Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

You’re ambitious, capable, and building something that actually matters.
From the outside, things look like they’re working.

But under the surface, the pressure never really shuts off.

You’re carrying a constant mental load. Decisions pile up. Focus gets harder to sustain.
And even when things are going well, it feels like you’re always operating on edge.

You’ve tried pushing through it.
Podcasts. Mindset shifts. Powering through "one more season."

Yet the pressure keeps creeping back - and it starts to cost you:

→ Clarity in decisions
→ Consistent focus and energy
→ The ability to actually enjoy what you’re building

Here’s the part most high performers miss:

You don’t have a discipline problem.
You have an internal pressure problem.

I work with founders, consultants, and high performing operators to help them:

• Reduce mental load at the source
• Think clearly under sustained pressure
• Perform at a high level without burning out

My clients include leaders at Amazon, HSBC, and Oracle, along with founders like:

• Dillon, who learned how to regulate anxiety and scale past $3M ARR
• Mike, who cleared persistent self-doubt and 10x’d his average deal size
• Nick, who rebuilt clarity, avoided burnout, and led his company to acquisition

This isn’t therapy.
And it’s not surface-level performance tactics.

It’s a practical system for removing the internal bottlenecks that quietly limit focus, decision-making, and momentum - so you can operate calmly, clearly, and in control.

If that resonates, you can book a free strategy call via the Featured section.

Jake Bernstein

All the time you spend stressing, overthinking, or being indecisive.

How much better would your life if you put that time elsewhere?

We often feel like if we’re not stressing, we’re not working hard enough.

But all this stress. These negative emotions. They’re getting in your way, not helping you.

Next time you’re going off the rails, take a step back and remind yourself.

Even though it feels like you need have these negative emotions. The logical answer is to drop them.

That’s what’ll help you think clearer, and give you more time and energy to accomplish your goals.

You’re a pretty logical person. So use that to your advantage.

Remind yourself of all the logical reasons to drop these negative emotions and overthinking. Then just practice it, and get better overtime.

Helping founders regain focus, clarity, and calm under pressure | 2X founder (acquired) | AWS Solutions Architect

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The Battle

Mat Lehnhoff

Jake Bernstein

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

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