HomeLife Brands

Our flagship communities - iHeartDogs.com and iHeartCats.com are actively shaping the pet industry, pet culture and increasing the health and happiness of pets everywhere. 

Our mission is Healthy pets, Happy Homes, and Empty Shelters. 

We've fed 32,000,000  (MILLION) shelter pets and raised millions for charity.

President / Co-Founder

The Hero Company

Co-Founder

Servant Health

A Veteran-owned healthcare advisory firm focused on partnering US manufacturers with GPOs and major health systems.

Strategic Advisor

Morris Media 

Morris Media is a leading technology and media enterprise operating worldwide, specializing in cutting-edge technology, generative AI, and digital intelligence. Our expertise lies in developing bespoke applications tailored to meet unique use cases, positioning us at the vanguard of technological innovation.

Owner

FrontGate

FrontGate manages a 25 website ad network that caters to the Faith and Family vertical, a PR division for leaders, authors, experts and organizations with a mission and a social media management division for non profits, faith or family focused brands.

V.P. of Engagement

Mautofied, Inc.

Managed digital sales of 30 Million ad impressions per month, handled online marketing and community development for 180,000 members. Planned and executed social strategy across the various platforms resulting in 100%+ growth month over month. Was part of the team that sold the company to an investment firm March 2012.

Dream House Mortgage

Sales Manager

Ameripath Mortgage

Senior Loan Officer

Allied Real Estate Schools

Admissions Manager

US Army

Infantry

🫒Inc 500, Inc 5000 Founder | Veteran | Raised $1M+ for Veterans with PTSD | Fed 30,000,000 Shelter Pets

Welcome! 

I'm the co-founder of HomeLife Media - a portfolio of eCommerce and media brands that focus on people and the pets we love. We've donated over $1.5M+ for Veterans with PTSD, provided over 40,000,000 meals for shelter pets, and are super proud of being an Inc 500 and Inc 5000 company. 

Our teams operate on four core values:

Humility
Tenacity
Adaptability
Generosity

We eat challenges for breakfast.

Marshall Morris

RadHash

Go from MVP to Enterprise with the Full-stack Software Builder You Own—Not Rent✨

Startups are shipping faster than ever on AI-assisted, low/no-code scaffolding—then paying a massive “rebuild tax” at scale. Modernization projects routinely cost ~$1.5M and fail at alarming rates, while tech debt diverts 10–20% of new-product budgets and can equal 20–40% of the tech estate’s value. RadHash offers a self-hosted, AI-native foundation that ships ~95% of the repetitive stack and lets builders customize the last 5%, eliminating rebuilds and making scale the default.

Scratchware

Scratch is a Portable Payments Layer (PPL) a single, low-code integration to accept, orchestrate, automate and generate revenue from a growing stack of agnostic payment apps. #BuiltFromScratch

Papr.cloud

Design and publish content to the Azure cloud without code or templates with snap together apps and web elements that make it easy to create beautiful websites, build, run and expand your entire agency from a single portal.

BOODLE

Data-as-an-Asset™ plugin - A personal data tool to connect, collect, secure, and turn data into a valuable personal asset for individuals to own and profit from their personal data.

Boodle®

DI⚡OS Kernel

RAD Framework and Distributed OS for the rapid development and deployment of event-driven, data-first distributed cloud-native solutions.  - A 23D.io solution.

DI⚡OS

Lorde & Lincoln

Identity is Influence : Be More Than a Brand 

LOLIN is a full-service digital media and identity management firm. Helping companies become more than a brand, shape their identity. #ditchbranding

LOLIN & Co.

23D.io

Rapid Application Development Company building and supporting cloud-native solutions, distributed data-first infrastructure, and event-driven architecture for Azure.

23D.io - A Rapid Application Development Company

HarmoniWorx

Offering a steady lens on innovation, tech accountability, and how to scale with integrity in complex spaces.

Strategic Technology Advisor 2025-2026

full://stack.founder/Building=The_Startupverse&role=CEO=true&company=RadHash

👋🏻 Hi, I’m Astor. I stumbled into my purpose back in the early 2000s at a startup that didn’t make it. What stuck wasn’t the failure — it was the obsession with building. Twenty-three years later, that fire is still burning.

Over the last two decades, I’ve shipped hundreds of tools and helped create $6B in market value. Now I’m tackling the most important build of my career: giving non-technical humans the ability to create their own software using simple, intuitive interfaces.

We’ve done the heavy lifting — built the tech, rallied the community, and lined up 200+ founders across 35 countries and 30 industries. Together, they’ve signed $53M in LOIs — not just startups, but established businesses generating revenue and ready to build custom software that meets their unique needs.

We’re raising to fund 21–36 months of operations, bridging to EBITA-positive milestones with projected 68% net profit margins around month 24.

Want to see why this is the best time in history to invest in foundational AI-powered infrastructure?
Book a one-on-one with me and my team.

taplio

The Battle

Marshall Morris

Lorde Astor West

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