Cyrex

Cyrex is a native cybersecurity scaleup. We help you make your application secure and scalable by testing it or we just build it for you.

Get an introduction about how we can help: https://app.lemcal.com/@mathias-cyrex. No strings attached.

Strategic Partnership Manager

Cyrex Enterprise

Cyrex Enterprise is our "Enterprise" focused division. We help SaaS scaleups and SMEs build and secure custom applications and improve their overall security maturity via penetration testing.

EASI

Sales Representative

Pepperminds

Student job - Fundraising for charities. 
Responsible for training and mentoring new students during their first workdays.

Captain

If you're a CTO, Head of Engineering, or Technical Co-founder at a SaaS company, you're likely facing these challenges:

1. Ensuring your platform's security and reliability.
2. Balancing innovation with operational efficiency.
3. Staying ahead in a rapidly evolving tech landscape.
4. Managing complex software projects with precision.
5. Aligning technology strategy with business goals.

Whether these challenges are keeping you up at night or are just a nagging concern, their significance cannot be understated in the fast-paced SaaS industry.

Here's why this is crucial:

In the SaaS world, your software's reliability and innovation are not just operational necessities. 

They can make or break your business.

Here's where our services make a pivotal difference:

1. Penetration Testing: Our comprehensive penetration testing goes beyond standard protocols to uncover vulnerabilities before they can be exploited, ensuring your software remains impregnable.

2. Load Testing: We simulate high-traffic conditions to guarantee that your software scales seamlessly, maintaining performance and reliability even under stress.

3. Software Development: Our team crafts customized software solutions that align perfectly with your unique business requirements, enabling you to outpace competitors and innovate efficiently.

By partnering with us, you're not just solving current problems; you're preemptively positioning your SaaS platform for future success.

But why take this step? Here’s what it means for you:

1. Enhanced Security Posture: Stay ahead of cyber threats, protecting your reputation and client trust.

2. Uninterrupted Growth: Scale confidently, knowing your infrastructure can handle growth spurts.

3. Tailored Innovation: Implement solutions that speak directly to your unique business challenges and opportunities.

The choice before you is clear:

A - Continue battling these challenges with conventional methods, risking security lapses and scalability issues.

or

B - Collaborate with us to secure, scale, and innovate your SaaS platform, turning potential vulnerabilities into your strongest assets.

Take your time - let me know which one it is.

A or B.

If you decide B - DM me ‘i’m ready to go’ and let’s do this. 

Speak soon.

Mathias Deloof

VISEO | IESEG School of Management

ReachUP helps Agencies and SaaS companies scale their revenue through qualified sales calls, on a pay-per-call basis.

Why us?

 - Pay-per-call pricing
 - Over 15 clients served across France, the UK, and the US
 - Access to the latest knowledge and technology for B2B acquisition.

Annrai de Bazelaire de Lesseux

Most people talk about personalization,

but 90% don’t understand it.

There are 3 levels 👇
Level 1 : Generic
“Hey, I help B2B companies get more meetings.”
Everyone gets the same.

Level 2 : Target-based
“Hey, I help SaaS founders get more demos.”
Better, but still common.

Level 3 :  Context-based
“Hey, I noticed you help founders get more leads from LinkedIn content.
If we could help you book more meetings with owners looking to increase their sales through social media, would you be open to a chat?”

That’s where magic happens.
Relevance > personalization..

The level of effort you put into personalization should depend on how sophisticated your market is.

That’s how we’re able to book anywhere between 50 and 150 calls per month at the agency.

Founder @ReachUP | Scale Your Revenue with Pay-Per-Call Meetings

Everyone says “cold email is dead.”

Last month we booked enterprise meetings with 3 companies worth €10B+ each:

– Air Liquide
– Schneider Electric
– Carrefour

All from cold.
Zero ads.
Zero warm intros.

Here’s the real playbook:
1. Target like a sniper
2. Message like a human
3. Follow up like you care

Where SMBs blow it:
– Wrong ICP
– Newsletter instead of conversation emails
– Over-automation
– Vague offers
– Email-only outreach

Enterprise buyers aren’t stupid.
They want clarity.
They want a concrete outcome.
They want speed.

