Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

Cory Molloy

Creative Director at – 

I put extra dollars in your pocket with the Magical Words, Powerful Questions and Rhythmic Phrases of NLP

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐒𝐚𝐥𝐞𝐬? We might be a great choice for you…

When I started in the industry 25 years ago, I made millions for big companies (like Nestlé, Direct TV, and ProBar) marketing products, services, and events. 

Now I do things differently for my clients.

As the Creative Director at Effective Advertising, we’ve become the industry leaders at Creative Marketing Campaigns with the Magical Words, Powerful Questions & Rhythmic Phrases of NLP.

Meaning we can invite your audience right into the buying state – 

So they see the value of your offer in seconds. 

Because we frame your offer in…

“𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗣𝗿𝗲𝘀𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗪𝗮𝘆 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲.”™ 

This naturally changes how the audience perceives your value. It also sets them up to buy from you… 

And it works for Print, Web, and Video with some adjustments. That’s where our experience and years of testing carry weight. 

Because we learn new ways to make our messaging better all the time. 

𝗢𝘂𝗿 𝗽𝗿𝗼𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗴𝗲𝘁𝘀 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲-𝗯𝗮𝘀𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀:

• The Tax Firm, “Got 86 new clients for every 100 letters we sent!”

• Charles McCorquodale Law’s competitors began asking, “Who writes your ads?”

• Doorman Stan’s mailers “Brought lots of customers to their new location.”

𝗔𝗻𝗱 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 𝗲𝘅𝘁𝗿𝗮 𝘄𝗲𝗹𝗹 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵-𝘁𝗶𝗰𝗸𝗲𝘁 𝗼𝗳𝗳𝗲𝗿𝘀.

Our Mailers, Emails, and Landing Pages…

Are worth the premium price.

This is how we support Successful CEO’s and Business Owners – 

Looking to grow their business faster.

If you have a great product/service that makes the world a better place...

Let's chat about how to optimize your message with direct mail, emails, or sales letters –

✅ Here's the link to my private calendar...

https://effectiveadvertising.tv/contact-us/

To see more examples of how we might assist with your message:

(𝗩𝗶𝘀𝗶𝘁 – ★𝘄𝘄𝘄.𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴.𝘁𝘃★)

𝙋.𝙎. I grew up in a small German town on the Moselle River (near France and Luxembourg), so I care about quality and top-level results!

Note that: (NLP) Neuro-Linguistic Programming is the foundation of subliminal messaging and conversational hypnosis. These specific and carefully crafted words, structured into rhythmic sentences – are brilliant at increasing sales.

Creative Director

𝗜𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 – 𝘆𝗼𝘂𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝟭𝟬𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗻𝗰𝗼𝗺𝗲!

This is why hiring me to UPLEVEL your messaging may 4x, 10x, or even 100x your revenue.

𝗜𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗼𝗽 𝗹𝗲𝘃𝗲𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 - 𝗟𝗲𝘁𝘀 𝗖𝗵𝗮𝘁!

Because Effective Advertising is the Absolute Industry Leader at Combining the Memorable Language Patterns of NLP - with the MOST Positive, Present, and Personal Words in Advertising.

While there are bigger companies with larger teams who do great work. 

Of the other 5,523 agencies in the US in 2021 - 

We are the only digital advertising and marketing agency to specialize in top NLP strategies.

So if you’d like to UPLEVEL Your Sales/Ad Copy, and Presentation with the Absolute Best Subliminal Messaging, Conversational Hypnosis, Direct Marketing, PR, Spin, Propaganda, and Persuasion Possible - Give Me a Call!

Because that’s what I do differently…

And it’s how I get some of the best results in the industry consistently. 

𝗜𝗳 𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 - 𝗚𝗶𝘃𝗲 𝗠𝗲 𝗮 𝗖𝗮𝗹𝗹! 𝟴𝟬𝟭-𝟴𝟯𝟭-𝟭𝟬𝟯𝟱

Professional Accomplishments -
• Successfully managed the direct response advertising with print, web, and video.
• Effective Sales Team Trainer (showed others how to get sales rates of 70 to 90%).
• Produced a highly effective direct mail ad (every 100 letters got 86 new customers).
• Developed a new system of more powerful, positive, present, and personal words.
• Became an industry leader with subliminal messages and conversational hypnosis.
• Generated millions in revenue for clients.

taplio

The Battle

Mat Lehnhoff

★Cory Molloy★

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taplio

The Battle

Mat Lehnhoff

★Cory Molloy★

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance