Mathilde Bernard Funderburk (MBF)

Soulpreneuher

Have you ever thought about starting a business, only to end up buried in content that feels…

Dry. Bland. Bro-ish.

You know the kind:

Hustle harder.

Don’t sleep.

Grind until you burn out.

Force things.

Ignore your gut.

Copy the billionaires.

Hack the algorithm.

Sell sell sell.

Be anyone but yourself.

If that’s what it takes to be an entrepreneur… we’ll pass.

Because starting a business—especially one that’s close to your heart—can already feel overwhelming.

And when the only guidance out there feels soulless, it’s easy to think maybe you’re not cut out for it.

But here’s what we’ve learned (the hard way):

You don’t have to shove yourself into a box to be successful.

You don’t have to erase your softness, your intuition, or your humanity.

You can build something aligned, profitable, and powerful—your way.

We believe that business is spiritual.

That entrepreneurship is one of the most accelerated paths to self-growth.

And that the world desperately needs more women building their own thing.

That’s why we created Soulpreneuher, a Patreon community for intuitive, heart-led women who want to start and grow their business with soul, strategy, and support.

This community is for you if:

• You’re a spiritual and intuitive woman with a business idea (or ten)

• You want to build an online presence without losing your soul

• You crave business advice made for women—not repackaged tech-bro nonsense

• You’re interested in the energetics and spiritual aspects of entrepreneurship

• You want to learn the practical tools to build your dream without breaking the bank

Every month, we (Kris and Mathilde) will be going live to teach, share what’s worked for us (and what definitely hasn’t), and hold office hours so you can get personalized support as you build.

And we’re so excited to build with you.

This isn’t just about business—it’s about reclaiming your path, your voice, your vision.

Welcome to Soulpreneuher.

Let’s make magic 🪄

Co-Founder

MBF Agency

In 2021, I launched my own online coaching business to empower individuals at pivotal moments in their careers and personal lives to gain clarity, confidence, and direction. Helping them to figure out "what's next" for them.

Since its inception, MBF Agency has grown into a thriving platform:

Key Achievements:

- Supported 100+ clients through a range of personalized services, including coaching programs, one-on-one sessions, and tailored guidance, helping them navigate career transitions, clarify life goals, and achieve both professional and personal growth.
- Designed and delivered a comprehensive online coaching program featuring 30+ modules, interactive exercises, and weekly group coaching sessions, fostering a supportive community.
- Developed a strong personal brand across multiple social media platforms, significantly growing my following and engagement through strategic and impactful content creation.
- Hosted live sessions and webinars for a global audience, driving audience engagement and expanding community reach on LinkedIn and beyond.
- Produced high-quality, free resources, including a mini-course and downloadable tools, to attract and nurture prospective clients while promoting the MBF Agency brand.
- Created and executed targeted marketing campaigns that consistently delivered results, increasing client acquisition and brand visibility.
- Mentored clients on mindset shifts, and professional strategies, enabling them to take actionable steps toward their dreams.

Key Skills Demonstrated

Career and life coaching.
Community building and client relations.
Strategic marketing and personal branding.
Content creation and audience engagement.
Program development and delivery.

CEO / Founder

The Systems Duo by Jaemi & Mathilde

Provided strategic consulting to online businesses with revenues ranging from 6 to 7 figures, helping them optimize operations and drive growth.

Key Achievements

- Streamlined operational processes for various online businesses, enabling greater efficiency and scalability.
- Supported managers in the successful launch of products and services, ensuring seamless execution and impactful results.
- Designed and implemented processes and project plans tailored to support business growth and long-term success.
- Developed and executed strategic marketing plans that contributed to significant revenue increases for clients.
- Planned and managed online events, coordinating logistics and execution to achieve client objectives.
- Led recruitment efforts, hiring team members and contractors to delegate workloads effectively and support CEOs and managers in focusing on high-level tasks.

Maison de la région Occitanie // Sud de France New York

- Directed the US branch of the Occitanie Region, managing a 7-figure annual budget and overseeing all branch operations.
- Led a team of up to 7, including full-time staff and consultants, ensuring seamless collaboration across departments (Food, Wine, Tourism, and Technology).
- Developed and executed a comprehensive business and marketing strategy to promote Sud de France, the umbrella brand for Occitanie Region products (wine and food).
- Spearheaded high-profile events and strategic partnerships with notable organizations, including PBS WNET, French Embassy, MoMA, and the NY French Consulate.
- Represented the office in PR campaigns and media interviews, elevating brand visibility across the US.
- Managed international relationships between French and US partners, fostering collaboration and promoting business growth.
- Oversaw immigration sponsorship for employees, ensuring compliance with US regulations.
- Handled legal and administrative work for the US office, including negotiating a lease and managing the full relocation to a new office space.
- Established and nurtured connections between Occitanie businesses and US partners, particularly in sustainability and renewable energy sectors.
- Generated additional funding by renting office space to local businesses.
- Managed liaison with HQ in France, overseeing accounting, legal matters, HR, and performance reporting.

