Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

LinkedIn Account Growth Partner | Profile Optimization · Targeted Engagement · Visibility for Founders/CXOs

Most founders want to grow on LinkedIn, but they don’t have the time to post, reply, or stay active every day.

That’s where I come in.

I manually manage your entire LinkedIn presence so you stay visible, trusted, and top-of-mind with the people who matter.

What I handle for you:

→ Writing and publishing your posts
→ Responding to comments as your voice
→ Daily manual engagement with the right audience
→ Keeping your profile active so leads don’t forget you
→ Maintaining consistent visibility without any spam
→ Connect with your ICP and setup follow-up messages 

No automation, no bots, real human engagement that builds real relationships.

If you want your LinkedIn to keep growing while you focus on running your business, I can take it off your plate completely.

DM me “LinkedIn” and I’ll show you how it works.

Bipul Sharma

People Google you before they meet you.

What do they find?

I watched this happen last month.

A founder pitched a VC.
Incredible in person.
Sharp. Credible. Experienced.

After the meeting, the investor searched his name.

LinkedIn: Last post from 2021.
Profile: Generic headline. Empty featured section.
Google: Nothing but a company bio.

The VC told a friend:

"Great meeting. But online, he looks like a ghost. Made me wonder what I was missing."

No second meeting.

This is the invisible tax on expertise.

You've spent years building credibility in rooms.
But decisions now happen in browsers.

Before every meeting:
→ Investors search you
→ Candidates research you
→ Partners look you up

If they find nothing?

Trust drops before you speak.

You don't need to be an influencer.

You need proof of your thinking.

Three places to start:

Headline
→ Not your title. Your value.
→ "Helping X achieve Y" beats "CEO at Z."

One post per week
→ One insight from your actual work
→ 15 minutes to write. Years of compound trust.

15 minutes daily
→ Comment on peers' posts
→ Be visible where your audience already is

Your offline reputation is an asset.

Your online absence is a liability.

Close the gap.

Quick check: Would someone Googling you be impressed or confused?

📌 Carousel designed by Aleena Shahid

LinkedIn Growth Partner for Busy Founders and CXOs

taplio

The Battle

Mat Lehnhoff

Bipul Sharma

Followers

Posts

Engagements

Likes

Performance ScoreMat Lehnhoff's LinkedIn Performance

Performance ScoreBipul Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mat Lehnhoff

Bipul Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Performance ScoreBipul Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance