ICONOMI

Dynamic and results-oriented Growth Team Leader with a proven track record in driving user acquisition, implementing growth strategies, and fostering team development in fast-paced startup environments. Skilled in identifying gaps in team performance and devising innovative solutions for process improvement.

My role involves leading a diverse team of growth marketing professionals and coordinating various initiatives, including SEO, paid advertising, content creation, email marketing, and social media management. I thrive in situations that require quick adaptation and action, and I'm committed to using data-driven strategies to achieve our objectives.

I excel in creating and implementing systems to streamline operations, and delegating tasks effectively to ensure maximum productivity. With a keen eye on the bigger picture, I constantly seek ways to improve and innovate in our marketing efforts, translating complex data into actionable strategies for growth.

Head of Growth

Growth Marketer

HYP Agency

Co-Founder

HS PLUS

Head of TikTok Marketing

Brand manager for an in-house e-commerce brand Vigoshop that is present in 15 European markets.

Responsible for managing a team of Facebook and TikTok advertisers while delivering steady results with the desired KPI's.

Managing a $3M advertising budget per month.

Brand Manager

- Responsible for sourcing, hiring, and onboarding potential Facebook advertisers.
- Responsible for implementing and executing Facebook advertising course for new hires.
- Implementing modern HR practices and designing learning journeys.
- Measuring impact on business.

Head of Facebook Academy

Performance FB advertiser that's responsible for Slovenian, Croatian, Bulgarian, Greek, Czech and Hungarian markets. 
- Working with 300k+ monthly budgets
- Analyzing data in GA and Tableau

Facebook Ads Specialist

Protocamel

Co-founder of camel feed startup, selling feed for racing camels to the UAE, Oman, and Saudi Arabia. 

- Digital Marketing
- Setting up FB, Instagram and Google campaigns 
- Successfully positioning a brand on the new market
- SEO optimization
- Market research and generating new leads 
- Managing CRM database 
- Content creation 
- Knowledge of B2B and B2C strategies 
- Managing a team

Ministry of Health Slovenia

- Financial review of contracts
-  State budget
- Annual accounts 
- Cash flow

Financial Administrator

Head of Growth at ICONOMI | AI and Growth Marketing guy | E-commerce & Ad Scaling Specialist | Driving Growth & Building High-Performance Teams

As the Head of Growth at ICONOMI, I lead a diverse and talented team of growth marketing professionals who are passionate about scaling and optimizing all marketing channels. With over $5M in profitable ad spend under my belt, I have a proven track record of navigating the landscapes of Facebook, Instagram, and TikTok advertising, delivering impactful and scalable strategies that significantly improve the entire sales funnel.

I have a degree in growth marketing from CXL Institute, where I learned how to use data-driven methods and cutting-edge tools to achieve growth objectives. I also have a deep knowledge of AI and its applications in marketing, which I leverage to spot trends, provide concrete ideas for improving conversions, and scale ad accounts profitably to +$10k ad spend per day. Some of the notable businesses I have helped grow include ICONOMI, HS Plus, Megasplet, and multiple advertising agencies.

I'm not only adept at setting up and executing marketing campaigns but also at fostering talent and guiding my team to deliver high-performance results. I thrive in situations that require quick adaptation and action, and I'm committed to using my skills and expertise to add value to your organization and drive exponential growth. Let's connect and discuss how I can help you achieve your goals. Please feel free to contact me at maticjug@gmail.com.

Matic Jug

Freelance

Product Designer

Space&Matter

Creative Strategist

AmCham Slovenia

Brand Designer

Optiweb - Web Specialties

UI/UX Designer

University of Ljubljana, Faculty of Architecture

The Student Organisation of the Faculty of Architecture is a branch of the Student Organisation of the University of Ljubljana ŠOU. Its members are elected every two years in November by the students of the Faculty of Architecture. Its governing board consists of 5, they represent general student interests.

Student Organisation Board Member

Lumar hiše & punkt

Architectural Intern

The Slovenian Association of Friends of Youth / Društvo prijateljev mladine

Sociery of Friends of Youth is a non-governmental, voluntary, humanitarian and non-profit organization. Operating since 1953, increasingly an indispensable interlocutor in the modern organized civil society.
Fundamental objective is to raise the quality of life of children, adolescents and families. Responding to current social issues and contribute to the creation of positive values of life, children, adolescents and families. 
Tasks:
Animating kids creative workshops, sport games, scout skills, managing projects
planning and organising appropriate youth and community programmes.

Youth educator

Russian Scientific and Cultural Centre, Ljubljana

Participated and co-organised Russian Scientific and Cultural Centre's annual cinema project "The Week of Russian film" in conjunction with producer Lenfilm from St. Petersburg.

Translator

✹ I’m a product designer crafting user-centric designs that drive engagement and deliver enjoyable experiences.

✹ In my design I focus on:
    👉 bringing value by addressing real needs and expectations
    👉 using cognitive science to deliver intuitive and easy to use products
    👉 crafting experiences that evoke positive emotions to keep users coming back.

✹ I work in several phases in design process - from user research and wireframes to prototyping and creating pixel perfect end visuals.

taplio

The Battle

Matic Jug

Iva Lukan

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