Mathilde Bernard Funderburk (MBF)

Soulpreneuher

Have you ever thought about starting a business, only to end up buried in content that feels…

Dry. Bland. Bro-ish.

You know the kind:

Hustle harder.

Don’t sleep.

Grind until you burn out.

Force things.

Ignore your gut.

Copy the billionaires.

Hack the algorithm.

Sell sell sell.

Be anyone but yourself.

If that’s what it takes to be an entrepreneur… we’ll pass.

Because starting a business—especially one that’s close to your heart—can already feel overwhelming.

And when the only guidance out there feels soulless, it’s easy to think maybe you’re not cut out for it.

But here’s what we’ve learned (the hard way):

You don’t have to shove yourself into a box to be successful.

You don’t have to erase your softness, your intuition, or your humanity.

You can build something aligned, profitable, and powerful—your way.

We believe that business is spiritual.

That entrepreneurship is one of the most accelerated paths to self-growth.

And that the world desperately needs more women building their own thing.

That’s why we created Soulpreneuher, a Patreon community for intuitive, heart-led women who want to start and grow their business with soul, strategy, and support.

This community is for you if:

• You’re a spiritual and intuitive woman with a business idea (or ten)

• You want to build an online presence without losing your soul

• You crave business advice made for women—not repackaged tech-bro nonsense

• You’re interested in the energetics and spiritual aspects of entrepreneurship

• You want to learn the practical tools to build your dream without breaking the bank

Every month, we (Kris and Mathilde) will be going live to teach, share what’s worked for us (and what definitely hasn’t), and hold office hours so you can get personalized support as you build.

And we’re so excited to build with you.

This isn’t just about business—it’s about reclaiming your path, your voice, your vision.

Welcome to Soulpreneuher.

Let’s make magic 🪄

Co-Founder

MBF Agency

In 2021, I launched my own online coaching business to empower individuals at pivotal moments in their careers and personal lives to gain clarity, confidence, and direction. Helping them to figure out "what's next" for them.

Since its inception, MBF Agency has grown into a thriving platform:

Key Achievements:

- Supported 100+ clients through a range of personalized services, including coaching programs, one-on-one sessions, and tailored guidance, helping them navigate career transitions, clarify life goals, and achieve both professional and personal growth.
- Designed and delivered a comprehensive online coaching program featuring 30+ modules, interactive exercises, and weekly group coaching sessions, fostering a supportive community.
- Developed a strong personal brand across multiple social media platforms, significantly growing my following and engagement through strategic and impactful content creation.
- Hosted live sessions and webinars for a global audience, driving audience engagement and expanding community reach on LinkedIn and beyond.
- Produced high-quality, free resources, including a mini-course and downloadable tools, to attract and nurture prospective clients while promoting the MBF Agency brand.
- Created and executed targeted marketing campaigns that consistently delivered results, increasing client acquisition and brand visibility.
- Mentored clients on mindset shifts, and professional strategies, enabling them to take actionable steps toward their dreams.

Key Skills Demonstrated

Career and life coaching.
Community building and client relations.
Strategic marketing and personal branding.
Content creation and audience engagement.
Program development and delivery.

CEO / Founder

The Systems Duo by Jaemi & Mathilde

Provided strategic consulting to online businesses with revenues ranging from 6 to 7 figures, helping them optimize operations and drive growth.

Key Achievements

- Streamlined operational processes for various online businesses, enabling greater efficiency and scalability.
- Supported managers in the successful launch of products and services, ensuring seamless execution and impactful results.
- Designed and implemented processes and project plans tailored to support business growth and long-term success.
- Developed and executed strategic marketing plans that contributed to significant revenue increases for clients.
- Planned and managed online events, coordinating logistics and execution to achieve client objectives.
- Led recruitment efforts, hiring team members and contractors to delegate workloads effectively and support CEOs and managers in focusing on high-level tasks.

