Productivity tips to manage LinkedIn in 10 minutes a day or less | Actionable insights to harness your expertise for the recognition you seek | LinkedIn trainer & COO of Narify

Most of the marketing advice you're seeing is complete nonsense.

❌Spend budget on advertising
While your colleagues have 5x more reach.

❌Spend budget on converting leads 
While the network of your sales reps already established a relationship with them.

❌ Spend budget on recruitment 
While your employees have your next talent in their network.

We think the solution is MORE. 
More content, more ads, more tactics.

This approach gets you nowhere.

You can't do everything and expect to excel at anything.

Since 2011, I have helped professionals like you leverage B2B Thought Leadership, Social Selling, and Employee Advocacy primarily through LinkedIn™️. 

Together with Richard van der Blom, I run a  consultancy and training agency called Just Connecting. We have supported over 100.000 professionals and thousands of organizations globally. 

If those topics aren't your thing, I'm also up for long gravelbike trips or teaching my Australian Labradoodle some new tricks—although, I must admit, she only seems to do them when there are cookies involved!

Anyway, my approach to my clients?

✅ Figure out what they’re actually aiming for.

✅ Support, develop and execute the systems that bring them closer to these goals

✅ Unlock the potential of employee-ship so employees want to become brand ambassadors. 
(Instead of being forced...)

I work with:
🔹Mid sized to corporate organizations 

🔹Marketing departments that want to leverage Thought Leadership and Employee Advocacy

🔹Sales teams that build authority and attract leads and costumers via Social Selling strategies via Linkedin™️ and Sales Navigator

Although I do take on other client profiles from time to time when I am 100% sure I can help you.

Follow me for insights on these topics. 

Connect or contact me to find out more about our programs and systems. 

Talk soon
📬 martijnholtes@justconnecting.nl

Martijn Holtes

Some partnerships work. 
Richard van der Blom and I have been proving this for 15 years. 
Now we're making it official.

For 15 years, we've collaborated without formalising anything. 
It worked because our skills fit together naturally. 

Just like Warren Buffett and Charlie Munger 
Different strengths, shared vision.

Richard has the market presence and expertise that people know. 
I focus on the strategic frameworks and implementation. 
Different roles, one direction.

Last year showed us that our clients' needs have evolved. 

They're no longer looking for training vendors. 
They need partners who can identify and solve the real issues.
The ones hiding behind the surface request.

We realised that to solve those deeper problems, we need to rely on each other's expertise even more. 

So we're formalising what's always been true.

From now on, we're running Just Connecting - Social Selling, Employee Advocacy and Marketing together. 

Not as vendors selling courses, but as strategic partners solving the problems that matter.

We're taking everything we've learned over 15 years and building something different. 

The next six months will be interesting.

More to come.

B2B Thought Leadership | Social Selling and Employee Advocacy | Most companies contact me for platform training. Often they walk away with something more valuable....

The biggest issue for selling isn't your lead-generation process.

It's how you treat the people running it.

I have trained sales teams for over 15 years, 
And I have found that most companies focus on the obvious stuff.

They optimize every step of the process.
Until there is nothing left to optimize 
Then they complain that it doesn't work.

They overlooked one critical element. 

Selling is emotional work. 

Deals fall through. 
Prospects ghost reps. 
The pressure never stops.
Salespeople face rejection daily. 

And if you don't support them in this.
You and the organization are going to pay a price 

So here's my message to all of you leading sales teams 
Stop talking about the f'n numbers for five minutes. 

Ask the question nobody asks:
"How are you really feeling?"

In the long run, this conversation will be what builds the business.

☝️ Swipe through to see how this actually works
♻️ Repost so others can learn too.

Carousel_Selling is a deeply emotional process.pdf

If your own team won’t like your posts...

Why should any customer trust your brand?

I always look at a straightforward thing before I take on new clients 

Do employees like, share, or comment on their own company posts?

If the answer is no, I know the problem isn't their LinkedIn strategy.

Most of our clients tell me it is about time, skills, or tools.

They ask for more training, better content, or an easy way to share posts.

(P.s. I'm all for that 😁)

But…

When people do not feel proud or safe, no tool can fix that. 

They stay silent….

Employee Advocacy acts like a mirror.

If people feel seen, heard, and trusted, they will show up. 
If they do not, they hide.

