Mary Henderson Coaching

ONLINE BUSINESS SPECIALIST 

WHAT I DO: I help Industry Experts commercialise their knowledge, wisdom and skills into an online business and brand so they can create multiple revenue streams in their business

WHY IT MATTERS:  In today’s digital economy, your wisdom is the ONE thing nobody else can BE or replicate, especially if you’re a Coach, Consultant or Business Owner.  People are buying YOU (i.e. experience) as much as the services you provide.

WHAT MAKES ME UNIQUE: You can take the girl out of tech, but you can’t take the tech out of the girl!  I grew up professionally in the IT industry and tech, algorithms and systems are in my blood.  As a result, I’ve developed a unique, proprietary Personal Branding software, self study program and a world class online academy.

MY STORY: Having spent the past 17 years both creating and running my own software company, along with working as a Coach & Consultant for clients such as Open Universities, UNSW,  Entrepreneurs & Coaches, I have a unique perspective & passion for the importance of commercialising knowledge and wisdom in today’s marketplace.  

WHAT OTHERS SAY:
"When I hired Mary, I was flat-out stuck. I'd developed a great coaching program but knew I needed all the moving parts and strategy to get my brand and service offering out into the world. Hiring Mary was one of the best decisions and investments I have ever made in my entire life. I can't say enough about her genius zone - which is to tap into who people are, shine a light on their best parts, and help them achieve business success." Gina Riley - Career Coach

HOW IT WORKS: I have an online academy, self-study programs and 1:1 coaching

READY TO TALK? Reach out to me directly here on LinkedIn or

E: mary@maryhendersoncoaching.com 
W: https://www.maryhendersoncoaching.com
1:1 Coaching: Book a 15 Minute Zoom call here👇
https://go.oncehub.com/15MinuteExpress

Personal Branding | Online Program | Lead Generation | Founder of Mary Henderson Academy

Industry Expert Magazine is a FREE magazine published monthly and is exclusive to Linkedin. It is the magazine that Digital Entrepreneurs & Business Owners have been waiting for that delivers informative, relevant and actionable content each month. There are 10 content contributors who are masters in their craft and deliver high-quality content each month.

Founder & Editor in Chief | Industry Expert Magazine

R-Co Aust. Pty Ltd

R-Co is a leading Corporate Branding Specialists who work with the top 10% companies in Australia.  In 2012, my company GeekIT merged with R-Co to form one agency to enhance R-Co's service offering.  

I was appointed as the Digital Director and worked on a variety of different scale online projects for clients such as Bluescope Steel, AusNet Services, www.coop.com.au, Lu Simon, General Mills, just to name a few.

Digital Director

GeekIT Digital

GeekIT Digital was established in 2005 as a full service digital agency predominantly servicing the academic sector in Australia.

Managing Director & Founder

Belkin International

Responsible for establishing new sales channels, distribution channels, managing a National Sales team, executing sales strategy from 2001 - 2005, setting up sales systems internally and exceeding budget YOY.

Director of Sales Aus/NZ

TechPacific

Responsible for setting up fulfillment model that co-coincided with the Coles Myer ordering system to ensure fulfillment reached 85%-100%.  This was achieved by setting up an independant 3PL location within TechPacific to ensure we met Coles Myers logistic and fulfillment KPI's.  The average fulfillment rate was 90% month on month.

Business Manager

We Are in the Wisdom Economy.

Knowledge is the new currency. But turning expertise into a world-class coaching or consulting business requires more than great ideas.

It takes precision, structure, and automation to create a business that doesn’t rely on constant hustle.

I don’t just teach marketing tactics, I help midlife women build scalable coaching and consulting businesses with signature programs, self-study courses, high-level sales strategies, and AI-driven systems that allow them to work smarter, not harder.

Who I Work With:

Midlife women transitioning from corporate who want a contingency plan—a business built on their wisdom and lived experience.

Coaches, consultants & service providers who want predictable revenue—not chasing clients month to month.

Thought leaders ready to move beyond selling time for money and scale into self-study programs, B2B contracts, or licensing their IP.

What Makes Me Different:

👉I build AI-powered frameworks that simplify decision-making and remove friction from your sales and content. AI should amplify you, not replace you.

👉I create precision-engineered systems that future-proof your business, making it scalable and acquisition-ready.

👉But none of that matters if your mind is keeping you stuck in self-doubt, fear, or overthinking.

👉That’s why I’ve simplified a framework that gets you out of your head and into your body, so you can stop overthinking, stop self-sabotaging, and start making powerful moves.

👉And most importantly, I don’t believe in building alone. The Incubator is a powerhouse of midlife women who are done playing small and are scaling their expertise with the right systems, strategies, and community.

Ways to Work With Me:

👉The Incubator – A business accelerator for midlife women who want to build real businesses, not just offers.
👉Self-Study Programs – Online courses that help you scale faster.
👉1:1 Coaching – High-level consulting done with you

𝐖𝐡𝐲 𝐌𝐞?

I don’t teach theory. I build real businesses.

✔️ 23+ years in tech, entrepreneurship, and eLearning.
✔️ Built two tech startups and led an eLearning software company that worked with Fortune 500 clients.
✔️ Master at building frameworks that turn expertise into scalable assets.
✔️ Pioneered AI-driven coaching systems that streamline content, sales, and client acquisition.
✔️ Known as "The Framework Queen" because I turn complexity into precision-engineered systems that drive revenue.

📩 DM me 'WORKBOOK' and I'll send you my free Signature Program workbook or 
👉 Book a Zoom call: https://go.oncehub.com/15MinuteExpress

Mary Henderson

Stop saying "I want to create impact" when what you actually want is to be invited to every keynote, paid $20K per speaking gig, and recognised as THE authority in your field.


I'm tired of hearing industry experts with 20+ years of experience use passive language to describe what they want.

"I want to serve people." 
"I want to share my wisdom." 
"I want to make a difference."

That's not what you want.

Here's what you really want:

👉🏼"I want to create impact."
No. You want to be THE go-to expert. You want LinkedIn Top Voice. You want keynotes and top 100 podcasts without pitching. You want clients who seek YOU out.

👉🏼"I want to serve people."
No. You want to monetise the problem that took you 20 years to master AND make millions for those 20 years you spent underpaid and overlooked.

👉🏼"I want to build an online business."
No. You want multiple revenue streams - online academy generating $10K/month, speaking gigs paying $20K, corporate contracts worth $100K. 

You want: Wealth AND freedom.

You didn't spend 20+ years becoming an expert to make $50K helping people one-on-one.

You want to be paid what you're worth. 
You want recognition. 
You want wealth.

And pretending you want anything less is why you're stuck.

Stop saying: "I want to make an impact."
Start saying: "I want to monetise my 20 years of expertise, be recognised as THE authority, command $15K-$50 for my offers, and make millions doing it."

That's the truth.

And once you admit it? 
Everything changes.

I can show you how to do this, inside The IncubAItor.
👇🏼
The IncubAItor is for the industry expert who's done pretending they want anything less than full monetisation.

You want to monetise your 20+ years of expertise? 
We validate the offer that does it, with evidence.
You want to be THE authority? We position you as a league of one.
You want high-ticket clients who don't need convincing? We show you how to attract them strategically.
You want wealth? We build the systems that generate it.

Not in 12 months. In 4 weeks.

Early bird discount until December 15th.
👇🏼
DM me or comment MONETISE if you're ready to stop being modest and start being PAID.

Do you have any idea of the value of your wisdom code? Do you even know what it is??? 
2026👉🏼you’re going to need to know this. 


Comment below if you know yours??

AI Doesn't Replace Experience. It Monetises It: A Playbook for Industry Experts Over 50

If you're over 50 with 20+ years of expertise and making less than $100K while younger coaches/consultants make $200K+, you need to read this.

Everyone's telling you AI will replace you.

I've worked with hundreds of industry experts who proved the opposite.

AI doesn't replace experience. It monetises it.

But not the way you think.

I just published a playbook showing you the pathway forward - not digital marketing hype, but a real framework for turning your decades of wisdom into $10K-$15K monetisable assets.

Read the full article.
Share it with your network.
Leave a comment if this speaks to you.

I've worked with hundreds of industry experts over 50, and I can tell you with absolute certainty: AI does not replace experience. It monetises it. Bu

Open article: AI Doesn't Replace Experience. It Monetises It: A Playbook for Industry Experts Over 50 by Mary Henderson • 8 min read

AI Doesn't Replace Experience. It Monetises It: A Playbook for Industry Experts Over 50

LIVE: Panel discussion for women by 100 women to watch

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://lnkd.in/eZN6KUAg

Consulting Wine

The Wine Firm/Consulting Wine, International is the umbrella company to 3 divisions of business focusing on:

1A) Consulting: General: Professional coaching/training, business reorganization, technical wine production and fine wine development programs from growing through marketing applications.

1B) Consulting: Family Legacy: Consulting Wine, Intl. integrates the philosophies of each family business with their individual 'story', family business philosophy and unique family qualities and utilizes these strengths to build a Legacy Plan for the future generations of business within the family.  Ultimately, the development of a formalized Family Constitution in which an efficient generational transfer of both business and finances are transitioned.

Short term, the Family Organization becomes stronger through the work of Consulting Wine, Intl. and more effective in the day to day business applications, ultimately driving profitability by increasing communication, shared vision and a planned view into the future.

Long term, the strengthening of Family Businesses bolsters the GDP of the home state and country by developing long term wealth accumulation from one generation to the next.

2) Vineyard, Winery & Wine Character Design: Process workflow, new winery construction, new vineyard and redevelopment of vineyards as well as wine character profile development through viticultural practice consulting, harvest and processing designs for the specific desired wine characters, aging and refinement of the final blending practices of which are often neglected.

3) Brand & Marketing Strategic Planning: Design and implementation of personal as well as product branding in the Agricultural and Alcohol Beverage trades.  Utilization and training of Business Intelligence systems designed to first identify the target customer for the product or service and then more effectively develop go-to-market strategies for geographic as well as digital marketing and sales applications.

Principal Consultant - Vineyard, Wine & Beverage Trade Development

Flexcube West

Flexcube West, established October 1, 2021, is the exclusive Western U.S. sales and distribution company for Flexcube Australia.  From Texas to the Pacific Ocean, Flexcube West offers a full range of fine oak stave products complimenting the industry leading luxury wine maturation vessels, the "Flexcube" line of storage products.

Flexcube Australia owns the global patents for the polymers and vessel designs worldwide of which have be an unsurpassed technology acknowledged by the Australian government, the University of Adelaide, and professors of enology worldwide.

Considered to be the most advanced polymer-based wine maturation vessels, Flexcubes have addresses sustainability & natural natural resource conservation.  Flexcube oxygen permeable 1,000L & 2,000L aging vessels promote complete winemaker control over the aging process.

With 3 levels of oxygen permeability, 6mg/L/year – 9mg/L/year – 12mg/L/year, winemakers have an unparalleled flexibility in the creative process with known control and results. 

Winemakers worldwide are producing paradigm shifting wines with the combination of Flexcube and BarriQ oak staves while applying more that 40% of their fine wine budget savings to advancing the promotion and sales of their products.

With 60% of traditional oak barrels never utilized for wine aging (as the outer barrel only serves as the outer 'tank'), the fine oak coopering of the BarriQ line of fine barrel staves is a massive step in the protection of ancient oak Forests.

Space savings alone promote a generous 1.84 times the space efficiency of traditional barrel storage.  A 4’x4’ footprint stores the equivalent of 18x 225L barrels in 4x 1,000L Flexcube Evolution maturation vessels.  (Example: space necessary for 500 Bordeaux bbls accommodates 920 bbls of wine in Flexcubes).

For more information on space efficiencies, energy savings, and university lead technical studies, contact nick@consultingwine.com or go to https://flexcubewest.com

Owner

Victor Vineyards

U.S. and international wine business development including:

1) Private-label wine services;

2) Bottle-ready bulk wine;

3) Custom blender bulk wine contracts;

4) Branded portfolio development;

5) Custom Crush and Juicing;

6)  International branded bottle programs and bulk wine contracts

Vice President Commercial Development

P&L Specialties

P&L Specialties, winery equipment design and fabrication, along with the Tom Beard Company (providing barrel warehouse washing automation), as well as the Revolution Equipment Company, are leaders in wine industry process and equipment solutions.

I am now representing these companies in Northern California from Suisun Valley, Clarksburg, Lodi, Sierra Foothills, and the Central Valley of California.

Folding this provision of equipment and services into the Flexcube West & Consulting wine business, our team of agents provides representation and sales services to these extremely important wine growing regions in California.

Reach out to us directly at Flexcube West, https://flexcubewest.com, or go to the P&L, Tom Beard, & Revolution Equipment websites for more information.

Technical Sales Manager

The Green Valley Foundation of Southern California Inc.

The Green Valley Foundation of Southern California, Inc., seeks to promote economic development in southern California, specifically focusing the Redlands, Yucaipa and Oak Glen areas for AGRIBUSINESS & AGRITOURISM industries via EDUCATION & practical hands-on DEVELOPMENT.

Retained to advise, counsel and apply technical knowledge of the vineyard and wine industry into the development of a Master Agritourism plan in Southern California.  Ultimately, this plan is and would be to unite the cities of Redlands, Yucaipa, and Oak Glen and work with both the Board of Directors and community leaders to establish a long-term sustainable strategy to bring industry and an agri-tourism economic focus into the area.

With a new Yucaipa American Viticultural Area (AVA) now in review, the Board of the GVF seeks to develop new vineyard plantings to complement the current movement by multiple small 'craft' vineyard plantings as well as support and/or 'redevelop' part of the historic agricultural trade in the area.  The ultimate goal is to balance urban development with a sustainable mix of tourism, agriculture, urban development, and supporting industry.

Early outlines of the vision include the potential to replant cherries in "Cherry Valley", establish technically world-class vineyard plantings in the higher elevations of Oak Glen, re-establish a cottage varietal olive oil industry and outline a new legacy for the communities to identify with the historic roots of the area's rich agricultural heritage.

Overall, the Board of The Foundation seeks to establish not only a local trade industry but to establish a more robust cultural heritage building off of the unique and consistent history of agriculture in the area.

Master Winemaker, Viticulturist & Board Member

DTC Wine Workshops

Direct to Consumer Wine Workshops is a consumer direct consulting company that specializes in teaching and aligning Direct to Consumers skills & systems with wineries and wine businesses seeking to expand their DTC business.

DTC Wine Workshops conducts intensive workshops as well as monthly webinars specifically to enhance DTC wine marketing & sales.

Go to dtcwineworkshops.com for more information.

Consulting Network - Contracted Consultant

Élever Vineyards

With over three decades of winemaking, wine brand development & Multiple Top U.S. Nielsen rated Wine Brands, Nicholas Karavidas launched Élever Vineyards, his private portfolio of hand-crafted offerings.  In December 2014, the first 1,200 cases of 'Redhaus' Rouge hit the international market and within 24 months, over 10,000 cases of wine had shipped of the, including wine from the launch of several new brands, Distinction, Mark Nicholas, Ancient Craft, Élever, Generosity, PNKE & Zapfino- Old Vine Zinfandel.

Élever Vineyards produces a portfolio of wines from California's Napa Valley, Sonoma Valley, Lodi & the Central Coast & is a wholesaler active in global trading, wine production, and brand distribution.

As of December 2019, Élever represents or services a growing portfolio of wines from the unique single-serve wines of Usual of San Francisco to the historic and iconic Rabbit Ridge brand from Paso Robles.

Owner and Winemaker

Southern Glazer's Wine & Spirits

With the recent acquisition of Epic Wines & Spirits by Southern Glazer Wines & Spirits, I proudly joined the supplier list of the the most comprehensive beverage distributor in America.

My role as a supplier/brand owner is to support, drive, innovate, and create opportunities that my wholesaler partner can leverage into great opportunities for both of our businesses.

Alignment on key business functions is part of driving work to integrate into our wholesaler/supplier relationship.

After 40 years of winemaking, brand development, and beverage marketing/advertising, I/we as a family business are elated to be joining this great family beverage enterprise.

Supplier

Rabbit Ridge Winery and Vineyards

With a long history of Old Vine Zinfandel winemaking, Rabbit Ridge in Paso Robles & Nicholas Karavidas of Élever Vineyards have teamed up to produce Old Vine Zinfandel from several vineyards in California.

Collaboration Brand Winemaker

Comstock Distillers

Retained by owners of Comstock Distillers to advise on business development, marketing and sales programming.

Business Development Advisor

Winemaking has been my professional passion for over 4 decades and I have maintained a love to share with others the key elements of wine that have made it so fascinating for me.

In addition, my love for creating 'story' and compelling marketing messages has led me to create a number of brands that have performed very high in their U.S. category rankings (top 10).

Owning and operating a Consulting Firm as well as a winery equipment and supply company has enriched my understanding of both the wine market as well as the clients who hire us.

I am passionate about developing meaningful relationships and meaningful work and strive diligently to perform at a very high level for those I work with.

The summary of the business I run and work that our 20+ associates provide is outlined in 3 Divisions of business:

Division 1) Wine & Winery Consulting - Expert Witness Wine & Vineyard Litigation Work, wine and winery business consulting, small vineyard development, winery design and development, winery sales and staff mentoring and training.

Division 2) Winery Equipment & Supplies - Flexcube West sources and sells a catalog of sustainably focused wine aging and fruit processing solutions.  To be a supplier in our 'book', the supplier must meet 3 Criteria for inclusion:

a. They must have a natural resource conservation objective within their organization (i.e.: water, power, labor, and overall environmental impact reduction);

b. They must have an employee internal development plan - Encouragement of staff development with time and/or internal training allowances;

c. The use of their products must reduce the overall impact of operations on the environment with a focus on how it primarily effects the local geography, believing that focusing local is the foundation of being a great environmental neighbor.

Division 3) ÉLEVER - Hand-crafted wine brand portfolio called "The Narcissist Wine Company" focusing on creating selfless and generous wines for both retail markets as well as commercial custom wine blenders for detail-oriented winemakers.

Nicholas M. Karavidas

Ideas have consequences….when we act on them. 💡

Are you wasting time or opportunities?

You have an idea….or multiple ideas, so what’s stopping you from “executing”? 🛑

For me, I design labels, business plans, strategic go-to-market plans, portfolio plans, wine supply & marketing plans, and international communication plans. (Yes, I work on it full time….and yes, I do sleep!)

Every little thought for a product or ‘business creator’ always leads to something bigger in the designers mind. 

And how do I know this? 🤷‍♂️

Even when we see something that others may or not think have any merit, something about the ideas we see from others, unfinished ideas or “diamonds in the rough”, the something that denotes forward motion.

I commonly use a digital notebook & sketch pad to ‘doodle’.  Many times the ‘doodling’ takes in a life of its own and a brand or business structure builds out of it. ✍️

Because I’m not a great artist, my ‘stick figure’ designs don’t always come to life until I bring them into Illustrator to ‘flesh them out’.

There was something about one of my recent sketches that whispered, “I’m in motion and there is purpose in my movements.”🤫

For the creative mind, even a stick figure comes to life with simple strokes of a pencil.

A word written on a bottle shape takes on life as details and color are added.🖍️

Another series of lines or ‘scene details’ make up for a vintage scene and an “Idea Evolution”.

There’s a reason why good design connects with the human soul. 👻

It goes beyond a simple recipe of good artistic training and travels into the same realm that viral messaging ignites in a whirlwind of momentum.

On the phone with prolific beverage label designer Tony Auston from Auston Design Group, Tony complimented a me on a couple particular wine label designs, “The Narcissist” and “PNKE”. 🍾

My response was, “Tony, I know enough about design to get myself in trouble, and every once in while I come up with a ‘catchy’ idea.  But you, Tony, you design fine art labels!”

But Tony assured me, that my intuition aligned with his decades of experience that there was something more than just the provocation of a catchy or culturally “triggering” name. 📇

The intent of this today is to encourage each one of us that reads this that:

📝 ~ If you have a knack for writing, write!

🗣️ ~ If it’s a talent to express through oration, speak!

 ~ If your gifting is encouragement, encourage! 🤲

🍷 ~ Of course, if it’s a talent to blend favors and aromas in a beverage (yes, like #wine), then make wine until you simply cannot anymore!

🎨 ~ And if you a have even the slightest talent to put a few stick lines together on a page that when you do it portrays motion, and nature, and smoke in your lungs, and the thundering sound of a vintage engine, then draw and design!!

