ICONOMI

Dynamic and results-oriented Growth Team Leader with a proven track record in driving user acquisition, implementing growth strategies, and fostering team development in fast-paced startup environments. Skilled in identifying gaps in team performance and devising innovative solutions for process improvement.

My role involves leading a diverse team of growth marketing professionals and coordinating various initiatives, including SEO, paid advertising, content creation, email marketing, and social media management. I thrive in situations that require quick adaptation and action, and I'm committed to using data-driven strategies to achieve our objectives.

I excel in creating and implementing systems to streamline operations, and delegating tasks effectively to ensure maximum productivity. With a keen eye on the bigger picture, I constantly seek ways to improve and innovate in our marketing efforts, translating complex data into actionable strategies for growth.

Head of Growth

Growth Marketer

HYP Agency

Co-Founder

HS PLUS

Head of TikTok Marketing

Brand manager for an in-house e-commerce brand Vigoshop that is present in 15 European markets.

Responsible for managing a team of Facebook and TikTok advertisers while delivering steady results with the desired KPI's.

Managing a $3M advertising budget per month.

Brand Manager

- Responsible for sourcing, hiring, and onboarding potential Facebook advertisers.
- Responsible for implementing and executing Facebook advertising course for new hires.
- Implementing modern HR practices and designing learning journeys.
- Measuring impact on business.

Head of Facebook Academy

Performance FB advertiser that's responsible for Slovenian, Croatian, Bulgarian, Greek, Czech and Hungarian markets. 
- Working with 300k+ monthly budgets
- Analyzing data in GA and Tableau

Facebook Ads Specialist

Protocamel

Co-founder of camel feed startup, selling feed for racing camels to the UAE, Oman, and Saudi Arabia. 

- Digital Marketing
- Setting up FB, Instagram and Google campaigns 
- Successfully positioning a brand on the new market
- SEO optimization
- Market research and generating new leads 
- Managing CRM database 
- Content creation 
- Knowledge of B2B and B2C strategies 
- Managing a team

Ministry of Health Slovenia

- Financial review of contracts
-  State budget
- Annual accounts 
- Cash flow

Financial Administrator

Head of Growth at ICONOMI | AI and Growth Marketing guy | E-commerce & Ad Scaling Specialist | Driving Growth & Building High-Performance Teams

As the Head of Growth at ICONOMI, I lead a diverse and talented team of growth marketing professionals who are passionate about scaling and optimizing all marketing channels. With over $5M in profitable ad spend under my belt, I have a proven track record of navigating the landscapes of Facebook, Instagram, and TikTok advertising, delivering impactful and scalable strategies that significantly improve the entire sales funnel.

I have a degree in growth marketing from CXL Institute, where I learned how to use data-driven methods and cutting-edge tools to achieve growth objectives. I also have a deep knowledge of AI and its applications in marketing, which I leverage to spot trends, provide concrete ideas for improving conversions, and scale ad accounts profitably to +$10k ad spend per day. Some of the notable businesses I have helped grow include ICONOMI, HS Plus, Megasplet, and multiple advertising agencies.

I'm not only adept at setting up and executing marketing campaigns but also at fostering talent and guiding my team to deliver high-performance results. I thrive in situations that require quick adaptation and action, and I'm committed to using my skills and expertise to add value to your organization and drive exponential growth. Let's connect and discuss how I can help you achieve your goals. Please feel free to contact me at maticjug@gmail.com.

Matic Jug

Summer.fi

- Lead institutional sales and partnership;  Drive relationships with banks, hedge funds, asset managers, and fintech platforms looking to integrate DeFi yield strategies.

- Own go-to-market strategy for institutional products; Shape positioning, messaging, and market entry tactics for Summer.fi’s vaults, AI keepers, and SDK integrations.

- Build and manage the institutional client pipeline; Identify high-value prospects, manage deal flow, and maintain strong post-sale relationships to support adoption and retention.

- Collaborate cross-functionally to influence product direction. Act as the voice of the institutional client across product, engineering, and marketing teams to ensure the offering aligns with market needs.

- Represent Summer.fi at industry events and thought leadership channels. Speak on panels, publish insights, and drive awareness around the intersection of DeFi, AI, and institutional finance.

Head of Business Development

Lead full sales cycle and GTM strategy for ICONOMI’s institutional and HNW digital asset solutions, ICONOMI Wealth & Private. 
• Grew institutional pipeline and significantly increased business account applications by 213% within first 24 months.
• Spearheading strategic partnerships with HNW investors, family offices, institutional clients, and exchanges — unlocking new distribution channels and accelerating ICONOMI’s presence in the digital asset ecosystem.
• Act as a thought leader and external voice of the brand through events, podcasts, and investor education content. 
• Work cross-functionally with product, marketing, and compliance to optimise platform adoption and new feature builds, with a key focus to drive and grow AUM.

Head of Business Development & Sales

MiningStore

• Built the sales and business development function from the ground up, growing the team from 0 to 7 direct reports.
• Designed and executed a go-to-market strategy for both B2B and B2C segments, focused on passive crypto investment solutions.
• Scaled company revenue from $500K in year one to $24M AUD by year four, through team development, targeted acquisition strategies, and community-driven sales.
• Led CRM implementation, sales process design, and performance tracking systems to support scale.
• Established a strong content-led growth engine, including the MiningStore Podcast, blog, investor reports, and Discord community engagement.
• Acted as a crypto educator and product evangelist, simplifying PoW/PoS concepts for retail and institutional investors.

Head of Business Development & Sales (Crypto)

INVESTUS PRIVATE WEALTH

• Leverage strong understanding of macroeconomics in global markets for currency exchange activities
• Conduct risk analysis on all transactions and comprehensive research on current market conditions
• Ability to collect, analyze, and synthesize macro economic data for trade recommendations
• Created a conditioned based trading system to profit from inter week moves in the FX market

Senior Account Manager - FX Derivative Trading

True Potential LLP

Business Development Manager - Wealth Management
Main roles & responsibilities:
- Increase funds under management 
- Build and maintain relationships with financial advisers across the UK
- Provide in-depth presentations about the investment and technology solutions provided by True Potential.
- Drive new business and increase funds under management in the True Potential Portfolios
- Work closely with internal teams including fund managers

Business Development Manager

Newcastle United Football Club

Providing and assisting strength and conditioning sessions to academy athletes aged 8-16. 

Sessions with the younger ages 9-12 focus on the breakdown of fundamental skills needed to improve player performance, including sprint mechanics, squat patterns & turning mechanics. 

Sessions for the older academy players ages 13-16 include gym-based strength and power development work, and also pitch-based co-ordination, speed and endurance conditioning. 

Other important responsibilities include player load and recovery analysis, liaising closely with head coaches to reduce the load of players who are at a heightened risk of injury. 

Athletes' progression and growth are monitored every six weeks through physiological and performance tests, each player/parent is then provided with written feedback reports for future progression.

Strength & Conditioning Coach (Internship)

10 years of experience across institutional finance, crypto, and digital asset management. Currently leading institutional sales at Summer.fi, I drive go-to-market strategy, full-cycle B2B sales, and partnership growth, helping expand the platform’s TVL and positioning us as a leader in the DeFi Yield space. 

My background spans wealth management, FX trading, cryptocurrency mining and trading, giving me a unique, cross-market view of investor behaviour and emerging digital finance trends. I’ve scaled high-performing sales teams across APAC, the UK, and Europe.

Whether launching new products, building strategic partnerships, or speaking on crypto’s future, I bring a passion for translating complex digital asset solutions into real-world adoption and revenue.

taplio

The Battle

Matic Jug

Anthony Fernandez

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