Cyrex

Cyrex is a native cybersecurity scaleup. We help you make your application secure and scalable by testing it or we just build it for you.

Get an introduction about how we can help: https://app.lemcal.com/@mathias-cyrex. No strings attached.

Strategic Partnership Manager

Cyrex Enterprise

Cyrex Enterprise is our "Enterprise" focused division. We help SaaS scaleups and SMEs build and secure custom applications and improve their overall security maturity via penetration testing.

EASI

Sales Representative

Pepperminds

Student job - Fundraising for charities. 
Responsible for training and mentoring new students during their first workdays.

Captain

If you're a CTO, Head of Engineering, or Technical Co-founder at a SaaS company, you're likely facing these challenges:

1. Ensuring your platform's security and reliability.
2. Balancing innovation with operational efficiency.
3. Staying ahead in a rapidly evolving tech landscape.
4. Managing complex software projects with precision.
5. Aligning technology strategy with business goals.

Whether these challenges are keeping you up at night or are just a nagging concern, their significance cannot be understated in the fast-paced SaaS industry.

Here's why this is crucial:

In the SaaS world, your software's reliability and innovation are not just operational necessities. 

They can make or break your business.

Here's where our services make a pivotal difference:

1. Penetration Testing: Our comprehensive penetration testing goes beyond standard protocols to uncover vulnerabilities before they can be exploited, ensuring your software remains impregnable.

2. Load Testing: We simulate high-traffic conditions to guarantee that your software scales seamlessly, maintaining performance and reliability even under stress.

3. Software Development: Our team crafts customized software solutions that align perfectly with your unique business requirements, enabling you to outpace competitors and innovate efficiently.

By partnering with us, you're not just solving current problems; you're preemptively positioning your SaaS platform for future success.

But why take this step? Here’s what it means for you:

1. Enhanced Security Posture: Stay ahead of cyber threats, protecting your reputation and client trust.

2. Uninterrupted Growth: Scale confidently, knowing your infrastructure can handle growth spurts.

3. Tailored Innovation: Implement solutions that speak directly to your unique business challenges and opportunities.

The choice before you is clear:

A - Continue battling these challenges with conventional methods, risking security lapses and scalability issues.

or

B - Collaborate with us to secure, scale, and innovate your SaaS platform, turning potential vulnerabilities into your strongest assets.

Take your time - let me know which one it is.

A or B.

If you decide B - DM me ‘i’m ready to go’ and let’s do this. 

Speak soon.

Mathias Deloof

Cyrex is a leading provider of security, load testing, and software development solutions for the gaming and Web3 sectors, trusted by industry giants like Amazon Games, Tencent, Bethesda, and Warner Brothers. As of 2024 Cyrex is now part of the Magic Media Group.

Key Responsibilities:

✅ Brand & Content Strategy - Developing high-impact marketing campaigns, rebrands, and content strategies that elevate brand positioning.

✅ Growth & Digital Marketing - Managing SEO, paid campaigns, and inbound lead generation to increase engagement and visibility.

✅ Multi-Brand Leadership - Overseeing marketing efforts for multiple brands, aligning messaging and strategy for B2B and B2C audiences.

✅ Event & Brand Activation - Driving company presence at major industry events (Gamescom, Web Summit), designing booths, and executing promotional campaigns.

✅ Key Impact - Supported the sales team in securing new partnerships with Amazon Games and Tencent in 2024 by preparing custom decks, one-pagers, and service explanations, as well as nurturing existing partnerships through similar activities.

⚙️ Tools: Adobe Suite (Photoshop, Premiere Pro, Illustrator), Figma, Google Ads, SEMRush, Google Analytics

Senior Marketing Brand Manager

Marketing Manager

Magic Media

HealthXL

Led B2B growth marketing for a leading digital health platform, driving engagement and lead generation.

✅ Developed and executed B2B marketing strategies, focusing on content creation, email campaigns, and social media management.

✅ Led digital event promotions, collaborating with brands like Roche, AstraZeneca, Almirall.

✅ Increased LinkedIn followers by 82%, driving engagement with key healthcare decision-makers.

✅ Key Impact - Drove 208% growth in SQLs, enhancing lead generation through strategic content and SEO.

The Digital Bakery.

A digital marketing agency managing multiple client accounts across various sectors, including retail, non-profit, hospitality, and IT.

✅ Managed 11 client accounts, handling social media, PPC, and content campaigns.

✅ Produced multimedia content and optimised digital strategies to enhance brand visibility and drive conversions.

✅ Key Impact - Increased engagement and brand awareness for clients like Dalata Hotel Group and PressieMe, delivering successful campaigns tailored to each client’s objectives.

Digital Marketing Executive

Currys plc

Social Media Lead & Marketing Executive

Assisted the Dixons Carphone Ireland HR team with corporate and retail design and content creation.

Graphic & Content Designer for HR Team Dixons Carphone Ireland

Joined Carphone Warehouse January 2017. Aspire Talent Development Programme Graduate 2017. Promoted to Store Manager for Dundalk high street branch January 2018 - Sept 2018.

Store Manager

Tesco Mobile

Senior Team Lead

Tesco PLC

Non-Food and General Assistant 

🚀 I help brands grow, stand out, and connect with their audiences through strategic marketing, compelling content, and digital engagement. With 6+ years of experience across B2B and B2C, I specialize in brand strategy, content ecosystems, and demand generation, leading marketing efforts that drive measurable results.

At Cyrex / Magic Media, I develop and execute multi-brand marketing strategies, leading rebrands, content initiatives, and digital campaigns across industries like gaming, tech, SaaS, and digital media. My work has helped elevate brand positioning, increase inbound engagement, and secure partnerships with industry leaders like Amazon Games and Tencent.

Previously, I led B2B growth marketing at HealthXL (now HLTH Inc.), driving digital health innovation, and was part of the retail & social media marketing team for Carphone Warehouse and Currys PC World. My experience spans brand storytelling, digital marketing, content production, and event activation, ensuring brands don’t just compete - they lead.

💡 Key Strengths:
✅ Brand & Content Strategy - Crafting narratives that engage and convert
✅ Growth & Digital Marketing - SEO, paid & organic digital campaigns, lead generation
✅ Multi-Brand Management - Overseeing marketing for diverse industries
✅ Event & Brand Activation - Delivering high-impact presence at major industry events

Outside of work, I’m passionate about gaming, movies, and art - always inspired by creativity in all its forms. 🏳️‍🌈 I’m always open to connecting, exchanging ideas, and discussing marketing trends and strategies. Let’s connect!

taplio

The Battle

Mathias Deloof

Ian Matthews

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