Maison de la région Occitanie // Sud de France New York

- Directed the US branch of the Occitanie Region, managing a 7-figure annual budget and overseeing all branch operations.
- Led a team of up to 7, including full-time staff and consultants, ensuring seamless collaboration across departments (Food, Wine, Tourism, and Technology).
- Developed and executed a comprehensive business and marketing strategy to promote Sud de France, the umbrella brand for Occitanie Region products (wine and food).
- Spearheaded high-profile events and strategic partnerships with notable organizations, including PBS WNET, French Embassy, MoMA, and the NY French Consulate.
- Represented the office in PR campaigns and media interviews, elevating brand visibility across the US.
- Managed international relationships between French and US partners, fostering collaboration and promoting business growth.
- Oversaw immigration sponsorship for employees, ensuring compliance with US regulations.
- Handled legal and administrative work for the US office, including negotiating a lease and managing the full relocation to a new office space.
- Established and nurtured connections between Occitanie businesses and US partners, particularly in sustainability and renewable energy sectors.
- Generated additional funding by renting office space to local businesses.
- Managed liaison with HQ in France, overseeing accounting, legal matters, HR, and performance reporting.

Key Achievements:

- Expanded brand visibility through partnerships, generating long-term benefits for Occitanie businesses.
- Organized events with 6-figure budgets, achieving significant ROI and stakeholder engagement.
- Transitioned office operations into a self-sustaining model by introducing a new revenue stream.

Executive Director - U.S. Branch 

- Advanced to Executive Project Manager after demonstrating expertise in business development for the Wine and Food departments.
- Led initiatives to connect Occitanie producers with US distributors, enhancing export opportunities and market penetration.
- Coordinated promotional campaigns and events to showcase regional products to US audiences.
- Maintained high standards of project delivery, ensuring alignment with HQ objectives and local market needs.

Executive Project Manager - US Branch

- Designed and executed strategic plans to grow Occitanie wine and food exports in the US market.
- Built relationships with distributors and retail partners, facilitating increased sales and product visibility.
- Collaborated with French and US teams to align marketing efforts and maximize promotional impact.

**The company hired me while I was working in France and sponsored me for a visa.

Project Manager - US Branch 

La Maison du Whisky - LMDW

- Handled all administrative tasks related to orders, ensuring compliance with legal regulations and accurate delivery.
- Acted as a key liaison for the sales team, providing essential support for field operations and addressing logistical challenges.
- Ensured seamless communication between departments, enabling efficient workflow and improved customer service.

Business and Administrative Development

Sopexa

- Assisted the manager with communication budgets from marketing recommendations to implementing multi-channel campaigns.
- Helped design, implement, and execute 360° communication plans, encompassing creative design, media, PR, operational marketing, web marketing, and performance reporting.
- Successfully assisted the manager in taking care of budgets for notable clients such as Qualité Landes, CIFG Floc de Gascogne, APEF, and CNIEL/EMF (European Milk Forum).

Key Responsibilities

Assisted in developing marketing strategies tailored to client objectives and market demands.
Delivered measurable results, ensuring client satisfaction and long-term partnerships.
Streamlined administrative processes for enhanced campaign efficiency and effectiveness.

Project Management - Sales and Marketing

Project Manager Assistant - U.S. Branch

✨ If there is a dream then there is life✨

Hi, I’m Mathilde! 👋 

A coach, mentor, and professional dream architect!

I am passionate about helping the ones "who don't know what's next" to listen to their hearts (and guts!) while building lives they truly love. 

Over the past 10+ years, I’ve had the joy of leading teams, managing projects (from wine events to live coaching webinars), and empowering people to find clarity and confidence to pursue their passions.

What lights me up? 

Seeing someone realize their potential and take bold steps toward their dreams. 

Whether I’m mentoring a team, coaching an individual, or organizing impactful events, my focus is always on connection, collaboration, and creating space for people to thrive.