Key Achievements:

- Expanded brand visibility through partnerships, generating long-term benefits for Occitanie businesses.
- Organized events with 6-figure budgets, achieving significant ROI and stakeholder engagement.
- Transitioned office operations into a self-sustaining model by introducing a new revenue stream.

Executive Director - U.S. Branch 

- Advanced to Executive Project Manager after demonstrating expertise in business development for the Wine and Food departments.
- Led initiatives to connect Occitanie producers with US distributors, enhancing export opportunities and market penetration.
- Coordinated promotional campaigns and events to showcase regional products to US audiences.
- Maintained high standards of project delivery, ensuring alignment with HQ objectives and local market needs.

Executive Project Manager - US Branch

- Designed and executed strategic plans to grow Occitanie wine and food exports in the US market.
- Built relationships with distributors and retail partners, facilitating increased sales and product visibility.
- Collaborated with French and US teams to align marketing efforts and maximize promotional impact.

**The company hired me while I was working in France and sponsored me for a visa.

Project Manager - US Branch 

La Maison du Whisky - LMDW

- Handled all administrative tasks related to orders, ensuring compliance with legal regulations and accurate delivery.
- Acted as a key liaison for the sales team, providing essential support for field operations and addressing logistical challenges.
- Ensured seamless communication between departments, enabling efficient workflow and improved customer service.

Business and Administrative Development

Sopexa

- Assisted the manager with communication budgets from marketing recommendations to implementing multi-channel campaigns.
- Helped design, implement, and execute 360° communication plans, encompassing creative design, media, PR, operational marketing, web marketing, and performance reporting.
- Successfully assisted the manager in taking care of budgets for notable clients such as Qualité Landes, CIFG Floc de Gascogne, APEF, and CNIEL/EMF (European Milk Forum).

Key Responsibilities

Assisted in developing marketing strategies tailored to client objectives and market demands.
Delivered measurable results, ensuring client satisfaction and long-term partnerships.
Streamlined administrative processes for enhanced campaign efficiency and effectiveness.

Project Management - Sales and Marketing

Project Manager Assistant - U.S. Branch

✨ If there is a dream then there is life✨

Hi, I’m Mathilde! 👋 

A coach, mentor, and professional dream architect!

I am passionate about helping the ones "who don't know what's next" to listen to their hearts (and guts!) while building lives they truly love. 

Over the past 10+ years, I’ve had the joy of leading teams, managing projects (from wine events to live coaching webinars), and empowering people to find clarity and confidence to pursue their passions.

What lights me up? 

Seeing someone realize their potential and take bold steps toward their dreams. 

Whether I’m mentoring a team, coaching an individual, or organizing impactful events, my focus is always on connection, collaboration, and creating space for people to thrive.

I’ve worked with diverse teams across industries:

→ guiding them to streamline processes, 
→ spark innovation, 
→and achieve big goals. 

As a leader, I’m all about balance: structure with flexibility, strategy with heart, and ambition with kindness. 

👀 Oh, and I’ve learned a thing or two about making things happen while traveling the world and managing my own online business. Talk about multitasking! 🌍

What drives me is knowing that everyone has something unique to offer the world. 

I’m here to help people uncover what that is, trust themselves, and take the next step—whether it’s launching a project, building a business, or simply finding clarity in what comes next.

If you’re looking for someone who can mix strategic thinking with heart-centered guidance (and maybe with some french twist to it), let’s connect! 

Together, we can turn big dreams into real, actionable steps. 🌟

I’m a bit of a walking contradiction.

(Sorry, not sorry) 

I grew up in a spiritual household but I always worked in corporate roles that were incredibly pragmatic and driven by logic.

So here I am - an amalgamation of the spiritual and the practical.

I blend the stuff that makes sense with the ‘non-sensical’.

And it is because of this that my life - and my client's lives - have done a complete 360 in both their internal and external world.

You see, you can form a solid step-by-step action plan, but without spiritual direction and a laser-focused vision, you can still feel lost.

