Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

Teamleader

Paid Ads Manager

Fresh with Ken

A food blog where I'm sharing my easy version of as many Moroccan recipes as I can, to share a taste of my culture.
I take care of the full process of content creation, from writing recipes to photographing and editing them using WordPress. I share my content on social media platforms like Instagram, Facebook, and Pinterest. The recipe videos I create are hosted on the YouTube and Instagram platforms.

Founder

M+A Matting Europe

- Digital performance marketing for two B2B brands (M+A Matting 
and Purple Mustard) and one B2C e-commerce brand (Mótif).
- Set up and management of digital campaigns (Google ads, Meta ads, and Email).
- KPIs definition and tracking setup.
- Inbound revenue generation system setup.
- Alignment with sales on inbound generated leads follow-up. 
- Social media content creation and planning.
- Digital marketing reporting.

Digital Performance Marketer

Sensolus

- Development and execution of the paid advertising strategy (LinkedIn ads, Facebook ads, Google ads).
- Inbound revenue generation reporting.
- Campaign performance analyzing and optimization. 
- Continuously experimenting and evaluating new ideas.
- Incoming requests follow-up and check-in with Sales on a regular basis to validate qualification criteria and ensure proper follow-up.
- Website management to ensure optimal conditions for lead conversion.
- Social media content creation and planning. 
- Online events management.

Inbound Marketing Lead

Digital Marketer 

CASH PLUS

- Content creation (Website & Facebook)
- Campaign communication plan 
- Surveys administering (Online & Offline)
- Street marketing campaigns follow-up 
- Arabic & French translations

Marketing Intern

The spot - Coworking space

- Marketing plan of the month.
- Marketing plan execution. 
- Instagram and Facebook pages management
- Content creation. 
- Customers reception ( Registration, calls, making appointements, space presentation ) 
- Events organisation ( Jam session, parties, FIFA or PES tournament ).

Marketing Manager Assitant

Palmeraie Hotels & Resorts - Palmeraie Golf Palace & Hôtel du Golf

- Participation in the summer and the Aid day campaigns. 
- Content creation ( Website , social media )

FCBESCOLA Maroc

- Communication lead of new services intergration ( Pool, catering and amusement park) 
- Customer relationship management. 
- Summer camps animation 
- Organisation of the submission of certificates ceremony each week.

Sales Department Assistant

I save you time with tips on paid ads 💻 content creation ✍️ demand & inbound revenue generation 💰

- Your revenue growth is slow. 
- You’re struggling to attract new customers. 
- You’re generating leads but they never convert. 
- You’re not sure why your Marketing doesn’t work. 

Do you relate to at least one of these? Keep reading! 

The quarter is about to end, and your sales team needs to hit the target. 

- You wasted €€€€€ on ad campaigns.
- You’ve tried every marketing tactic on the internet.
- You generated leads that downloaded your ebook but didn’t convert.

It is stressful for you and your team.

Yet, this is how it goes every quarter. 

The good news is, there’s a way out of this.

You could have: 

- Motivated SDRs because of the high chances of closing the deals.
- Less stress and more time to focus on growing the business.
- Confidence in reporting to management/board members.
- Higher conversion rates, and fewer ghosting leads.
- A steady flow of high-quality incoming leads.
- Collaboration between sales & marketing.
- Clear data to take informed decisions.
- Clarity on the spent budget and ROI.
- More €€€€€€€€€€€€€€€€€€€€.

You can achieve this by building a solid lead generation system.

And here are the 3 ways I can help you: 

- Do it yourself: 1:1 strategy call.
- Do it with you: I support your team in the process. 
- Do it for you: I set up & follow up your inbound lead gen system.


Do you think this is for you and want to learn more? Send me a DM to book your FREE discovery call.

Spoiler alert: This is not another quick fix. But I know that you want steady results in the longer term.

taplio

The Battle

Mat Lehnhoff

Kenza Abounayme

Followers

Posts

Engagements

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Performance ScoreMat Lehnhoff's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mat Lehnhoff

Kenza Abounayme

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance