Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

Seeking Service Design and Experience Innovation opportunities

- Strategic Thinking: Understanding the impact caused by the lack of strategic elements present in the service process(s) and outlining their broader implications and long-term effects.
- Determining the best design methodologies and framework be applied along with creating a project timeline.
- Stakeholder Engagement: Understanding the challenges faced by stakeholders (mid to senior level) from various disciplines and communicating complex design ideas clearly and effectively.
- Hands-on experience conducting user research and utilizing design tools such as customer journey mapping, user persona generation, and scenario building.
- Successfully iterating and updating the design solution in light of the field experts' insights.
- Prototyping: Designing a workable prototype to deliver a hyper-personalized onboarding experience to user groups across physical and digital touchpoint(s).
- Utilising holistic thinking and strategic foresight methodologies for scenario building informed by relevant trend analysis in technological, societal, and scientific innovation(s).

Service Designer

Heartfulness Institute

An array of creatives ranged from creating promotional materials for social media channels to designing event branding for webinars. Concept-based visuals designed for the editorial magazines.

- Provided creative direction and constructive feedback to the design team maintaining uniformity throughout the advertising materials.
- Enhanced client briefs by consulting based on analysing and interpreting current trends in the field of graphic design.
- Conducted storytelling workshops with students (aged 9 to 12) in a number of Indian schools, fostering discussion to increase awareness of the holistic qualities of a book published by Heartfulness.
- Presented effective and engaging concept-based visuals for their monthly wellness magazine as part of their in-house publication.
- Collaborated and co-ordinated with cross-country internal teams and external web-developer teams to strategize for a bilingual webpage, simultaneously managing and guiding the design team of three.
- Illustrated and animated a children’s story for a part of educational material which was then broadcasted on the National Television channel, Doordarshan.

Key Achievement: Visual Designer of the children's book "Tales from the Vedas and Upanishads," which went on to become an Amazon Best Seller.

Associate Communication Designer

Multiple Companies

Experienced and Goal-Driven Design professional with 6 years of expertise in designing
visual identities for upcoming businesses, and building brand and marketing strategies for
an array of clients in the e-commerce, publishing, technology, and marketing sector.

- Highly efficient in collaborating and delivering quality assets/collaterals within a deadline-driven
environment.
- Strong ability to analyze, synthesize, prioritize, and solve problems.
- Understanding and communicating effectively with the client and assisting them in making
their objectives a reality.
- Led a group of professionals from diverse technical backgrounds by providing positive
direction and guidance.

Associate Graphic Designer

- Designed various promotional materials, website assets, and toolkits provided ensuring compliance with the brand’s guidelines.
- Managed client expectations by customizing and delivering consistency to the brand look and feel across multiple digital channels and platforms.
- Produced multiple award-winning explainer videos effectively within tight deadlines that were a recipient of the MMA Smarties Awards.

Key Achievement: Awarded Gold and ‘India Best in Show’ in MMA Smarties 2021 for Swiggy Campaign (Case Study Explainer video)

Graphic Designer

SkyIndya Technologies

Created promotional material for social media channels

Freelance Graphic Designer

Antarang Foundation

Book Cover design illustrations for a non-profit organisation

Graphic Illustrator

Design Totke

- Established a Brand identity and guidelines for a range of upcoming wellness brands such as MieVida, Medmongers, etc.
- Constructed a social media strategy to generate buzz for Flipkart's newly launched private
brand, SmartBuy.
- Led the team conceptualizing the client's workspace around the theme of employee well-being.
- Increased brand recognition by designing the company’s stand (Neeyamo) for an HR Tech World Conference.
- Designed packaging design for a new range of kitchen appliances and ensured brand consistency for Sansui.

Communication Designer

Mamta Maternity Hospital

SecUR Credentials

Worked in a marketing team as a graphic designer creating publicity material

Allied Buy

Produced a combination mark for newly formed Amazon affiliated brand.

Identity Designer

"A Strategist by profession and a Designer by heart"

An aspiring Service Designer with an interest in user research, human-centered design, strategy, and systems thinking. 6 years of prior industry experience as a strategist and graphic designer within the field of IT and mental well-being. 

I am a dynamic problem solver with a strategic mindset. I am able to quickly adapt to fast-paced environments while having the flexibility to work independently or as a team. I am passionate about developing meaningful relationships between businesses and users across physical and digital channels. 

I am ever-ready to bring my unique perspective and approach to drive success for your company!

taplio

The Battle

Marta Gaspar

Gayatri Pachpande

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