Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

I'm a passionate design strategist & digital marketer. 

I help entrepreneurs grow their audience, engage their market and build their brand. 

I love working on projects where technology, design, content marketing and engaging UI/UX come together.

My strengths come most alive at the intersection of entrepreneurship, design and education. 

In the past I led:
• 1x startup from $0 - $5M in the fintech space 
• 1x startup from $0 - $1.2M in the metaverse space

Then I burned out. I realized I was working for too many hours for others to benefit. 

So, I pushed it all to the side and decided to learn web design, development and SEO. I then mastered the art of writing and business marketing. 

I founded Mojo Design, in 2019 as a solopreneur and have since scaled it to $100K ARR. 

We've worked with clients like NIKE, ADIDAS, and more. 

My mission is to help 1M people make money doing what they love. 

Some say that all heroes look super fine. I've been told that converting your creativity into paying clients - is a power of mine. 

Want to write your way to freedom? 🧙‍♂️🪄 

Get a FREE consultation: 

https://mojodesign.io/get-a-free-consultation/

Jacob Pegs

Web Developer

1 offer. 1 post. 1 email. daily → 1x $20k/m lifestyle business. served: 254+ clients. 2k+ customers. $1m+ made. $4.1m+ in client sales. learn how: jacobpegs.xyz

I walked away from a $500k ARR agency.

4 team members.
Big-name clients.
The whole “7-figure dream.”

And still - something felt off.

I could say all the right things. But none of them sounded like me.

At some point, I stopped asking,“How do I scale this?”

And started asking:

Does this still feel like me?

The answer: No.

I knew how to sell. I knew how to deliver.
But I didn’t sound like myself anymore.

The version of me that built that business was built on borrowed language, not my own voice. And I wasn’t willing to sacrifice authenticity for status games.

So I walked away.

From half a million. From the “security” of sounding like everyone else. Some people said I left money on the table.
I reclaimed something more important: my voice.

Because I chose truth over generic strategy…

I scaled Modern Maker to $1.2m. 
Served 304+ clients. One-person business. 
No hustle. No sales calls. 3-4 day work weeks.

All of that - because I stopped performing and started expressing.

What I do now:

I help people let their writing do the selling.

Not through copywriting tactics. Through finding their actual voice. And build business with soul.

Because the best offer in the world won’t sell if your writing sounds generic.

So I teach voice first. Then leverage. Then offers+ systems.

In that order.

The philosophy is simple:

It’s not time to build. It’s time to be.

AI can build your infrastructure in a weekend.
What AI can’t do? Sound like you.

That’s where the real work lives.

Finding your voice.
Writing with truth.
Letting your words do the selling.

I’m not scaling complexity anymore. I’m scaling clarity.
One-person business. Rooted in presence. Fueled by writing that sounds like me.

Where I get to be a present father, a loving husband, and myself - fully expressed.

If your current path feels like it’s pulling you away from yourself…

It’s not quitting. It’s remembering.

The moment you stop building a business that impresses, you can finally build one that expresses who you really are.

Let’s build what’s true. Not just what works.

Click “tickle my brain” above in my featured section and we can create your gameplan so you can experience writing that sounds like you, and does the selling.

Namaste 🙏 

Founder & CEO

Full-service digital agency. 🦄 Web Design. Websites. Branding. We help brands & businesses accelerate growth, achieve their goals, and win clients through the power of web design and branding.

Is this the new LinkedIn DM playbook?

I don’t know who Tom is.
I don’t do sales calls.
You don’t give a rats ass about how I’ve been.

(And I’m 99% sure you wear crocs)

Don’t lie.

😭

Writing with leverage✨2,800+ customers. 354+ clients served. Install the 1 Post A Day setup → jacobpegs.co

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One of the hardest things I’ve ever had to commit to:

Running a marathon.

As i type these words out standing by the starting line, i legit cant believe it.

4 months of training like an absolute mad man.

No phone. No plan. No idea if I’d make it.

A million lessons. And realizations. Lots of tears. Self doubts. Fear of failure. But here we are.

It’s 6:30am, and I’ve deliberately scheduled it for 9:00am Cyprus time. 

So I am DEEP into it by now, freezing my soul off. (And my butt).

