Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

Shubhankar Das

Content Writer | Content Head

Growth Marketing Leader | SEO & AI Strategist | 5+ yrs in B2B SaaS
 
🚀 Fast-tracking growth for Virima’s IT discovery & CMDB platform

 • Doubled demo bookings in 12 months via SEO, GEO, LinkedIn Ads & HubSpot automation
 • Secured top-3 Google & AI rankings for 20+ high-intent CMDB & service mapping keywords
 • Pioneered Generative Engine Optimization (GEO) → 1st-page rankings on ChatGPT, Gemini & Perplexity for 35+ queries
 • Scaled LinkedIn Ads → +70% CTR and converted top-funnel clicks into demo bookings

🧩 What sets me apart

I translate complex IT infrastructure into stories that search engines, AI assistants & CIOs all understand—then wire data pipes so every click ties to revenue.

CORE SKILLS
✅Revenue Marketing & GTM: Positioning & messaging, LinkedIn/Google Ads, launch roadmaps, pricing input
✅Content & SEO: Topic clustering, schema markup, GEO for AI search, technical SEO, C-suite ghostwriting
✅Demand Gen & Paid Media: LinkedIn CAPI, ABM orchestration, CAC/LTV modeling
✅Data & Ops: GA4, HubSpot workflows, Zapier, attribution mapping, funnel analytics, cross-domain tracking
✅Leadership: Managed cross-functional teams; built workflows across content, paid & product marketing; mentored teams on SEO & GEO


IMPACT SNAPSHOT

🚀Organic: +180% traffic & 3× blog-to-lead conversion via EEAT & internal linking
🚀Paid: Cut LinkedIn CPL 42% by restructuring ICP-tiered cohorts & automating list refreshes
🚀Analytics: Deployed dual GA4 property framework; built live funnel drop-off report
🚀Enablement: Delivered prompt-testing checklist & reporting template adopted across org


BEYOND WORK
 🏃 Active lifestyle: running, cycling, and hiking
 🛠 Builder: automation, hardware & AI tinkering
 📚 Bengali literature, writing & photography
 🎸 Music enthusiast

I see growth as collaborative—sharing ideas, learning from wins & misses, and experimenting openly. Let’s connect!

B2B & B2B SaaS Content Writer +Copy Writer

I'm responsible for Writing Blog Content. 
Mostly these are-->
- In-depth Software Reviews
- Informational Blogs
I also write Service Pages for them. 

Their Key Requirements that I fulfill-->
- optimize each content with a Focus Keyword. 
- semantically include a Keyword that's related to the service the company provides. 
- Make sure it's highly readable ( Score Above 60)
- Well Researched
among others.

taplio

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