Signal Festival

Ideation, project concept creation, fundraising, staffing and all the other important activities when founding a new key cultural event.

Founder, owner, CEO

DeVos Institute of Arts Management

The DeVos Institute of Arts Management provides training, consultation, and implementation support for arts managers and their boards.

Institute leadership and consultants—all arts managers themselves—understand that, in today’s environment, there is no time or resource to waste. Therefore, Institute services are lean, direct, and practical.

The DeVos Institute has designed its services to assist a wide range of institutions, from traditional performing and presenting organizations, museums and galleries, arts schools and libraries, to botanical gardens, glass-making studios, public art trusts, and non-profit cinemas, to name a few. It offers support to individuals, organizations, and—in collaboration with foundations and governments—to communities of organizations throughout the world.

Services for Organizations

The Institute's customized consultancies address the most pressing challenges facing arts organizations today.

- Strategic Planning
- Capital Campaign Planning
- Organizational Audits
- Other Planning and Implementation Services
- Private Intensives for Individual Organizations
- Cultural Institutions in Development
- Services for Arts Schools
- Services for Communities

The DeVos Institute partners with governments, foundations, and other funders worldwide to train and support executive, artistic, and board leadership in their cities or regions of interest.

Regional and National Capacity Building Programs
Board Development Intensives
Services for Individuals

The Institute provides transformative training programs that enable arts managers to strengthen the arts and cultural landscape worldwide.

- Global Arts Management Fellowship
- Research and Exploration
- The Cycle: Management of Successful Arts and Cultural Organizations
- DeVos Institute Internships

Associate Consultant

Signal Creative

Based in the heart of Prague, Czech Republic, Signal Creative is an avant-garde independent creative studio that thrives at the nexus of visual arts, digital innovation, and experiential design. Since our inception in 2010, we've become renowned for curating large-scale video mappings, projections, and light installations, with iconic projects gracing sites like the Prague Astronomical Clock and the Museum of Liverpool. Beyond Prague, our artistry has illuminated international cities, including Miami, Dubai, Amsterdam, and Liverpool. Under the visionary leadership of our founder, Martin Pošta, we proudly produce the acclaimed annual Signal Festival, which has dazzled over 4.5 million visitors since 2013. Boasting a dynamic team of over 30 professionals, our portfolio spans a wide spectrum, from digital content and augmented reality to interaction design. Our collaboration roster boasts top-tier brands like Sony, Mercedes-Benz, and Hyundai. At Signal Creative, we're more than just artists; we're innovators reshaping the way the world interacts with art and technology.

Chief Executive Officer

I work as an expert in the digital art implementation field for museums, municipalities and private entities. My activity has ranged from strategic planning, scouting and implementation of various digital art activities ranging from starting up new festivals, one-off projects or permanent installations.

Digital Art Consultant & Curator

We invent, create and produce digital art pieces, organize events and create large scale projection mappings.

Producer

Spotlight Festival

Currently I am co-curator responsible for researching, approaching and contracting artists for the upcoming edition of Spotlight Festival in Bucharest, that will take place in April 2020.

Festival Curator

Lux Helsinki

Invited to be a co-curator of the 2020 edition of Lux Helsinki festival, where I had the opportunity to pick and curate 3 art pieces by 3 different artists/groups - 3dsense from CZ, Janne Ahola from FI and Nohlab from TU. The festival was attended by well over 600.000 people and the reactions were great. Thanks for the opportunity!

Festival curator

ILO, International Light Festivals Organisation

I was elected a first serving president of ILO. My goal is to found, conceptualise and start the smooth running of the whole organization.

For over three years, the International Light festival Organization (ILO) has been uniting European and worldwide light festivals. The ILO members are the core element which makes the Organization an open, influential, international place for any light festival that wants to be a part of a light festival community.

Light festivals have been working together internationally since the very first developments of light festivals. ILO brings light festivals together to inspire one another, to foster an exchange of knowledge, to help the festivals with ideas , to search for solutions, increase networking opportunities, and keep festivals informed about issues at stake in the festival and cultural world. All from a viewpoint of artistic excellence and internationalization.

President

Hyperbinary

Producer and co-founder

Fresh Films

In charge of business development and new projects. Producer of the legendary hip hop documentary Czech RAPublic.

