ICONOMI

Dynamic and results-oriented Growth Team Leader with a proven track record in driving user acquisition, implementing growth strategies, and fostering team development in fast-paced startup environments. Skilled in identifying gaps in team performance and devising innovative solutions for process improvement.

My role involves leading a diverse team of growth marketing professionals and coordinating various initiatives, including SEO, paid advertising, content creation, email marketing, and social media management. I thrive in situations that require quick adaptation and action, and I'm committed to using data-driven strategies to achieve our objectives.

I excel in creating and implementing systems to streamline operations, and delegating tasks effectively to ensure maximum productivity. With a keen eye on the bigger picture, I constantly seek ways to improve and innovate in our marketing efforts, translating complex data into actionable strategies for growth.

Head of Growth

Growth Marketer

HYP Agency

Co-Founder

HS PLUS

Head of TikTok Marketing

Brand manager for an in-house e-commerce brand Vigoshop that is present in 15 European markets.

Responsible for managing a team of Facebook and TikTok advertisers while delivering steady results with the desired KPI's.

Managing a $3M advertising budget per month.

Brand Manager

- Responsible for sourcing, hiring, and onboarding potential Facebook advertisers.
- Responsible for implementing and executing Facebook advertising course for new hires.
- Implementing modern HR practices and designing learning journeys.
- Measuring impact on business.

Head of Facebook Academy

Performance FB advertiser that's responsible for Slovenian, Croatian, Bulgarian, Greek, Czech and Hungarian markets. 
- Working with 300k+ monthly budgets
- Analyzing data in GA and Tableau

Facebook Ads Specialist

Protocamel

Co-founder of camel feed startup, selling feed for racing camels to the UAE, Oman, and Saudi Arabia. 

- Digital Marketing
- Setting up FB, Instagram and Google campaigns 
- Successfully positioning a brand on the new market
- SEO optimization
- Market research and generating new leads 
- Managing CRM database 
- Content creation 
- Knowledge of B2B and B2C strategies 
- Managing a team

Ministry of Health Slovenia

- Financial review of contracts
-  State budget
- Annual accounts 
- Cash flow

Financial Administrator

Head of Growth at ICONOMI | AI and Growth Marketing guy | E-commerce & Ad Scaling Specialist | Driving Growth & Building High-Performance Teams

As the Head of Growth at ICONOMI, I lead a diverse and talented team of growth marketing professionals who are passionate about scaling and optimizing all marketing channels. With over $5M in profitable ad spend under my belt, I have a proven track record of navigating the landscapes of Facebook, Instagram, and TikTok advertising, delivering impactful and scalable strategies that significantly improve the entire sales funnel.

I have a degree in growth marketing from CXL Institute, where I learned how to use data-driven methods and cutting-edge tools to achieve growth objectives. I also have a deep knowledge of AI and its applications in marketing, which I leverage to spot trends, provide concrete ideas for improving conversions, and scale ad accounts profitably to +$10k ad spend per day. Some of the notable businesses I have helped grow include ICONOMI, HS Plus, Megasplet, and multiple advertising agencies.

I'm not only adept at setting up and executing marketing campaigns but also at fostering talent and guiding my team to deliver high-performance results. I thrive in situations that require quick adaptation and action, and I'm committed to using my skills and expertise to add value to your organization and drive exponential growth. Let's connect and discuss how I can help you achieve your goals. Please feel free to contact me at maticjug@gmail.com.

Matic Jug

Shipzzer

Growth Specialist

Bottle Nexus

Led the rebranding and website redesign, ensuring a cohesive and modern brand identity.
Created and edited reels and thumbnails to enhance Instagram engagement and brand visibility.
Redesigned digital assets (reports, pitch decks, etc.) to align with the new brand guidelines and maintain consistency.
Designed a new UI/UX for the checkout experience, the core component of Bottle Nexus, improving user flow and conversion rates.