So next time when you signal low engagement… 

Do you dare to ask what it says about your culture?

Everyone in my social selling cohorts is panicking about AI
"Adapt or get replaced!"
Let's talk about adapting.

To sell anything, you need three things:
Demand
Supply
Leverage to match them efficiently

AI crushes efficiency. 
It always will.

But here's the thing: 
Efficient doesn't mean effective.

I think you are competing on the wrong battlefield.

What your leads and clients actually want? 
Your Point of View.

Not your branding. 
Not your post volume. 
Not your network size.

Your unique way of seeing their problem.

The experience you've built. 
The knowledge you've earned. The skills you've refined. 
The perspective only you have.

That's what AI can't touch.

That's what makes you irreplaceable.

Stop trying to be more efficient. 
Start being more you.


☝️ Swipe through to see how this actually works
♻️ Repost so others can learn too.

Carousel_Why you need to adapt to the new way of selling (1).pdf

Cold calling worked when people needed information. 
Now they need trusted judgment. 
Different problem. Different solution.

AI can answer your prospect's questions in seconds. 
It can summarize reports, analyze data, and serve up exactly what they're looking for.

But what AI can't do is to make them feel confident about a decision.

That requires a human they trust. 
Someone with real experience and a point of view. 
Someone they've been watching, learning from, and connecting with before they ever need to buy.

This is what I call becoming a "First Choice Authority."
Not the person with the most followers. 
The one they reach out to first when they're ready to move.
The person prospects turn to when they need to make a call. 

If you're in sales, this isn't optional anymore. 
It's how deals get made now.

Here are six reasons why building your authority on LinkedIn is the best investment you can make in your sales career.

P.S. Who's a sales professional on LinkedIn you follow because you actually trust their perspective?

Do you want to share your company's latest press releases?
No? 
Well, guess what - your employees don't want to either.

Only 1 in 10 employees actively participates in advocacy programs. 

Why? 
Because most programs are built on corporate self-interest, not mutual benefit.

Below you find a list of better alternatives. 
Your employees could be your best marketing asset - but only if you treat them like partners, not channels.

Ready to build an advocacy program that actually works? 
DM me to learn how we help companies get this right

The dumbest advice lifestyle guru’s give you is "Just be yourself.”

“Being yourself” can be the exact thing that is holding you back.

Because if “yourself” is telling you that:
❌ Playing big is arrogant
❌ Risks are dangerous
❌ That is “just” who I am….

…then authenticity becomes an obstacle, not an advantage.

We don’t want the watered-down version of you.

We want the version that dares to lead, share, and stand for something.

So don’t just “be yourself.”
Be your best self— the one that we remember, respect, and rally behind.

It improves your business and it improves your career. 
Some won't understand the best version of you. 
Some will 

No matter the outcome, doing the right thing is always the right thing to do. 

What’s one part of your “best self” that we haven't seen yet?

Social selling frameworks promise to make everything easy.
And that's exactly why most people using them aren't seeing real growth.

Don't get me wrong - frameworks and templates have their place.
They give you structure and confidence.

But the people getting real results go way beyond it

✅ They show up consistently.
✅ They ask questions they genuinely want answers to.
✅ They personalise like they actually care.
✅ Their follow-ups add value before asking for anything.

Frameworks can teach you what to do.
They can't teach you how to care.

Use frameworks as starting points.
Then master the parts you can't systemise.

Building trust through genuine human connection.

Do frameworks help or get in the way of your relationship building?

Frameworks  make Social Selling feel easy, but...

Andre Naaborg SMP ✔️

Waardeburgh

Communicatieadviseur

Bakker Sliedrecht

Verantwoordelijk voor de marketing en communicatie bij Bakker Sliedrecht, waaronder marketingstrategie/-plan en -planning, budget, event oorganisatie, beursdeelname, websitebeheer, social media en meer ...

Bakker Sliedrecht biedt innovatieve oplossingen voor vermogen- en automatisering vraagstukken in maritieme en landsituaties, waarbij hoge en specifieke eisen worden gesteld, zoals dynamische vermogenseisen in hoogspanning, een lage tot nul uitstoot, energie-effiëntie of compacte en redundante ontwerpencriteria.

Marketing Communications Advisor

RH Marine

Verantwoordelijk voor de marketing en communicatie bij RH Marine, waaronder marketingstrategie/-plan en -planning, events, beursdeelnames, websitebeheer, social media en meer ...

RH Marine is een toonaangevende en onafhankelijke systeemintegrator en innovator van elektrische- en automatiseringssystemen in de maritieme industrie.

Marketing & Communications Advisor a.i.

Emeritor

Door middel van de inzet van Social Media (met name LinkedIn en Twitter), content & online marketing en het trainen / coachen van collega's help ik Emeritor zichtbaarder en beter vindbaar te worden voor (potentiële) klanten.  De aanpak heeft ons inmiddels vele leads opgeleverd.

Ook initieer en coördineer ik offline marketing activiteiten, zoals deelnames aan congressen, drukwerk, relatie- en promotiegeschenken en meer.

Emeritor is dé onafhankelijke inkoopdienstverlener. Al meer dan 20 jaar helpen we private organisaties kostenbesparingen te realiseren op inkoop en de inkoopfunctie structureel te optimaliseren. Publieke organisaties helpen we onder andere met de rechtmatigheid en doelmatigheid van hun inkoop.

Download een van onze White Papers voor meer kennis over Inkoop:
https://www.emeritor.com/kennis-delen/whitepapers/

Successen:
- interne bewustwording nut (zakelijk) Social Media, met name LinkedIn en contentcreatie
- realisatie kwalitatief goede en relevante content
- collega's zijn beter in staat zichzelf (en daarmee Emeritor) te profileren via LinkedIn
- verbeteren kwaliteit websitebezoekers
- toenname kwaliteit download aanvragen
- implementeren lead identificatieproces (waardoor overdracht van MQL's naar SQL's beter kwalitatief verbeterd is)

(Online) Marketing Manager | Social Media Manager | LinkedIn & Content Manager | SMP | Wordpress

Drechtsteden Marketing, geeft organisaties een gezicht

Ondernemers in het MKB help ik met Social Media | Social Selling | Personal Branding | het geven van LinkedIn & WordPress trainingen | het leveren van eenvoudige WordPress websites. 

Een greep uit de klanten:
Tennis Tuning (website), Duratec Nederland (promotie artikelen), Grütter Schilderwerken (bedrijfskleding), Ministerie van Infrastructuur en Milieu (Social Media), Sluyter Logistics (drukwerk), Da Fruit Reclame, ...

Wat anderen zeggen:
- "Andre Naaborg geeft heldere en duidelijke uitleg bij de training WordPress"
- "André is een aanwinst voor ieder bedrijf dat vooruit wil, de nieuwste marketingtools wil inzetten en commerciële resultaten wil bereiken!"
- "Goede gesprekspartner met een goede dosis humor."

Weten wat ik voor je/jullie kan doen? Neem contact op via andre@drechtstedenmarketing.nl.

Socialmediamarketing | LinkedIn Trainer | WordPress Trainer (basis) | Senior Marketing Professional

ColArt

Verantwoordelijk voor de marketing activiteiten van ColArt Benelux, waaronder Social Media, websites, sponsoring, advertenties, DM. 

Daarnaast; aansturen van Resident Artists, coördineren van drukwerk (o.a. promotiefolders), databasemarketing, e-mail marketing, management rapportages, coördinatie beursdeelnames.

Succes: opzetten Social Media Marketing

Interim Marketing Manager | Social Media Manager

YoungGuysNetwork

Talenten heeft iedereen. Zowel bewust als onbewust, zichtbaar of onzichtbaar. Het meervoud van kennis is kennissen. Youngguysnetwork is de tegenhanger van het old boys network. Youngguysnetwork staat voor vertrouwen, talent delen en intrinsiek verbeteren. Youngguysnetwork is de mantel om de kern heen.

Eenieder van ons heeft een Visionair in zich - laten we ons afstemmen op onze geestelijke droomkracht en innoverende, vernieuwende ideeën onderzoeken die het onpeilbare ware potentieel van wie we zijn als mens en waar we werkelijk toe in staat zijn, eer aan doen!

Bestuurslid Marketing

Traffic Control

Verantwoordelijk voor alle marketingactiviteiten van Traffic Control, waaronder:
- online marketing, 
- group buying activiteiten (o.a. via Groupon en Vakantieveilingen)
- SEO/SEA resultaten, 
- Social Media, 
- (strategisch) partnering (Partner Marketing), 
- beursdeelnames, 
- website, 
- actiemarketing, 
- event driven marketing en 
- resellerbeheer (account management)
- contractbeheer.