I’ve worked with diverse teams across industries:

→ guiding them to streamline processes, 
→ spark innovation, 
→and achieve big goals. 

As a leader, I’m all about balance: structure with flexibility, strategy with heart, and ambition with kindness. 

👀 Oh, and I’ve learned a thing or two about making things happen while traveling the world and managing my own online business. Talk about multitasking! 🌍

What drives me is knowing that everyone has something unique to offer the world. 

I’m here to help people uncover what that is, trust themselves, and take the next step—whether it’s launching a project, building a business, or simply finding clarity in what comes next.

If you’re looking for someone who can mix strategic thinking with heart-centered guidance (and maybe with some french twist to it), let’s connect! 

Together, we can turn big dreams into real, actionable steps. 🌟

I’m a bit of a walking contradiction.

(Sorry, not sorry) 

I grew up in a spiritual household but I always worked in corporate roles that were incredibly pragmatic and driven by logic.

So here I am - an amalgamation of the spiritual and the practical.

I blend the stuff that makes sense with the ‘non-sensical’.

And it is because of this that my life - and my client's lives - have done a complete 360 in both their internal and external world.

You see, you can form a solid step-by-step action plan, but without spiritual direction and a laser-focused vision, you can still feel lost.

You can do manifestation, visualization, astrological readings, and tarot card readings, but without practical execution, you can still feel stuck on the HOW.

Now, combine the two together and you have a recipe for infinite possibility.

If you’re a spiritually curious, corporate escapee (or soon-to-be) and you want to explore how to build a lifestyle business that promotes freedom in the truest sense…

The Spiritual Freedom Blueprint offers everything you need to thrive in your transition.

Visualise - Plan - GO FOR IT!

Click the link in my bio, or DM me, for a lowkey exploration of how I can best support you to live the life you deserve.

“Mathilde has a unique gift of taking her client's big ideas and visions and mapping them. By doing this she was able to create a strong foundation for the business. Her attention to detail and process is unparalleled. Whether starting a business or shifting gears or looking to add more intention to your existing business, do yourself a favor and hire Mathilde. It will save you time, money, and energy in the long run” - Melanie

Tiffany T. Redden

Voice and Reason

• Advise senior leadership across government, utility, and private sectors — including California Governor’s Office of Land Use & Climate Innovation, California Strategic Growth Council, Charge EPC, Eagle Protect, and SymSoft — on brand positioning and growth strategies during high-stakes transformation and innovation.
• Led rebranding and market positioning initiatives that drove measurable KPIs; rebrand for a tech startup secured over $2M in seed funding and opened new market opportunities.
• Engineered AI-enhanced, data-driven content strategies producing digital campaign conversions at 3X industry benchmarks.
• Directed award-winning website, UX redesigns, and video productions that increased engagement and conversions by 40%+.
• Mentor and lead cross-functional teams, balancing creative vision with disciplined execution in high-pressure environments.

Executive Marketing Strategy

American River Parkway Foundation

•	Spearheaded comprehensive rebranding, integrating research-driven strategy with digital, video, and event marketing, contributing to securing $1M+ in public funding for critical environmental initiatives.
•	Achieved a 50% email open rate and a 260% increase in organic social reach, strengthening community engagement and advocacy.

Director Of Marketing And Public Relations

Arnold Law Firm

•	Increased marketing and sales content development by 200% by implementing a proactive “subject matter expert” content marketing strategy. Consistently achieved first-page Google search placement within 24 hours organically and often featured snippet placement within 48 hours. Ensured content compliance with State Bar standards.
•	Strategically updated brand, logo, and positioning; managed $500K+ annual television, radio, print, and outdoor campaigns resulting in $12M in case fees.
•	Communicated strategies and results to top management; set department goals; coordinated with all staff levels for legal content and implementation feasibility. Conducted data analysis for call source, case conversion rates, and profitability correlations, effectively sunsetting a line of business that threatened profitability. 


Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common.

