HomeLife Brands

Our flagship communities - iHeartDogs.com and iHeartCats.com are actively shaping the pet industry, pet culture and increasing the health and happiness of pets everywhere. 

Our mission is Healthy pets, Happy Homes, and Empty Shelters. 

We've fed 32,000,000  (MILLION) shelter pets and raised millions for charity.

President / Co-Founder

The Hero Company

Co-Founder

Servant Health

A Veteran-owned healthcare advisory firm focused on partnering US manufacturers with GPOs and major health systems.

Strategic Advisor

Morris Media 

Morris Media is a leading technology and media enterprise operating worldwide, specializing in cutting-edge technology, generative AI, and digital intelligence. Our expertise lies in developing bespoke applications tailored to meet unique use cases, positioning us at the vanguard of technological innovation.

Owner

FrontGate

FrontGate manages a 25 website ad network that caters to the Faith and Family vertical, a PR division for leaders, authors, experts and organizations with a mission and a social media management division for non profits, faith or family focused brands.

V.P. of Engagement

Mautofied, Inc.

Managed digital sales of 30 Million ad impressions per month, handled online marketing and community development for 180,000 members. Planned and executed social strategy across the various platforms resulting in 100%+ growth month over month. Was part of the team that sold the company to an investment firm March 2012.

Dream House Mortgage

Sales Manager

Ameripath Mortgage

Senior Loan Officer

Allied Real Estate Schools

Admissions Manager

US Army

Infantry

🫒Inc 500, Inc 5000 Founder | Veteran | Raised $1M+ for Veterans with PTSD | Fed 30,000,000 Shelter Pets

Welcome! 

I'm the co-founder of HomeLife Media - a portfolio of eCommerce and media brands that focus on people and the pets we love. We've donated over $1.5M+ for Veterans with PTSD, provided over 40,000,000 meals for shelter pets, and are super proud of being an Inc 500 and Inc 5000 company. 

Our teams operate on four core values:

Humility
Tenacity
Adaptability
Generosity

We eat challenges for breakfast.

Marshall Morris

NeoWork

NeoWork is the global staffing and operations partner to scale at speed. Our over 200 teammates across Colombia and the Philippines specialize in customer experience, AI training, sales outreach, animation, design, and software engineering. Our winning mentality is enterprise-level expertise deployed at a startup pace.

Founder & CEO

Zitti Inc.

Product and operations advisor and seed-stage investor.

Advisor & Investor

Hampton

Hampton is a dedicated community of high-growth founders.

Founding Member

On Deck

(ODS4) On Deck Scale is a close community of 220 founders representing 27 countries, 9 unicorns, and over $9B in collective capital raised.

On Deck Scale Fellow 

Azure Construction

• Established all branding and sales enablement material and led marketing campaigns to grow the company to $4.5M in contracts within the first year. 
• Spearheaded go-to-market strategy and determined product differentiation for a high-end GC, specializing in fire-resistant tech and design considerations for the Malibu market.
• Created the brand identity and marketing strategy for our sister-company, Avant Rooter, which grew from $0 to $400K in revenue within the first 6 months with a 7:1 return on ad spend.
• Recruited and trained high-performing outsourced dispatch and operations team, reducing annual staffing costs by $65,000.

Director of Marketing

Bird

•	Conducted all hiring and training to get a team of 33 support agents in the Philippines fully operational within 6 weeks. Built out training materials, assessments, quality assurance processes, and defined KPIs. 
•	Installed 4 Team Leads in the Philippines to help expand the team to a headcount of 56 while I continued to manage the team by remote in Los Angeles.
•	Developed animated training videos for independent contractors and internal employees.
•	Worked with Product Managers to define needs and prioritize features for internal dashboards.
•	Implemented scripting software to automate repetitive tasks, resulting in 1,480 work-hours saved monthly across 4 departments of Bird’s Operations in both the US and EU offices.
•	Led vendor management for our outsourcing partner, with daily correspondence with their C-level executives.

Operations Specialist

TimeSpiral

•	Aided in the application process for the Georgia Tech-sponsored Flashpoint start-up engineering program, a highly competitive entrepreneur-in-residence program for the academic year.
•	Supporting role in the website design and development.
•	Headed search engine optimization.
•	Developed marketing materials.
•	Aided in customer discovery process.
•	Refined TimeSpiral’s pitch deck weekly based on advisor and peer feedback.

Digital Marketing Associate

OxyClean

•	Directly worked with the incubation program to function as a proof of concept for student-run businesses on campus.
•	Formed a partnership with a local laundromat to provide bulk orders of cleaned and folded laundry loads at substantially lower prices.
•	Designed the website, marketing materials, and promotional merchandise. 
•	Analyzed and implemented the most efficient routes for my 3 employees during laundry pickup and drop-off process.
•	Leveraged student organizations and campus services to minimize costs and take full advantage of available resources.

Founder

BloomThat

• Helped orchestrate 300% growth in the driver employee roster by creating new forms of outreach, conducting interviews, training candidates, and organizing payroll information.
• Coordinated the purchasing process for critical inventory items.
• Streamlined the tracking and sourcing details for inventory. Formulated order threshold quantities to apply a proactive approach for purchasing and reduce expedited processing and shipping fees.
• Managed upwards of 12 workers for various full-day container preparation tasks.
• Researched sources for custom packaging and negotiated pricing with manufacturers.
• Operated driver dispatch and delivery troubleshooting.

Operations Intern

Building off my background in product, operations, and marketing, I've launched and scaled teams in South America and Southeast Asia. I love helping companies grow and I'm excited by the prospect of connecting teams from around the world to be better than the sum of our individual parts.

Joshua Eidelman

“You really don’t need discipline to be successful.”

That’s what Thomas Geib said on the podcast. And I think he has a point.

Discipline is great. But it’s not required.

Listen to the full clip on Founders & Empanadas, and let me know if you agree or disagree that you don’t need discipline?

Founder & CEO at NeoWork | Global Staffing Partner

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