Marta Gaspar

Director, Global Marketing

RevX

Fractional Marketing Director

Crispy Words

I work with tech companies and executives to build and execute marketing strategies and elevate brands to thought-leader status.

With over a decade of marketing mastery under my belt, I'm here to turbocharge your brand growth through impactful content.

Whether you're a busy founder or a business owner, my ghostwriting expertise and strategic content creation can help you shine in the digital arena. 
From thought-provoking content strategies to captivating storytelling techniques, I've got your back. Let's take your brand to new heights!

Fractional Marketing Director & Ghostwriter

Pavilion

Member

I'm leading revenue marketing for RevX including product marketing, content, marketing operations, ABM, and digital marketing.

RevX - Made for growth, built for app marketers. 
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level.

We rely on data science, innovative technology, and a skilled team to create and deliver seamless ad experiences to delight your app users. We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue.

Team Lead, Global Content & Digital Marketing

Affle

Team Lead, Global Content and Digital marketing

REMERGE - App Retargeting

- Handling content strategy and execution in the APAC region.
- Managing content partnerships for our APAC markets. 
- Sustaining Marketing research and planning for APAC.
- Guiding communication plans for APAC.
- Supporting communication and collaterals for online and offline events.
- Managing localized websites and blogs.

Senior Content Marketing Manager APAC

ShopBack

Regional SEO / Content team. Handling content strategy, planning, production, and distribution for our Singapore and Philippines markets as a Content Manager.
- Managing a team of content writers.
- Building content roadmap for Shopback blog in SG and PH.
- Overseeing SEO optimization and keyword planning.

Regional Content Marketing Manager

Trip101 Pte Ltd

Helping travel companies capture consumers through great content. Specialised in driving change through digital marketing and content strategies.

- Managing travels writers and editors
- Content roadmap and SEO strategy
- Leading curated content project
- Managing social media
- Influencer marketing

Content Marketing Manager

Hopena Sdn Bhd

As a Client Partner, I worked closely with clients to identify their specific needs and business objectives and to translate them to the other teams in the agency. 
•	Dual responsibility of managing clients’ relationships and project management.
•	Translating client’s need into a clear strategic plan and deliverables for the agency's teams.

Senior Client Partner

Qloudwerks Solutions Sdn Bhd

•	Responsible for Marketing strategy and planning, including social media content plan.
•	Developing marketing collaterals and communication materials for the company.
•	Developed internal entrepreneurship projects: e-commerce, mobile app and social media ventures.

Team Lead of Marketing & Branding

•	Development of sales, building sales pitch presentations and create support collaterals for existing clients. 
•	Training on and researching on technical solutions, such as Salesforce Radian6 and Marketing Cloud, Hootsuite, Pipedrive, Outsystems and their potential value to the company as a new product line. 
•	Research on new technical trends and tools

Marketing Executive and Account Manager

Hey! I ghostwrite educational email courses and articles for founders/business owners of online startups and early-growth companies. And I have 10+ years of Marketing and Content Strategy experience in Asia.

I'm a Singapore PR and a seasoned marketer with over 10 years of experience in content strategy and digital marketing.  I specialize in driving growth through storytelling.

During the past decade, I have had the opportunity to manage teams of writers, develop content strategies and digital marketing campaigns, and optimize the SEO of existing content. 

I've built up companies' new positioning and marketing strategy. I implemented GTM plans for SEA, US, EMEA, Japan, and Korea markets. I built integrated marketing plans, executed social media strategies, wrote and published content pieces, produced online and offline events, and conceptualized new websites for brands. And loved every minute of it! I am a fractional Global Marketing Director at RevX, a mobile advertising company focused on programmatic.

I am passionate about helping brands stand out in a crowded market and driving website traffic growth, and increasing inbound leads. I have a keen eye for detail and a knack for identifying opportunities for improvement.

Outside of work, I review books and write stories. I am also a mentor, always eager to share my insights and help others grow in their careers.

Let's connect and take your brand to the next level! 

My top five #cliftonstrengths 2.0:
1. Input
2. Deliberative
3. Empathy
4. Learner
5. Relator

MetricStream

Product Marketing Manager

Knoh.AI

🌟 Agentic AI MVP & Product Launch: I worked part-time in a product management and marketing capacity at Knoh.AI to build and launch an agentic AI assistant for product marketing and competitive intelligence. Led UAT, logged bugs, created prompt instructions, enabled customer demos, and launched GTM assets like datasheets and the website. Gathered user feedback and collaborated closely with the engineering team to prioritize product enhancements and bug fixes. (Tools Used: Loom, Invideo, HeyGen, Canva, Figma, Google Vids)

Product Marketing & Management - Launched AI Agents 

LightMetrics

LightMetrics is a video telematics solution provider. During my tenure, I managed marketing agencies and supported in-person events. My roles and responsibilities included: 

⭐ Project Management and Events: Managed ABM and content agencies, offering mentorship, quality checks, and strategic direction. Launched partner portal with positioning decks, demo scripts,  and localized solution assets in Portuguese to close gaps between sales and product. Supported SDRs at field events with decks and artwork. (Tools Used: Notion, Webflow, Canva)

Product Marketing Manager - Project Management & ABM 

Product Space

⭐  Product Management Certification (Jul–Sep 2024) – Completed the Product Management program from Product Space to deepen my understanding of SaaS & AI products, enhancing my ability to collaborate with PMs and drive user-centric GTM strategies. The course offered expert mentorship, case studies, live assignments, and the opportunity to work on real-world PM projects. Worked on live projects with products like Recipecup, Canva, and Bullspree.

Product Management - Certification & Projects

Hubilo

Hubilo is an all-in-one virtual, hybrid, and in-person event platform that empowers marketers to host revenue-generating events. Some of my roles and responsibilities included: 

⭐ Product Launch and GTM Strategy: Collaborated with product managers to finalize competitive matrix, and product narratives for the launch of Webinar+. Translated product capabilities into FAQs, datasheets, product decks, blogs,  and demo videos. Executed GTM programs with a strong focus on new user acquisition and analyzed campaigns post-launch to enhance conversions. Shared keyword insights that improved MQL quality from paid channels. Analyzed platform usage stats to validate impact and ROI. (Tools Used: Marketo, Salesforce, Tableau)

🏆 Market Research and Competitive Analysis: Awarded the Marketing Maven in Oct 2022 for in-depth research on 20+ webinar competitors, uncovering insights on parity features, pricing, and sales process. 

⭐ Feature Release Strategy: Supported the launch of analytics,  and  Gen AI features. Examined Salesforce data and customer Gong calls to update user persona and pain points. Created value propositions, FAQs, solution demos, scripts, and support articles. Did detailed usability testing for new features. (Tools Used: Gong, Figma, Loom, Get Beamer)

⭐ Product Training: Developed GTM playbook and product training materials. Shared timely updates and newsletters. Updated sales tool kit with battle cards, and product cheat sheets. Developed assets to counter competitive influence on buying decisions. Conducted monthly training. Incentivized learning with certifications achieving 100% completion rates. (Tools: Seismic)

⭐  Q1 2024 – Sales Enablement Consulting Project: Created updated product decks and sales flyers to support Fielddrive’s sales conversations and customer engagement efforts. Focused on simplifying complex product features into easy-to-understand materials for faster sales enablement.

Product Marketing Manager - GTM & Product Launch

Subex

Subex is a leading telecom analytics solution provider. I managed product launch and GTM for Subex's No-code AI platform - HyperSense. Key highlights include:

⭐ Product Launch and MVP Creation: Did market research with product heads to develop GTM strategy, positioning, value propositions, and roadmap. Conducted competitive and KANO analysis for feature prioritization and MVP creation. Acquired 150+ free trial users within the first month of the Beta launch. Helped collect and analyze feedback from users to improve the product. (Tools used: JIRA)

⭐ GTM Playbook: Led GTM efforts for No-code AI product - HyperSense AI Studio. Built awareness about the product and its use cases through webinars and podcasts with thought leaders in data science. Generated 120+ MQLs a month with white papers, eBooks, and social media posts. Developed sales scripts, overview guides, battle cards, training decks, and outbound email cadences for new prospects. (Tools used: Wordpress, Hubspot)

⭐ User Acquisition and Engagement: Increased new sign-ups with lead magnets such as AI Quiz and ROI calculators. Drove adoption among free trial users with a product resource center, FAQs, product walkthrough videos, and use case tutorials. Created an in-app learning academy to activate inactive users. 

⭐ Analyst Briefings and PR: Collaborated with SMEs to refine submissions for awards and analyst briefings. Wrote articles, press releases, PoVs, CTO quotes, and annual reports. Established editorial opportunities for CXOs to promote the new products. (Tools used: HARO)

Associate Product Marketing Manager - GTM & Product Launch

Kaleyra

Kaleyra is a global cloud communications software provider. As part of the marketing team, I managed all aspects of marketing and branding at the company. The key highlights of my role were:

⭐ Product Content: Created product teasers, explainer videos, brochures, newsletters, user guides, chatbot copy, blogs, and case studies. Gamified testimonial collection with the CS team to increase responses. (Tools used: Asana, Wordpress)

⭐ Corporate Communication & Events: Wrote scripts, and oversaw the execution of leadership video shoots. Created press releases, thought leadership articles, event teasers, and assets for global events such as MWC. Worked with the leadership team to execute all aspects of corporate communication, including employer branding and emergency communication to media, customers, and employees during the pandemic.

