ICONOMI

Dynamic and results-oriented Growth Team Leader with a proven track record in driving user acquisition, implementing growth strategies, and fostering team development in fast-paced startup environments. Skilled in identifying gaps in team performance and devising innovative solutions for process improvement.

My role involves leading a diverse team of growth marketing professionals and coordinating various initiatives, including SEO, paid advertising, content creation, email marketing, and social media management. I thrive in situations that require quick adaptation and action, and I'm committed to using data-driven strategies to achieve our objectives.

I excel in creating and implementing systems to streamline operations, and delegating tasks effectively to ensure maximum productivity. With a keen eye on the bigger picture, I constantly seek ways to improve and innovate in our marketing efforts, translating complex data into actionable strategies for growth.

Head of Growth

Growth Marketer

HYP Agency

Co-Founder

HS PLUS

Head of TikTok Marketing

Brand manager for an in-house e-commerce brand Vigoshop that is present in 15 European markets.

Responsible for managing a team of Facebook and TikTok advertisers while delivering steady results with the desired KPI's.

Managing a $3M advertising budget per month.

Brand Manager

- Responsible for sourcing, hiring, and onboarding potential Facebook advertisers.
- Responsible for implementing and executing Facebook advertising course for new hires.
- Implementing modern HR practices and designing learning journeys.
- Measuring impact on business.

Head of Facebook Academy

Performance FB advertiser that's responsible for Slovenian, Croatian, Bulgarian, Greek, Czech and Hungarian markets. 
- Working with 300k+ monthly budgets
- Analyzing data in GA and Tableau

Facebook Ads Specialist

Protocamel

Co-founder of camel feed startup, selling feed for racing camels to the UAE, Oman, and Saudi Arabia. 

- Digital Marketing
- Setting up FB, Instagram and Google campaigns 
- Successfully positioning a brand on the new market
- SEO optimization
- Market research and generating new leads 
- Managing CRM database 
- Content creation 
- Knowledge of B2B and B2C strategies 
- Managing a team

Ministry of Health Slovenia

- Financial review of contracts
-  State budget
- Annual accounts 
- Cash flow

Financial Administrator

Head of Growth at ICONOMI | AI and Growth Marketing guy | E-commerce & Ad Scaling Specialist | Driving Growth & Building High-Performance Teams

As the Head of Growth at ICONOMI, I lead a diverse and talented team of growth marketing professionals who are passionate about scaling and optimizing all marketing channels. With over $5M in profitable ad spend under my belt, I have a proven track record of navigating the landscapes of Facebook, Instagram, and TikTok advertising, delivering impactful and scalable strategies that significantly improve the entire sales funnel.

I have a degree in growth marketing from CXL Institute, where I learned how to use data-driven methods and cutting-edge tools to achieve growth objectives. I also have a deep knowledge of AI and its applications in marketing, which I leverage to spot trends, provide concrete ideas for improving conversions, and scale ad accounts profitably to +$10k ad spend per day. Some of the notable businesses I have helped grow include ICONOMI, HS Plus, Megasplet, and multiple advertising agencies.

I'm not only adept at setting up and executing marketing campaigns but also at fostering talent and guiding my team to deliver high-performance results. I thrive in situations that require quick adaptation and action, and I'm committed to using my skills and expertise to add value to your organization and drive exponential growth. Let's connect and discuss how I can help you achieve your goals. Please feel free to contact me at maticjug@gmail.com.

Matic Jug

Co-founder of VOI Social Impact Ltd (VOI), a social enterprise that promotes peace, stability and economic development in fragile communities using an effective methodology and SaaS platform, developed at the University of Cambridge and implemented successfully with the UNDP.

VOI works with private companies, DFIs, INGOs and International Organisations to create positive social impact in communities affected by fragility and conflict worldwide. 

We bring stability to the regions where companies operate and help them drive their business sustainably! 

Peace is Good for Business!

Co-founder & CEO

China Construction Bank (London) Limited

Originating, structuring and executing project finance transactions and loan facilities for Corporate clients and Sponsors in Europe and the UK focusing on infrastructure, energy and real assets sectors.