Get those three right…
And €10B companies reply.

"We’ve tried cold email before… it doesn’t work."
I hear this every week.

It’s like saying:
“I tried doing cardio once… still not losing weight.”
The mechanism works.
But before burying a revenue channel, ask yourself:

1/ Deliverability
Are people even seeing your emails?
If your reply rate is under 1% → reset the whole thing.

2/ Targeting
Are you actually reaching the right people?
What are they replying?
Have you even called a few to check if they’re the real ICP?

3/ Offer
If you were receiving your email… would you reply?
Is the value of the call worth the friction of booking it?

Cold email works.
Cold calling works.
Paid ads work.
LinkedIn DMs work.

You just haven’t cracked the system yet.
But the system works.

Most SMBs don’t fail at cold email. They fail at math.

Here’s what the data shows across 15 active clients at ReachUP:

📬 3% reply rate
✅ 5% of replies are positive
📅 1 meeting per 2,458 contacts
📞 70% of positive replies convert into booked sales calls
💰 18% closing rate

So, let's be honest, if you’re :
• Sending 50 emails/day
• All from your main inbox
• Using a generic, catch-all offer
• Waiting days to reply

You’re guaranteeing failure. 

But if you want to succeed:
• Test different offers
• Use the numbers above to set realistic expectations for meetings or clients
• Focus on consistency

5 Things I Wish I Knew Before Launching My Agency

Starting an agency is exciting.

But it’s also a humbling journey filled with trial and error.
If I could go back, here are five things I’d tell my earlier self:

1. Automations can wait.
Yes, automations save time, but early on, your priority should be building a pipeline and closing sales. 
99% of the automations I built 3 years ago don’t serve me anymore. Focus on what actually moves the needle.

2. Document every mistake.
Mistakes are part of progress, but don’t wait until they become too painful to fix. 
Log them, learn from them, and adjust quickly. It’s how you evolve.

3. Don’t wait to scale.
You’ll learn 10x more by onboarding qualified prospects than by trying to perfect your operations first.
Start before you’re ready, the pressure will force growth.

4. Results depend on the client.
As a marketing agency, your outcomes are tied closely to the client’s offer and situation.
Set clear expectations. Disqualify aggressively. Focus on working with the types of clients who consistently succeed.
If you’re not getting solid results, move on.

5. Case studies > early revenue.
In the beginning, proof of concept is everything.
A few powerful case studies will drive more long-term revenue than chasing short-term cash. Build trust, then scale.

We can now guarantee your cold email will book meetings.

Sounds crazy, right?

Here’s how we pulled it off:

We built an internal ChatGPT system that audits every piece of your outbound:
 - Your copy
 - Your lead list
 - Your deliverability

It finds the exact bottleneck within seconds.
and then gives you the precise guideline to fix it… instantly.

We’ve been testing it quietly behind the scenes.
But it’s now available in the first link.

If I had to rebuild my outbound engine from zero today

I’d ignore 90% of the tools people rave about.

Here’s the simple stack that prints meetings

1/ Deliverability
Grab any solid inbox provider.
Run a MS/Google split.
Use cheap inboxes and premium inboxes for reliability and cost efficiency.

2/ Volume
Pick a platform that doesn’t charge per inbox.
You want inbox rotation : Smartlead, Instantly, EmailBison.
Plug. Warm. Scale.

3/ Data
Early stage?
Apollo + a scraper is more than enough.
Clean ICP → clean list → clean replies.

That alone gets you ahead of most operators.
This full stack costs under 500€/month.
And it will book you more meetings than 99% of people running around with 12 tools they don’t understand.

taplio

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Mathias Deloof

Annrai de Bazelaire de Lesseux

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taplio

The Battle

Mathias Deloof

Annrai de Bazelaire de Lesseux

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Annrai de Bazelaire de Lesseux's LinkedIn Performance

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