See you on the other side.

- - -

YES. I’m wearing pink as I’ve decided to run in support of all the amazing women that empower us to be who we are.

Daughters. Sisters. Mothers. Grandmothers. Aunts. Friends. Entrepreneurs. Thank you for blessing us with your energy. 

The only way is THROUGH.

This one is all yours ❤️

- - -

PS. Join 6,200+ legends who are sending help and watching my 15 min training on running a 1 Post A Day system: https://swipemymojo.com

Alex Hormozi built a ‘cult-like’ following by getting & sharing his success through pain.

I get it. And lots of people resonate.

I’m at a point in my journey where what drives me is no longer pain. But it’s architecting ease, flow, simplicity & leverage.

I am driven by gratitude.

I want to share, grow, and genuinely help people from a place of giving, gratitude and joy.

Does it have to be painful?

Can’t it be easy & fun?

I’ll be leading from a pace of making & creating more art.

Art that’s 100% human.

My way, the Modern Maker way.

Low ticket offer wizard 🧙‍♂️ Scale your high-ticket offer with micro snacks. 2,800+ customers. 354+ clients served. Install yours for $9 → jacobpegs.co

I make $1,000-ish/day by writing posts directly from my offer.

The reason why many people don’t make sales, is because they write content and then sell occasionally. But when they sell the offer has no context directly from their posts. Then they blame the algo or whatever else comes to mind.

This one reframe has made me $100,000s from content alone. Once you see it, you can’t unsee it.

Let’s break it down with an example.

When you write backwards from your offer.

You create this equation:

Content + Context = Sales.

In my world, my offer has 3 core components which I install with clients:

1) Google Doc Offer (green)
2) A low ticket funnel (yellow)
3) Writing to get traffic (pink)

My goal every week is to write SHOW content to show what I'm doing in this offer. I do this 5x a week. And 2x/week, I write SHARE content (blue) to share my hobbies & interests. 

Whenever I SHOW posts, I write about the 3 core components FROM my offer. This builds context on repeat.

To context stack, I use 3Ps: Problem. Philosophy. Proof.

So far so good?

If I broke down the first component in green, the Google Doc, I could write a post to show:

1) A problem people face when they take sales calls and how we can solve that by selling without them in a Google Doc 

2) A philosophy about my belief surrounding Google Docs and how it gives me leverage to play music, to run, to spend time with my daughter as clients sign themselves into my programs without me 

3) Some proof from my own results or my clients' results of how they use Google Docs to sign clients 

By the time someone inquires my services, they've gotten so much context about the 3 components of my offer that when they see the offer it's a simple yes or no decision.

TLDR:

Market FROM your offer not TO your offer. 

That way content + context = sales. 

This is a pillar of my 1 Post A Day system inside Modern Maker.

Now you can use this to get yourself some clients.

Make sense?

Writing with leverage✨2,800+ customers. 354+ clients served. Install the 1 Post A Day setup → jacobpegs.xyz

I had this moment yesterday that kinda cracked me open.

I was talking to my cousin - and he started telling me about our grandfather in Bulgaria. He passed over 20 years ago. I barely remember him. Just small flashes - warm, quiet, gentle.

But what I didn’t know?

He was a violinist.
And an engineer.

Art + structure. Emotion + systems.

And suddenly I’m sitting there thinking… wait.
That’s me.

I’ve been deep in offers, funnels, writing — this whole world of building systems with soul. Trying to make something that works and makes people feel.

And maybe it’s not an accident.

Maybe I didn’t just “choose” this path - maybe I inherited it.

Something about that realization made me feel held. Like some quiet fatherhood I didn’t know I was missing finally showed up.

I don’t know if this post is even for anyone else - I just needed to write it down.

But if you’ve ever felt like your purpose wasn’t invented… it was remembered -

I see you.

🤍✨

I have to tell you this.

For furks sake.

When you summarize a LinkedIn post in the comments and you don't even read what you've summarized, you look like an absolute idiot. 

Spending three milliseconds to read what AI has generated will save humanity. 

I promise you.

Thoughts?

One of my favorite unlocks for 2026 (just had my fourth $7k day in a row):

Sell someone a $9 “snack”, aka a tool or gameplan session.

That gives them the high level strategy answering the question of:

“What do I need to do?”

Optional: Upsell them a bigger snack ($100-$400) answering:

“How do I do it?”

And then offer them to do it together, answering:

“Can I get there faster?”

TLDR: Here’s the plan. Want help doing it?

SIMPLE AF. And effective. 

(I'm doing a workshop on it today, more details here: https://oojp.lovable.app/ )

- - - 

PS. I recorded a 15-minute free training showing you the one post a day system. Click "visit my website" to join 6,200 legends who've seen it.

This week, I had someone copy my product.

Like FULL ON. Word for word.

And then, ask me for a recommendation. 🥲 

Let me loop you in.

I've got a post purchase email to encourage people to take action once they buy my entry level offer.

The incentive goes something like this:

If they install their low ticket offer in 7 days, I legit buy it off them.

I think I've bought about 40-ish people's offers since launch. And people have thanked me loads for being that stick up their bum that helps them take action. You know, like that mad aunt who runs after you in villages with a broom. But for 7 days straight. A win win.

But this person asked me to leave a recommendation, without purchasing.

Odd, I thought? Who doesn't want me to swipe my credit card...and be their first customer.

Upon actually going to swipe, to surprise them.

I saw my own product. Same name. Same exact templated upsell.

The only thing that differed was the color. 

This stuff used to bother me. But I took a deep breath and thought:

If you're someone who's sole biz model is to copy someone else...

Then who truly are you? 

Food for thought, you do the dishes.

Now off to clean some diapers.

Want to know my productivity hack?

I have a baby who naps for 2 hours.
That’s my window.

No bullshit.
No distractions.
Simply focused creation.

Constraints don’t limit you.
They liberate you from pretending to be busy.

So next time you’re going to hell and back overthinking it…just post the damn thing.

🤍

PS. Watermelon is the best fruit on planet earth. I dont take no for an answer. Fight me.

A big shout out to all the people on LinkedIn who:

- Don’t know everything 
- Don’t have a 10 year game plan 
- Don’t fear messing up daily

Yet they show up regardless.
And they don’t sugar coat the truth.
Plus they document the good & the bad.

These are my kinda people.

When I started I had:

- no plan on where to go 
- no f*cking clue what I’d be doing 
- no results for a good few years

Yet I kept showing up & learning.

Looking back, I laugh at my old stuff.

And I fully admit my mistakes.
(I screw up all the time)

By showing up, you’re ahead of many.

Make offers. 
Talk to people. 
Iterate obsessively.

Eventually it clicks ❤️‍🔥

My biggest takeaway?

Build a low ticket product from the wisdom you have asap. It’s the #1 thing I’d do earlier.

And show up as YOU.

Ps. What’s your biggest flop on the platform?

The thing that does my head in every time I log into LinkedIn?

The rocket emoji Ai bots in the comments.

Why tf would you do that to yourself.

You look dumb af.
You make no sense summarizing my post.
You are destroying all your hard work.

Also, we’re tired of your polished crap.

We want more humans.

What do you say? I affirm:

Last week I had a really wholesome marathon day.

From preparing, to committing, to pushing through it.

Such an amazing experience.

Fun fact: only 1% of the entire world has done a marathon. 

Nuts.

Ps. Read the full story (didn’t hold back):

https://lnkd.in/dDESRJqm

I've done about $300-ish a day on low ticket offers without me having to deliver anything.

Tbh, it feels good.

Today, I went for a run with my dog, Coconut.

Phone in the bedroom.
No Slack pings.
Or anything other than trees.

Came back to this (image below).

Orders.
Notifications.
Receipts.

Not because I launched.
Not because I posted “harder.”
But because the system was already running.

What I truly missed for so many years:

When you install something that compounds, you don’t need to be present for it to work. And my new fav. word is leverage.

This happened because of my 1 Post A Day setup.

Not here chasing likes. Or hamsterwheeling content. In fact, these posts now take me approx 5-10ish mins to write.

I just have:

1. One post that documents something real
2. One clear place it sends people (watch me do it below)
3. One story-driven email that cooks daily
4. One simple offer inviting people to buy

That’s it.

No live calls.
No “quick Zoom catch up?”
No being glued to my phone.