Marketing Director

University Medical Imaging (UMI)

•	Led team to highest annual MRI scan volume since business inception and 40% annual revenue growth supported by branding, inbound and outbound marketing programs, event marketing, sales enablement, advertising, and public relations.
•	Increased year-over-year sales prospecting activity by 200% through mentorship, a full-funnel, KPI-driven, metrics framework, and development of a tailored CRM system. Grew lead generation by 270% through demand creation programs driven by targeted, outbound marketing campaigns that included digital, email, and direct mail.
•	Reduced costly patient appointment tardiness by 35% by identifying barriers and effective solutions, including automated reminders and directional signage improvements. Facilitated introduction of specialty services and post-processing that billed at triple the standard scan rate.

Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common.

Business Development Manager

•	Managed data-driven marketing campaigns, optimizing advertising, direct mail, and sales collateral for clients spanning education, healthcare, finance, government, and non-profits.
•	Developed cross-functional content and handled media relations, elevating brand presence and market positioning.
•	Orchestrated impactful events and industry conferences, enhancing stakeholder engagement and expanding business networks.

Marketing Consultant

The Thacker Group

• Led results-driven public relations campaigns, enhancing brand visibility through media relations, press releases, and spokesperson training. Directed the creation of marketing collateral.
• Handled client relations, including  proposals, reports, and presentation of strategies to stakeholders and senior leadership.
• Managed and mentored entry-level account staff, overseeing event coordination and industry conference representation for maximum client exposure.

Public Relations Account Executive

I lead at the nexus of brand, marketing, and growth strategy, turning disruption into opportunity and uncertainty into clear, actionable plans. Over 20 years, I’ve partnered with CEOs, stakeholders, and boards to drive transformation during mergers, funding rounds, rapid expansion, rebranding, and market pivots.

I build brands that don’t just survive change; they dominate new markets. My approach is equal parts strategic rigor and creative boldness, combining data-driven insights with human-centered storytelling to unlock growth that sticks.

I excel in complex environments where stakes are high and clarity is scarce, aligning stakeholders, cutting through noise, and delivering strategies that fuel revenue and market leadership. If your organization is ready for a leader who turns ambiguity into advantage and builds brands that win, we should talk.

Leadership & Strategy
Executive Leadership & Team Development
Strategic Brand & Growth Leadership
Market Positioning & Competitive Strategy
Stakeholder Alignment & Executive Communication
Change Management & Organizational Transformation
Vision Development & Execution
Cross-Functional Collaboration & Influence

Business Growth & Revenue
Revenue Growth & Demand Generation
P&L Management & Budget Oversight
Sales Enablement & Go-to-Market Strategy
Customer Journey Optimization & Experience Design
Data-Driven Marketing & Analytics
Market Expansion & New Opportunity Identification


Marketing & Brand Expertise
Integrated Marketing & Communications Strategy
Brand Architecture & Rebranding
Digital Transformation & Omni-Channel Marketing
Content Strategy & Storytelling for Impact
Public Relations & Thought Leadership
Trend Analysis & Market Research

Operational Excellence
Project & Vendor Management
Agile Methodologies & Process Optimization
CRM & Marketing Technology Strategy (Salesforce, HubSpot, etc.)

Strategist

•	Translate broad-level client marketing objectives into actionable, channel-specific projects that are ready for design, deployment, and measurement
•	Construct strategy and define thematic direction for all types of communications pieces, including print materials, traditional ads, online & print ads, websites, landing pages, automated email marketing, social channel content, and trade show experiences
•	Synthesize client objectives and optimize strategies and scale of initiatives within client budget
•	Ensure consistent client branding and marketing performance
•	Manage analytics and performance assessment
•	Facilitate client understanding of strategies, results, and recommendations
•	Identify and solve content, functional, and logistical caps in projects

taplio

The Battle

Mathilde Bernard Funderburk (MBF)

Tiffany T. Redden

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