Founder, CEO and managing director

designSUPERMARKET

Responsible for development of the event, its financing and execution.

Fresh Film Festival

Founder and a CEO of an international film festival located in Prague.

Martin Posta
• Digital Art Visionary
• Innovative Art Entrepreneur
• Experiential Design Authority

Contact:
📧 martin@signalfestival.com
🌐 www.martinposta.cz

Founder and CEO of Signal Festival, the premier digital art and creativity festival in Central and Eastern Europe. I am dedicated to cultivating art endeavours and pioneering opportunities to integrate digital art into public spaces. My expertise extends to assisting businesses in enhancing their brand visibility through innovative and unexpected channels. I am currently creating distinguished art installations for Prague, Miami, and France.

Featured In:
📺 BBC, CNN, The Guardian, Designboom, Designmilk & more...

Connect with Me:
• Reach out to me on LinkedIn to explore how I can bring your creative ideas to fruition!

Martin Posta

Tahle zmínka ve Flauntu nás fakt potěšila. Není to magazín, který píše o každém. Sledují věci, které něco posouvají. A když tam skončí Signal, víš, že to začíná rezonovat i mimo naši scénu.

Líbí se mi, jak popisují Prahu — město vrstev, historie, starých forem. A do toho digitální umění, světlo, technologie. Přesně ten střet, ve kterém Signal Festival i Signal Space žijí. Je fajn vidět, že to někdo zvenku čte stejně a chápe, proč to děláme. 

Link na článek je v prvnim komentáři

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This Flaunt feature made me genuinely happy. They don’t write about just anything. They pick projects that push things forward. Seeing Signal there means it’s starting to land beyond our usual circle.

I like how they describe Prague — a city of layers, history, old structures everywhere. And into that, digital art, light, tech. That collision is exactly where Signal Festival and Signal Space operate. Feels good to see someone from the outside understand it for what it is.

Link in the first comment.

👾 Creative Visual Producer 👾 Digital and Immersive Arts curator 👾 Founder & CEO, Signal Festival 👾 Featured in BBC, The Guardian, Design Milk

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Praha je neuvěřitelná! 🇨🇿

Podle World's Best Cities Report 2026 patří Praha mezi nejvlivnější města světa – tzv. urban powerhouses, které definují světovou kulturu, ekonomiku a inovace.

Co mě na tom fascinuje nejvíc? To, že Praha v tomto prestižním žebříčku stojí po boku metropolí jako Londýn, New York, Tokio či Paříž. A náš Signal Festival je zmíněn jako kulturní vlajková loď! 🤩

Popis Resonance Consultancy, že jde o město, které se neustále přetváří, aby zlepšilo kvalitu života prostřednictvím kreativity a kulturní obnovy, sedí dokonale. 

Signal Festival je toho živým důkazem – spojuje historické dědictví s digitální budoucností a proměňuje město v živý organismus světla, umění a technologie.
Je skvělé vidět, jak mezinárodní uznání pomáhá tomuto projektu, který překračuje hranice uměleckých a technologických světů, dál růst. Tleskám celému týmu za to, že tvoří něco tak jedinečného!

Jaký je váš oblíbený moment/projekt/instalace ze Signal Festivalu? Clanek je v prvnim komentari👇

#Praha #SignalFestival #Kultura #Inovace #UrbanPowerhouse #Design #UměníASvětlo #Czechia

Podle World’s Best Cities Report 2026 patří Praha mezi 100 nejvlivnějších měst planety – mezi tzv. urban powerhouses, které formují světovou kulturu, ekonomiku i inovace. V této prestižní společnosti metropolí jako Londýn, New York, Tokio, Paříž či Singapur má i Praha svou kulturní vlajkovou loď: Signal Festival. 🌟

Stejně jako Londýn definuje Tate Modern či Camden Highline, New York MoMA nebo The Shed, Tokio teamLab Borderless a Paříž ikonické Centre Pompidou, představuje Signal Festival projekt, který dokáže proměnit celé město v živý organismus světla, umění a technologie.

Resonance Consultancy ve svém reportu popisuje nejlepší světová města jako „místa, která se neustále přetvářejí, aby zlepšila kvalitu života prostřednictvím kreativity a kulturní obnovy“. Právě tato charakteristika vystihuje roli Signal Festivalu naprosto přesně. Propojuje historické dědictví Prahy s její digitální budoucností, posiluje městskou identitu a přispívá k současnému placemakingu stejně výrazně jako přední světové kulturní instituce.

Tohle mezinárodní uznání je možné jen díky vám. A taky díky vaší podpoře může Praha stát po boku světových kulturních center a Signal Festival se může dál rozvíjet jako projekt, který překračuje hranice uměleckých i technologických světů. ♥️

https://lnkd.in/ecwR77iG

I am incredibly happy to share, that this edition of Signal Festival and Signal Space as well, was covered by Fault magazine!

Open article: Signal Festival, Prague 2025: Review - FAULT Magazine by fault-magazine.com

Signal Festival, Prague 2025: Review - FAULT Magazine

Signal Space je letos součástí Korzo Národní ve spolupráci s Díky, že můžem ✌️🇨🇿

V naší nové galerii digitálního umění otevíráme 17. listopadu hravý workshop Sousedi z paneláku – celodenní program, kde se děti stanou architekty, sochaři i urbanisty.
Postaví vlastní sídliště, navrhnou veřejný prostor a zkusí si, jaké příběhy se skrývají za okny paneláků. Novodobá panelstory bez nostalgie a bez filtru.

Workshop probíhá v Signal Space, jehož součástí je i interaktivní herna Signal Playground. A právě na 17. listopad nabízíme 17% slevu na vstup – platí pouze na místě.

10:00–18:00, Signal Space
Tvoření, příběhy, město očima dětí.

We’re incredibly proud to share this. WIRED — one of the world’s most influential magazines on technology and culture — has just published a feature on Signal Festival and Signal Space.

This means a lot.
It’s a signal (pun intended) that Czech digital and light art has a real global voice.
And that what we’re building in Prague — from transforming the city’s streets to opening its first permanent digital art gallery — resonates far beyond our borders.

A huge thank you to everyone who creates, supports, and visits Signal.
This is yours too. Link to the article below

Jsme nesmírně pyšní. WIRED, jeden z nejvlivnějších světových magazínů o technologiích a kultuře, publikoval rozsáhlý článek o Signal Festivalu a Signal Space.

Je to moment, který pro nás hodně znamená. Potvrzení, že česká digitální a světelná scéna má světový přesah. Že naše práce – od festivalu v ulicích Prahy až po otevření první stálé digitální galerie v centru města – rezonuje i za hranicemi.

Děkujeme všem, kteří Signal tvoří, podporují, navštěvují. Tenhle úspěch je společný.

Celý článek najdete zde: 

🔗 https://lnkd.in/dvj9q9Z9

//

We’re incredibly proud to share this. WIRED , one of the world’s most influential magazines on technology and culture, has just published a feature about the Signal Festival and Signal Space.

This means a lot to us. It’s a recognition that the Czech digital and light-art scene has a global voice — and that our work, from transforming Prague’s streets to opening the city’s first permanent digital art gallery, resonates far beyond our borders.

Huge thanks to everyone who creates, supports, and visits Signal. This achievement belongs to all of you. 

Read the full article here:

🔗 https://lnkd.in/dvj9q9Z9

It was a real pleasure to host such an inspiring and energetic gathering during Signal Festival. These three days truly showed how powerful cross-border collaboration can be — ideas flowing, partnerships forming, and a shared vision for the future of digital art in Europe taking shape.

Huge thanks to Institut français de Prague, Réseau HACNUM, and everyone who brought their creativity and energy to Prague. Let’s keep this momentum alive.

View company: Institut français de Prague

From October 16 to 18, the French Institut in Prague and Réseau HACNUM brought the digital art scene to life with #DigitalDays, a professional event organized in partnership with the Signal Festival 💡

👉 3 days filled with inspiring talks, creative workshops, and dynamic showcases to foster collaboration between French and Czech digital art professionals and strengthen the sector at the European level.

A delegation of fifteen French professionals met their Czech counterparts, new connections, emerging projects, and a shared energy shaping the future of digital arts in Europe 🌍

🔗 Learn more : https://lnkd.in/eb9HursR
.
Du 16 au 18 octobre, l’Institut français de Prague et HACNUM ont fait vibrer la scène des arts numériques avec les Digital Days, un événement professionnel organisé en partenariat avec le Signal Festival 💡

👉 Trois jours d’échanges intenses, d’ateliers inspirants et de showcases créatifs pour renforcer les liens entre les acteurs français et tchèques du numérique et structurer la filière à l’échelle européenne.

Une quinzaine de professionnel·les français·es ont ainsi rencontré leurs homologues tchèques : de belles connexions, des projets qui naissent, et une énergie collective tournée vers l’avenir du digital art en Europe 🌍

🔗 Plus d'infos : https://lnkd.in/eb9HursR
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#SignalForum #SignalFestival #Prague #PICC2025 #DigitalArts
Mathilde Cocq Stéphane Schorderet Ministère de l'Europe et des Affaires étrangères La French Tech Prague Martin Posta Daniel Burda Olivier Delpoux Hannah LOUÉ Céline Berthoumieux Adrien Cornelissen Vianney Quignon Gwladys Bernard Nathalie Koné-Denot Simon Parlange Paul Bouchard Morgiane Laib Annabelle P L A Y E Martina Stella Ilaria Bondavalli Krystel Frontezak Georges de Saint Mars Marie Dumontier Julien Taïb Antonin dony Arsène Prat Cyrielle Tissandier Mathieu VABRE
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Letos jsme poprve byli soucasti Korzo narodni.
Jsme za to nesmirne vdecni a hrdi!

Díky, že můžem ✌️

Děkujeme Díky, že můžem za to, co už roky dělají. Je nám ctí, že jsme letos mohli být součástí programu.

Hodnoty, které Korzo přináší do veřejného prostoru — svoboda, respekt, společné setkávání — jsou i těmi, na kterých stavíme Signal Space.

17. listopad — Den boje za svobodu a demokracii a Mezinárodní den studentstva✌🏻

//

Thank you to Díky, že můžem for what they’ve been doing for so many years.
We’re honoured to have been part of this year’s programme.

The values Korzo brings into public space — freedom, respect, and coming together — are the same values we build Signal Space on.

November 17 — Struggle for Freedom and Democracy Day
and International Students’ Day. ✌🏻

Krystof Bruha and his work Audire Fluctis won LIT Design Awards! Along with our friends from PrusaLab and Signal Festival!

Huge congratulations and celebrations underway 🥳🚀✌️

Máme obrovskou radost, že instalace Kryštofa Brůhy – Audire Fluctus zvítězila v kategorii Conceptual Lighting Installation na letošních LIT Awards! ✨🏆

Audire Fluctus vznikla v rámci otevřené výzvy - Signal Calling 2024, kterou už několik let realizujeme společně s prototypovou – technologickou dílnou PrusaLab  

//

We are incredibly happy that Kryštof Brůha’s installation Audire Fluctus has won in the Conceptual Lighting Installation category at this year’s LIT Awards! ✨🏆

Audire Fluctus was created as part of the open call Signal Calling 2024, which we have been organizing for several years together with the prototyping and technology workshop PrusaLab

We’re incredibly proud to share this. WIRED, one of the world’s most influential magazines on technology and culture, has just published a feature about the Eric Lutz Festival and Eric Lutz Space.
This means a lot to us. It’s a recognition that the Czech digital and light-art scene has a global voice — and that our work, from transforming Prague’s streets to opening the city’s first permanent digital art gallery, resonates far beyond our borders.
Huge thanks to everyone who creates, supports, and visits Signal. This achievement belongs to all of you.
Read the full article in the first post below👇

Keboola

Connecting the dots between product, engineering, customer enablement, and business development @Keboola.

Product Operations Manager

Shaping better products in B2B SaaS, software, and technology companies.

Digital Product Strategist

Mews

Responsible for product management operations at Mews – cloud-based property management software.
•	Developed and implemented new product operations strategy for the team of 15 PMs
•	Defined KPIs, dashboards, go-to-market, product adoption, and optimization processes for the product management team
•	Successfully implemented a research repository tool and achieved the project scheduled goals
•	Established continuous iterative communications within customer development and product discovery process

Role was cancelled due to the covid-19 crisis in the hospitality segment.

Director of Product Management Operations

ROI Hunter | Facebook & Google Marketing Partner

Responsible for digital content and global marketing communication at ROI Hunter – SaaS company, building an ad-tech product marketing platform for e-commerce combining the creation of performing creatives with product-level performance and customer data.

•	Complete ownership of the ROI Hunter's marketing mix 
•	Responsible for marketing qualified leads delivery through thought leadership pieces, online marketing campaigns promoting RH proposition, events), 100% MQLs delivered during Q2 and Q3 
•	Defining and communicating the product proposition (collecting the data to ensure the proposition resonates and supports commercial goals)
•	Responsible for the product launch process and commercial team enablement working closely with the product team
•	Supporting the content generation with research, (co-author of e-books, case studies, white papers, and newsletters)
•	Growth hacking (running experiments to drive engagement of prospects/current customers)

Inbound Marketing Manager

Empik Group

One year project led in charge of Penta Investments (Empik owner). Responsible for all marketing activities of Empik e-commerce business in the Czech Republic and Slovakia.

•	Defining marketing plan and communication strategies
•	Responsible for the cost controlling of the marketing strategy and campaigns
•	Responsible for strategically placing marketing investments.
•	Considering category and market requirements and manage alignment between stakeholders
•	Working with relevant consumer insights and marketing data teams to report on the effectiveness of marketing campaigns
•	Responsible for websites and mobile app optimization

Head Of Marketing CZ/SK/PL

L'Oréal

Responsible for the design and creation of complex digital strategies. Helping brands to connect with new customers & strengthen relationships with the current ones in the Czech Republic, Slovakia, and Hungary.

•	Bringing insights based on market trends and analysis, implementation of global tools and guidelines, local and international reporting, analyzing data, trends and developing digital strategies within multiple platforms
•	Responsible for e-commerce development and campaign optimization (achieved the highest conversion rate at Kiehls.cz within EMEA region)
•	Responsible for developing, testing and analyzing digital campaigns and social media strategies for L’Oréal luxury brands (Kiehl’s, Urban Decay, Lancôme, Giorgio Armani, YSL)
•	Successfully launched and performed campaigns with local indirect e-commerce partners
•	Responsible for websites optimization, redesign and SEO implementation
•	Emailing strategy setting (segmentation, personalization, reactivation campaigns)
•	Cooperating on omnichannel platform and CRM system implementation

Digital Manager CZ/SK/HU

Inspiro Solutions

Working closely with clients and partners with the goal of maximizing their advertising potential and educating them about digital marketing. 

Clients and partners: Apiary (Oracle), Huawei, O2, Moneta, Honor

•	Responsible for clients online performance (online marketing channels, project management, communication with both internal and external staff) and return on marketing investment by leveraging results and analysis
•	Cooperating with HQ, area and country marketers to deliver actionable insights & optimization to improve marketing performance
•	Managing local social media channels (Facebook, Twitter, Instagram, YouTube), creating social media marketing (strategy, execution, consultations) for agency clients within a collaborative team, supervision of social media managers
•	Content strategy and publishing, media strategy and performance optimization, product campaign strategy, searching for new platform opportunities
•	Providing campaigns results analysis, report writing, development of working tools, making proposals and recommendations in a growth objective for the company

Digital Marketing Manager

CZECH TOP 100

•	Responsible for the planning, execution and closing of CZECH TOP 100 European projects, building the project requirements
•	Website management for partners: content implementation and publication, development with webmasters to improve functionalities, re-design of an old website
•	Communication: frequently wrote, designed and broadcasted newsletters and emails, developed corporate catalogs, brochures, and working documents

Marketing Project Manager

Zachraň jídlo

•	Project management: creating an effective workgroup of professional individuals, setting project targets, surveilling the budget, leading 
•	Fundraising (seeking funding opportunities, maintaining budget)
•	Building partnerships and networking (creating new alliances, building stronger networks)
•	Preparing marketing strategy and retailers research for upcoming event in September 2013

Project Manager

As a Product Operations Manager at Keboola, I connect the dots between product, engineering, customer enablement, and business development. I have over seven years of experience in shaping better products in B2B SaaS, software, and technology companies.

My mission is to help startups succeed by scaling up and optimizing their product development and delivery processes. I leverage my skills in data analysis, CRM, social networking, and new media to create and implement effective product operations strategies. 

I also have a strong background in digital marketing, having led and managed teams and projects for global brands such as L'Oréal, Empik Group, and ROI Hunter.

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Kristyna Kaucka

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