Question for you:

What would your business need to look like for you to step away for an hour… and come back to annoying stripe notifications instead of having to pretend you're not "just following up" in the DMs?

My realization:

If your content only works when you’re watching it, you don’t have leverage.

You have a job with better branding.

(And yes — Coconut got an extra treat 🐶 - we're 13 days away from marathon day)

If you want to build a quiet marketing system that runs while you live, follow along. I recorded a short video explaining everything. Link in bio.

Most people chase leads and turn them into clients. 

Endless cycles hustling in the DMs, hamsterwheeling content, and losing high quality leads that are not ready to become clients yet.

Giving these high quality leads a “home”, or what I call a Living Room… allows them to get a taste of your universe before they access the Master Bedroom.

That’s how your writing does the selling for you, with full leverage at EVERY touch point.

I recorded a 5 min video explaining this concept. 

👉 Watch it here: https://lnkd.in/d4Suz87k

About a month ago, I realized this 1 thing that changed my perception on business. It actually took a while to see it. Once I spotted it, I stopped "hustling" to get work.

I was told I needed to do everything from:

- Attracting 
- Converting
- Delivering 

And the pre-attraction layer beforehand.

I noticed I was good at conversion.

In fact it lit my soul on fire when I wrote words that did the selling for myself and my clients.

- Writing that built leverage.
- Writing that got results.
- Writing that gave us freedom.

So I decided to do a lot more of that.

Conversion as a chapter has a lot more depth to it.

You look at:

- Customer offers
- Client offers
- Funnel set up 
- Campaign set up 
- Waitlists + sales pages 

And all the components that make someone fetch their wallet.

When I left the attract + deliver piece to partners, or the market…

My nervous system, wallet, and life got better,

Ask yourself:

What sets my soul on fire?
What doesn’t set my soul on fire?

Do more of what serves you. 
And less of what doesn’t.

It as simple as that.

Stick to your lane and let the market take care of the rest.

🤍

I “sell drugs” according to my aunt.

So I might as well live up to it. 

Last year I called my low ticket funnel method:

“The Micro Snack Cartel”.

After binge watching Narcos on Netflix with my wife.

You know the whole:

“Give someone taste of a small snack, then they’ll buy the big snack”.

…and join your cartel.

I believe my product has been selling better than Pablo Escobar ever sold his.

(I won’t take no for an answer)

Low to high ticket ascension is an art.

I’ve been in “build mode” showing my Modern Maker clients how we’re going to do things in 2026.

And there’s mentions of:

- Micro Snacks 
- Gameplans 
- Ecosystems

So I’ll ask you the same question I asked my aunt on the dinner table this Christmas.

Want some product?

Watch this free training: https://lnkd.in/dyiHRg4Z

I promise, you’ll be hooked.

🫶

ps. I might change my bio to Low Ticket Offer Wizard 🧙‍♂️ to pursue my aunt’s legacy. 

Yes or no?

Last month, I copy pasted all my posts from the past.

(With the exception of 3 that I wrote on the fly for fun)

Because it was Christmas.
Because it was New Years.
Because I was stuffing myself with food + family.

(And crying bc it's not watermelon season)

In short:

1) Went to my analytics
2) Backtracked "best" performers 90 days
3) Did micro-edits & scheduled them in

Kudos to Matt Barker for the idea on one of his posts.

So basically I got these results:

- 230,004 impressions
- 300 new email subs
- 69% inc. in family time (made this up, but it's true) 😅
- Approx. $5k in digital product sales

(Sales because anyone who opts into my list gets shown a digital product on their way in)

Feels ILLEGAL for the amount of effort it took.

It felt like playing The Greatest Hits album on repeat.

Remember LinkedIn is a tool. 
And it’s here to serve us not take over our lives. 

So, when living - repurpose your purpose.

This month I did a lot of simplifying. I realized it gets to be this easy to turn leads into customers and clients.

( PS. I recorded my process here: https://jacobpegs.co ) 

Let’s break it down 👇

1. Figure out your unique method of doing something

You’re already running your clients through some kind of process. Taking them from Point A to Point B. Write out what that is.

