Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

Spotify

Client Partner - Emerging & Scaled

RevX, powered by Affle India Ltd, is a programmatic Demand-Side Platform.

My Key KPIs at Revx were, 

- Collaboration with the key internal stakeholders to pinpoint and capitalise on fresh revenue prospects within the programmatic channel

- Spearheading product pitches to marketing and planning teams at top-tier mobile applications and
agencies spanning various verticals and industries in India and MEA markets

- Providing expert consultation to clients on precise metric configurations and pinpointing optimal product use cases

-Overseeing the entire sales lifecycle, encompassing discovery, cold outreach, and legal and platform integrations on attribution tools (Appsflyer, Branch, etc.)

- Crafting comprehensive Media decks to articulate intricate use cases and delivering
compelling client pitches

- Collaborating with Design, Product, and Account Management teams for better client transition and
support

Senior Sales Executive

TheMediafinity

The Mediafinity is a Digital Advertising company. My responsibilities at Mediafinity Included 

- Demand creation, acquisition, and client communication 

- Created sustainable ideas for product growth 

- Created seamless campaign management and operational structures

-Managing Social Media team for correct brand presence

Growth Manager

3.14

3.14 is a Digital Advertising Company, with the aim to transform and simplify Affiliate Marketing for advertisers. 

My responsibilities at 3.14 included
- Understanding Digital Advertising and Data-Driven Marketing
                                                                     
- Identify and Reach out to the Brands that add value to the ecosystem, and join them in their journeys of Smart Marketing                                              

- Understand Marketing Campaigns, Omni-Channel Marketing, and Metrics for Growth and direct it to improve on my work                                                   

- Concept Selling and Client Management                   

- Business Growth and understanding

Business Development Associate

Bridge Impact

Bridge Impact is a CSR Consultancy services provider firm, enabling Corporates to contribute to social change through technology. 

As an intern by responsibilities included 
• Identifying correct target audience for our product 

• Business-to-Business Sales 

• Understanding platform integration 

• Research on potential CSR ideas for Clients 

• Integrating Sales and Marketing efforts

**Wrote a Research on quantifying Sales efforts for better management**

Summer Intern

Youth for Peace International

Youth For Peace International is a youth-run Global Peace advocacy organisation. We called ourselves Peacebuilders and hoped to understand Conflict and Manage it through our understanding of network and trainings. 

My responsibilities included 
• Campaign Designing for Impact Creation 

• Representing the Organisation in various PR events

• Social Media (Twitter | Facebook | Instagram) Management 

• Attended Peace-building workshops and Conflict Understanding workshops

• Worked for Rohingya Refugees in Okhla with my Team 

• UNSDG growth

Content And Campaign Designer

Khabare

Khabare, is a News website powered by Balaji Telefilms. I interned with them to understand Communicating to masses. It is managed by a team of Ex-Economic Times journalists, who taught me how to create Content that can reach to masses and communicate important events happening within the National territory. 

Apart for that, I managed interviews with celebrities who were working commendably in their fields and curated weekend articles.

Steve Jobs said, "When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, and save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up of people who were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again."

Forever my life, I have tried to understand the reason behind the mere existence of us beings. When I see life around me, I realize that I want to be a part of it. I always want to be included in a pattern of creation that beautifies human existence - either ruins or rains. The influence remains the key, how I will Influence life around me will define me as to who I am. 

Each day that I thrive now, each move and each Impression is hence my journey. Marketing moves me, hence I am walking on that road to carve my pattern, something that I can call my own.

taplio

The Battle

Marta Gaspar

Isha Verma

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