Zeer actief op online marketing en social marketing gebied.

Leiding geven aan marketing afdeling.

Successen: 
- Grote stijging in particuliere klanten. 
- Sterke stijging in naamsbekendheid.

Marketing Manager Benelux | Social Selling Manager | Group Buying Manager

CRYPSYS Data Security

- opstellen en uitvoeren marketingplan, 
- opzetten sales campagnes, 
- begeleiden callout sessies en andere sales ondersteunende activiteiten, 
- website ontwerp, beheer en redactie, 
- E-marketing zoals banners, adwords, affiliaties, 
- interne/externe (digitale) nieuwsbrieven, 
- proactief contact met partners, 
- promotiemateriaal, advertenties.

Taken/verantwoordelijkheden: verantwoordelijk voor het marketingbudget, beurs-, seminar- en relatie event organisatie, ontwikkelen en opmaak advertenties en ander promotie- en salesondersteunend materiaal.

Tevens 2 jaar bestuurslid van de personeelsvereniging.

Successen:
- organistie van zeer succesvol relatie event, 
- stijging in website bezoekers. 
- Professionalisering van meerdere websites.
- professionalisering van diverse uitingen zoals advertenties en offertes

Marketing Coordinator | Online Marketeer 

SRMG

Omschrijving: 
- algemene communicatie, 
- public relations 
- drukwerk voor verschillende evenementen, waaronder de Fortis Marathon Rotterdam en de Fortis City-Pier-City Loop.

Taken/verantwoordelijkheden: 
- communicatieplan per evenement, 
- opmaak, druk en verspreiding van posters en flyers, 
- opmaak en plaatsing van banners op internet, 
- inhoud, opmaak, druk en verspreiding van promotie-/informatiebrochure en terugblikmagazines, 
- inhoud, productie en realisatie van radio- en tv-commercials, 

Succes:
- Kostenbesparing gerealiseerd door verhogen efficiency in verzending deelnemersinformatie.

Sr. Medewerker Evenementenorganisatie & Communicatie

► Meer weten? 
☎ (06) 50257318 of ✉ a.naaborg@gmail.com
► Ik help organisaties een 'gezicht' te krijgen. Meer weten, click op 'See more ...'

*Don't play hide & seek if you want to be found!
*Don't pay to get attention. Pay attention!

Marketing & Communicatie Strateeg | Expert in organisatie-zichtbaarheid | Social Media & Personal Branding Professional

"Don't play hide & seek if you want to be found" is mijn motto - en daar help ik organisaties mee. Met 20+ jaar ervaring in marketing en communicatie transformeer ik bedrijven van onzichtbaar naar onmiskenbaar.

Mijn expertise? Het creëren van onderscheidende merkidentiteiten, zowel online als offline. Van strategische marketing planning tot hands-on implementatie, ik help organisaties hun unieke 'gezicht' te ontwikkelen en te tonen aan de wereld.
Waar ik energie van krijg:

- Het vormgeven van krachtige marketingstrategieën die écht werken
- Het coachen van teams in het maximaliseren van hun zichtbaarheid
- Het vertalen van complexe verhalen naar heldere communicatie
- Het bouwen van sterke relaties via Social Selling en LinkedIn

Expertise gebieden:
Marketing strategie | Social Media | WordPress | Online & Offline Marketing | LinkedIn Training | Coaching | Relation Based Marketing | AI

Klaar om uw organisatie meer zichtbaarheid te geven? Laten we in gesprek gaan!

📧 a.naaborg@gmail.com
📱 06 5025 7318
📍 Zwijndrecht

►Trefwoorden:
SMP √ Social Selling √ LinkedIn √ social media √ websites √ WordPress √ training √ coaching √ marketingadvies √ marketing strategie √ online marketing √ offline marketing √ Relation Based Marketing √ Marketing Manager

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The Battle

Martijn Holtes

Andre Naaborg SMP ✔️

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taplio

The Battle

Martijn Holtes

Andre Naaborg SMP ✔️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Martijn Holtes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMartijn Holtes's LinkedIn Performance