You can do manifestation, visualization, astrological readings, and tarot card readings, but without practical execution, you can still feel stuck on the HOW.

Now, combine the two together and you have a recipe for infinite possibility.

If you’re a spiritually curious, corporate escapee (or soon-to-be) and you want to explore how to build a lifestyle business that promotes freedom in the truest sense…

The Spiritual Freedom Blueprint offers everything you need to thrive in your transition.

Visualise - Plan - GO FOR IT!

Click the link in my bio, or DM me, for a lowkey exploration of how I can best support you to live the life you deserve.

“Mathilde has a unique gift of taking her client's big ideas and visions and mapping them. By doing this she was able to create a strong foundation for the business. Her attention to detail and process is unparalleled. Whether starting a business or shifting gears or looking to add more intention to your existing business, do yourself a favor and hire Mathilde. It will save you time, money, and energy in the long run” - Melanie

Sabbatical

Working on my doctoral dissertation and spending more time with my wife and kids

Sabbatical break to work on my doctoral dissertation

ShareBuilder 401k

•	Led Sales, Marketing, Customer Service, Product, Finance, HR, Accounting, IT Infrastructure, & Facilities

•	Crafted a $200M acquisition of a competitor that has generated more than $25 million in profit

•	Drove M&A event from Capital One with an on-time closing, final price 50% under budget, & $3M in year 1 profit

•	Achieved more than 4X EBITDA/Net Income goal for fiscal 2020, 2021, 2022 & 2023

•	Grew assets at a compounded annual growth rate (CAGR) of more than 35%

•	Piloted sales increases of more than 20% annually

•	Created a customer success organization that saw FinTech SaaS renewals at a 99% rate

•	Constructed handbooks, manuals, & plan documents in house saving over $2 million at startup

•	Vetted & contracted all vendors (Insurance, HRIS, Payroll, VPN, Security, Salesforce, Five9, Jira, Meraki, etc.)

•	Oversaw modernization of all technological systems savings of more than $3 million annually while leading to greater efficiency, risk mitigation, & business continuity

•	Distilled brand partnership efforts to concentrate on affinity, ISV, strategic, and influencer efforts to dive a 12% increase in partner leads and 12 new national partner agreements

Chief Operating Officer (COO)

Capital One

•	Collaborated with 8 Director teams across 6 sites to create the rhythm of the business (ROB), resulting in improved execution alignment for 850+ associate stakeholders including Sales, Presales, Sales Operations, Partners, Marketing, Services, & Customer Success, 52% Y/Y pipeline growth, & an 11% reduction in account whitespace within 9 months

•	Directed cross-functional teams, bringing together small & mid-size (SMB) business customer data, expanding whitespace customer interaction opportunities by 30%, & driving an increase in SMB product penetration by 23%

•	Public relations media spokesperson for radio, TV, & events (SXSW, GROWCO, Dreamforce, etc.)

•	Grew revenue by 32% compounded annual growth rates (CAGR) over 8 consecutive years

•	Increased assets under management (AUM) by 35% CAGR over 8 consecutive years

•	Boosted customer acquisition by 18% CAGR over 8 consecutive years

Vice President, Business Strategy, Acquisition & Retention

•	Saved over $100M in annual spending by moving Capital One from 26 instances of Salesforce to 2 (Business & Consumer) while also increasing whitespace business customer opportunities by 47%

•	Mentored startup founders on business fundamentals, financial discipline, & the FinTech landscape as an advisor in Capital One Lab’s startup accelerator. Three advised companies generated $300 million in profit for COF

•	Delivered on aggressive sales growth of $500M & $750M Y/Y

Senior Director, Business Development & Retention

•	Led a cross-functional cohort to craft Capital One's first diversity, inclusion, & belonging mission (later DE&I)

•	Expanded external sales team to 6 regions capturing $1.5B in mid-market and enterprise accounts over 3 years resulting in $10M in new recurring annual revenue

•	Initiated business banking referral program including crafting all messaging, training, & program details to increase customer whitespace opportunities by 78%

Director, Sales & Customer Services

•	Pushed external sales team to 3 regions & captured $180M in new SMB & enterprise sales in the first 12 months
 
•	Began managing call center customer service teams, quickly solving customer issues & driving an increase in Net Promoter Score (NPS) from +11 to +42 over 12 months

•	Created a Fee Fighters superhero campaign (piggybacking on the superhero movie craze) where employers & employees could receive social badges by uploading newly legislated fee disclosure documents increasing upmarket leads by 29