Digital Marketing and Design Specialist

Zembra

At Zembra, I spearheaded the development and execution of comprehensive digital marketing strategies aimed at amplifying brand visibility and driving targeted traffic. Leveraging multi-channel campaigns across search engines, social media, and email marketing, I consistently achieved performance benchmarks. My role also entailed meticulous market research and competitor analysis to uncover industry trends and lucrative opportunities. I enhanced website content and user experience, resulting in noticeable improvements in conversion rates. Employing data-driven insights, I monitored key campaign performance metrics and provided actionable recommendations for ongoing optimization. Throughout my tenure, I worked closely with cross-functional teams to ensure that our marketing initiatives were aligned with the broader business objectives

Growapp, LTD

As CEO of Growapp, LTD, a content creation management platform for B2B SaaS in the UK, I spearheaded the development of an entirely new product from scratch. Through my efforts, our product has been listed on appsumo and boasts a low churn rate. From August 2020 to present, I have been responsible for:

Product management, including backlog, testing and planning
Product design, including UI/UX and landing page development
Digital marketing efforts, including cold email campaigns, marketing automation, and social media strategy
Business development, including pricing and offer definition, testing strategy, and sales management

 CEO & Chief Marketing Office 

Focus Corporation

•	Definition of products in our cloud offer
•	Development of the online and offline communication strategy
•	Training of Marketing team members in digital communication
•	Developing the commercial speech in close collaboration with the sales

Business Development Manager

Kpeiz

As a startup founder, I successfully took a company from inception to securing seed funding, managing a team of over 10 collaborators and earning the loyalty of more than 30 high-value clients. My responsibilities included:

Managing a talented team of developers and designers (5 team members)
Overseeing the day-to-day product research, validation, prioritization, and roadmap development
Ensuring customer issues were attended to appropriately and efficiently
Improving the UI/UX of our product
Building new features and business models
Acquiring new business partners and affiliates
Monitoring and tracking sales and marketing performance
Initiating and innovating marketing strategies to increase lead generation
Generating leads through conceptualization, design, Facebook, LinkedIn, Google Ads, A/B testing, analytics, and landing page development
Defining and driving social media strategy
Producing content creation for awareness content
Benchmarking and monitoring competitors and industry leaders in social media to apply best practices and improve the overall social media strategy
Running cold email campaigns.

Co-Founder and CEO & Chief Product Officer

Kanaseed

I developed brand activation on social media, won new customers, Developed multiple advertising campaigns, including Samsung's award-winning campaign at the "Pros de la Com ceremony".
Client: Nescafé, KitKat, National Human Rights Council, Samsung, Ooredoo

Managing four community managers and designers
Pro-active proposal of campaign and activation on social networks.
Co-realized campaigns: (Nescafé Love, Jazzmatch, Jazzy Tweet, Samsung Olympic, Nescafé comedy show).
Commercial prospecting and conduct of pre-sales pitches.
Conduct projects (creation of content for social media, banners, brand content, community management)
Managing Social Media content and Paid Ads
Monitoring of web applications 
Project Management (Activation, campaign, website, building..)

Social media Manager & Project Manager

Managing the social media channels (Instagram, Facebook, youtube, twitter) of multiple type of brands like Samsung Nesacfé and KitKat.
I managed to reach the top of the table of the most engaging pages in Tunisia according to Socialbakers
Managing a team of graphic designers & community mangers
Content creation

Community Manager

Internship as a Community Manager

Designers Dream Team

Lunching designers-dreamteam.com:
Marketplace for graphic design

Co Founder

Scout7 Ltd.

Analyste

As an experienced and results-driven digital marketer and product manager, I have a strong drive for innovation and a passion for success. Leveraging my unique blend of creativity, analytical thinking, and insatiable curiosity, I have consistently delivered successful outcomes throughout my career. 

With a background in leading marketing campaigns, product development and strategy, business development and strategy, Growth Hacking, and design, I am well-versed in the digital marketing field. 

My entrepreneurial journey as a CEO of my own startup has taught me the importance of being agile, self-reliant, and results-driven.

I am now eager to leverage this knowledge and experience to make a meaningful impact in a team environment and achieve even greater success in a digital marketing and product management role.

taplio

The Battle

Matic Jug

Aouididi Wael

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