Our transactions include project finance facilities (single or multi project portfolio financing, with or without construction risk), acquisition finance facilities, secured and unsecured term loans (bilateral and syndicated).

Project Finance Manager

Societe Generale Corporate and Investment Banking - SGCIB

Originating, structuring and executing tax and non-tax based leases and structured, tailor-made financing solutions for SocGen's corporate clients and financial institutions.

Senior Associate - Structured Finance & Asset Finance 

Société Générale

Conducting advisory and audit projects for all of Société Générale Group's activities in France and abroad, including retail banking, corporate and investment banking, transaction banking, private banking, investment management, and specialized financial services and insurance, on behalf of Société Générale's top management.

The General Inspection Program is a highly competitive graduate program (<3% of approval rate), developing solid skills in audit, strategic and financial analysis, a broad insight and experience in all banking activities and an international work environment.

General Inspection

Montepio

Research project at the Trading and Treasury Department, Equities Desk, of the Portuguese mutual savings bank Montepio.

Market Analyst - Equities Desk

Leadership Business Consulting

Summer internship in Business consulting. 
Participation in several consulting projects for Angolan and Mozambican clients from Oil & Gas to Banking.

Business Analyst - Management Consulting

iMatch - Creative Collaboration

Summer intern responsible to conduct market research on client prospects and business opportunities.

Summer Intern - Business Development

Millennium bcp

Summer internship in the Contact Center of Millennium BCP - 2nd largest private bank in Portugal.

Summer Analyst - Banking Customer Service

AIESEC

Main responsibility was to close partnerships with NGOs supporting our volunteering projects.

Team Member of Sales & Projects Department

Ministry of the Economy and Employment - Bureau for Strategy and Studies

Contributing to an academic publication about the forecasting quality of GDP components and a report on the Portuguese footwear industry.

Research Assistant - Economic Research

Hi, and welcome to my profile! Don’t know me yet? Let me help you a bit:

Entrepreneurial and Social Work:

• Co-founder and CEO of VOI Global (VOI).

• VOI is a social enterprise that promotes social cohesion, development and stability in fragile communities using an innovative approach developed at the University of Cambridge and a SaaS platform.
 
• VOI was successfully implemented with the United Nations Development Programme (UNDP) in Guinea-Bissau and Search for Common Ground in Burkina Faso, achieving outstanding results.

https://www.voiglobal.com/


Professional:

• Almost 9 years of work experience in corporate and investment banking, namely: 
◦ Project Finance Manager at China Construction Bank (CCB) in London, having originated, structured and executed debt financing facilities for projects across multiple sectors: Energy (Renewables, O&G midstream and downstream), Core Infrastructure, Digital Infrastructure, Transportation.   

◦ Structured Solutions, Asset Finance and Leasing Associate at Société Générale Corporate & Investment Banking in London with cross-sector coverage from IT, Digital Infrastructure, Telecom, Transport (Rail, Aircraft, Shipping).

• International work experience in Paris, London, New York, Sao Paulo, Mexico City, Casablanca, Warsaw, Prague and Frankfurt.


Education:

• Successfully passed the CFA Level I exam in December 2017.

• Bachelor and Masters of Science in Economics from Nova School of Business and Economics in Portugal (ranked No. 21 in the 2023 Financial Times European Business Schools Ranking).

• Fluent in 4 languages (Portuguese, English, French and Spanish).


Personal:

• Co-organized the 2nd edition of EY Entrepreneurship Competition, with over €5,000 in prizes for the start-up participants, in Lisbon, Portugal.

• Co-founded a Debate Club at Nova University of Lisbon and was Head of External Relations and Partnerships.

• Participation in the Model of European Union of 2014 in Strasbourg as Member of European Parliament (MEP).

• +10 years Dancer of Salsa, Bachata and Kizomba, having participated in more than 50 festivals worldwide.

• Swimming passionate, having trained and completed a 5,000 meters swim to fund Cancer Research in the UK.

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Matic Jug

Gustavo Almeida

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