2. Record a mini video showing your unique method & why it slaps

It doesn’t have to be complex. Just a 10 minute loom. Share where you used to be and what you didn’t like, versus where you are now because of this unique method. Break it down in a simple graphic. (I use markers and posted notes)

3. Sell a low ticket Tool that creates custom plans

That could be a prompt, a survey, a series of questions in a PDF or a custom GPT. People are in need of direction now more than ever. Get them to implement something not consume stuff. This now creates customers (not leads) that have bought a “small snack” and have tasted your universe.

4. Trigger a 4-10 day sequence that shows them your main offer

If you’ve got an email provider, you can put together a few emails with some results or a process breakdown. Show them how your main offer helps them get their desired outcome.

5. Have them reply to the email with a keyword

This could be automated but I prefer to have a layer of intimacy. People crave speaking to real humans. By this time they’ve seen your unique method and your offer so it’s a quick yes/no from here. About 10% will buy the “bigger snack”.

Congrats, you now have a Client Machine powered by some kind of… 

Micro Snack Cartel. 😅 cool ey.

TLDR:

1. Give someone a gameplan.
2. Ask them if they wanna go faster

It gets to be this simple.

Namaste 🙏

A few years ago, I started noticing something odd.

The people who quit weren’t the least skilled.

And the people who lasted weren’t always the most talented. The difference was subtler than that.

It showed up after the first wins.

After the first real money.
After validation.
After momentum.

That’s when things started unraveling for a lot of people.

Not externally.
Internally.

Old insecurities resurfaced.
Comparison got louder.
Pressure to “live up to it” crept in.

And almost always, it started with one sentence:

“They’re better than me.”

I hear it constantly.

About competitors.
About offers.
About copy.

At first it sounds harmless.

But what most people don’t realize:

Your brain never stops at that sentence.

It immediately continues with:

“They’re better than me because…”

And the list that follows is brutal.

More experienced.
More confident.
More established.
More something you think you’ll never be.

That single thought quietly locks people in place.

So now, whenever I hear it, I interrupt and change one word.

Not the idea.

Just the framing.

Better → Ahead.

“They’re ahead of me.”
“Their offer is ahead of mine.”
“Their messaging is ahead of mine.”

That shift matters more than it looks.

“Ahead” means time is involved.

Movement is possible.
Distance can be closed.

“Better” means hierarchy.

Finality.

A ceiling you don’t get to pass.

One of the reasons I’ve been able to stay in the game this long is simple:

I’ve never believed anyone was fundamentally better than me. Only earlier on a timeline. And timelines aren’t intimidating.

They’re measurable.
They’re chaseable.
They’re beatable.

So if you catch yourself thinking “they’re better than me,”

pause.

Swap the word.

And watch how much lighter the path forward suddenly feels.

I did something I don't usually do. It felt like throwing $5k in the garbage. Kind of. Sort of. And yeah, there's lessons learned.

Last quarter I got my butt handed to me.

Some GoHighLevel ad bro sweet talked me into needing another funnel. One that would work without me needing to spend hours doing organic. That allowed me to be with my daughter. That last line got me. Tbh, I have no idea why I got it.

Long story short, the funnel was garbage.

I have no idea why I said yes in the first place. The good ol, funnel I have in my bio works just fine. I even tested ads to prove the ad bro wrong and it works even better. But, persuasion at its finest ey.

That wasn’t the best part.

When I signed up to GHL they called me 4x a day to try to onboard me. And emailed me 2x. I reported them and sent them to spam.

THEN…

It took me 9 whole minutes to find how the heck to unsubscribe from my GHL monthly subscription. And then they asked me if I was “sure I wanted to cancel” 7 bloody times! 

Yes 7.

I’ve never seen or felt a hostage situation until this moment.

TLDR: 

1. Don’t shiny object syndrome into stuff
2. Don’t believe the sweet talk 
3. Don’t EVER use GHL

For ducks sake.

🦆

Is it just me?

PS. I'm on team Kit & ThriveCart ftw. 🤘

taplio

The Battle

Mat Lehnhoff

Jacob Pegs

Followers

Posts

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Likes

Performance ScoreMat Lehnhoff's LinkedIn Performance

Performance ScoreJacob Pegs's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mat Lehnhoff

Jacob Pegs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Performance ScoreJacob Pegs's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance