departments to increase value creation.

Head of Product Management

Product development, marketing & distribution of Jochen Schweizer fan & merchandise articles, as well as marketing & distribution of products in which Jochen Schweizer had participated as part of the TV format "Die Höhle der Löwen" (DHDL).

Jochen Schweizer Merchandising GmbH was a wholly owned subsidiary of Jochen Schweizer GmbH.

Managing Director | Jochen Schweizer Merchandising GmbH

Safeguarding of the pre-Christmas action planning and preparations in relation to SEA, SEO, Affiliate Marketing, Email Marketing, Display Marketing and Online Cooperations, which are very important for the group of companies.

Stabilization & management of the online marketing team.

Successful search, hiring & onboarding of a new Head of Online Marketing.

Interim Head of Online Marketing

Founding of the CRM department and launch & management of the first cross-functional software development team with the goal of fundamentally optimizing digital redemption & extending the value chain.

Doubling of TrustPilot customer satisfaction score to 8.8 within 3 months through active online reputation management.

Increasing Facebook followers by a factor of ten to around 75,000 within 1.5 years by optimizing social media presence & social media marketing measures.

Head of Customer Relationship Marketing

Razer

Full profit center responsibility for Razer online stores worldwide, including demand & sales planning, ecommerce software development & maintenance, global online sales & marketing initiatives, customer service and inventory management & warehousing.

Associate Director, Online Sales & Marketing | Head of RazerStore

Strategic online marketing planning including the responsibility of the entire online marketing budget as well as supervision and controlling of the execution of all online marketing and communications activities - including search engine advertising, search engine optimization, email marketing, affiliate marketing, social media marketing, display advertising and online co-operations.

Head of Online Marketing

Tribal DDB

Strategic online marketing planning for various clients and active project management as well as budget and team responsibility.

Implementation of websites, microsites, e-mail newsletters & online advertising media (incl. special advertising media formats).

Clients: Vodafone D2, DaimlerChrysler Financial Services, SOS Children's Villages worldwide, Esso, Leipzig 2012, Payback, Alois Müller dairy, McDonald's.

Account Director

Briefing, orchestrating, and managing all creative points and units in the development of online brand, advertising, lead and sales campaigns.

Account Manager Interactive

Graffiti GmbH

Design, organization, presentation, and realization of online, offline, and mobile campaigns.  

Implementation of websites, microsites, e-mail newsletters & online advertising media.

Clients: Payback (Loyalty Partner), Danone (FruchtZwerge), DAB bank, World Vision, Siemens Mobile & Telekom.

Content & organizational support of the online advertising forum of the German Direct Marketing Association (DDV).

Online Marketing Consultant & Project Manager

🔸 OPEN TO NEW OPPORTUNITIES IN DIGITAL & SMART HEALTH / HEALTHTECH 🔸

Experienced digital leader seeking to drive innovation in the healthcare sector. Passionate about leveraging technology to improve healthcare delivery and patient outcomes.

With over 20 years of experience, I drive digital transformation as a freelancer, interim manager, or in full-time positions, specializing in:

⚙️ Artificial Intelligence Implementation
- Custom GPT development and integration
- AI guidelines and change management
- Marketing & product process optimization

⚙️ Digital Marketing Excellence
- HubSpot expertise (Marketing, Sales, CMS)
- Performance Marketing (Google & LinkedIn Ads)
- Data-driven SEO & Content Strategy

⚙️ Digital Product & E-commerce
- End-to-end product development
- Online store operations & optimization
- Cross-functional team leadership

As a Chief Enabler with hands-on mentality, I've successfully:
- Led teams of up to 30 people across global markets (DACH, Europe, NORAM, APAC)
- Transformed organizations through modern management systems and agile methodologies
- Driven significant revenue growth through digital initiatives

Currently exploring leadership roles in HealthTech/Digital Health where I can leverage my expertise in:
- Digital transformation and innovation
- AI integration and implementation
- Team building and agile leadership
- Product development and scaling
- Marketing strategy and execution

Looking to connect with forward-thinking healthcare organizations focused on digital innovation. Let's discuss how I can help drive your digital health initiatives.

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👨🏼‍🚀 Digital Native: 20+ years transforming businesses through metrics-driven digital marketing, product development, and e-commerce operations worldwide.

❤️ Empathic Leader: Building and developing high-performing teams through modern leadership and agile methodologies.

💡 Creative Mind: Strategic thinker bringing ideas to life with commitment and pragmatic execution.

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Markus von der Luehe

Dennis Ulamec 🎯

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