Sr Content Specialist - Corporate Communications

MoEngage Inc.

MoEngage is a marketing automation and engagement platform for mobile apps. At MoEngage, I was part of the marketing team that managed all aspects of content to generate MQLs, and drive brand awareness. The key highlights of my role were:

⭐ Lead Generation: Acquired new leads with data-driven reports, and eBooks. Optimized website for SEO, and set up CTAs to drive on-page CTRs. Set up personalized email nurture for different user segments. (Tools used: Hubspot, Sumome, Ahrefs, Canva, Trello, Lumen5)

⭐ User Conferences and Events: Collaborated with product, sales, and marketing teams to develop Product Launch Presentations for events. Helped organize and promote the first #GROWTH19 user conference. Created partner landing pages and newsletters. Managed employee branding and events for GPTW 2019.

Content Marketing Manager - Demand Generation & ABM

HashedIn

HashedIn is an IT services and consulting company that builds intelligent SaaS solutions. At HashedIn, I worked directly with the leadership team to execute PR campaigns. I also worked with the sales team to develop case studies, and capability decks to close opportunities. The key highlights of my role include:
 
👉 PR and Sales Enablement: Wrote CXO articles and press releases for company updates, new products, partnership announcements,  and awards. Worked with SMEs to develop industry-specific sales decks to close new opportunities. Wrote ROI stories to educate prospects about the solutions. (Distributors: PRNews, Businesswire, YourStory)

Content Marketing Strategist - Sales Enablement & PR

HackerEarth

HackerEarth is a talent and innovation management platform for conducting hiring challenges and hackathons. As part of the developer community engagement team, my role was focused on building HackerEarth’s 1.5+ million strong developer community. The key highlights of my role were as follows:
 
⭐  Developer Community Engagement: Wrote blogs, SEO pages, product walk-through articles, and newsletters.  Drove social media and email campaigns for an international developer audience.

⭐ Hackathons and Events: Organized country-wide Hackathons, and developer meetups. Live tweeted and promoted #IndiaHacks for an event that trended for 6 hours on Twitter. (Tools used: Mailchimp)

Marketing Manager - Hackathons & Events

⭐️ Full-stack Product Marketing Professional with 10+ years of experience delivering product and marketing excellence for scalable growth.

⭐️ Certified Scrum Product Owner with experience in GTM Research, Competitive Analysis, KANO analysis, user journey mapping, usability testing, MVP creation, pricing strategy, user onboarding, engagement, and defining product messaging, value proposition, use cases, and ICP decks. Proven track record of working with cross-functional teams to launch and promote user-friendly SaaS products. 

⭐️ Experienced in New Product launches, GTM strategy, product demos, and training. 

⭐️ Portfolio: https://sweet-bat-caa.notion.site/Tharika-Tellicherry-s-Portfolio-efac690a2b8e4cb1a09f5766e6a3c67a

⭐️ Product Categories: Webinar Software, Data Analytics, Marketing Automation, Software Testing

⭐️ Tools used: Balsamiq, Marvel, Miro (Wireframes) Google Analytics, SEMRush (Web traffic analysis), Hotjar (Heatmap) Hubspot, Salesforce (CRM) Wordpress, Mailchimp (Marketing) Figma, Canva, Illustrator, PPT, imovie, Loom (Editing) Trello, Asana, JIRA ( Project management) 

⭐️Gallup StrengthsFinder: 1. Ideation 2. Communication 3. Learner 4. Restorative 5. Strategic
-Myers-Briggs personality: INTP (Introverted, Intuitive, Thinking, Perceiving)
-DiSC profile: Conscientious
-Neuro-diverse: Asperger's (Autistic with ADHD) 

⭐️About Me: 
I work with product teams to drive product success and growth. My expertise lies in collaborating with SMEs to conduct competitor research and develop compelling product narratives and strategies to achieve specific business goals. With a background in marketing, I am skilled at translating any complex tech concept/ requirement into simple, easy-to-understand product narratives and actionable plans. I have a strong understanding of mobile, gen AI and content creation apps, the start-up ecosystem, and GTM strategies for user-focused products. 

I am an introvert with a fascination for ideas and am always on the lookout for new ways to solve difficult problems. I am here to make meaningful connections and support companies and peers on their growth journey. I am happy to volunteer for non-profits for climate change, wildlife conservation, neurodiversity, and children's education. I am open to discussing products, AI, space exploration, food, movies, and cats.

Feel free to drop me a message! :)

taplio

The Battle

Marta Gaspar

Tharika Tellicherry

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