Masood Akbarzai

Business Intel Pro

Business Intel Pro™ is a remote Digital Marketing Consultancy & Agency based in the U.K. and USA. 

We specialise in B2B qualitative lead generation and sales for your business. We can tailor our models for both inbound-lead-gen and outbound-lead-gen for your product and industry. 

Our PPC agency is part of a large conglomerate that has a  team of 200+ experts in Media-Buying, UX/UI, Landing Pages, Creatives, Funnel Building, and more. We serve SMEs to large enterprise clients. We have worked with clients in eCommerce, SaaS, B2B, Real-Estate, Governments, Franchise Brands, and more. Our thoroughly vetted and highly trained Media/Ad-Buyers are the top 1% of talent in the industry working exclusively on our projects. 

We work as an extension or replacement of your marketing department, or as your dedicated marketing agency for your online paid advertising and overall digital marketing. We have worked with both CXOs and senior executives in marketing within an organisation. 

What's included in the agency:

- Meta Ads (Formerly Known as Facebook Ads) ✔️
- Google Ads ✔️
- YouTube Ads ✔️
- LinkedIn Ads ✔️
- SEO ✔️
- Landing Pages ✔️
- PPC-Based Lead Generation Campaigns ✔️
- Funnel Development & Optimisation ✔️
- Creatives ✔️

Founder & CEO of                                          B2B Marketing Consultancy & PPC Agency 

Akbarzai & Co -  Akbarzai Group

Instigated UK operations for the family owned business known as Akbarzai Group of companies based in Central asia, south asia and the middle east.

Key roles :

▪️Acquisition of real-estate to revamp and subsequent sales leading to reinvesting. 
▪️portfolio profits in national businesses in the U.K.
▪️Connecting the parent company and building a relationship with UKTI  and Chambers of commerce to promote exports from the U.K and imports from the central asia to the U.K.
▪️Formulating a unique blend of mass consuming edible product using my Process Engineering expertise in collaboration with technologists and maestros of birth place of industrial manufacturing, Manchester U.K.  for exports to our parent company abroad.
▪️Created computational technical systems for the group’s mining business to stand firm ahead of its competitors.
▪️Produced thorough financial audits and models to improve cash flow, life cycle of supplies and profitability for the mining business.

Director Global Business Development

I counsel marketing agencies, eCommerce, retail, banking, legal, financial services, fintech and other service provider businesses on advanced digital marketing strategies and execution. I, along my specialist teams can create multi-channel marketing campaigns to multiply sales and profitability. I also carry out business intelligence studies on risk and competitor analysis for a business. 

I also advise national and international clients along our sister entities overseas on launch, CapeX, optimised operational costs, plant operations, organisational operations, and risk management of refineries, chemical processes, mass manufacturing and services companies. I have also advised existing manufacturing sites in reducing their operating costs without losing credibility on quality, standards and safety. 

As of 2017, I am also working on a joint project with an overseas partner firm to implement energy storage and reduction technologies at businesses with higher carbon foot print and intensive variable energy operating costs.

I advise our parent company Akbarzai & co on technical processing  and financial auditing of its versatile mineral  sourcing and humongous supplies; currently at over 10k MT/day — We are actively acquiring  new sites and diversifying into new precious mineral markets and international clientele.  Technical endeavours are in progress to expedite the supplies by cutting unduly  bottle neck and increasing cycle time of the processes to meet our company targets of double supplies by mid 2018.

For more information on how I, my teams and network can assist you in identifying pitfalls, risks and opportunities for your start-up or existing business, please refer to the below URL 

www.akbarzai.com/akbarzaiuk 

You can also read my profile under the key people tab on www.akbarzai.com

CEO          (Akbarzai U.K.)

Second Cup Coffee Company Inc.

Master Franchisee Manchester and Pioneer for the Canada's largest Specialty Coffee retailer since 1975 The Second Cup Coffee company Inc in the U.K

From start-up to over 70% growth in sales in its birth place territory for the U.K., Second Cup has proven itself to be a leading entrant player in one of the fastest recession proof growing industries in the U.K.  and worldwide. The industry at an estimated  total worth of £8.9 billion in the U.K. is anticipated to outnumber pubs by 2030 as coffee shops become the new local. 

