Global Data Office - Head of EY.ai Simulation Labs

Spearhead strategic development and market positioning of Tax AI - driving its adoption and success through innovation, education, and community.

Global Tax AI Labs - Strategy Lead, Simulations & Synthetic Data

CDP provides a platform where professionals can develop technical skills, ideate on ways to improve internal and client work processes, and build re-usable tools for anyone in the firm.

From cultivating an innovative mindset within the community to leading product development and market reach, the vision is to share the tools to automate repetitive work and have professionals focus on more purposeful, needle moving work.

Americas Innovation - Crowdsourcing Development Platform (CDP) Product Manager

Research and build innovative, robust, and flexible financial analysis and modeling solutions to provide insight into client decisions for strategic planning, investment valuation, financial forecasting, and M&A transactions.

Decision, Modeling & Analytics Senior Manager

The Real Estate Tax technical liaison with the Tax Technology and Transformation team on the development of the "next-generation" technology for the partnership/fund tax compliance process.

Led the way for the automation and redesign of numerous tax workpapers and processes for partnerships and corporations for multiple engagement teams.

Selected as the Senior Manager Sponsor for EY's counseling family -- providing emotional and work support, facilitating coaching and career development discussions, and organizing events for team bonding.

Real Estate Tax Senior Manager

Oversaw tax compliance and advisory engagements for both domestic and international real estate firms. 

Experience with federal, state and international tax issues, including year-end K-1 reporting, quarterly estimates/withholding, REIT compliance, REIT due diligence, and transactional planning in complex partnership structures.

Real Estate Tax Manager

Deloitte

Advised Fortune 500 companies worldwide regarding tax opportunities on inbound and outbound operations. 

Designed, collaborated, and reviewed various tailored tax models using large data sets to quantify and measure the impact of tax planning strategies on clients' tax profile. Modeling support ranged from complex tax attribute projects to M&A and global restructuring transactions.

International Tax - Quantitative Consulting Services Manager

Managed the development of the Integrated International Tax Reform Model to help companies quantify the potential impact of various tax reform provisions and its interplay, including transition tax, global intangible low-taxed income, foreign derived intangible income, base erosion and anti-abuse tax, and interest expense limitation. 

Developed a Global Funds Model focused on global real estate and infrastructure funds to help assess fund structuring alternatives, tax reform planning considerations (e.g., impact of 163(j), 100% expensing), and other tax structuring considerations (e.g., internal leverage, withholding leakage, exit considerations, etc.)

International Tax - Quantitative Consulting Services Senior

Manage and led staff on year end compliance process, which involves review of tax basis balance sheets and capital accounts, partner allocations in accordance with 704(b) regulations, review of partnership agreements for allocations, and Schedule K-1 reporting.

Selected by Directors and Partners to participate in various committees: (1) Quality and Risk Management Committee, (2) Campus Recruiting, (3) Google Guide and (4) Market Tax Technology Team.

Real Estate Senior Associate

Prepared and reviewed federal, international, state and local, partnership and corporate tax returns for clients in the Real Estate industry. She took the initiative to streamline repetitive, manual processes via automation using technologies such as Visual Basic and JavaScript.

Real Estate Tax Associate

Ernst & Young

National Tax Technology Group

Real Estate Tax Intern

Goldman Sachs

Federal Tax Intern

Empire State Development

Accounts Payable Intern

Macy's

Human Resource Staffing Intern

I Help Corporate Professionals Gain Career Clarity & Fulfillment | Founder @Amplify Your Home | Global AI Tax Copilot Strategist @EY

Don't be fooled by my appearance. Quiet, Asian, tiny girl.

In the last decade, I've...

Successfully navigated the corporate giants: Goldman Sachs, PwC, Deloitte and EY.

Built communities, tax and financial models, and automations. (Excel wizard here)

Empowered employees to own their damn careers,

Challenge their norms to do something special.

That's when Problems become Opportunities,

Strategies into Actions.

You are not Alone.

Ready to redefine your career? Let's make it happen.

Mary Fung

Everyone’s racing to adopt AI.
No one’s stopping to ask what it’s supposed to mean.

The irony?
AI won’t save broken systems. It’ll just expose them faster.

The question isn’t “How fast can we adopt AI?”
It’s “What problem is worth automating in the first place?”

Own Your Damn Career | Founder @Amplify Your Home | Head of Synthetic Data & Simulations @EY

Here’s what employees actually hear when you say “AI transformation”:

“Do more with less” → Your role is shrinking.
“Automate the boring work” → We never valued that work to begin with.
“Upskill” → Figure it out yourself or you’re gone.

You might mean innovation.
They hear elimination.

That’s the real disconnect slowing enterprise AI rollouts.

Not the tools.
Not the tech.
Not the budget.

It’s fear. It’s mistrust.

It’s silence in meetings where everyone nods but no one says what they’re really thinking:

“Will I still matter when this goes live?”

I keep banging the drum on this one.
Business folks are just as - if not more - important than data scientists in AI.

Because it doesn’t matter how good your model is
if no one in the room actually knows what “good” looks like.

Most orgs don’t have an AI problem.
They have a domain judgment problem.

The people who actually know their craft - the ones who can look at a model’s output and say “that’s wrong” without a dashboard -
are the ones who’ll make AI useful.

You don’t need more data scientists.
You need more people who know what they’re doing.

AI isn’t taking people’s jobs. It’s deleting the entry point.

A Harvard study found that when companies start using AI, they don’t usually fire people -
they just stop hiring beginners.

So the seniors stay.
But no one new comes in.

That might sound smart in the short term,
but it’s a slow disaster - because those “junior” roles were how people learned the craft.

If no one learns the basics,
who becomes the next expert?

AI didn’t remove opportunity.
It removed training disguised as busywork.

Now companies have to build real ways for people to learn...
or they’ll run out of people who actually know what they’re doing.

This is the shift no one wants to admit:

Automation isn’t killing careers.
It’s killing bureaucracy.

The people who’ll thrive aren’t the ones defending old roles.

They are the ones rebuilding new ones around intelligence, not repetition.

The question isn’t “Will AI replace us?”

It’s “Are we doing work that deserves to survive?”

Every company has both:

People who follow processes.
And people who question, rework, rebuild.

Before AI, that difference was subtle.
Now it's blindingly obvious.

Because AI gives leverage.
But only to those who know how to use it.

So the gap grows.

The followers wait for instructions.
The builders get 10x output, quietly and consistently.

This isn't about who's smarter.
It's about who's playing offense with new tools.

Ask better questions.
Builder sharper scaffolding.
And use AI to do your thinking, not replace it.


https://lnkd.in/eb-ycK-e

Woohoo, I made it in the hype video

Life goal accomplished!

It's almost time for #MSIgnite!  Will you be joining us on the show floor or in the #EYFrontierZone where you can dive into proven AI strategies, learn more about the #TaxDepartmentoftheFuture, and hear from #EY and #Microsoft leaders?  Learn more here https://lnkd.in/eRKECYDq 
#EYMicrosoft #AgenticEnterprise #AgenticFrontier #Tax
Colleen Sebra Christopher Aiken Daren Campbell Justin Shafer Ivan Roussev Suzi Russell-Gilford Coskun Cavusoglu Jon Cisler Phillip Mazzie Kristen Matthews, MBA Rory Moore Rebecca Paterson Jessica Maher Dhivya K

If your job is just tasks, you’re not an employee.
You’re a cog.

That’s what Jensen meant when he said:
“Your job has to be more than the task.”

Because the task is the part AI eats first.
The checklist.
The template.
The handoff.
The thing anyone could do with enough time and instructions.

If that’s your identity at work, you won’t survive this wave -
not because you're not smart,
but because the system never asked you to be anything more.

AI exposes that.

It shows you exactly where you’ve been replaceable all along.

The future belongs to the people who stop being the task and start being the reason the task exists.

Everyone’s sharing AI “tips.”
No one’s sharing AI use cases that actually make money.

Because the people who’ve found them don’t have an incentive to share.
If AI can replace 80% of your job, why would you publish the proof?

So what we get instead are demo reels and productivity hacks - not the deep workflows where AI is already transforming value creation.

The irony?
The AI revolution isn’t waiting for new models.
It’s hiding inside the quiet use cases no one will talk about.

AI isn’t being driven by people who need to justify budgets.
It’s being driven by people who think losing this race means irrelevance.

That’s why Big Tech keeps spending while others keep debating.
They’re not chasing profits. They’re chasing permanence.

If you’re still running an ROI analysis while the world rewires itself...
you are already late.

findl.com

Co-Founder

Vitamin Club

Founder of Vitamin Club, a personalised vitamin subscription service - https://vitaminclub.co.za.

Founder

Going Solo

Director

VAT IT

Chief Operations Officer

Chief Technology Officer

Adcorp Holdings Limited

Responsible for the development and delivery of an IT strategy that supports Adcorp’s transformation and growth objectives, focussing on technology that supports reputation (customer and employee experience), commercial value and operational efficiency. This is centred around a business-first approach focussed on enabling Adcorp’s business functions to adopt best-practice, future-proof solutions that drive value for all of Adcorp’s stakeholders, underpinned by the standard IT foundations of governance, infrastructure stability and strong security management.

Chief Information Officer

Responsible for the development and implementation of the group business intelligence and analytics strategy. This included a greenfields implementation of Microsoft PowerBI and Azure analytics capabilities across the group and one of the first companies to adopt the new Microsoft analytic solutions on an end-to-end basis.

Insight and Analytics Leader

Analysis, Design and Implementation of various optimization projects within the business. These include new business development, operational efficiencies, strategic design and centralisation of services.

Specialist Consultant

Prophet Analytics

Management of the quantitative analytics team to identify inefficiencies and areas of potential savings across multiple clients in Banking, Insurance, Telecommunications, Broadcasting and BPO sectors. Implementation of optimization initiatives within these clients to deliver identified savings.

Director: Quantitative Analysis

Experienced business leader with a strong data and analytics background who operates at the intersection of business and technology to deliver value beyond traditional IT operations and cost management.

•	A logical and strategic thinker with a proven track record in business strategy, IT strategy, financial management and project implementation
•	Ability to leverage design thinking and digital strategy principles to deliver technology and application solutions that create value for all stakeholders
•	Passionate about the impact of data led decision making on business performance and profitability with a strong focus on data science and analytics
•	A sought-after researcher and results-orientated analyst with experience in commercial modelling, research-based sales, human capital management and workforce optimization
•	More than a decade’s worth of experience consulting to some of South Africa’s largest corporates, including ABSA, FNB, Metropolitan, MTN, Multichoice, Standard Bank, Telesure, Telkom and Vodacom
•	Holds a Master’s in Financial Economics at the University of Cape Town and was awarded the prestigious K.W. Johnston and Harry Crossley scholarships


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The Battle

Mary Fung

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mary Fung's LinkedIn Performance

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