Senior Manager, Sales & Customer Service

•	Initiated & led a multi-year partnership with Costco resulting in a 57% annual increase in sales

•	Established external sales role to push "upmarket” resulting in the company's first $1M, $2M, $5M, & $10M sales

•	Segmented sales roles by customer type & associate experience creating 5 sales roles & 8 customer archetypes resulting in sales gains of 13% Y/Y & increased revenue of 26%

•	Led partnership acquisition strategy (affiliate, affinity, cross-marketing, distribution, influencer, ISV, strategic, referral, & white label) resulting in 47 agreements in the first 12 months and a 27% increase in qualified leads

•	Launched a reseller program, collaborating with external firms as authorized resellers to increase product reach resulting in a sales boost of 19%

Senior Manager, Sales & Marketing

•	Refined sales process & technique to increase sales by 234% in 12 months

•	Crafted dynamic customer journeys resulting in a 94% conversion increase & a 56% gain in sales Y/Y

•	Reformed product marketing messaging & voice driving a 187% increase in leads, 119% increase in opportunity creation, & a 62% increase in sales Y/Y

Manager, Sales & Marketing

AutoNation

•	Built, optimized, & refined sales processes & engagement framework for internet sales departments across multiple regions & then nationwide, reducing engagement time from days to minutes, resulting in sales increases of 387%

•	Designed & deployed Microsoft Dynamics, Customer Relationship Management (CRM), increasing revenue by 7% & earnings by 15%

•	Led product team that evaluated paper processes for digitization, eliminated $30M in annual spending, & increased on-time financial EOM close by 26%

•	Developed positioning, messaging, & campaign materials to propel AutoNation's $21 billion revenue, including messaging, pitch decks, creative, & datasheets.

Director, Sales Process & Operations

Younger Kitchens

Founder/Owner

People Leader | COO | CRO | CEO | Creating Efficiency | Accelerating Growth & Revenue | Satisfying Customers | Change Management | GTM Strategy | Fintech | Capital One | ING | AutoNation | Founder

An inclusive hands-on executive focused on finding talented people, optimizing processes, and disrupting markets with winning strategies. This is an approach that has equaled 20 years of explosive sales growth, brand-loving customers, and huge increases in revenue and earnings. Always examining challenges with a creative entrepreneurial approach while also applying business fundamentals through a rigorous financial lens. Utilizing Organizational Change and Leadership expertise acquired through doctoral studies at the University of Southern California to achieve impactful and lasting change!

Known for:

✓ Ability to Get Things Done
    • Always Meeting Deadlines & Quota
    • Providing Targeted Problem-Solving
    • Influencing Cross-Functionally Throughout Organizations

✓ Leading Initiatives that Spark Significant Gains in: 
    • Efficiency
    • Productivity
    • Operational Effectiveness

✓ Leveraging Interpersonal Acumen & Superior Communications Skills to Establish Relationships of Trust that Drive Growth & Exceed Objectives

✓ Bringing Extensive Enterprise SaaS sales, Go-To-Market, Product Marketing, Business Development, Customer Success, Finance, Accounting, & Partnering Expertise to Ignite Transformational Growth

✓ Being an Intellectually Curious Problem-Solver who is Successful in Identifying & Overcoming Business Obstacles

✓ Creating Diverse & Inclusive Cross-Functional Cultures that Empower and Instill a Shared Vision – Aligned with Aggressive Business Objectives & Goals

✓ Managing by the Numbers by Directing the Creation of Ambitions, Concrete, & Aligned OKRs/KPIs to Create Action-Oriented Achievement

✓ Being an Excited Father, Dedicated Husband, Early Adopting Technology Enthusiast, Sports Junkie, Whiskey Connoisseur, Indulgent Epicurean, & Flawed, but Ever-Evolving Man

Specialties: Revenue Growth | Strategy | Profit Optimization | Go-To-Market Leadership | Technology Solution Innovation | Account Management | Growth Strategy | Major Project Management | Sales and Marketing | B2B | B2C | Multichannel | Executive Vision | Organizational Development | Business Turnaround | Customer Acquisition | Customer Retention | Operations | Operational Excellence | P&L | Strategic Planning | Tactical Execution | Digital Transformation | Global Go-to-Market Planning | GTM Leadership | Continuous Improvement | Customer Success Management | Process Engineering | Digital Channels | Brand Strategy | Team Building | Analytics | Business Development | Client Relations

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The Battle

Mathilde Bernard Funderburk (MBF)

Robert Younger

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