#fridaymotivation #pnke #branddevelopment #techtalk4wine #winemakerslife

🍷Wine Market Strategic Consumer Insights Modeling ⚖️ Expert Witness 🛒 Private Label 🍾 Winery Mergers-Acquisitions 📖 Portfolio Development ⚙️ Equipment - Supplies - Oak Staves 🍷 Organic Barrel Concentrates (Tannins)

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2015–2024 per capita wine consumption decline.

Anti-alcohol NGO influence by country, generalized summary:

🇺🇸 In the United States, wine consumption per capita fell by approximately 15% over the 2015–2024 period, one of the steepest declines among major wine-consuming nations.

This reduction has been accompanied by high anti-alcohol NGO influence, with health-focused campaigns from organizations such as the WHO, Movendi International, & domestic advocacy groups contributing significantly to shifting public attitudes, especially among younger consumers who increasingly cite health & wellness concerns.

🇫🇷 France experienced a more modest decline of around 8%, reflecting the country’s deeply entrenched wine culture that has historically resisted public-health messaging.

NGO influence is rated as a medium impact while international frameworks such as the WHO’s “best buys” & Sustainable Development Goals have been integrated into national policy discussions, cultural norms & wine-industry lobbying partially blunting their impact.

🇮🇹 Italy saw a 10% drop in per-capita wine consumption, also classified as medium NGO influence.

Despite aggressive EU-level advocacy & negative media coverage of alcohol-related harm, wine remains a central part of Italian gastronomic identity, slowing the rate of decline compared to non-producing countries.

🇪🇸 Spain recorded a 12% decline, placing it in the medium anti-alc NGO influence category as well.

Campaigns from Movendi & Eurocare, combined with rising interest in low & no-alcohol alternatives, have gained traction, particularly in urban areas, though traditional wine consumption patterns persist in rural regions.

🇩🇪 Germany registered a 9% reduction, with NGO influence considered low-to-medium.

Most policy changes have centered on taxation & availability rather than wine-specific anti-alcohol messaging, limiting the direct impact of advocacy groups on wine consumption trends.

🇬🇧 The United Kingdom stands out with a 14% decline & high NGO influence.

Strong advocacy from organizations such as Eurocare & Alcohol Change UK, alongside government adoption of minimum unit pricing in Scotland & widespread public-health campaigns, has significantly altered drinking habits & accelerated the shift away from wine in favor of low or alcohol-free options.

Although anti-alcohol legislation & lobbying efforts by NGO’s & internal political pressures within national & international policy recommendations by anti-alcohol forces are not a complete reason for lowered alcohol consumption overall, but here is one aspect that cannot be denied:

“Leadership can be changed & policies can be altered to adjust the cultural impacts of poor or non-existing policy, but once an idea is established as truth, it’s effects have far reaching implications for an indefinite period of time.”

#winetradertv #winetradernews #techtalk4wine #winemakersforum #neoprohibition

With the California Wine industry and global wine economy in turmoil, there is a great need for wine business restructuring throughout the world.

To attempt to right the ship in only one global region or another is to continue triggering ‘tit-4-tat’ political trade warfare with continuous direct and indirect tariffs and subsidies from US & foreign markets.

To believe that “this too shall pass” without dramatic and purposeful policy and philosophical shifts is to acquiesce to more of the same devastation.

There is an attempt to right the ship with a long-term complete reorientation.  

No small vision,no small feat.

#globalwinevision2035 #globalwine #GlobalWines #winemakersforum #techtalk4wine #VisionaryLeadership

AgMeter’s latest interview is live on AgNet West Radio!
I sat down with Nicholas M. Karavidas to chat about where the wine industry is heading and what it means for growers and producers across California.

Nicholas dives into:
🍇 How consumer habits are shifting for the next generation
🍷 Why packaging, accessibility, and new formats matter more than ever
🤖 Automation and robotics becoming a must for wineries
🌎 Building a global framework to help small and mid-sized producers stay competitive

It’s a great conversation for anyone in agriculture looking ahead to 2026 and beyond.

🔗 Listen here:

Open article: A Conversation with Nicholas “Nick” Karavidas: A Winemaker’s Journey and Today’s Global Wine Challenges by agnetwest.com

A Conversation with Nicholas “Nick” Karavidas: A Winemaker’s Journey and Today’s Global Wine Challenges

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The Battle

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