Our USP signature products and the lounge "second home" dine in concept with state of the art interior decor is increasingly becoming popular across the country. 

We are expecting to grow to a total of 200 stores in 5 years across the country.

After successful marketing and PR campaigns for Manchester, I also lead and counsel for national marketing committee of Second Cup in the U.K .  Since 2012 I have created a network of organic independent marketeers to a chain of some of the largest influences within the digital media to reach out to over a million subscribers per month. 

My brand development competency is directly influenced by the family owned business of  brand development in new and saturated markets since 1964.

Owner Director & Master Franchisee (Pioneer and first launch in the U.K.)

CONTRACT CHEMICALS (KNOWSLEY) LIMITED

Development and amendments of SOP's and P&ID's. 

Carried out emergency relief calculations, detailed HAZOP's and au fait with SIL analysis.

Worked on various revamping & retrofitting designs of Plant items

Designed a distillation column using manual calculations and performance simulation Aspen PlusTM along the Sulzer's SULCOL. After successful designs of steady state continuous and unsteady state batch Processes, compared Pros and Cons of Batch and Continuous distillation and executed a thorough analysis of HETP, packing height and diameter of column taking the hydraulic constraints into account using Sulzer MellaPak Packings. 

Enhanced my understanding of the importance of batch distillation and learnt how crucial is a comparative study, to be carried out that can justify the consent of the most favourable mode of operation for any Process. 

Learnt the mandatory requirements of ATEX and DSEAR for a top tier COMAH site to comply with BS OHSAS 18001 and successfully executed temperature classifications against explosive zones in equipments selection for projects.

Worked on utility systems and learnt the control of TDS levels in industrial boilers to minimize water & energy losses by performing mass and energy balances. 

Worked on LEV systems and learnt how to improve the extraction of hazardous chemicals as per HSE requirements. Carried out various pipe and vent sizing calculations and gained valuable experience and knowledge of venting and relief for safety reviews of different vessels, reactors, exchangers and columns. 

Developed a thorough storage tank integrity program for the new legislation set for "Plant ageing" by HSE which includes periodical assessment of the tanks based on intermittent non-intrusive testing of the tanks.

Commissioned plants, performed drift tests on reactors with dual vacuum systems, observed flaws and proposed remedial actions.

Proposed and led, small to medium sized capital expenditure projects.

Process & Chemical Engineer

Attock Refinery Limited

(Crude Oil Refinery) Fractionation of crude oil and production of LPG for the oil & gas industry;

Worked with Plant and Shift Engineers on day to day trouble shooting and enhanced understanding of Process Control in hostile environments. 

Worked on safety Projects in the HSEQ department of the refinery to understand the incumbent requirements of ISO 9001 and ISO 14001.

Trainee Chemical Engineer

Generate Convertible Leads on LinkedIn. Get Trained or have it Done-For-You: Inbound & Outbound Leads. Book A Call Now. // CEO & Founder at Business Intel Pro™

Are you struggling to make LinkedIn work for you? 

Let’s fix that. 


Did you know 80% of B2B leads from social media come through LinkedIn? 

92% of B2B Marketers use LinkedIn over other platforms

46% of social media traffic to your company website comes from LinkedIn

What used to work on LinkedIn doesn't work anymore. It's a social-selling platform that drives demand generation through hyper-targeted networking and content creation

Find out how we use Sales Navigator alongside strategic engagement and content creation to generate, and close six-figure deals for our clients

-

- LinkedIn training, consulting & coaching 

- Done-With-You qualitative LinkedIn Lead Gen

- Done-For-You qualitative LinkedIn Lead Gen

- 

With 92% global digital marketers lacking entry-level skills (reported by the Digital Marketing Institute), businesses are facing a quagmire in recruiting reliable and competent employees, contractors and agencies

This is also the reason why most marketing  campaigns fail
 
At Business Intel Pro we’ve helped businesses in:

- eCommerce 
- SaaS
- Agency Services Providers 
- Real-estate
- Fintech & Financial Services 
- Franchise Brands 
- Governments
- B2B


DM for an exploratory call.

-

About me:

Masood is an entrepreneur and a polyglot consultant with a diverse portfolio of experience in digital marketing, algorithms, data, eCommerce, real-estate, and SaaS. He has been a public speaker at 𝐆𝐨𝐨𝐠𝐥𝐞, Alliance Manchester Business School, The University of Manchester. He is also a Chemical Engineer with expertise in mathematical modeling and reverse-engineering algorithms. 

His business establishments include the launch of an international franchise brand in the U.K., an eCommerce business, and a Digital Marketing Consultancy & Agency that counsels, and serves SME’s, large corporations, and marketing agencies. 

He was the founder of Akbarzai UK, the pioneer franchising start-up company for the launch of Canada's largest specialty coffee retailer in the U.K.,The Second Cup Coffee Company Inc.

Masood excels in working as an interlocutor for a multitude of organisations. He counsels senior executives and versatile organisations. He has advised businesses within financial institutions, Fintech, SaaS, eCommerce, real estate, and the public sector. Being a philanthropist, helping those who are less fortunate is something he passionately believes in and he actively takes time out, to work for such causes.

-

Check out recommendations below👇🏼 

Founder & CEO of                                          B2B Marketing Consultancy & PPC Agency

Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

It’s November. Targets for next year are going up.
Your marketing budget probably isn’t.

If leadership just asked you to grow pipeline by 30% without growing spend, you are not getting there with “more cold.”

You get there by squeezing every drop out of the warm audiences and first party data you already paid for.

Here is how I’d use the last 4-5 weeks of the year 👇

1️⃣ Map the warm demand you already have
Before you touch budgets, answer:

“If I had to show sales the top 50–100 warm accounts to go all‑in on this quarter… could I?”

-Open a doc and list:
-Open opps (especially mid/late that went quiet in the last 60–90 days)
-Closed‑lost for timing/budget, not bad fit
-Accounts on pricing / demo / comparison / integration pages in the last 30 days
-Trials or freemium users with strong usage
-Engaged subscribers, webinar attendees
-Companies that keep showing up across content + LinkedIn


Rough tier it:
Tier A = high fit, high intent
Tier B = high fit, medium intent
Tier C = medium fit, earlier stage

That’s your warm universe. You already paid for it.

2️⃣ Rebalance from “more cold” to “better warm”
Most ad accounts right now:

-60–80% of spend on cold
-Warm retargeting underfunded or on autopilot
-Success defined as CPL and lead volume

If you need more pipeline on a flat budget, that math does not work.

For the rest of Q4 I’d:
-Push 30–40% of paid budget into Tier A + B
-Protect branded search so competitors don’t close the deals you warmed up
-Judge cold by how many new warm accounts it creates, not just cheap leads

Cold fills tomorrow’s warm pool.
Warm protects CAC today.

3️⃣ Give warm audiences something better than a generic ad
Tier A/B don’t need another “who we are” explainer.

They need:
-Proof
-Clarity
-Help making the internal case


Think:

-Thought‑leader ads from you/your execs: “How we’d use the next 90 days if we were in your seat”
-Short videos that call out CAC / pipeline pressure and show a concrete path
-Landing pages that assume they’re evaluating, not discovering you for the first time

By January, a warm account should feel:
“Of course we’re seeing you, and of course this is relevant right now.”

If you want the structured, in‑depth version of this (warm‑audience mapping, budget models, creative examples, reporting that survives CFO scrutiny), that’s exactly what I break down in my new on‑demand CXL course on building a warm‑audience‑first B2B ecosystem that actually lowers CAC.

You can find the link to this course and other useful resources in my profile resource link (i'll include in comments too). 

But even if you never touch the course, using the rest of this year to:

-Map your warm demand
-Rebalance spend
-Upgrade what warm accounts see

…will put you in a much better spot when Q1 hits.

You can find the link to the CXL course here - https://lnkd.in/gQWzYwYb

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

Vector’s ghost mascot isn’t just a quirky idea. 
It’s proof that emotion drives every purchase, even in B2B.

When I spoke with Jess Cook, Head of Marketing at Vector, she told me the ghost mascot wasn’t created by marketing. 

It came straight from their CEO, Joshua Perk 👻.

𝘛𝘩𝘢𝘵 𝘢𝘭𝘰𝘯𝘦 𝘴𝘢𝘺𝘴 𝘢 𝘭𝘰𝘵.

Before a single marketing hire, Joshua and COO Nick Masters had already built a brand that felt human with bold colors, personality, and a tone that stood out from the industry’s usual gray.

Jess knew instantly that was a brand she wanted to help grow.

Because it’s rare to see a B2B company act like a consumer brand, focusing on connection and likability first.

And that’s exactly why it works.

Be the brand people actually 𝘸𝘢𝘯𝘵 to root for.

#B2BMarketing #BrandBuilding #MarketingStrategy #BrandPersonality #Impactable

Quick note: I’m starting to document my AI experiments publicly.

I’m tired of half-baked AI posts and flashy n8n templates that look cool but do nothing. 

I want to show what actually works in B2B: the messy data, the ingestion hacks, the governance, and the small, repeatable experiments that actually move the needle.

Right now we’re building three agents at Impactable: 
1. LinkedIn Ads Expert Agent
2. Company Support Agent
3. Copywriting Agent

Not an expert here but I believe I'm getting a lot more clarity where the most practical applications of AI are for most orgs and what makes sense for us. 

I'm guessing this could be helpful for others looking to understand what's possible and what might make sense for you/your org. 

I’ll be posting regular updates as we build, test, and break things (and oh will things get broken lol).

by Justin Rowe, Founder at Impactable No this is not going to be one of those "comment AI agent" and I send you a useless but cool looking n8n templat

Open article: Building our First Real AI Agent - (And Where You Could Start) by Justin Rowe • 10 min read

Building our First Real AI Agent - (And Where You Could Start)

B2B Marketing isn’t about algorithms or ad types. 
It’s about people.

Before running a LinkedIn ads agency, I ran restaurants. And I learned quickly that if you want to build something great, it starts with people.

You need to create an environment where good people can thrive. 

You need to understand what motivates them, how they work, and what they need to succeed.

That same principle applies to marketing. 
You’re still serving people, just in a different way.

When you understand your audience deeply, you create content that feels natural to them. 

And if it works organically, it deserves to be amplified with ads.

It’s simple: 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Build for people first, and everything else follows.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#Leadership #B2BMarketing #PeopleFirst #LinkedInAds #Impactable

More traffic 𝘪𝘴𝘯’𝘵 the answer.
𝗢𝘄𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀.

We’re entering an era where privacy laws limit what you can 𝘴𝘦𝘦… but they don’t limit what you can 𝘣𝘶𝘪𝘭𝘥.

Your website visitors used to leave a trail of data you could use to personalize, retarget, and convert.

Now? 
𝘛𝘩𝘢𝘵 𝘵𝘳𝘢𝘪𝘭 𝘪𝘴 𝘷𝘢𝘯𝘪𝘴𝘩𝘪𝘯𝘨.

Which is why we’re seeing a shift from “collect everything” to “create assets so good, people 𝘸𝘢𝘯𝘵 to identify themselves.”

So the question becomes:
What are you offering that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘵𝘩 an email address?

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗴𝗮𝘁𝗲𝗱 𝗣𝗗𝗙𝘀.

Start building:
📘 Playbooks they’ll bookmark
📩 Newsletters they’ll forward
🧠 Resources they’ll remember

The brands that win will be the ones who stop 𝘢𝘴𝘬𝘪𝘯𝘨 for data and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 with content that leads to connection.

What’s the top value asset you’re using to build your owned audience?
Drop it below 👇

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#FirstPartyData #AudienceBuilding #B2BMarketing #LeadGeneration #Impactable #OwnYourAudience

In the age of AI, the most valuable thing your brand can own is its original thinking.

In a recent live chat with Jess Cook, Head of Marketing at Vector, she shared a concept that really stuck with me: 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣.

In a world where anyone can produce a blog post or social clip with a few prompts, the question becomes:
What are the things only 𝘺𝘰𝘶 can say?

What insights, experiences, or opinions are so rooted in your brand and expertise that no one else could copy them even if they tried?

That’s your moat.

Your 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣 is what separates you from the noise, and the smartest brands are building around it.

𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗶𝗺𝗶𝘁𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺.

#B2BMarketing #ContentStrategy #ThoughtLeadership #AIinMarketing #Impactable

Most marketers treat LinkedIn Ads like a standalone growth engine. But here’s the truth:

🚨 LinkedIn Ads work best when fueled by other channels. 🚨

If you’re only focusing on LinkedIn cold outreach, you’re missing a massive opportunity. 

LinkedIn retargeting is one of the best ways to convert traffic from Google Ads, SEO, and organic sources.

Instead of just dumping more budget into LinkedIn, try this:
✔ Scale up paid search to bring in high-intent traffic
✔ Tighten your Google Ads targeting for better quality leads
✔ Treat your channels like an ecosystem, not silos

The best LinkedIn Ads strategy? A balanced, multi-channel approach.

Are you using LinkedIn Ads in isolation or as part of a bigger system?

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

How to get the most out of your LinkedIn ads - Scheduling, rotating, and avoiding LinkedIn min daily spend limitations

We leverage a pretty cool tool for this - DemandSense.

Ad scheduling
Ad rotating
Better reporting
Demographic breakdowns
Insights
And more....

Are you currently using any scheduling tool for LinkedIn ads?

Did you know 50% or more of your budget might be spent between 10 pm and 3 am if you don't use a scheduling tool?

Yes, there is a solution for this problem - link in the comments. 

#linkedinads

The best marketers don’t always start in marketing.

When I sat down with Selim Maalouf, Director of Marketing at HarvestROI, we talked about how his journey into marketing was anything but traditional.

He started as an industrial engineer, designing robotic and packaging solutions for seven years before realizing his creative side needed an outlet. 

That’s when he pivoted into marketing.

What gave him an edge? Subject matter expertise.

He already understood the industrial audience, the products, and the challenges, so creating meaningful content didn’t require endless back-and-forth with SMEs.

Over time, that blend of technical knowledge and marketing skill made him both a strong strategist and a HubSpot expert.

Selim’s story is a reminder that the best marketers often come from unexpected places.

Your background is your superpower. Use it to make your marketing sharper, smarter, and more human.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingCareers #B2BMarketing #Leadership #HubSpot #Impactable

How precise does your b2b marketing data get?

Lately, I've been exploring technographic data – a tool that’s reshaping how I approach marketing personalization.

Technographic data refers to information that describes a company's current technology stack, including the software, platforms, tools, and technologies they use to run their business.

This data can reveal insights into a company's operations, technological capabilities, preferences, potential needs, and challenges.

For instance, knowing a company uses WordPress not only tells us about their web platform choice, but can also indicate specific challenges they face, from security concerns to customization issues.

Rather than a generic pitch, you can address their unique situation with a solution that fits perfectly.

👉 This level of personalized outreach doesn't just get attention; it positions you as an expert.

You're already halfway through the door by demonstrating an understanding of their tools and challenges, shifting from a cold outreach to a meaningful conversation starter.

#DigitalMarketing #TechnographicData #Personalization #MarketingStrategy

It takes 30-45 days to see ROI when you retarget your cold layer with programmatic ads.

Since you’re relying on other sources to bring quality cold traffic to your TOFU, your programmatic ads help to warm up/nurture an already warm audience that’s shown some level of intent

That’s when you’ll see a good view to conversions... but there’s one problem. 

The programmatic ads overstate the results because the placement is so good that it takes credit for a lot of conversions

For example, you might think that everyone who booked a call from the ads came from the programmatic ads

Programmatic ads have so much distribution that you can almost guarantee that it’ll be part of the journey

To accurately track programmatic ads, track the noticeable lifts (e.g. 13% lift in call bookings)

Everything else should be the same because programmatic ads make other campaigns more effective by nurturing/warming up the cold layer much faster.

--

Start with $2,000 per month on display ads, native programmatic, and CTV, and see people get saturated with our ads.

Just because someone sees one ad doesn’t mean that all the programmatic ads convert.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#paidads #programmaticadvertising #entrepreneurship #marketing #b2b

taplio

The Battle

Masood Akbarzai

Justin Rowe

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Masood Akbarzai

Justin Rowe

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Rowe's LinkedIn Performance

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Performance ScoreJustin Rowe's LinkedIn Performance